SlideShare a Scribd company logo
THE ESSENTIAL GUIDE TO THE LATEST CONNECTED BEHAVIOURS
DIGITAL 2022
ERITREA
Digital 2022 Eritrea (February 2022) v01
APP ANNIE SIMILARWEB LOCOWISE SKAI
GWI STATISTA GSMA INTELLIGENCE SEMRUSH
PARTNERS THAT MAKE THE GLOBAL DIGITAL REPORTS SERIES POSSIBLE
DATAREPORTAL.COM/LIBRARY
FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLINE LIBRARY:
!
The findings published in this report use the latest data available at the time of production. This may include revised figures
for historical data points that were not available when we published previous reports in the Global Digital Reports series.
From time to time, we may also change the data sources that we use to inform specific data points, and we may also change
how we calculate certain values. Similarly, our data partners may change the ways in which they source, calculate, or report
the data that they share with us. As a result, findings published in this report may not correlate with findings published
in our previous reports, especially where such findings represent change over time (e.g. annual growth). Where we report
figures for change over time, such figures will use the latest available data, so we recommend using the values published
in this report, rather than trying to recalculate such values using data from previous reports. Wherever we’re aware of the
potential for historical mismatches, we’ve included a note on comparability in the footnotes of each relevant slide. Please
read these advisories carefully to understand how data sources or calculations have changed since previous reports, and
beware of making any comparisons with historical data. In addition to changes in data sources and calculations, please
note that social media user numbers may not represent unique individuals. This is because some people may manage
multiple social media accounts, and because some social media accounts may represent ‘non-human’ entities (e.g. businesses,
animals, bands, etc.). As a result, the figures we publish for social media users may exceed the figures we publish for total
population or for internet users. This may seem counter-intuitive, but such differences do not represent mistakes. For more
information, please read our notes on data variance, mismatches, and curiosities: https://datareportal.com/notes-on-data.
IMPORTANT NOTES ON COMPARING DATA
GLOBAL HEADLINES
7
7.91 8.28 4.95 4.62
BILLION BILLION BILLION BILLION
+1.0% +2.9% +4.0% +10.1%
57.0% 104.6% 62.5% 58.4%
TOTAL
POPULATION
MOBILE
CONNECTIONS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
URBANISATION TOTAL vs. POPULATION TOTAL vs. POPULATION TOTAL vs. POPULATION
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND
EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES.
GLOBAL OVERVIEW
GLOBAL OVERVIEW
OVERVIEW OF THE ADOPTION AND USE OF CONNECTED DEVICES AND SERVICES AT A WORLDWIDE LEVEL
GLOBAL DIGITAL HEADLINES
FEB
2022
8
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
73%
72%
73%
46%
66%
66%
26%
24%
42%
63%
86%
87%
98%
94%
75%
66%
70%
92%
72%
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTE: REGIONS BASED ON THE UNITED
NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES.
GLOBAL OVERVIEW
INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION
INTERNET ADOPTION
FEB
2022
9
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
0.6%
9.8%
24.7%
18.1%
1.0%
0.9%
2.5%
0.9%
3.6%
3.2%
5.1%
2.7%
2.1%
3.7%
6.6%
0.6%
2.6%
7.0%
4.2%
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES. NOTES: FIGURES MAY NOT SUM TO 100% DUE TO
ROUNDING. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES.
GLOBAL OVERVIEW
INTERNET USERS AS A PERCENTAGE OF TOTAL GLOBAL INTERNET USERS
SHARE OF GLOBAL INTERNET USERS
FEB
2022
10
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
66%
72%
69%
34%
33%
70%
45%
10%
8%
16%
56%
70%
76%
85%
84%
79%
55%
73%
82%
SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC; TECHRASA; OCDH. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS.
NOTES: DOES NOT INCLUDE DATA FOR SUDAN OR SYRIA. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE, BASE, AND METHODOLOGY CHANGES, INCLUDING
SIGNIFICANT SOURCE DATA REVISIONS AND CHANGES IN REPORTING APPROACHES. VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS. FIGURES FOR LOCAL AND REGIONAL
SOCIAL MEDIA USE RELY ON DIFFERENT DATASETS TO GLOBAL FIGURES.
GLOBAL OVERVIEW
ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF THE TOTAL POPULATION (NOTE: USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS)
SOCIAL MEDIA USERS vs. TOTAL POPULATION
FEB
2022
11
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
0.7%
11.6%
27.6%
15.7%
0.6%
4.5%
0.7%
1.1%
0.3%
1.6%
2.8%
4.9%
2.8%
2.1%
3.9%
8.2%
0.6%
3.2%
7.2%
SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC; TECHRASA; OCDH. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS.
NOTES: FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. DOES NOT INCLUDE DATA FOR SUDAN OR SYRIA. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE, BASE,
AND METHODOLOGY CHANGES, INCLUDING SIGNIFICANT SOURCE DATA REVISIONS AND CHANGES IN REPORTING APPROACHES. VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS
REPORTS. FIGURES FOR LOCAL AND REGIONAL SOCIAL MEDIA USE RELY ON DIFFERENT DATASETS TO GLOBAL FIGURES.
GLOBAL OVERVIEW
ACTIVE SOCIAL MEDIA USERS IN EACH REGION AS A PERCENTAGE OF TOTAL GLOBAL ACTIVE SOCIAL MEDIA USERS
SHARE OF GLOBAL SOCIAL MEDIA USERS
FEB
2022
12
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
104%
137%
116%
87%
105%
174%
67%
55%
95%
102%
147%
127%
116%
124%
110%
79%
98%
105%
98%
SOURCES: GSMA INTELLIGENCE; UNITED NATIONS. NOTE: FIGURES MAY EXCEED 100% BECAUSE SOME INDIVIDUALS MAY USE MORE THAN ONE CELLULAR CONNECTION. REGIONS BASED ON THE UNITED
NATIONS GEOSCHEME. COMPARABILITY: BASE CHANGES.
GLOBAL OVERVIEW
CELLULAR MOBILE CONNECTIONS COMPARED WITH TOTAL POPULATION
MOBILE CONNECTIVITY
FEB
2022
ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD
DIGITAL 2022
LOCAL COUNTRY HEADLINES REPORT
THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS
GLOBAL OVERVIEW REPORT
DIGITAL 2022
CLICK HERE TO READ OUR DIGITAL 2022
LOCAL COUNTRY HEADLINES REPORT, WITH
ESSENTIAL STATS FOR DIGITAL ADOPTION
IN EVERY COUNTRY AROUND THE WORLD
CLICK HERE TO READ OUR FLAGSHIP DIGITAL
2022 GLOBAL OVERVIEW REPORT, PACKED
WITH ALL THE NUMBERS YOU NEED TO MAKE
SENSE OF THE CURRENT STATE OF DIGITAL
EXPLORE OUR COMPLETE COLLECTION OF DIGITAL 2022 GLOBAL DATA
_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_
DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022
_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_
DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022
WE ARE SOCIAL
T H I N K F O R W A R D 2 0 2 2
BRAVE NEW WORLDS
You’ve heard about the metaverse, right? Actually, 87% of social
media users globally haven’t. But does that even matter, when
businesses from Facebook to Fortnite are vying to stake their
claim in it? What about web3? Or blockchain? Do you know what
an NFT is?
As we’ve renegotiated our relationship with digital in the wake of
Covid-19, from the fringes of the internet, a wealth of new terms
have become mainstays in the marketing press and mainstream
media alike, rushing to alleviate the tensions of our new reality .
We’re at a tipping point, and the gold rush is in full swing.
We’re stepping into Brave New Worlds.
In the seventh issue of our annual report Think Forward, we
unpick the complex and ever-changing web of digital culture and
behaviour, and explore the role brands can play in reflecting and
shaping it.
The report was informed by ongoing intelligence from our global
Cultural Insights team, and supported by a survey of 3,000 people
aged 18+ who use social media daily from the US, UK, France,
Italy, China and Australia.
T H E T R E N D S
1. IN-FEED SYLLABUSES
SOCIAL IS BEING REPURPOSED AS A SPACE FOR
SELF-DIRECTED LEARNING
2. THE VIBE ECONOMY
THE CURATION OF MOODS AND FEELINGS HAS BECOME
A COVETED CREATIVE SKILL
3. PRIME TIME PLATFORMS
SOCIAL HAS LEVELLED UP FROM ITS ROLE AS A
SECOND SCREEN
4. SOCIAL CYNICISM
CREATORS ARE FIGHTING TO OVERCOME THE TROPES
OF SOCIAL
5. NEW MATERIALISTS
PEOPLE ARE INVESTING IN DIGITAL CONTENT
AND CREATIVITY
PARTNER CONTENT
ERITREA
16
3.63 826.1 290.5 10.2
MILLION THOUSAND THOUSAND THOUSAND
42.6% 22.7% 8.0% 0.3%
URBANISATION vs. POPULATION vs. POPULATION vs. POPULATION
TOTAL
POPULATION
CELLULAR MOBILE
CONNECTIONS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND
EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES.
ERITREA
OVERVIEW OF THE ADOPTION AND USE OF CONNECTED DEVICES AND SERVICES
ESSENTIAL DIGITAL HEADLINES
FEB
2022
17
+1.6% +7.6% +17.1% +61.9%
+58 THOUSAND +59 THOUSAND +42 THOUSAND +3,900
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
TOTAL
POPULATION
CELLULAR MOBILE
CONNECTIONS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND
EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH MAY UNDER-REPRESENT
ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES.
ERITREA
CHANGE IN THE USE OF CONNECTED DEVICES AND SERVICES OVER TIME
DIGITAL GROWTH
FEB
2022
18
42.6% 36.0 76.6% 68.9% 84.4%
3.63 49.9% 50.1% +1.6% 19.5
MILLION +58 THOUSAND
URBAN
POPULATION
POPULATION DENSITY
(PEOPLE PER KM2
)
OVERALL LITERACY
(ADULTS AGED 15+)
FEMALE LITERACY
(ADULTS AGED 15+)
MALE LITERACY
(ADULTS AGED 15+)
