Who are your influencers & how to you reward them?

1. Working with influencers
Digital Marketing for Pet People
May 2012 Seminar
17 May 2012
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2. Thinking about influence…
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3. Knowing which influencers to target
Popularity
A-List Magic Long Tail
Middle
Influencers
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4. How to incentivise?
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5. How to incentivise?
• Access to experts
• Access to products and information
• Recognition
• Better skills knowledge
• Kudos / feel special
• Training
• Beta testing and free trials
• Promotion of their own businesses
And remember it is a two-way relationship.
Both parties must benefit.
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6. A few links
Download our report on Social Media Influencers:
• www.freshnetworks.com/blog/2010/12/freshnetworks-social-media-influencers-2010-report-download/
Download our report on Social Media Monitoring Tools:
• www.freshnetworks.com/blog/2010/06/social-media-monitoring-review-download-the-final-report/
Article on the importance of the offline in social media influence
• www.freshnetworks.com/blog/2012/03/social-media-and-influence-dont-forget-the-offline/
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7. Contact
FreshNetworks
Kingsbourne House
229 – 231 High Holborn
London, WC1V 7DA
T: 0207 692 4376
E: info@freshnetworks.com
W: www.freshnetworks.com
@FreshNetworks
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