About Us
Tapsoft is a web design, Development and Digital Marketing Company.
We at Tapsoft are committed to provide you the best solution in digital marketing
and also best support in the industry.
We Deliver
• Online Marketing
• Web Portals
• Web Applications
• Mobile Apps
We Make
• E-commerce
• ERP
• CRM
• IMS
• SCM
• BMS
• Cloud Solutions
Incubating Innovations, Power of Certainity & Persuit of Perfection
•Business focused way of working
•Multidimensional ingredients to achieve objectives
•Powerful Technology
•Innovative Solutions
•Focus on simplicity
•Out-of-the-Box approach
•Transparency in everything we do
•Collaboration – the key to success
Our Values
Service Portfolio
Online Marketing
•Android App
•Web App
•Ios App
•Windows App
Mobile Services
•Social Media Marketing
•Search Engine Optimization
•Mobile Marketing
•Online Brand Building
•Email Campaigns
•Static Website
•Dynamic Website
•Template Based Website
•Custom based Templates
•CMS based Website
Web Services
Some Clients
 Digital Marketing is a method of targeting a desired group of people
ONLINE to promote a brand or a product.
What is Digital Marketing
Digital
Marketing
Social Media
Marketing
Facebook Twitter Linkedin Youtube Google+
Search Engine
Optimization
Google
Presence
Keyword
Promotion
Press Release
Distribution
Article
Distributing
Classified
Advertisement
Web Portal
Management
Tapsoft Way of Work
 Geo Targeting
◦ Campaign can be targeted to specific geographic location
 24*7 Advertising
◦ A newspaper/TV/Radio Ad would be visible on a particular
day or slot
◦ Internet Advertising would be visible throughout the allocated
time
 Cost Effective
◦ A full page newspaper ad for 1 day-10-14 Lacs
◦ TV Advertisement for 1 slot-5-10 Lacs
 Makes you go Global
Why “Trumpf India” needs Social Media Marketing
 One to one approach
◦ Campaign can be devised so that we can use Online
Techniques for one to one approach.
 Appeal to specific interests and groups
◦ Users can be targeted as per their interests, hobbies, age
groups, gender.
 Improved ROI
0
5
10
15
ROI…
Having a website is not of much use if it cant attract more users.
Various Strategies which will be followed by Tapsoft which will
increase the Success rate of Trumpf India in Digital Market.
Facebook Strategy
FACEBOOK FACTS
•More than 650 million active users
•3rd Largest place after China and India
•1 in every 13 people is on Facebook
 Brand Management- Brand to build a users community around Face book
 Generate Facebook Page Likes
 User Engagement
 Content Posting in form of images, videos and text
 Polling and Contests
 Facebook Applications
 Facebook Ads
Likes – From 5,586 to 6,095 Total 500 increase
 Reach – From 20 to 18,125 post reach per week
 Post Reach - From 50 to 13,825
 Gender – Male 95% age 25 to 34
Results of this Strategy
Note: This data is based on results of our existing clients in same domain and can be vary
from industry to industry.
 Weekly updates related
to advertisement, news,
features.
 Advertising videos will
be posted.
 GIF posts .
 Corporate Tie ups
 Brand Visibility
demographically based
on
 Seniority wise
 Industry wise
 Function wise
Linkdin Strategy
Results of this Strategy
Followers – from 1440 to 1903 total – 567 increase
Avg. Impression – from 700 to 1689 per post update
Avg. Interaction – from 20 to 100 per post
Avg. Clicks – from 26 to 128 per post
Note: This data is based on results of our existing clients in same domain and can be vary
from industry to industry.
 All Days Tweets will be
updated related to various
products and services
offered by Trumpf india.
 Product Videos will be
shared.
 Messages about upcoming
events and Current offers
will be send to various
followers.
Twitter Strategy
◦ Only Videos related to various products will be posted in youtube
◦ Information about upcoming events and press releases and media services will be posted along with
◦ GIF Posts
◦ News posts
◦ Tips Posts
YouTube and Google+ Strategy
S.No Particulars Price in INR
1 Facebook posts
• Content of posts
• Digital Art
• Catering Maximum reach
• Twitter posts will be same as Facebook
2 LinkedIn posts
• Content of posts
• Digital Art
• Catering Maximum reach
3 Youtube & Google Plus Channel managing
TOTAL
Cost of Digital Marketing
• 50% Advance will be required for initial campaign start.
• 50% remaining amount at the end of the month.
• The above mentioned payment structure will be followed
every month till the desired contract period.
• 15% service Tax extra will be charged over the finalized
amount.