TOTAL
POPULATION
FEMALE
POPULATION
MALE
POPULATION
YEAR-ON-YEAR CHANGE
IN TOTAL POPULATION
MEDIAN AGE OF
THE POPULATION
SOURCES: UNITED NATIONS; LOCAL GOVERNMENT AUTHORITIES; WORLD BANK; UNESCO; CIA WORLD FACTBOOK; OUR WORLD IN DATA; INDEXMUNDI; KNOEMA.
ERITREA
DEMOGRAPHICS AND OTHER KEY INDICATORS
POPULATION ESSENTIALS
FEB
2022
19
3.23 M 3.27 M 3.30 M 3.33 M 3.36 M 3.39 M 3.43 M 3.47 M 3.52 M 3.57 M 3.63 M
+1.0% +0.9% +0.9% +1.0% +1.0% +1.1% +1.2% +1.3% +1.5% +1.6%
JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; LOCAL GOVERNMENT AUTHORITIES; KEPIOS ANALYSIS. NOTE: WHERE LETTERS ARE SHOWN NEXT TO FIGURES ABOVE BARS, “K” DENOTES THOUSANDS
(E.G. “123 K” = 123,000), “M” DENOTES MILLIONS (E.G. “1.23 M” = 1,230,000), AND “B” DENOTES BILLIONS (E.G. “1.23 B” = 1,230,000,000). WHERE NO LETTER IS PRESENT, VALUES ARE SHOWN AS IS.
COMPARABILITY: SOURCE CHANGES AND BASE REVISIONS. FIGURES MAY NOT CORRELATE WITH VALUES PUBLISHED IN OUR PREVIOUS REPORTS.
ERITREA
TOTAL POPULATION AND YEAR-ON-YEAR CHANGE
POPULATION OVER TIME
FEB
2022
DATAREPORTAL
20
15.1% 10.1% 6.6% 4.1% 4.4%
3.63 13.8% 20.8% 12.7% 12.3%
MILLION
65+
55-64
45-54
35-44
25-34
18-24
13-17
5-12
0-4
POPULATION
AGED 25-34
POPULATION
AGED 35-44
POPULATION
AGED 45-54
POPULATION
AGED 55-64
POPULATION
AGED 65+
TOTAL
POPULATION
POPULATION
AGED 0-4
POPULATION
AGED 5-12
POPULATION
AGED 13-17
POPULATION
AGED 18-24
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; LOCAL GOVERNMENT AUTHORITIES.
ERITREA
SHARE OF THE TOTAL POPULATION BY AGE GROUP
POPULATION BY AGE
FEB
2022
INTERNET
22
290.5 8.0% +17.1% 98.0%
THOUSAND +42 THOUSAND
TOTAL
INTERNET
USERS
INTERNET USERS AS
A PERCENTAGE OF
TOTAL POPULATION
YEAR-ON-YEAR CHANGE
IN THE NUMBER OF
INTERNET USERS
MOBILE INTERNET PROXY1
:
SHARE OF SOCIAL MEDIA USERS
ACCESSING VIA MOBILE DEVICES
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; COMPANY ADVERTISING RESOURCES; UNITED NATIONS.
NOTE: (1) STANDALONE FIGURES FOR MOBILE INTERNET USE WERE UNAVAILABLE AT THE TIME OF REPORT PRODUCTION, BUT THE PERCENTAGE SHARE OF SOCIAL MEDIA USERS ACCESSING SOCIAL PLATFORMS
VIA MOBILE DEVICES MAY OFFER A REPRESENTATIVE BENCHMARK FOR MOBILE INTERNET USE. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER
GROWTH MAY UNDER-REPRESENT ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. COMPARABILITY: SOURCE AND BASE CHANGES.
ERITREA
ESSENTIAL INDICATORS OF INTERNET ADOPTION AND USE
OVERVIEW OF INTERNET USE
FEB
2022
23
22,624 26,126 29,668 32,938 36,410
124 K
149 K
176 K
213 K
248 K
291 K
+15.5% +13.6% +11.0% +10.5% +240% +20.1% +18.3% +20.9% +16.6% +17.1%
JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES. NOTE: WHERE LETTERS ARE SHOWN NEXT TO FIGURES
ABOVE BARS, “K” DENOTES THOUSANDS (E.G. “123 K” = 123,000), “M” DENOTES MILLIONS (E.G. “1.23 M” = 1,230,000), AND “B” DENOTES BILLIONS (E.G. “1.23 B” = 1,230,000,000). WHERE NO LETTER IS
PRESENT, VALUES ARE SHOWN AS IS. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH AFTER 2020 MAY UNDER-REPRESENT ACTUAL
TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. COMPARABILITY: SOURCE AND BASE CHANGES. FIGURES MAY NOT MATCH OR CORRELATE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
ERITREA
INTERNET USERS OVER TIME
NUMBER OF INTERNET USERS AND YEAR-ON-YEAR CHANGE
FEB
2022
DATAREPORTAL
24
47.5 47.6 248.2
THOUSAND THOUSAND THOUSAND
1.3% 1.3% 6.8%
vs. POPULATION vs. POPULATION vs. POPULATION
INTERNET USERS:
ITU
INTERNET USERS:
CIA WORLD FACTBOOK
INTERNET USERS:
INTERNETWORLDSTATS
SOURCES: AS STATED ABOVE EACH ICON. NOTES: WHERE SOURCES PUBLISH INTERNET ADOPTION AS A PERCENTAGE (I.E. PENETRATION), WE COMPARE THE LATEST PUBLISHED ADOPTION RATES IN EACH
COUNTRY TO OUR LATEST FIGURES FOR POPULATION TO DERIVE ABSOLUTE USER NUMBERS. WHERE SOURCES PUBLISH ABSOLUTE USER NUMBERS, WE COMPARE THESE ABSOLUTE USER FIGURES TO OUR LATEST
FIGURES FOR POPULATION TO DERIVE VALUES FOR “vs. POPULATION”. COMPARABILITY: POTENTIAL MISMATCHES. INTERNET USER FIGURES QUOTED ELSEWHERE IN THIS REPORT USE DATA FROM MULTIPLE
SOURCES, INCLUDING SOURCES NOT FEATURED ON THIS SLIDE.
ERITREA
INTERNET USER NUMBERS PUBLISHED BY DIFFERENT SOURCES
INTERNET USER PERSPECTIVES
FEB
2022
25
8.0% 50.4% 51.8% 11.9% [N/A]
USES THE
INTERNET
HAS ACCESS
TO ELECTRICITY
HAS ACCESS TO BASIC
DRINKING WATER
HAS ACCESS TO
BASIC SANITATION
EARNS LESS THAN
USD $3.20 PER DAY
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; WORLD BANK; UNITED NATIONS.
ERITREA
ACCESS TO THE INTERNET IN THE CONTEXT OF ACCESS TO OTHER LIFE ESSENTIALS, AS A PERCENTAGE OF TOTAL POPULATION
INTERNET ACCESS IN PERSPECTIVE
FEB
2022
26
71.15% 27.64% 1.21% 0.01%
-15.0% (-1,256 BPS) +83.2% (+1,255 BPS) +0.8% (+1 BP) [FROM 0%] (+1 BP)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
MOBILE
PHONES
LAPTOP AND
DESKTOP COMPUTERS
TABLET
DEVICES
OTHER
DEVICES
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON EACH TYPE OF DEVICE COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED
TO BROWSERS RUNNING ON ANY DEVICE IN NOVEMBER 2021. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%,
NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
ERITREA
PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON EACH KIND OF DEVICE
SHARE OF WEB TRAFFIC BY DEVICE
FEB
2022
27
2.15% 21.37% 1.97% 1.27%
-48.2% (-200 BPS) -39.2% (-1,376 BPS) +15.2% (+26 BPS) -55.3% (-157 BPS)
64.78% 2.33% 2.23% 3.90%
+26.6% (+1,360 BPS) +12.0% (+25 BPS) +159% (+137 BPS) +90.2% (+185 BPS)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SAMSUNG INTERNET OPERA UC BROWSER OTHER
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
CHROME SAFARI MICROSOFT EDGE FIREFOX
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEWS SERVED TO EACH BROWSER AS A PERCENTAGE OF TOTAL PAGE VIEWS SERVED TO WEB BROWSERS RUNNING ON ANY KIND
OF DEVICE IN NOVEMBER 2021. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%).
“BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
ERITREA
PERCENTAGE OF TOTAL WEB PAGES SERVED TO EACH BRAND OF WEB BROWSER RUNNING ON ANY DEVICE
SHARE OF WEB TRAFFIC BY BROWSER
FEB
2022
28
0.03% 0.28% 0.02% 0.11%
-25.0% (-1 BP) +16.7% (+4 BPS) [UNCHANGED] +37.5% (+3 BPS)
94.17% 4.87% 0.02% 0.50%
-2.7% (-266 BPS) +163% (+302 BPS) -66.7% (-4 BPS) -43.2% (-38 BPS)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
YANDEX DUCKDUCKGO ECOSIA OTHER
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
GOOGLE BING BAIDU YAHOO!
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEW REFERRALS ORIGINATING FROM EACH SERVICE AS A PERCENTAGE OF TOTAL PAGE VIEW REFERRALS ORIGINATING FROM
SEARCH ENGINES IN NOVEMBER 2021. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT
70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
ERITREA
PERCENTAGE OF TOTAL WEB TRAFFIC REFERRED BY SEARCH ENGINES THAT ORIGINATED FROM EACH SEARCH SERVICE
SEARCH ENGINE MARKET SHARE
FEB
2022
SOCIAL MEDIA
30
+61.9% 29.9% 70.1%
+3,900
10.2 0.3% 0.4%
THOUSAND
YEAR-ON-YEAR CHANGE
IN SOCIAL MEDIA USERS
FEMALE SOCIAL MEDIA USERS
vs. TOTAL SOCIAL MEDIA USERS
MALE SOCIAL MEDIA USERS
vs. TOTAL SOCIAL MEDIA USERS
NUMBER OF SOCIAL
MEDIA USERS
SOCIAL MEDIA USERS
vs. TOTAL POPULATION
SOCIAL MEDIA USERS
vs. POPULATION AGE 13+
SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC; TECHRASA; OCDH; U.N.; U.S. CENSUS BUREAU. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT
UNIQUE INDIVIDUALS. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. SEE NOTES ON DATA FOR FURTHER DETAILS.
ERITREA
HEADLINES FOR SOCIAL MEDIA ADOPTION AND USE (NOTE: USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS)
OVERVIEW OF SOCIAL MEDIA USE
FEB
2022
31
32,000
56,000
68,000
63,000
53,000
56,000
22,000
6,300
10,200
+75.0% +21.4% -7.4% -15.9% +5.7% -60.7% -71.4% +61.9%
JAN JAN JAN JAN JAN JAN JAN JAN JAN
2014 2015 2016 2017 2018 2019 2020 2021 2022
SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND EARNINGS ANNOUNCEMENTS. NOTE: WHERE LETTERS ARE SHOWN NEXT TO FIGURES ABOVE BARS, “K” DENOTES THOUSANDS (E.G.
“123 K” = 123,000), “M” DENOTES MILLIONS (E.G. “1.23 M” = 1,230,000), AND “B” DENOTES BILLIONS (E.G. “1.23 B” = 1,230,000,000). WHERE NO LETTER IS PRESENT, VALUES ARE SHOWN AS IS. ADVISORY:
SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: ACCESS TO SOCIAL MEDIA HAS BEEN LARGELY BLOCKED IN ERITREA SINCE MID-2019. CHANGES TO DATA SOURCES AND
SIGNIFICANT BASE REVISIONS IN SOURCE DATA MAY MEAN THAT FIGURES ARE NOT COMPARABLE BETWEEN CERTAIN YEARS.
ERITREA
NUMBER OF SOCIAL MEDIA USERS AND YEAR-ON-YEAR CHANGE
SOCIAL MEDIA USERS OVER TIME
FEB
2022
DATAREPORTAL
32
1.18% 0.17% 0.34% 0% [N/A]
+638% (+102 BPS) [FROM 0%] (+17 BPS) +47.8% (+11 BPS) -100% (-3 BPS) [N/A]
72.93% 6.77% 4.91% 2.71% 11.00%
-2.0% (-148 BPS) -23.9% (-213 BPS) -39.4% (-319 BPS) +367% (+213 BPS) +44.9% (+341 BPS)
REDDIT TUMBLR LINKEDIN VKONTAKTE OTHER
FACEBOOK TWITTER PINTEREST INSTAGRAM YOUTUBE
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SOURCE: STATCOUNTER. NOTES: SHARE DOES NOT INCLUDE TRAFFIC FROM MESSENGER PLATFORMS. DATA ARE ONLY AVAILABLE FOR A SELECTION OF PLATFORMS, AND PERCENTAGES REFLECT SHARE OF
AVAILABLE PLATFORMS ONLY. FIGURES REPRESENT THE NUMBER OF WEB PAGE REFERRALS ORIGINATING FROM EACH SERVICE AS A PERCENTAGE OF TOTAL WEB PAGE REFERRALS ORIGINATING FROM THE
AVAILABLE SELECTION OF SOCIAL MEDIA PLATFORMS ON ANY DEVICE IN NOVEMBER 2021. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A
STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
ERITREA
SHARE OF WEB TRAFFIC ARRIVING ON THIRD-PARTY WEBSITES VIA CLICKS OR TAPS ON LINKS PUBLISHED IN SOCIAL MEDIA PLATFORMS (ANY DEVICE)
WEB TRAFFIC REFERRALS FROM SOCIAL MEDIA
FEB
2022
SOCIAL MEDIA PLATFORMS
!
In Q4 2021, Meta made some important changes to how its self-service tools report the
potential advertising reach of its platforms, including a move to publishing audience figures as
a range instead of as an absolute number. Our analysis suggests that Meta also revised its base
data, resulting in some important corrections to published audience figures for Facebook and
Messenger. As a result, we are currently unable to provide any figures for changes over time in
these platforms’ audiences, and we advise readers not to compare the advertising audience
figures for Facebook and Messenger contained within this report with figures published for
those platforms in previous reports. For more information, please read our complete notes on
data variance, potential mismatches, and curiosities: https://datareportal.com/notes-on-data.
CHANGES IN META’S DATA REPORTING
35
7,300 0.2% 0.3% 28.1% 71.9%
POTENTIAL AUDIENCE
THAT META REPORTS
CAN BE REACHED WITH
ADS ON FACEBOOK
FACEBOOK’S POTENTIAL
ADVERTISING REACH
AS A PERCENTAGE OF
TOTAL POPULATION
FACEBOOK’S POTENTIAL
ADVERTISING REACH
AS A PERCENTAGE OF
POPULATION AGED 13+
PERCENTAGE OF
ITS AD AUDIENCE
THAT FACEBOOK
REPORTS IS FEMALE
PERCENTAGE OF
ITS AD AUDIENCE
THAT FACEBOOK
REPORTS IS MALE
SOURCE: META’S ADVERTISING RESOURCES. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE.
NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. META’S ADVERTISING RESOURCES ONLY PUBLISH GENDER DATA FOR “FEMALE” AND “MALE”. COMPARABILITY: META HAS SIGNIFICANTLY REVISED ITS
BASE DATA AND APPROACH TO AUDIENCE REPORTING, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
ERITREA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK
FACEBOOK: ADVERTISING AUDIENCE OVERVIEW
FEB
2022
36
98.0% 2.0% 12.0% 86.0%
USE ANY KIND OF
MOBILE PHONE
ONLY USE LAPTOP OR
DESKTOP COMPUTER
USE BOTH COMPUTERS
AND MOBILE PHONES
ONLY USE MOBILE
PHONES (ANY TYPE)
SOURCE: META’S ADVERTISING RESOURCES, BASED ON DATA PUBLISHED IN JUNE 2021. NOTE: FIGURES REPRESENT VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE.
ERITREA
PERCENTAGE OF FACEBOOK’S ADVERTISING AUDIENCE THAT USES EACH DEVICE TO ACCESS THE PLATFORM, EITHER VIA AN APP OR A WEB BROWSER
DEVICES USED TO ACCESS FACEBOOK
FEB
2022
37
1 1 5 4 3 3 1 1 2 2
1 4 3 1 2
FACEBOOK PAGES
“LIKED” (LIFETIME)
POSTS “LIKED” IN THE
PREVIOUS 30 DAYS
COMMENTS MADE IN
THE PREVIOUS 30 DAYS
POSTS SHARED IN THE
PREVIOUS 30 DAYS
ADS CLICKED OR TAPPED
IN THE PREVIOUS 30 DAYS
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
SOURCE: META’S ADVERTISING RESOURCES, BASED ON DATA PUBLISHED IN JUNE 2021. NOTE: FIGURES REPRESENT MEDIAN VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE. “ADS” MAY INCLUDE
ANY KIND OF PAID CONTENT PUBLISHED TO FACEBOOK, INCLUDING SPONSORED POSTS.
ERITREA
THE NUMBER OF TIMES A “TYPICAL” USER AGED 18+ PERFORMS EACH ACTIVITY ON FACEBOOK
FACEBOOK ACTIVITY FREQUENCY
FEB
2022
38
1.0% 0.1% 33.9% 66.1%
2,800 0.08% 0% +133.3%
[UNCHANGED] +1,600
90
INSTAGRAM AD REACH
vs. TOTAL INTERNET USERS
INSTAGRAM AD REACH
vs. POPULATION AGED 13+
FEMALE INSTAGRAM AD REACH
vs. TOTAL INSTAGRAM AD REACH
MALE INSTAGRAM AD REACH
vs. TOTAL INSTAGRAM AD REACH
TOTAL POTENTIAL REACH
OF ADS ON INSTAGRAM
INSTAGRAM AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN INSTAGRAM AD REACH
YEAR-ON-YEAR CHANGE
IN INSTAGRAM AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE MAY NOT BE COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
ERITREA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON INSTAGRAM
INSTAGRAM: ADVERTISING AUDIENCE OVERVIEW
FEB
2022
39
6,400 0.2% 0.3% 31.3% 68.8%
POTENTIAL AUDIENCE
THAT META REPORTS
CAN BE REACHED WITH
ADS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING REACH
AS A PERCENTAGE OF
TOTAL POPULATION
MESSENGER’S POTENTIAL
ADVERTISING REACH
AS A PERCENTAGE OF
POPULATION AGED 13+
PERCENTAGE OF
ITS AD AUDIENCE
THAT MESSENGER
REPORTS IS FEMALE
PERCENTAGE OF
ITS AD AUDIENCE
THAT MESSENGER
REPORTS IS MALE
SOURCE: META’S ADVERTISING RESOURCES. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE.
SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN AUSTRALIA, CANADA, FRANCE, AND THE UNITED STATES, AND THIS MAY HAVE A SIGNIFICANT IMPACT ON POTENTIAL ADVERTISING REACH
FIGURES IN THOSE COUNTRIES. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. META’S ADVERTISING RESOURCES ONLY PUBLISH GENDER DATA FOR “FEMALE” AND “MALE”. COMPARABILITY: META
HAS SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
ERITREA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
MESSENGER: ADVERTISING AUDIENCE OVERVIEW
FEB
2022
40
3.8% 0.6% 25.8% 74.2%
11.0 0.3% 0% 0%
THOUSAND [UNCHANGED] [UNCHANGED]
90
LINKEDIN AD REACH
vs. TOTAL INTERNET USERS
LINKEDIN AD REACH
vs. POPULATION AGED 18+
FEMALE LINKEDIN AD REACH
vs. TOTAL LINKEDIN AD REACH
MALE LINKEDIN AD REACH
vs. TOTAL LINKEDIN AD REACH
TOTAL POTENTIAL REACH
OF ADS ON LINKEDIN
LINKEDIN AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN LINKEDIN AD REACH
YEAR-ON-YEAR CHANGE
IN LINKEDIN AD REACH
SOURCES: MICROSOFT’S LINKEDIN ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES
FOR THE TOTAL ACTIVE USER BASE OR REGISTERED MEMBER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN
DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTE: REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: THE FIGURES
PUBLISHED IN LINKEDIN’S ADVERTISING RESOURCES REFLECT TOTAL REGISTERED MEMBERS (NOT ACTIVE USERS), SO FIGURES SHOWN HERE ARE NOT DIRECTLY COMPARABLE WITH OTHER PLATFORMS.
ERITREA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON LINKEDIN
LINKEDIN: ADVERTISING AUDIENCE OVERVIEW
FEB
2022
MOBILE
42
826.1 22.7% +7.6% [N/A]
THOUSAND +59 THOUSAND
NUMBER OF CELLULAR
MOBILE CONNECTIONS
(EXCLUDING IOT)
NUMBER OF CELLULAR MOBILE
CONNECTIONS COMPARED
WITH TOTAL POPULATION
YEAR-ON-YEAR CHANGE
IN THE NUMBER OF CELLULAR
MOBILE CONNECTIONS
SHARE OF CELLULAR MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G, 4G, 5G)
SOURCE: GSMA INTELLIGENCE. NOTES: TOTAL CELLULAR CONNECTIONS INCLUDE DEVICES OTHER THAN MOBILE PHONES, BUT EXCLUDE CELLULAR IOT CONNECTIONS. FIGURES MAY SIGNIFICANTLY EXCEED
FIGURES FOR POPULATION DUE TO MULTIPLE CONNECTIONS AND CONNECTED DEVICES PER PERSON. COMPARABILITY: BASE CHANGES. VERSIONS OF THIS CHART PUBLISHED IN SOME OF OUR PREVIOUS
REPORTS FEATURED CELLULAR CONNECTION FIGURES THAT INCLUDED CELLULAR IOT CONNECTIONS. FIGURES SHOWN HERE DO NOT INCLUDE CELLULAR IOT CONNECTIONS.
ERITREA
USE OF MOBILE PHONES AND DEVICES THAT CONNECT TO CELLULAR NETWORKS
MOBILE CONNECTIVITY
FEB
2022
43
532 K
602 K
656 K
711 K
768 K
826 K
+13.2% +8.9% +8.4% +8.0% +7.6%
Q4 2016 Q4 2017 Q4 2018 Q4 2019 Q4 2020 Q4 2021
SOURCE: GSMA INTELLIGENCE. NOTE: WHERE LETTERS ARE SHOWN NEXT TO FIGURES ABOVE BARS, “K” DENOTES THOUSANDS (E.G. “123 K” = 123,000), “M” DENOTES MILLIONS (E.G. “1.23 M” = 1,230,000),
AND “B” DENOTES BILLIONS (E.G. “1.23 B” = 1,230,000,000). WHERE NO LETTER IS PRESENT, VALUES ARE SHOWN AS IS. COMPARABILITY: BASE REVISIONS. NUMBERS MAY NOT CORRELATE WITH VALUES
PUBLISHED IN OUR PREVIOUS REPORTS.
ERITREA
NUMBER OF CELLULAR MOBILE CONNECTIONS AND YEAR-ON-YEAR CHANGE
CELLULAR MOBILE CONNECTIONS OVER TIME
FEB
2022
44
82.13% 3.10% 0.16% 0% 14.61%
-0.4% (-34 BPS) -5.8% (-19 BPS) +45.5% (+5 BPS) [UNCHANGED] +3.4% (+48 BPS)
SHARE OF MOBILE WEB
TRAFFIC ORIGINATING
FROM ANDROID DEVICES
SHARE OF MOBILE WEB
TRAFFIC ORIGINATING
FROM APPLE IOS DEVICES
SHARE OF MOBILE WEB
TRAFFIC ORIGINATING FROM
SAMSUNG OS DEVICES
SHARE OF MOBILE WEB
TRAFFIC ORIGINATING
FROM KAI OS DEVICES
SHARE OF MOBILE WEB
TRAFFIC ORIGINATING
FROM OTHER OS DEVICES
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS ON MOBILE PHONES RUNNING EACH OPERATING SYSTEM COMPARED WITH THE TOTAL NUMBER
OF WEB PAGES SERVED TO MOBILE BROWSERS IN NOVEMBER 2021. FIGURES FOR SAMSUNG OS REFER ONLY TO THOSE DEVICES RUNNING OPERATING SYSTEMS DEVELOPED BY SAMSUNG (E.G. BADA AND
TIZEN), AND DO NOT INCLUDE SAMSUNG DEVICES RUNNING ANDROID. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD
EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
ERITREA
PERCENTAGE OF WEB PAGE REQUESTS ORIGINATING FROM MOBILE HANDSETS RUNNING EACH MOBILE OPERATING SYSTEM
SHARE OF MOBILE WEB TRAFFIC BY MOBILE OS
FEB
2022
MORE INFORMATION
DATAREPORTAL.COM/LIBRARY
FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLINE LIBRARY:
_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL
2022_
DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022
_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL
2022_
DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022
We are a global socially-led creative agency, with unrivaled
social media expertise.
With 1,000+ people in 15 offices spanning four continents, we
deliver a global perspective to our clients in a time when social
media is shaping culture.
We make ideas powered by people. We understand social
behaviours within online communities, cultures and
subcultures, spanning the social and gaming landscape.
We work with the world’s biggest brands, including adidas,
Samsung, Netflix and Google, to reach the right people in a
