Tapsoft is a web design, development, and digital marketing company that focuses on delivering solutions like online marketing, web portals, and mobile apps. Their services include social media marketing, SEO, and custom web solutions, with an emphasis on innovative strategies tailored for client success. The document outlines various marketing strategies employed by Tapsoft for clients, including social media management and targeted online advertising, along with a detailed pricing structure for digital marketing services.

2. About Us
Tapsoft is a web design, Development and Digital Marketing Company.
We at Tapsoft are committed to provide you the best solution in digital marketing
and also best support in the industry.
We Deliver
• Online Marketing
• Web Portals
• Web Applications
• Mobile Apps
We Make
• E-commerce
• ERP
• CRM
• IMS
• SCM
• BMS
• Cloud Solutions
Incubating Innovations, Power of Certainity & Persuit of Perfection

3. •Business focused way of working
•Multidimensional ingredients to achieve objectives
•Powerful Technology
•Innovative Solutions
•Focus on simplicity
•Out-of-the-Box approach
•Transparency in everything we do
•Collaboration – the key to success
Our Values

4. Service Portfolio
Online Marketing
•Android App
•Web App
•Ios App
•Windows App
Mobile Services
•Social Media Marketing
•Search Engine Optimization
•Mobile Marketing
•Online Brand Building
•Email Campaigns
•Static Website
•Dynamic Website
•Template Based Website
•Custom based Templates
•CMS based Website
Web Services

5. Some Clients

6.  Digital Marketing is a method of targeting a desired group of people
ONLINE to promote a brand or a product.
What is Digital Marketing
Digital
Marketing
Social Media
Marketing
Facebook Twitter Linkedin Youtube Google+
Search Engine
Optimization
Google
Presence
Keyword
Promotion
Press Release
Distribution
Article
Distributing
Classified
Advertisement
Web Portal
Management
Tapsoft Way of Work

7.  Geo Targeting
◦ Campaign can be targeted to specific geographic location
 24*7 Advertising
◦ A newspaper/TV/Radio Ad would be visible on a particular
day or slot
◦ Internet Advertising would be visible throughout the allocated
time
 Cost Effective
◦ A full page newspaper ad for 1 day-10-14 Lacs
◦ TV Advertisement for 1 slot-5-10 Lacs
 Makes you go Global
Why “Trumpf India” needs Social Media Marketing

8.  One to one approach
◦ Campaign can be devised so that we can use Online
Techniques for one to one approach.
 Appeal to specific interests and groups
◦ Users can be targeted as per their interests, hobbies, age
groups, gender.
 Improved ROI
0
5
10
15
ROI…

9. Having a website is not of much use if it cant attract more users.
Various Strategies which will be followed by Tapsoft which will
increase the Success rate of Trumpf India in Digital Market.

10. Facebook Strategy
FACEBOOK FACTS
•More than 650 million active users
•3rd Largest place after China and India
•1 in every 13 people is on Facebook
 Brand Management- Brand to build a users community around Face book
 Generate Facebook Page Likes
 User Engagement
 Content Posting in form of images, videos and text
 Polling and Contests
 Facebook Applications
 Facebook Ads

11. Likes – From 5,586 to 6,095 Total 500 increase
 Reach – From 20 to 18,125 post reach per week
 Post Reach - From 50 to 13,825
 Gender – Male 95% age 25 to 34
Results of this Strategy
Note: This data is based on results of our existing clients in same domain and can be vary
from industry to industry.

12.  Weekly updates related
to advertisement, news,
features.
 Advertising videos will
be posted.
 GIF posts .
 Corporate Tie ups
 Brand Visibility
demographically based
on
 Seniority wise
 Industry wise
 Function wise
Linkdin Strategy

13. Results of this Strategy
Followers – from 1440 to 1903 total – 567 increase
Avg. Impression – from 700 to 1689 per post update
Avg. Interaction – from 20 to 100 per post
Avg. Clicks – from 26 to 128 per post
Note: This data is based on results of our existing clients in same domain and can be vary
from industry to industry.

14.  All Days Tweets will be
updated related to various
products and services
offered by Trumpf india.
 Product Videos will be
shared.
 Messages about upcoming
events and Current offers
will be send to various
followers.
Twitter Strategy

15. ◦ Only Videos related to various products will be posted in youtube
◦ Information about upcoming events and press releases and media services will be posted along with
◦ GIF Posts
◦ News posts
◦ Tips Posts
YouTube and Google+ Strategy

16. S.No Particulars Price in INR
1 Facebook posts
• Content of posts
• Digital Art
• Catering Maximum reach
• Twitter posts will be same as Facebook
2 LinkedIn posts
• Content of posts
• Digital Art
• Catering Maximum reach
3 Youtube & Google Plus Channel managing
TOTAL
Cost of Digital Marketing

17. • 50% Advance will be required for initial campaign start.
• 50% remaining amount at the end of the month.
• The above mentioned payment structure will be followed
every month till the desired contract period.
• 15% service Tax extra will be charged over the finalized
amount.
Note