Note
Digital marketing Pre-Proposal

Digital marketing Pre-Proposal

  • 2.
    About Us Tapsoft isa web design, Development and Digital Marketing Company. We at Tapsoft are committed to provide you the best solution in digital marketing and also best support in the industry. We Deliver • Online Marketing • Web Portals • Web Applications • Mobile Apps We Make • E-commerce • ERP • CRM • IMS • SCM • BMS • Cloud Solutions Incubating Innovations, Power of Certainity & Persuit of Perfection
  • 3.
    •Business focused wayof working •Multidimensional ingredients to achieve objectives •Powerful Technology •Innovative Solutions •Focus on simplicity •Out-of-the-Box approach •Transparency in everything we do •Collaboration – the key to success Our Values
  • 4.
    Service Portfolio Online Marketing •AndroidApp •Web App •Ios App •Windows App Mobile Services •Social Media Marketing •Search Engine Optimization •Mobile Marketing •Online Brand Building •Email Campaigns •Static Website •Dynamic Website •Template Based Website •Custom based Templates •CMS based Website Web Services
  • 5.
  • 6.
     Digital Marketingis a method of targeting a desired group of people ONLINE to promote a brand or a product. What is Digital Marketing Digital Marketing Social Media Marketing Facebook Twitter Linkedin Youtube Google+ Search Engine Optimization Google Presence Keyword Promotion Press Release Distribution Article Distributing Classified Advertisement Web Portal Management Tapsoft Way of Work
  • 7.
     Geo Targeting ◦Campaign can be targeted to specific geographic location  24*7 Advertising ◦ A newspaper/TV/Radio Ad would be visible on a particular day or slot ◦ Internet Advertising would be visible throughout the allocated time  Cost Effective ◦ A full page newspaper ad for 1 day-10-14 Lacs ◦ TV Advertisement for 1 slot-5-10 Lacs  Makes you go Global Why “Trumpf India” needs Social Media Marketing
  • 8.
     One toone approach ◦ Campaign can be devised so that we can use Online Techniques for one to one approach.  Appeal to specific interests and groups ◦ Users can be targeted as per their interests, hobbies, age groups, gender.  Improved ROI 0 5 10 15 ROI…
  • 9.
    Having a websiteis not of much use if it cant attract more users. Various Strategies which will be followed by Tapsoft which will increase the Success rate of Trumpf India in Digital Market.
  • 10.
    Facebook Strategy FACEBOOK FACTS •Morethan 650 million active users •3rd Largest place after China and India •1 in every 13 people is on Facebook  Brand Management- Brand to build a users community around Face book  Generate Facebook Page Likes  User Engagement  Content Posting in form of images, videos and text  Polling and Contests  Facebook Applications  Facebook Ads
  • 11.
    Likes – From5,586 to 6,095 Total 500 increase  Reach – From 20 to 18,125 post reach per week  Post Reach - From 50 to 13,825  Gender – Male 95% age 25 to 34 Results of this Strategy Note: This data is based on results of our existing clients in same domain and can be vary from industry to industry.
  • 12.
     Weekly updatesrelated to advertisement, news, features.  Advertising videos will be posted.  GIF posts .  Corporate Tie ups  Brand Visibility demographically based on  Seniority wise  Industry wise  Function wise Linkdin Strategy
  • 13.
    Results of thisStrategy Followers – from 1440 to 1903 total – 567 increase Avg. Impression – from 700 to 1689 per post update Avg. Interaction – from 20 to 100 per post Avg. Clicks – from 26 to 128 per post Note: This data is based on results of our existing clients in same domain and can be vary from industry to industry.
  • 14.
     All DaysTweets will be updated related to various products and services offered by Trumpf india.  Product Videos will be shared.  Messages about upcoming events and Current offers will be send to various followers. Twitter Strategy
  • 15.
    ◦ Only Videosrelated to various products will be posted in youtube ◦ Information about upcoming events and press releases and media services will be posted along with ◦ GIF Posts ◦ News posts ◦ Tips Posts YouTube and Google+ Strategy
  • 16.
    S.No Particulars Pricein INR 1 Facebook posts • Content of posts • Digital Art • Catering Maximum reach • Twitter posts will be same as Facebook 2 LinkedIn posts • Content of posts • Digital Art • Catering Maximum reach 3 Youtube & Google Plus Channel managing TOTAL Cost of Digital Marketing
  • 17.
    • 50% Advancewill be required for initial campaign start. • 50% remaining amount at the end of the month. • The above mentioned payment structure will be followed every month till the desired contract period. • 15% service Tax extra will be charged over the finalized amount. Note