strategic, relevant and effective way.
wearesocial.com
A B O U T
W E A R E S O C I A L
Learn more at kepios.com
LEARN MORE »
LEARN MORE »
LEARN MORE »
LEARN MORE »
LEARN MORE »
Go beyond headlines and
hypotheses to understand
what people are really doing
online, and turn insights into
actionable plans and results.
We research and produce
white-label content and co-
branded reports that offer
rich insights into what people
everywhere are doing online.
Add our team’s experience
and insight to your decision-
making. Available through
regular, retained advisory, or
ad hoc for one-off sessions.
Custom keynote presentations
that bring the latest digital
trends to life at conferences,
events, and private meetings,
whether online or in person.
Interactive briefings that
make it easy to keep track of
digital trends, and identify
how evolving behaviours
will impact future success.
CONSUMER
RESEARCH
REPORTS
& CONTENT
ADVISORY
SERVICES
KEYNOTE
PRESENTATIONS
DIGITAL
BRIEFINGS
In addition to producing the Global Digital Reports, we also offer:
Kepios helps the world understand what’s really happening online.
MAKE SENSE OF DIGITAL TRENDS
Extensive
Datasets
We provide data on every mobile
operator in every country
worldwide, with over 30 million
data points, updated daily.
Annually, GSMA Intelligence
publishes over 100 reports and
exclusive analyses, adding greater
insight into our data and
supporting our customers in
making stronger business choices.
Our forecasting experts provide a
five-year (and beyond) view into the
future, enabling long-term investment
planning. Updated quarterly, our
forecasts are consistently accurate
within +/- 2.5 % of reported data.
Topical and
Timely
Research
Pinpoint
Accuracy
We serve a wide array of industries in the
mobile ecosystem and beyond, including
most of the world’s mobile operators plus
major vendors, regulators, international
institutions and vertical sectors ranging
from automotive to retail.
Industry
Trusted
3 Global
Offices
Delhi Barcelona London
Serves over
800
organisations
40,000
users worldwide
Definitive data and analysis
for the mobile industry
Prior to our Digital 2021 reports, we included data
sourced from social media platforms’ self-service
advertising tools in our calculations of internet user
numbers, but we no longer include this data in our
internet user figures. This is because the user numbers
reported by social media platforms are typically based
on active user accounts, and may not represent unique
individuals. For example, one person may maintain
more than one active presence (account) on the same
social media platform. Similarly, some accounts may
represent ‘non-human’ entities, including: pets and
animals; historical figures; businesses, causes, groups,
and organisations; places of interest; etc.
As a result, the figures we report for social media users
may exceed internet user numbers. However, while this
may seem counter-intuitive or surprising, such instances
do not represent errors in the data or in our reporting.
Rather, these differences may indicate delays in the
reporting of internet user numbers, or they may indicate
higher instances of individuals managing multiple
social media accounts, or ‘non-human’ social media
accounts.
If you have any questions about specific data
points in these reports, or if you’d like to offer your
organisation’s data for consideration in future reports,
please email our reports team: reports@kepios.com.
footnotes of each relevant chart, but please use caution
when comparing data from different reports, because
changes to research samples, base data, research
methodologies, and approaches to reporting may
mean that values are not comparable.
Furthermore, due to the differing data collection and
treatment methodologies, and the different periods
during which data have been collected, there may be
significant differences in the reported metrics for similar
data points throughout this report. For example, data
from surveys often varies over time, even if that data
has been collected by the same organisation using the
same approach in each wave of their research.
In particular, reports of internet user numbers vary
considerably between different sources and over time.
In part, this is because there are significant challenges
associated with collecting, analysing, and publishing
internet user data on a regular basis, not least because
research into public internet use necessitates the use of
face-to-face surveys. Different organisations may also
adopt different approaches to sampling the population
for research into internet use, and variations in areas
such as the age range of the survey population, or the
balance between urban and rural respondents, may
play an important role in determining eventual findings.
Note that COVID-19 has limited internet user research.
Note: This page is a summary of our comprehensive
notes on data variance, potential mismatches,
and curiosities, which you can read in full at
https://datareportal.com/notes-on-data.
This report features data from a wide variety of
different sources, including market research agencies,
internet and social media companies, governments,
public bodies, news media, and private individuals, as
well as extrapolations and analysis of that data.
Wherever possible, we’ve prioritised data sources
that provide broader geographical coverage, in
order to minimise potential variations between data
points, and to offer more reliable comparison across
countries. However, where we believe that standalone
metrics provide a more reliable reference, we use such
standalone numbers to ensure more accurate reporting.
Please note that some data points may only be
available for a limited selection of countries, so we
may not be able to report the same data in all reports.
From time to time, we may also change the source(s)
that we use to inform specific data points. As a result,
some figures may appear to change in unexpected
ways from one report to another. Wherever we’re
aware of these changes, we include details in the
NOTES ON DATA VARIANCE, MISMATCHES, AND CURIOSITIES
anyone else for any direct, indirect, punitive,
incidental, special, consequential, exemplary
or similar loss or damage, or loss or damage
of any kind, suffered by you or anyone else as
a result of any use, action or decision taken by
you or anyone else in any way connected to
this report or the information contained herein,
or the result(s) thereof, even if advised of the
possibility of such loss or damage.
This report may contain reference to third-
party data providers, however this report
does not endorse any such third parties or
their products or services, nor is this report
sponsored by, endorsed by or associated with
such third parties.
Except for those portions of this report relating
to the perspectives of We Are Social, this
report and any opinions contained herein
have been prepared by Kepios, and have not
been specifically approved or disapproved
by We Are Social. This report is subject to
change without notice. To ensure you have the
most recent version of this report, please visit
our website at https://datareportal.com/.
This report contains data, tables, figures,
maps, flags, analyses and technical notes
that relate to various geographical territories
around the world, however reference to
these territories and any associated elements
(including names and flags) does not imply
the expression of any opinion whatsoever
on the part of Kepios, We Are Social, or
any of the featured brands, nor any of those
organisations’ partners, affiliates, employees
or agents, concerning the legal status of
any country, territory, city or area or of its
authorities, or concerning the delimitation of
its frontiers or boundaries.
This report is provided with the understanding
that it does not constitute professional
advice or services of any kind and
should therefore not be substituted for
independent investigations, thought or
judgment. Accordingly, neither Kepios, nor
We Are Social, nor any of the brands and
organisations featured or cited herein, nor any
of their partners, affiliates, group companies,
employees or agents shall, to the fullest
extent permitted by law, be liable to you or
This report has been compiled by Kepios Pte.
Ltd. (“Kepios”) on behalf of We Are Social
Ltd. (“We Are Social”) for informational
purposes only, and relies on data from a wide
variety of sources, including but not limited
to public and private companies, market
research firms, government agencies, NGOs,
and private individuals.
While Kepios and We Are Social strive to
ensure that all data and charts contained in
this report are, as at the time of publishing,
accurate and up-to-date, neither Kepios, nor
We Are Social, nor any of the other featured
brands and organisations shall be responsible
for any errors or omissions contained in this
report, or for the results obtained from its use.
All information contained in this report
is provided “as is”, with no guarantee
whatsoever of its accuracy, completeness,
correctness or non-infringement of third-
party rights and without warranty of any
kind, express or implied, including without
limitation, warranties of merchantability or
fitness for any particular purpose.
DISCLAIMER AND IMPORTANT NOTES
DATAREPORTAL.COM
REPORTS@KEPIOS.COM
@ESKIMON
SIMON KEMP

