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Digital Marketing Strategy for Jaypee Group
Jaypee Group is a large Indian conglomerate founded in 1979 with over 80,000 employees and revenue of $2.1 billion. The document proposes a digital marketing strategy for Jaypee Group that focuses on real estate, hotels, hydro power, sports, education, and healthcare. The strategy involves using social media marketing, Facebook ads, email marketing, and mobile marketing to improve the visibility, engagement, and reach of Jaypee Group across different locations and devices.
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Digital Marketing Strategy for Jaypee Group
- 1. DIGITAL MARKETING STRATEGY FORJAYPEE GROUP MAYANK CHOWDHERY VIKASYADAV MEGHNA GUPTA SURRENDRA SARRAF SEBHI SHAMI
- 2. ABOUTTHE COMPANY • Type- Public • Industry - Conglomerate • Founded - 1979 • Founder - Jaiprakash Gaur • Headquarters - Noida, India • Revenue - 138.31 billion (US$2.1 billion) (2013–14) • Number of employees – Over 80,000 • Website - www.jalindia.com
- 3. DIGITAL MARKETING • Marketingactivities done over the internet using digital devices. • Why digital marketing: Future of marketing Cost effective Performance oriented Wide reach Add an extra outlet Eliminate wasteful expenditures
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- 7. Lets Narrow Down.. REALSTATE HOTELS HYDRO POWER SPORTS EDUCATION HEALTH CARE REAL ESTATE & HOTELS
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- 9. ENGAGEMENT Making your visitorsdo some activities. Bring visitors back. Making visitors navigate.
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