The presentation by Mr. Vipul Chaudhari covers pay-per-click (PPC) advertising, explaining its definition, benefits, and types of ads. Key aspects include the importance of keyword research, campaign management for maximizing ROI, and the goals of effective PPC campaigns. It emphasizes the need for constant evaluation to ensure costs are minimized while improving ad performance.

1. Plethora IT & HR
solutions
PPC Presentation
Presented By -
Mr.Vipul Chaudhari
Digital Marketing specialist
Plethora IT & HR Solutions

2. What is PPC ?
❑ PPC's full form is Pay per click and it is also known
as cost per click.
❑ In PPC advertising advertisers pay the publisher when
the ad is clicked by consumer.
❑ The most common form of PPC ads are displayed on
search engine results pages (SERPs).
 And the other method is to display ads on social media
like Facebook, Instagram, Youtube, etc.
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3. Why do PPC ?
❑ Instant result
❑ Total control over your campaign and your costs
❑ Targeted
❑ Pay only for performance
❑ Timing
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4. Steps in PPC ?
❑ Website analysis
❑ Keyword search
❑ Campaign Structure
❑ Campaign Management
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5. Keyword Research
There are Five Match types of keyword search
❑ Broad Match
❑ Exact Match
❑ Phrase Match
❑ Broad Match Modifier
❑ Negative Keywords
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6. Types of ADs
❑ Text Ad
❑ Image Ad
❑ Specialized search Ad
❑ Product listing Ad
❑ Display Ad
❑ Dynamic search Ad
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7. Campaign Management
Any Pay Per Click (PPC) campaign requires
constant research, testing and evaluation, as well as
considerable PPC campaign management in order to
provide the greatest return on investment (ROI).
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8. Goals of Campaign Management
❑ Reduce your cost - per - click
❑ Protect your brand
❑ Raise your quality score
❑ Target your local market
❑ Produce more qualified leads for less money
❑ Return on investment
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9. What we will manage in Campaign
❑ Ad position
❑ Click through rate
❑ Cost per click
❑ Conversion
❑ Quality score
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10. Thank You
Presented By -
Mr.Vipul Chaudhari
Digital Marketing specialist
Plethora IT & HR Solutions