More Related Content

What's hot

Digital 2022 Taiwan (February 2022) v01
Digital 2022 Taiwan (February 2022) v01Digital 2022 Taiwan (February 2022) v01
Digital 2022 Taiwan (February 2022) v01
DataReportal
 
Digital 2022 Local Country Headlines Report (January 2022) v02
Digital 2022 Local Country Headlines Report (January 2022) v02Digital 2022 Local Country Headlines Report (January 2022) v02
Digital 2022 Local Country Headlines Report (January 2022) v02
DataReportal
 
Digital 2022 Sao Tome and Principe (February 2022) v01
Digital 2022 Sao Tome and Principe (February 2022) v01Digital 2022 Sao Tome and Principe (February 2022) v01
Digital 2022 Sao Tome and Principe (February 2022) v01
DataReportal
 
Digital 2022: Essential YouTube Stats for Q1 2022 v01
Digital 2022: Essential YouTube Stats for Q1 2022 v01Digital 2022: Essential YouTube Stats for Q1 2022 v01
Digital 2022: Essential YouTube Stats for Q1 2022 v01
DataReportal
 
Digital 2022 United States of America (February 2022) v02
Digital 2022 United States of America (February 2022) v02Digital 2022 United States of America (February 2022) v02
Digital 2022 United States of America (February 2022) v02
DataReportal
 
Digital 2022: Essential Facebook Messenger Stats for Q2 2022 v01
Digital 2022: Essential Facebook Messenger Stats for Q2 2022 v01Digital 2022: Essential Facebook Messenger Stats for Q2 2022 v01
Digital 2022: Essential Facebook Messenger Stats for Q2 2022 v01
DataReportal
 
Digital 2022 Zimbabwe (February 2022) v01
Digital 2022 Zimbabwe (February 2022) v01Digital 2022 Zimbabwe (February 2022) v01
Digital 2022 Zimbabwe (February 2022) v01
DataReportal
 
Digital 2022 Portugal (February 2022) v01
Digital 2022 Portugal (February 2022) v01Digital 2022 Portugal (February 2022) v01
Digital 2022 Portugal (February 2022) v01
DataReportal
 
Digital 2022 Madagascar (February 2022) v01
Digital 2022 Madagascar (February 2022) v01Digital 2022 Madagascar (February 2022) v01
Digital 2022 Madagascar (February 2022) v01
DataReportal
 
Digital 2022 Austria (February 2022) v01
Digital 2022 Austria (February 2022) v01Digital 2022 Austria (February 2022) v01
Digital 2022 Austria (February 2022) v01
DataReportal
 
Digital 2022 Israel (February 2022) v01
Digital 2022 Israel (February 2022) v01Digital 2022 Israel (February 2022) v01
Digital 2022 Israel (February 2022) v01
DataReportal
 
Digital 2022 Turkmenistan (February 2022) v01
Digital 2022 Turkmenistan (February 2022) v01Digital 2022 Turkmenistan (February 2022) v01
Digital 2022 Turkmenistan (February 2022) v01
DataReportal
 
Digital 2022 Tanzania (February 2022) v01
Digital 2022 Tanzania (February 2022) v01Digital 2022 Tanzania (February 2022) v01
Digital 2022 Tanzania (February 2022) v01
DataReportal
 
Digital 2022 Barbados (February 2022) v01
Digital 2022 Barbados (February 2022) v01Digital 2022 Barbados (February 2022) v01
Digital 2022 Barbados (February 2022) v01
DataReportal
 
Digital 2022 Benin (February 2022) v01
Digital 2022 Benin (February 2022) v01Digital 2022 Benin (February 2022) v01
Digital 2022 Benin (February 2022) v01
DataReportal
 
Digital 2022: Essential Snapchat Stats for Q1 2022 v01
Digital 2022: Essential Snapchat Stats for Q1 2022 v01Digital 2022: Essential Snapchat Stats for Q1 2022 v01
Digital 2022: Essential Snapchat Stats for Q1 2022 v01
DataReportal
 
Digital 2022 Netherlands (February 2022) v01
Digital 2022 Netherlands (February 2022) v01Digital 2022 Netherlands (February 2022) v01
Digital 2022 Netherlands (February 2022) v01
DataReportal
 
Digital 2022 Kenya (February 2022) v01
Digital 2022 Kenya (February 2022) v01Digital 2022 Kenya (February 2022) v01
Digital 2022 Kenya (February 2022) v01
DataReportal
 
Digital 2022 Japan (February 2022) v01
Digital 2022 Japan (February 2022) v01Digital 2022 Japan (February 2022) v01
Digital 2022 Japan (February 2022) v01
DataReportal
 
