An Advanced Course in Digital Marketing provides the structured foundation and technical depth required to master Performance Marketing. While basic courses focus on "brand awareness," an advanced curriculum dives into the data-driven mechanics of ROI-focused campaigns.

1. 🔹Digital Marketing & Performance Advertising
Google Ads (Search, Display, YouTube, Performance Max)
Plan, execute, and optimize paid ad campaigns across Google platforms to drive traffic, leads, and
conversions.
Focus on targeting, bidding strategies, creatives, and performance improvement.
Paid Campaign Strategy, Lead Generation & ROI Optimization
Develop data-driven paid marketing strategies to generate quality leads and improve conversion
rates.
Continuously optimize campaigns to maximize return on investment (ROI).
Keyword Research, SEO & Competitor Analysis (SEMrush)
Identify high-intent keywords and analyze competitors to improve organic and paid search
performance.
Use insights to optimize content, ads, and overall marketing strategy.
Email Marketing & Campaign Automation (Mailchimp)
Design and execute email campaigns for lead nurturing, promotions, and customer retention.
Automate email workflows and track open rates, CTRs, and conversions.
🔹 Social Media Marketing & Campaign Management
Social Media Strategy & Content Planning
Create platform-specific content strategies aligned with brand goals and audience behavior.
Plan content calendars to ensure consistent engagement and growth.
Meta Ads Manager (Facebook & Instagram Ads)
Manage paid advertising campaigns on Facebook and Instagram for awareness, leads, and sales.
Optimize targeting, creatives, budgets, and ad performance.
Campaign Management & Performance Tracking
Monitor live campaigns and analyze performance metrics to improve effectiveness.
Make data-based adjustments for better reach, engagement, and conversions.
Audience Targeting, A/B Testing & Analytics (Google Analytics)
Segment audiences based on demographics, interests, and behavior.
Use A/B testing and analytics to refine campaigns and improve results.
Website & Landing Page Management
Website Design, Customization & Maintenance (WIX)
Design and manage websites using WIX with a focus on usability and brand consistency.
Ensure regular updates, smooth navigation, and performance optimization.
Conversion-Focused Landing Page Creation
Create landing pages optimized for lead capture and sales conversions.
Use clear CTAs, layout structure, and persuasive content.

2. Basic SEO Optimization & User Experience (UX)
Apply basic SEO techniques to improve website visibility on search engines.
Enhance user experience through better design, speed, and navigation.
Creative & Content Development
Canva: Posters, Banners, Brochures, PPTs & Social Media Creatives
Design visually appealing marketing creatives using Canva for digital and offline use.
Maintain brand identity across all designs and platforms.
Brand-Consistent Visual Communication
Ensure all marketing visuals align with brand colors, fonts, and messaging.
Build a strong and recognizable brand presence.
Marketing Collateral & Presentation Design
Create professional marketing materials and presentations for promotions and meetings.
Communicate ideas clearly through visually engaging designs.
Video Marketing & Editing
Video Editing for Reels, Ads & Promotions
Edit engaging videos for social media, ads, and marketing campaigns.
Focus on storytelling, transitions, captions, and platform-specific formats.
Tools: Filmora, InShot, CapCut, VN, Edits
Use multiple video editing tools to create high-quality marketing videos.
Adapt content for Instagram Reels, YouTube Shorts, and ads.
Short-Form Content Optimization for Social Platforms
Optimize videos for short-attention spans and mobile viewing.
Improve reach and engagement through trends, hooks, and CTAs.
Marketing Automation & CRM
HubSpot, Marketing Cloud & 360 Enrich CRM
Manage leads and customer data using CRM platforms for structured marketing processes.
Integrate marketing campaigns with sales and customer journeys.
Lead Management, Customer Segmentation & Nurturing
Track leads across the funnel and segment audiences for targeted communication.
Nurture prospects through personalized marketing efforts.
CRM-Driven Campaign Personalization & Funnel Tracking
Personalize campaigns based on customer behavior and data insights.
Track conversion stages to improve funnel performance.
Marketing Strategy & Business Management

3. Marketing Budget Planning & Optimization
Plan and allocate marketing budgets across channels efficiently.
Optimize spending to achieve maximum impact and ROI.
Marketing Resource Allocation & Campaign Scaling
Distribute resources effectively across campaigns and platforms.
Scale successful campaigns based on performance insights.
Data-Driven Decision Making & KPI Analysis
Analyze KPIs and marketing data to guide strategic decisions.
Improve campaign outcomes through continuous performance evaluation.
Cross-Functional Team Coordination
Collaborate with creative, sales, and technical teams for campaign execution.
Ensure smooth communication and goal alignment.
Tools & Software
MS Office (Word, Excel, PowerPoint)
Create reports, presentations, and data sheets for marketing analysis.
Use Excel for tracking performance and budgets.
Google Analytics
Analyze website traffic, user behavior, and conversion metrics.
Use insights to optimize marketing campaigns and website performance.
WIX, Canva, Mailchimp, SEMrush
Use digital tools for website management, design, email marketing, and SEO analysis.
Improve marketing efficiency through integrated platforms.