digital habits affecting design, Dutch Design Week 2012
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Conversation piece for design professionals to discuss their conditions for successfully adapting to emerging digital habits (d.d. 26-10-12).
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digital habits affecting design, Dutch Design Week 2012
- 1. Debating the impact of digital habits on the design industry; adapt or die. Dutch Design Week, 25th November 2012 A conversation piece for design professionals by Marijn Driessen author of Marketing to China’s Netizens.
- 2. Our own digital habits .... A borderless perspective .... digital habits in China A global perspective .... how do digital habits affect the design industry marijn@fluidnations.com
- 3. source: Dina LV H on Pinterest Not so long ago I flicked through the papers and magazines, as part of my morning ritual. marijn@fluidnations.com
- 4. Digital kiosk habit: Hello digital newspapers, magazines, even my own personalized newsstand ! marijn@fluidnations.com
- 6. Digital content (r)evolution 2012 beyond Smart phones, tablets and apps are fast 2009 changing our habits. Content access is controlled by users, not publishers. It took over a decade for the market to mature with smart phones shifting from a niche product to providing digital access to the masses. In 2009 we also saw social networks habits solidify for the first time. 1998 WAP enabled mobile phones were launched in the late nineties during the hight of the internet bubble. The user experience was terrible and didn’t have the power to change consumer habits. Flipboard has 20 million users, adding one user per second! Pinterest is the fastest website to grow beyond 10 million users. marijn@fluidnations.com
- 7. This has become my morning ritual. What are your own emerging digital habits? marijn@fluidnations.com
- 8. Our own digital habits .... A borderless perspective .... digital habits in China A global perspective .... how do digital habits affect the design industry? marijn@fluidnations.com
- 9. China’s digital habits Internet population = 500+ million (biggest in the world) Internet access via mobile device 66% of users Smartphone sales highest in the world Weibo (microblog) = 300 mln users posting 100 mln / day marijn@fluidnations.com
- 10. For every digital platform we have, China has its own version and more. marijn@fluidnations.com
- 11. SICK BRIC country “To express yourself needs a reason, but expressing yourself is the reason” Ai Weiwei’s first Weibo post marijn@fluidnations.com
- 12. 草泥马 cǎonímǎ = Grass Mud Horse 河蟹 héxiè = River Crab also sounds like mother fucker sounds like harmonious Meme habit: symbols to encourage subversive behavior online marijn@fluidnations.com
- 13. Meme habit: Digital street art in support of Chen Guangcheng marijn@fluidnations.com
- 15. Meme habit: digital street art in response to CCTV censorship. marijn@fluidnations.com
- 16. Memes thrive in China’s digital society where creative expression is the only escape from censorship. marijn@fluidnations.com
- 17. inspiration Celebrity endorsement for Vancl by Wang Luo Dan and Han Han: “I love racing, I love 29 rmb Tshirts, I am like you, I am Fan Ke” marijn@fluidnations.com
- 18. (amateur) creativity habit: Netizens love to show off their creativity and jumped on the photoshop app Vancl supplied. Sales went up 300%. marijn@fluidnations.com
- 19. promotion (amateur) stylist habit: Vancl Star offers wannabe stylists the opportunity to share in Vancl’s profit when their fans buy their style. marijn@fluidnations.com
- 20. Our own digital habits .... A borderless perspective .... digital habits in China A global perspective .... how do digital habits affect the design industry? marijn@fluidnations.com
- 21. social relevance Google Arts Project & Hangout first launched in Feb 2011. People can explore collections, create their own galleries, have conversations with friends and experts. More than 150 museums, from over 40 countries contributed 32,400 high res. art objects. ‘sharing love for art’ habit marijn@fluidnations.com
- 22. inspiration LACMA, MOMA and Guggenheim recently launched ipad apps that re-create the museum experience. “Through videos with conservators, fabricators and engineers, visitors or users of the app have a better understanding of how the installation was created and the works were hung.” Beth Levy, Guggenheim ‘extending the gallery experience’ habit... marijn@fluidnations.com
- 23. promotion SAATCHI ONLINE is a global platform for emerging artists. Collectors, art lovers and anyone in between can discover and buy work from artists from over 100 countries. Empowering artists to have sustainable careers and enable collectors to buy directly from artists. distribution ‘Cutting out the middleman’ habit marijn@fluidnations.com
- 24. distribution promotion BLURB is a company and a community that empowers anyone to design, create, share and sell books - be it for personal or professional use. - distributed as an ebook or printed version. It has a ProLine range for high-quality paper options suitable for professional portfolios. Self publishing habit marijn@fluidnations.com
- 25. Digital inspiration habit: Pinterest mood boards by professionals. marijn@fluidnations.com
- 26. Digital habits: Digital kiosk Internet memes Digital street art Amateur creatives Amateur stylists Sharing the love of art Extending the gallery experience Cutting out the middlemen Self publishing Digital inspiration How do these new digital habits affect the industry and ourselves? marijn@fluidnations.com
- 27. If you are a talented young designer who can help create a series of digital magazines, kickstarted by the content of this book, get in touch. marijn@fluidnations.com book and preview available via www.fluidnations.com @fluidnations