Digital 2021 Singapore (January 2021) v01
Digital 2021 Singapore (January 2021) v01Digital 2021 Singapore (January 2021) v01
Digital 2021 Singapore (January 2021) v01
DataReportal
 

What's hot (20)

Digital 2022 Taiwan (February 2022) v01
Digital 2022 Taiwan (February 2022) v01Digital 2022 Taiwan (February 2022) v01
Digital 2022 Taiwan (February 2022) v01
 
Digital 2022 Local Country Headlines Report (January 2022) v02
Digital 2022 Local Country Headlines Report (January 2022) v02Digital 2022 Local Country Headlines Report (January 2022) v02
Digital 2022 Local Country Headlines Report (January 2022) v02
 
Digital 2022 Sao Tome and Principe (February 2022) v01
Digital 2022 Sao Tome and Principe (February 2022) v01Digital 2022 Sao Tome and Principe (February 2022) v01
Digital 2022 Sao Tome and Principe (February 2022) v01
 
Digital 2022: Essential YouTube Stats for Q1 2022 v01
Digital 2022: Essential YouTube Stats for Q1 2022 v01Digital 2022: Essential YouTube Stats for Q1 2022 v01
Digital 2022: Essential YouTube Stats for Q1 2022 v01
 
Digital 2022 United States of America (February 2022) v02
Digital 2022 United States of America (February 2022) v02Digital 2022 United States of America (February 2022) v02
Digital 2022 United States of America (February 2022) v02
 
Digital 2022: Essential Facebook Messenger Stats for Q2 2022 v01
Digital 2022: Essential Facebook Messenger Stats for Q2 2022 v01Digital 2022: Essential Facebook Messenger Stats for Q2 2022 v01
Digital 2022: Essential Facebook Messenger Stats for Q2 2022 v01
 
Digital 2022 Zimbabwe (February 2022) v01
Digital 2022 Zimbabwe (February 2022) v01Digital 2022 Zimbabwe (February 2022) v01
Digital 2022 Zimbabwe (February 2022) v01
 
Digital 2022 Portugal (February 2022) v01
Digital 2022 Portugal (February 2022) v01Digital 2022 Portugal (February 2022) v01
Digital 2022 Portugal (February 2022) v01
 
Digital 2022 Madagascar (February 2022) v01
Digital 2022 Madagascar (February 2022) v01Digital 2022 Madagascar (February 2022) v01
Digital 2022 Madagascar (February 2022) v01
 
Digital 2022 Austria (February 2022) v01
Digital 2022 Austria (February 2022) v01Digital 2022 Austria (February 2022) v01
Digital 2022 Austria (February 2022) v01
 
Digital 2022 Israel (February 2022) v01
Digital 2022 Israel (February 2022) v01Digital 2022 Israel (February 2022) v01
Digital 2022 Israel (February 2022) v01
 
Digital 2022 Turkmenistan (February 2022) v01
Digital 2022 Turkmenistan (February 2022) v01Digital 2022 Turkmenistan (February 2022) v01
Digital 2022 Turkmenistan (February 2022) v01
 
Digital 2022 Tanzania (February 2022) v01
Digital 2022 Tanzania (February 2022) v01Digital 2022 Tanzania (February 2022) v01
Digital 2022 Tanzania (February 2022) v01
 
Digital 2022 Barbados (February 2022) v01
Digital 2022 Barbados (February 2022) v01Digital 2022 Barbados (February 2022) v01
Digital 2022 Barbados (February 2022) v01
 
Digital 2022 Benin (February 2022) v01
Digital 2022 Benin (February 2022) v01Digital 2022 Benin (February 2022) v01
Digital 2022 Benin (February 2022) v01
 
Digital 2022: Essential Snapchat Stats for Q1 2022 v01
Digital 2022: Essential Snapchat Stats for Q1 2022 v01Digital 2022: Essential Snapchat Stats for Q1 2022 v01
Digital 2022: Essential Snapchat Stats for Q1 2022 v01
 
Digital 2022 Netherlands (February 2022) v01
Digital 2022 Netherlands (February 2022) v01Digital 2022 Netherlands (February 2022) v01
Digital 2022 Netherlands (February 2022) v01
 
Digital 2022 Kenya (February 2022) v01
Digital 2022 Kenya (February 2022) v01Digital 2022 Kenya (February 2022) v01
Digital 2022 Kenya (February 2022) v01
 
Digital 2022 Japan (February 2022) v01
Digital 2022 Japan (February 2022) v01Digital 2022 Japan (February 2022) v01
Digital 2022 Japan (February 2022) v01
 
Digital 2021 Singapore (January 2021) v01
Digital 2021 Singapore (January 2021) v01Digital 2021 Singapore (January 2021) v01
Digital 2021 Singapore (January 2021) v01
 

More from DataReportal

Digital 2023 April Global Statshot Report v01 (April 2023)
Digital 2023 April Global Statshot Report v01 (April 2023)Digital 2023 April Global Statshot Report v01 (April 2023)
Digital 2023 April Global Statshot Report v01 (April 2023)
DataReportal
 
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02Digital 2023 Global Overview Report (Summary Version) (January 2023) v02
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02
DataReportal
 
Digital 2023 Libya (February 2023) v01
Digital 2023 Libya (February 2023) v01Digital 2023 Libya (February 2023) v01
Digital 2023 Libya (February 2023) v01
DataReportal
 
Digital 2023 Zimbabwe (February 2023) v01
Digital 2023 Zimbabwe (February 2023) v01Digital 2023 Zimbabwe (February 2023) v01
Digital 2023 Zimbabwe (February 2023) v01
DataReportal
 
Digital 2023 Zambia (February 2023) v01
Digital 2023 Zambia (February 2023) v01Digital 2023 Zambia (February 2023) v01
Digital 2023 Zambia (February 2023) v01
DataReportal
 
Digital 2023 Western Sahara (February 2023) v01
Digital 2023 Western Sahara (February 2023) v01Digital 2023 Western Sahara (February 2023) v01
Digital 2023 Western Sahara (February 2023) v01
DataReportal
 
Digital 2023 Wallis and Futuna (February 2023) v01
Digital 2023 Wallis and Futuna (February 2023) v01Digital 2023 Wallis and Futuna (February 2023) v01
Digital 2023 Wallis and Futuna (February 2023) v01
DataReportal
 
Digital 2023 Vanuatu (February 2023) v01
Digital 2023 Vanuatu (February 2023) v01Digital 2023 Vanuatu (February 2023) v01
Digital 2023 Vanuatu (February 2023) v01
DataReportal
 
Digital 2023 United States Virgin Islands (February 2023) v01
Digital 2023 United States Virgin Islands (February 2023) v01Digital 2023 United States Virgin Islands (February 2023) v01
Digital 2023 United States Virgin Islands (February 2023) v01
DataReportal
 
Digital 2023 Tuvalu (February 2023) v01
Digital 2023 Tuvalu (February 2023) v01Digital 2023 Tuvalu (February 2023) v01
Digital 2023 Tuvalu (February 2023) v01
DataReportal
 
Digital 2023 Turks and Caicos Islands (February 2023) v01
Digital 2023 Turks and Caicos Islands (February 2023) v01Digital 2023 Turks and Caicos Islands (February 2023) v01
Digital 2023 Turks and Caicos Islands (February 2023) v01
DataReportal
 
Digital 2023 Turkmenistan (February 2023) v01
Digital 2023 Turkmenistan (February 2023) v01Digital 2023 Turkmenistan (February 2023) v01
Digital 2023 Turkmenistan (February 2023) v01
DataReportal
 
Digital 2023 Trinidad and Tobago (February 2023) v01
Digital 2023 Trinidad and Tobago (February 2023) v01Digital 2023 Trinidad and Tobago (February 2023) v01
Digital 2023 Trinidad and Tobago (February 2023) v01
DataReportal
 
Digital 2023 Tonga (February 2023) v01
Digital 2023 Tonga (February 2023) v01Digital 2023 Tonga (February 2023) v01
Digital 2023 Tonga (February 2023) v01
DataReportal
 
Digital 2023 Togo (February 2023) v01
Digital 2023 Togo (February 2023) v01Digital 2023 Togo (February 2023) v01
Digital 2023 Togo (February 2023) v01
DataReportal
 
Digital 2023 Timor-Leste (February 2023) v01
Digital 2023 Timor-Leste (February 2023) v01Digital 2023 Timor-Leste (February 2023) v01
Digital 2023 Timor-Leste (February 2023) v01
DataReportal
 
Digital 2023 Tajikistan (February 2023) v01
Digital 2023 Tajikistan (February 2023) v01Digital 2023 Tajikistan (February 2023) v01
Digital 2023 Tajikistan (February 2023) v01
DataReportal
 
Digital 2023 Suriname (February 2023) v01
Digital 2023 Suriname (February 2023) v01Digital 2023 Suriname (February 2023) v01
Digital 2023 Suriname (February 2023) v01
DataReportal
 
Digital 2023 South Sudan (February 2023) v01
Digital 2023 South Sudan (February 2023) v01Digital 2023 South Sudan (February 2023) v01
Digital 2023 South Sudan (February 2023) v01
DataReportal
 
Digital 2023 Somalia (February 2023) v01
Digital 2023 Somalia (February 2023) v01Digital 2023 Somalia (February 2023) v01
Digital 2023 Somalia (February 2023) v01
DataReportal
 

More from DataReportal (20)

