The digital campaign promoted Cisco's video solutions through a landing page and various online promotional methods. The campaign objectives were to increase awareness of Cisco video solutions, obtain user feedback, and generate leads and sales. Key instruments included a landing page that described Cisco video features and advantages, training videos, and forms for feedback and expert contact. Promotion occurred on Google's display network and advertising platforms, social media, and email newsletters. Results included over 3,750 unique visitors who spent an average of 47 seconds on the site, with 9 responses and 4 leads generated, achieving high ROI.

1. Digital Campaign on Video Solution
November 1-31, 2015
OSIS - UKRAINE FY 15, Report

2. Description of Campaign
Activity type WEB advertising
Objectives To increase awareness of Cisco video
solutions, getting feedback,
lead generation, sales
The value of the Campaign, the terms of the Campaign
Free consultation by qualified and certified
Cisco experts

3. Instruments of the Campaign
Creating a landing page for the end user with WEB promotion
http://www.makeyourconference.com/
Description
1) Features of high-quality video collaboration systems to employees
2) Instructions for the implementation of Cisco video systems
3) List of training videos
4) Competitive advantages of Cisco video systems
5) Bonus (FREE consultation)
6) Web form for feedback
7) Telephone of experts
8) Direct e-mail of experts

4. Promo of the Campaign
Tools of promotion:
1) Contextual advertising, Google
2) Display Network, Google
3) Social networks (Facebook, LinkedIn)
4) E-mail Newsletter

5. Indicators of the Campaign
Sources have led to a microsite highest number of unique visitors
1. Display network, Google – 71%
2. Contextual Advertising, Google – 16%
3. Social - 3 %
The largest number of users to view pages on the microsite
1. Contextual Advertising
Source from what users spent on the microsite the most time?
1. Contextual Advertising

6. Results of the Campaign
Coverage: 3750 Unique visitors, 47 sec – time spent per visit,
Involvement: 9 responses (telephone and web forms)
Leads: 4
ROI 60 000 USD
vs
2000 USD paid promotion

7. Materials of the Campaign

8. Materials of the Campaign

9. Materials of the Campaign
Google Adwords (display, Google Advert.)

10. Materials of the Campaign
Other materials and screenshots are on MDF