In the decades since the popular emergence of the Internet, the Media sector has reinvented itself & remains in perpetual transformation. A notable trend in this evolution has been the formation of four spheres of influence - Social, Information, Entertainment & Transactional - each anchored by a symbolic leader: respectively, Facebook, Google, Apple & Amazon. These have tended to migrate into one another’s domains & as they do, so too the spheres they represent. This presentation illustrates the broad sector patterns described, pointing to a general state of convergence that also includes the integration of commerce & finance, software & hardware, online & offline, & the increasing adoption of mobile communication into all these forms. This presentation is not a comprehensive review of sector activities or a survey of competitors. Nor is it an analysis or set of recommendations for purposes of assessing any investment, public or private.

2. CONVERGENCE IN DIGITAL MEDIA:
IN & AROUND THE FOUR SPHERES
In the decades since the popular emergence of the Internet, the Media sector has
reinvented itself & remains in perpetual transformation. A notable trend in this
evolution has been the formation of four spheres of influence - Social, Information,
Entertainment & Transactional - each anchored by a symbolic leader: respectively,
Facebook, Google, Apple & Amazon. These have tended to migrate into one another’s
domains & as they do, so too the spheres they represent.
This presentation illustrates the broad sector patterns described, pointing to a
general state of convergence that also includes the integration of commerce &
finance, software & hardware, online & offline, & the increasing adoption of mobile
communication into all these forms. This presentation is not a comprehensive review
of sector activities or a survey of competitors. Nor is it an analysis or set of
recommendations for purposes of assessing any investment, public or private.
MARCH / 2013 UPDATE

3. ORIGINS:
THE FOUR SPHERES OF DIGITAL MEDIA
MARCH / 2013 UPDATE

4. THE SPHERES & THEIR SYMBOLIC ANCHORS
INF
OR
I AL
M
C
SO
AT
IO
N
Facebook Google
Amazon Apple
NT
TRA
ME
NS
IN
C
A
TI T
A
ON R
AL EN TE
4 MARCH / 2013 UPDATE

5. FUSIONS:
PAIRINGS BETWEEN THE SPHERES
MARCH / 2013 UPDATE

6. SOCIAL INFORMATION & ITS KEY EXAMPLES
Google + INF
FB Graph Search OR
I AL
M
C
SO
AT
IO
N
Facebook Google
Amazon Apple
NT
TRA
ME
NS
IN
C
A
TI
RT
A
ON E
AL ENT
6 MARCH / 2013 UPDATE

7. BLENDING OF TRANSACTIONS & ENTERTAINMENT
INF
OR
I AL
M
C
SO
AT
IO
N
Facebook Google
Amazon Apple
NT
TRA
ME
NS
IN
C
A
TI Kindle Fire
RT
A
ON iBooks & iTunes E
AL ENT
7 MARCH / 2013 UPDATE

8. SOCIAL MEDIA & ITS PLACE IN COMMERCE
INF
OR
I AL
M
C
SO
AT
IO
N
Google
Facebook
AMZN Reviews/
Suggestions
FB Credits
Amazon
Apple
NT
TRA
ME
NS
IN
C
A
TI
RT
A
ON E
AL ENT
8 MARCH / 2013 UPDATE

9. INFORMATION & ENTERTAINMENT IN PARALLEL
INF
OR
I AL
M
C
SO
AT
IO
N
Facebook
Google Siri Voice
Search
Android
Apple
Amazon
NT
TRA
ME
NS
IN
C
A
TI
RT
A
ON E
AL ENT
9 MARCH / 2013 UPDATE

10. INFORMATION & TRANSACTIONAL FACILITATORS
INF
OR
I AL
M
C
SO
AT
IO
N
Facebook
Google
Kindle Silk
Google
Shopping
Amazon
Apple
NT
TRA
ME
NS
IN
C
A
TI
RT
A
ON E
AL ENT
10 MARCH / 2013 UPDATE