Digital 2023 April Global Statshot Report v01 (April 2023)
Digital 2023 April Global Statshot Report v01 (April 2023)Digital 2023 April Global Statshot Report v01 (April 2023)
Digital 2023 April Global Statshot Report v01 (April 2023)
 
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02Digital 2023 Global Overview Report (Summary Version) (January 2023) v02
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02
 
Digital 2023 Libya (February 2023) v01
Digital 2023 Libya (February 2023) v01Digital 2023 Libya (February 2023) v01
Digital 2023 Libya (February 2023) v01
 
Digital 2023 Zimbabwe (February 2023) v01
Digital 2023 Zimbabwe (February 2023) v01Digital 2023 Zimbabwe (February 2023) v01
Digital 2023 Zimbabwe (February 2023) v01
 
Digital 2023 Zambia (February 2023) v01
Digital 2023 Zambia (February 2023) v01Digital 2023 Zambia (February 2023) v01
Digital 2023 Zambia (February 2023) v01
 
Digital 2023 Western Sahara (February 2023) v01
Digital 2023 Western Sahara (February 2023) v01Digital 2023 Western Sahara (February 2023) v01
Digital 2023 Western Sahara (February 2023) v01
 
Digital 2023 Wallis and Futuna (February 2023) v01
Digital 2023 Wallis and Futuna (February 2023) v01Digital 2023 Wallis and Futuna (February 2023) v01
Digital 2023 Wallis and Futuna (February 2023) v01
 
Digital 2023 Vanuatu (February 2023) v01
Digital 2023 Vanuatu (February 2023) v01Digital 2023 Vanuatu (February 2023) v01
Digital 2023 Vanuatu (February 2023) v01
 
Digital 2023 United States Virgin Islands (February 2023) v01
Digital 2023 United States Virgin Islands (February 2023) v01Digital 2023 United States Virgin Islands (February 2023) v01
Digital 2023 United States Virgin Islands (February 2023) v01
 
Digital 2023 Tuvalu (February 2023) v01
Digital 2023 Tuvalu (February 2023) v01Digital 2023 Tuvalu (February 2023) v01
Digital 2023 Tuvalu (February 2023) v01
 
Digital 2023 Turks and Caicos Islands (February 2023) v01
Digital 2023 Turks and Caicos Islands (February 2023) v01Digital 2023 Turks and Caicos Islands (February 2023) v01
Digital 2023 Turks and Caicos Islands (February 2023) v01
 
Digital 2023 Turkmenistan (February 2023) v01
Digital 2023 Turkmenistan (February 2023) v01Digital 2023 Turkmenistan (February 2023) v01
Digital 2023 Turkmenistan (February 2023) v01
 
Digital 2023 Trinidad and Tobago (February 2023) v01
Digital 2023 Trinidad and Tobago (February 2023) v01Digital 2023 Trinidad and Tobago (February 2023) v01
Digital 2023 Trinidad and Tobago (February 2023) v01
 
Digital 2023 Tonga (February 2023) v01
Digital 2023 Tonga (February 2023) v01Digital 2023 Tonga (February 2023) v01
Digital 2023 Tonga (February 2023) v01
 
Digital 2023 Togo (February 2023) v01
Digital 2023 Togo (February 2023) v01Digital 2023 Togo (February 2023) v01
Digital 2023 Togo (February 2023) v01
 
Digital 2023 Timor-Leste (February 2023) v01
Digital 2023 Timor-Leste (February 2023) v01Digital 2023 Timor-Leste (February 2023) v01
Digital 2023 Timor-Leste (February 2023) v01
 
Digital 2023 Tajikistan (February 2023) v01
Digital 2023 Tajikistan (February 2023) v01Digital 2023 Tajikistan (February 2023) v01
Digital 2023 Tajikistan (February 2023) v01
 
Digital 2023 Suriname (February 2023) v01
Digital 2023 Suriname (February 2023) v01Digital 2023 Suriname (February 2023) v01
Digital 2023 Suriname (February 2023) v01
 
Digital 2023 South Sudan (February 2023) v01
Digital 2023 South Sudan (February 2023) v01Digital 2023 South Sudan (February 2023) v01
Digital 2023 South Sudan (February 2023) v01
 
Digital 2023 Somalia (February 2023) v01
Digital 2023 Somalia (February 2023) v01Digital 2023 Somalia (February 2023) v01
Digital 2023 Somalia (February 2023) v01
 

Recently uploaded

202254.com全网最高清影视香蕉影视,热门电影推荐,热门电视剧在线观看,免费电影,电影在线,在线观看。球华人在线電視劇,免费点播,免费提供最新高清的...
202254.com全网最高清影视香蕉影视,热门电影推荐,热门电视剧在线观看,免费电影,电影在线,在线观看。球华人在线電視劇,免费点播,免费提供最新高清的...202254.com全网最高清影视香蕉影视,热门电影推荐,热门电视剧在线观看,免费电影,电影在线,在线观看。球华人在线電視劇,免费点播,免费提供最新高清的...
202254.com全网最高清影视香蕉影视,热门电影推荐,热门电视剧在线观看,免费电影,电影在线,在线观看。球华人在线電視劇,免费点播,免费提供最新高清的...
ffg01100
 
Dewanstudio Project Portfolio 2023 show case
Dewanstudio Project Portfolio 2023 show caseDewanstudio Project Portfolio 2023 show case
Dewanstudio Project Portfolio 2023 show case
DEWANSTUDIO.COM
 
How Salesforce Development in the UK is Driving Digital Transformation
How Salesforce Development in the UK is Driving Digital TransformationHow Salesforce Development in the UK is Driving Digital Transformation
How Salesforce Development in the UK is Driving Digital Transformation
Sweet Potato Tec
 
@Girls @Call Chennai 🛬 XXXXXXXXXX 🛬 available 24*7 cash payment book now pay ...
@Girls @Call Chennai 🛬 XXXXXXXXXX 🛬 available 24*7 cash payment book now pay ...@Girls @Call Chennai 🛬 XXXXXXXXXX 🛬 available 24*7 cash payment book now pay ...
@Girls @Call Chennai 🛬 XXXXXXXXXX 🛬 available 24*7 cash payment book now pay ...
shamrisumri
 
Effective Tips for Creating the Best Rich Media Ads .pptx
Effective Tips for Creating the Best Rich Media Ads .pptxEffective Tips for Creating the Best Rich Media Ads .pptx
Effective Tips for Creating the Best Rich Media Ads .pptx
AirtoryInc
 
202254.com免费观看《长相思第二季》免费观看高清,长相思第二季线上看,《长相思第二季》最新电视剧在线观看,杨紫最新电视剧
202254.com免费观看《长相思第二季》免费观看高清,长相思第二季线上看,《长相思第二季》最新电视剧在线观看,杨紫最新电视剧202254.com免费观看《长相思第二季》免费观看高清,长相思第二季线上看,《长相思第二季》最新电视剧在线观看,杨紫最新电视剧
202254.com免费观看《长相思第二季》免费观看高清,长相思第二季线上看,《长相思第二季》最新电视剧在线观看,杨紫最新电视剧
ffg01100
 
Girls Call Mahipalpur 000XX00000 Provide Best And Top Girl Service And No1 in...
Girls Call Mahipalpur 000XX00000 Provide Best And Top Girl Service And No1 in...Girls Call Mahipalpur 000XX00000 Provide Best And Top Girl Service And No1 in...
Girls Call Mahipalpur 000XX00000 Provide Best And Top Girl Service And No1 in...
mahigarg2024#G05
 
optimized green synthesis characterization and evaluation
optimized green synthesis characterization and evaluationoptimized green synthesis characterization and evaluation
optimized green synthesis characterization and evaluation
ManojKumarr75
 
Bitcoin vs Ethereum Which Crypto Performed Better in Q2, 2024.docx
Bitcoin vs Ethereum Which Crypto Performed Better in Q2, 2024.docxBitcoin vs Ethereum Which Crypto Performed Better in Q2, 2024.docx
Bitcoin vs Ethereum Which Crypto Performed Better in Q2, 2024.docx
SFC Today
 
Tarun Gaur On Data Breaches and Privacy Fears
Tarun Gaur On Data Breaches and Privacy FearsTarun Gaur On Data Breaches and Privacy Fears
Tarun Gaur On Data Breaches and Privacy Fears
Tarun Gaur
 
Iot-Internet-of-Things_Industrial revolution 4.0-ppt.pptx
Iot-Internet-of-Things_Industrial revolution 4.0-ppt.pptxIot-Internet-of-Things_Industrial revolution 4.0-ppt.pptx
Iot-Internet-of-Things_Industrial revolution 4.0-ppt.pptx
DeepakKumar862274
 
How-to-Diagnose-Hard-Drives-by-DFL-DDP-2024.pdf
How-to-Diagnose-Hard-Drives-by-DFL-DDP-2024.pdfHow-to-Diagnose-Hard-Drives-by-DFL-DDP-2024.pdf
How-to-Diagnose-Hard-Drives-by-DFL-DDP-2024.pdf
Dolphin Data Lab
 
Trading Strategy for London silver bullet
Trading Strategy for London silver bulletTrading Strategy for London silver bullet
Trading Strategy for London silver bullet
OkgatoSemadi1
 
Female Service Girls Call Delhi 9873940964 Provide Best And Top Girl Service ...
Female Service Girls Call Delhi 9873940964 Provide Best And Top Girl Service ...Female Service Girls Call Delhi 9873940964 Provide Best And Top Girl Service ...
Female Service Girls Call Delhi 9873940964 Provide Best And Top Girl Service ...
elbertablack
 
