Interactive marketing utilizes integrated marketing operations and cross-channel marketing to reinforce brands and increase customer responses. Email marketing is a cost-effective tool to build customer relations, while personalization allows customizing experiences for individual customers using their data across online, mobile, and social channels. Social media and mobile media provide powerful tools for targeted communications through platforms like Facebook, Twitter, SMS, and mobile apps to reach customers wherever they are.

1. Interactive Marketing
Amritha C
Sarah H
Siddharth R

2. Essentials for Interactive Marketing
Integrated marketing operations
Integrated marketing operations

3. Cross Channel Marketing
• What? – Both online and offline, will serve to both
reinforce a brand’s message and increase responses
• Why? – Customers move across channels in the course of
making a single buying decisions

4. Email Marketing
• What? – Tool for marketing a commercial message to a
group of people, primarily to build on relations between
existing and potential customers
• Why? – Cost effective, highly targeted, customized, and
completely measurable

5. Personalization
• The growth of online,
mobile and social
channels points to
personalization
• Technology allows
mass customization,
allowing
personalization across
a large list of
subscribers.

6. Personalization
Customer-centric experiences are about personalization:
using data to create a tailored experience for the customer.

7. The new P: People in the 5Ps of Digital Marketing speaks to
examining the powerful human element that the digitally
connected world permits: personalization

8. Social Media & Mobile Media
Social Media Marketing Mobile Marketing
•Social media has changed the world •Mobile phones potent combination
in which we market. for any marketer
•Social media is all about the ways •Tools employed to reach a consumer
that we create, connect and share  SMS, MMS, USSD,
content online through targeted Bluetooth/wireless technology
communications  Mobile applications, QR Codes,
•Social media channels can be augmented reality
 Geo-targeting
categorised as:
 Mobile Text Ads, Mobile Image
 Bookmarking and aggregating
Ads
 Content creating
 Social networks •Social Media on Mobile – Facebook,
 Location Twitter.