11. SOCIAL MEDIA & ENTERTAINMENT DEVICE CO-JOINED
INF
OR
I AL
M
C
SO
AT
IO
N
Google
Facebook
iMessage
FB Apps
Apple
Amazon
NT
TRA
ME
NS
IN
C
A
TI
RT
A
ON E
AL ENT
11 MARCH / 2013 UPDATE

12. MIGRATIONS:
TRADITIONAL SECTORS ADAPTING
MARCH / 2013 UPDATE

13. THE GROWING FOOTPRINT OF THE SOCIAL WEB
Retailers & Advertisers
INF
OR
News & Media I AL
M
C
SO
AT
Telcos & Devices
IO
N
Enterprise
Facebook Google
Data
Finance
Government
Travel & Leisure
Amazon Apple
NT
TRA
ME
NS
IN
C
A
TI
RT
A
ON E
AL ENT
13 MARCH / 2013 UPDATE

14. INCREASED RELIANCE ON INFORMATION & DATA
Broadcast TV & Radio
INF
OR News Organizations
I AL
M
C
SO Specialty Networks
AT
IO
Public Relations
N
Facebook Google
Security
Telcos
Government
Specialty Publications
Retailers & Advertisers
Amazon Apple
NT
TRA
ME
NS
IN
C
A
TI
RT
A
ON E
AL ENT
14 MARCH / 2013 UPDATE

15. EXPANDING DELIVERY MODES IN ENTERTAINMENT
INF
OR
I AL
M
C
SO
AT
IO
N
Facebook Google
Retailers & Advertisers
Cable & Satellite
Entertainment
Telcos
Amazon Apple
Media Conglomerates
NT
TRA
Broadcast & News
ME
NS
IN
C Cable Networks
A
TI
RT
A
ON E
AL ENT Device Manufacturers
Gaming Software & Consoles
15 MARCH / 2013 UPDATE

16. DIRECT COMMERCE INTEGRATION
INF
OR
I AL
M
C
SO
AT
IO
N
Facebook Google
Credit Cards & Payment Networks
Mobile Device Makers
Commercial Banks
Amazon Apple
Data
NT
TRA
ME
Telcos
NS
IN
C
A
TI
RT
A
Retailers ON E
AL ENT
Advertisers & Marketers
16 MARCH / 2013 UPDATE

17. ENTRENCHMENTS:
POSITIONING & COMPETITION WITHIN
MARCH / 2013 UPDATE

18. SOCIAL NETWORKS & THEIR SEGMENTATION
INF
OR
I AL Tumblr
M
C
SO
AT
LinkedIn Twitter
IO
Pinterest
N
Yelp Flickr
Facebook Google
Instagram
Skype Friendster
MySpace StockTwits
Amazon Apple
NT
TRA
ME
NS
IN
C
A
TI
RT
A
ON E
AL ENT
18 MARCH / 2013 UPDATE

19. ENHANCED & COMPREHENSIVE INFORMATION SOURCES
INF
OR
I AL TechCrunch
M
C
SO
AT
GigaOm Business Insider
IO
N
MapQuest Aol MSN Bing
Facebook Google
Quora Yahoo!
Weather.com WebMD
Wikipedia
Amazon Apple
NT
TRA
ME
NS
IN
C
A
TI
RT
A
ON E
AL ENT
19 MARCH / 2013 UPDATE

20. NEW POPULAR CONTENT NETWORKS
INF
OR
I AL
M
C
SO
AT
IO
N
Facebook Google
Netflix YouTube
Hulu Pandora
Amazon Apple
NT
TRA
Zynga Spotify
ME
NS
Turntable.fm
IN
C
A
TI
RT
A
ON E
AL ENT
20 MARCH / 2013 UPDATE

21. MARKETPLACES & COMMERCIAL SOLUTIONS
INF
OR
I AL
M
C
SO
AT
IO
N
Facebook Google
Groupon
EBay Etsy Gilt
Priceline Kayak Craigslist
Square
Amazon Apple
Foursquare
NT
TRA
PayPal
ME
Zillow Hailo
NS
IN
C Uber
A
TI
RT
A
ON E
AL ENT
21 MARCH / 2013 UPDATE

22. SEGMENT TRANSITIONS & MIGRATIONS:
OPPORTUNITIES IN CONVERGENCE
Much has been discussed about technology innovation & the disruption caused by
new entrants in rapidly evolving Media. We believe there is also another form of
disruption & innovation taking place, embodied in the strategic integration of
previously disparate sectors. As advertising, commerce, finance & technology
combine to form an increasingly distinct whole, Media with its four spheres will
emerge as a new & unified segment giving rise to new opportunities...
MARCH / 2013 UPDATE

23. MEDIA CONVERGENCE SUMMARIZED
Retailers & Advertisers Broadcast TV & Radio
Google + INF
FB Graph Search OR News Organizations
News & Media I AL Tumblr TechCrunch
M
C
Specialty Networks
SO
AT
AT
AT
AT
Telcos & Devices LinkedIn Twitter GigaOm Business Insider
IO
Pinterest Public Relations
N
Enterprise Yelp Flickr MapQuest Aol MSN Bing
Data Facebook Google Security
Instagram Quora Yahoo!
Skype Telcos
Finance Friendster
Weather.com WebMD
Government
Government MySpace StockTwits Wikipedia Siri Voice
AMZN Reviews/ iMessage Search
Suggestions Travel & Leisure Kindle Silk Specialty Publications
Retailers & Advertisers
Credit Cards & Payment Networks Google FB Apps
Shopping Cable & Satellite
FB Credits Groupon Android
Netflix YouTube
Mobile Device Makers EBay Etsy Gilt
Entertainment
Priceline Kayak Craigslist Hulu Pandora
Commercial Banks Telcos
Amazon Apple
Square Foursquare Media Conglomerates
Data
NT
TRA
PayPal Zynga Spotify
Broadcast & News
ME
Zillow Hailo
Telcos
NS
Turntable.fm Cable Networks
IN
C Uber
A
TI Kindle Fire
RT
A
Retailers ON iBooks & iTunes E Device Manufacturers
AL ENT
Advertisers & Marketers Gaming Software & Consoles
23 MARCH / 2013 UPDATE

24. THE FOCAL POINT
... in which the ultimate benefactor will always be the same .
MARCH / 2013 UPDATE

25. Retailers & Advertisers Broadcast TV & Radio
Google + INF
FB Graph Search OR News Organizations
News & Media I AL Tumblr TechCrunch
M
C
Specialty Networks
SO
AT
AT
AT
AT
Telcos & Devices LinkedIn Twitter GigaOm Business Insider
IO
Pinterest Public Relations
N
Enterprise Yelp Flickr MapQuest Aol MSN Bing
Data Facebook Google Security
Instagram Quora Yahoo!
Skype Telcos
Finance Friendster
Weather.com WebMD
Government
Government MySpace StockTwits Wikipedia Siri Voice
AMZN Reviews/ iMessage Search
Kindle Silk Specialty Publications
Suggestions Travel & Leisure Consumer Retailers & Advertisers
Credit Cards & Payment Networks Google FB Apps
Shopping Cable & Satellite
FB Credits Groupon Android
Netflix YouTube
Mobile Device Makers EBay Etsy Gilt
Entertainment
Priceline Kayak Craigslist Hulu Pandora
Commercial Banks Telcos
Amazon Apple
Square Foursquare Media Conglomerates
Data
NT
TRA
PayPal Zynga Spotify
Broadcast & News
ME
Zillow Hailo
Telcos
NS
Turntable.fm Cable Networks
IN
C Uber
A
TI Kindle Fire
RT
A
Retailers ON iBooks & iTunes E Device Manufacturers
AL ENT
Advertisers & Marketers Gaming Software & Consoles
25 MARCH / 2013 UPDATE

26. WHERE ARE YOU IN THIS
LANDSCAPE?
WHERE ARE YOU HEADING?
MARCH / 2013 UPDATE

27. CONTACT INFORMATION
TO DISCUSS FURTHER:
CoRise Co., LLC
535 Fifth Avenue, 4th floor
New York, NY 10036
Telephone: (646) 532-6690
email: info@coriseco.com
www.coriseco.com
27 MARCH / 2013 UPDATE