High Profile Girls Call ServiCe Chennai XX00XXX00X Tanisha Best High Class Ch...
High Profile Girls Call ServiCe Chennai XX00XXX00X Tanisha Best High Class Ch...High Profile Girls Call ServiCe Chennai XX00XXX00X Tanisha Best High Class Ch...
High Profile Girls Call ServiCe Chennai XX00XXX00X Tanisha Best High Class Ch...
shamrisumri
 
Information Systems Auditing, Controls and Assurance , tanapat limsaiprom
Information Systems Auditing, Controls and Assurance , tanapat limsaipromInformation Systems Auditing, Controls and Assurance , tanapat limsaiprom
Information Systems Auditing, Controls and Assurance , tanapat limsaiprom
TanapatLimsaiprom1
 
UMN degree offer diploma Transcript
UMN degree offer diploma TranscriptUMN degree offer diploma Transcript
UMN degree offer diploma Transcript
cenocb
 
AWS Networking Basic , tanapat limsaiprom
AWS Networking Basic , tanapat limsaipromAWS Networking Basic , tanapat limsaiprom
AWS Networking Basic , tanapat limsaiprom
ธนาพัฒน์ ลิ้มสายพรหม
 
Girls Call Shimla 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Shimla 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Shimla 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Shimla 000XX00000 Provide Best And Top Girl Service And No1 in City
dilbaagsingh0898
 
Top 50 Telephone Conversation Sample Examples For IT Industries.pdf
Top 50 Telephone Conversation Sample Examples For IT Industries.pdfTop 50 Telephone Conversation Sample Examples For IT Industries.pdf
Top 50 Telephone Conversation Sample Examples For IT Industries.pdf
Krishna L
 

Recently uploaded (20)

202254.com全网最高清影视香蕉影视,热门电影推荐,热门电视剧在线观看,免费电影,电影在线,在线观看。球华人在线電視劇,免费点播,免费提供最新高清的...
202254.com全网最高清影视香蕉影视,热门电影推荐,热门电视剧在线观看,免费电影,电影在线,在线观看。球华人在线電視劇,免费点播,免费提供最新高清的...202254.com全网最高清影视香蕉影视,热门电影推荐,热门电视剧在线观看,免费电影,电影在线,在线观看。球华人在线電視劇,免费点播,免费提供最新高清的...
202254.com全网最高清影视香蕉影视,热门电影推荐,热门电视剧在线观看,免费电影,电影在线,在线观看。球华人在线電視劇,免费点播,免费提供最新高清的...
 
Dewanstudio Project Portfolio 2023 show case
Dewanstudio Project Portfolio 2023 show caseDewanstudio Project Portfolio 2023 show case
Dewanstudio Project Portfolio 2023 show case
 
How Salesforce Development in the UK is Driving Digital Transformation
How Salesforce Development in the UK is Driving Digital TransformationHow Salesforce Development in the UK is Driving Digital Transformation
How Salesforce Development in the UK is Driving Digital Transformation
 
@Girls @Call Chennai 🛬 XXXXXXXXXX 🛬 available 24*7 cash payment book now pay ...
@Girls @Call Chennai 🛬 XXXXXXXXXX 🛬 available 24*7 cash payment book now pay ...@Girls @Call Chennai 🛬 XXXXXXXXXX 🛬 available 24*7 cash payment book now pay ...
@Girls @Call Chennai 🛬 XXXXXXXXXX 🛬 available 24*7 cash payment book now pay ...
 
Effective Tips for Creating the Best Rich Media Ads .pptx
Effective Tips for Creating the Best Rich Media Ads .pptxEffective Tips for Creating the Best Rich Media Ads .pptx
Effective Tips for Creating the Best Rich Media Ads .pptx
 
202254.com免费观看《长相思第二季》免费观看高清,长相思第二季线上看,《长相思第二季》最新电视剧在线观看,杨紫最新电视剧
202254.com免费观看《长相思第二季》免费观看高清,长相思第二季线上看,《长相思第二季》最新电视剧在线观看,杨紫最新电视剧202254.com免费观看《长相思第二季》免费观看高清,长相思第二季线上看,《长相思第二季》最新电视剧在线观看,杨紫最新电视剧
202254.com免费观看《长相思第二季》免费观看高清,长相思第二季线上看,《长相思第二季》最新电视剧在线观看,杨紫最新电视剧
 
Girls Call Mahipalpur 000XX00000 Provide Best And Top Girl Service And No1 in...
Girls Call Mahipalpur 000XX00000 Provide Best And Top Girl Service And No1 in...Girls Call Mahipalpur 000XX00000 Provide Best And Top Girl Service And No1 in...
Girls Call Mahipalpur 000XX00000 Provide Best And Top Girl Service And No1 in...
 
optimized green synthesis characterization and evaluation
optimized green synthesis characterization and evaluationoptimized green synthesis characterization and evaluation
optimized green synthesis characterization and evaluation
 
Bitcoin vs Ethereum Which Crypto Performed Better in Q2, 2024.docx
Bitcoin vs Ethereum Which Crypto Performed Better in Q2, 2024.docxBitcoin vs Ethereum Which Crypto Performed Better in Q2, 2024.docx
Bitcoin vs Ethereum Which Crypto Performed Better in Q2, 2024.docx
 
Tarun Gaur On Data Breaches and Privacy Fears
Tarun Gaur On Data Breaches and Privacy FearsTarun Gaur On Data Breaches and Privacy Fears
Tarun Gaur On Data Breaches and Privacy Fears
 
Iot-Internet-of-Things_Industrial revolution 4.0-ppt.pptx
Iot-Internet-of-Things_Industrial revolution 4.0-ppt.pptxIot-Internet-of-Things_Industrial revolution 4.0-ppt.pptx
Iot-Internet-of-Things_Industrial revolution 4.0-ppt.pptx
 
How-to-Diagnose-Hard-Drives-by-DFL-DDP-2024.pdf
How-to-Diagnose-Hard-Drives-by-DFL-DDP-2024.pdfHow-to-Diagnose-Hard-Drives-by-DFL-DDP-2024.pdf
How-to-Diagnose-Hard-Drives-by-DFL-DDP-2024.pdf
 
Trading Strategy for London silver bullet
Trading Strategy for London silver bulletTrading Strategy for London silver bullet
Trading Strategy for London silver bullet
 
Female Service Girls Call Delhi 9873940964 Provide Best And Top Girl Service ...
Female Service Girls Call Delhi 9873940964 Provide Best And Top Girl Service ...Female Service Girls Call Delhi 9873940964 Provide Best And Top Girl Service ...
Female Service Girls Call Delhi 9873940964 Provide Best And Top Girl Service ...
 
High Profile Girls Call ServiCe Chennai XX00XXX00X Tanisha Best High Class Ch...
High Profile Girls Call ServiCe Chennai XX00XXX00X Tanisha Best High Class Ch...High Profile Girls Call ServiCe Chennai XX00XXX00X Tanisha Best High Class Ch...
High Profile Girls Call ServiCe Chennai XX00XXX00X Tanisha Best High Class Ch...
 
Information Systems Auditing, Controls and Assurance , tanapat limsaiprom
Information Systems Auditing, Controls and Assurance , tanapat limsaipromInformation Systems Auditing, Controls and Assurance , tanapat limsaiprom
Information Systems Auditing, Controls and Assurance , tanapat limsaiprom
 
UMN degree offer diploma Transcript
UMN degree offer diploma TranscriptUMN degree offer diploma Transcript
UMN degree offer diploma Transcript
 
AWS Networking Basic , tanapat limsaiprom
AWS Networking Basic , tanapat limsaipromAWS Networking Basic , tanapat limsaiprom
AWS Networking Basic , tanapat limsaiprom
 
Girls Call Shimla 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Shimla 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Shimla 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Shimla 000XX00000 Provide Best And Top Girl Service And No1 in City
 
Top 50 Telephone Conversation Sample Examples For IT Industries.pdf
Top 50 Telephone Conversation Sample Examples For IT Industries.pdfTop 50 Telephone Conversation Sample Examples For IT Industries.pdf
Top 50 Telephone Conversation Sample Examples For IT Industries.pdf
 

Digital 2022 Eritrea (February 2022) v01

  • 1. THE ESSENTIAL GUIDE TO THE LATEST CONNECTED BEHAVIOURS DIGITAL 2022 ERITREA
  • 3. APP ANNIE SIMILARWEB LOCOWISE SKAI GWI STATISTA GSMA INTELLIGENCE SEMRUSH PARTNERS THAT MAKE THE GLOBAL DIGITAL REPORTS SERIES POSSIBLE
  • 4. DATAREPORTAL.COM/LIBRARY FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLINE LIBRARY:
  • 5. ! The findings published in this report use the latest data available at the time of production. This may include revised figures for historical data points that were not available when we published previous reports in the Global Digital Reports series. From time to time, we may also change the data sources that we use to inform specific data points, and we may also change how we calculate certain values. Similarly, our data partners may change the ways in which they source, calculate, or report the data that they share with us. As a result, findings published in this report may not correlate with findings published in our previous reports, especially where such findings represent change over time (e.g. annual growth). Where we report figures for change over time, such figures will use the latest available data, so we recommend using the values published in this report, rather than trying to recalculate such values using data from previous reports. Wherever we’re aware of the potential for historical mismatches, we’ve included a note on comparability in the footnotes of each relevant slide. Please read these advisories carefully to understand how data sources or calculations have changed since previous reports, and beware of making any comparisons with historical data. In addition to changes in data sources and calculations, please note that social media user numbers may not represent unique individuals. This is because some people may manage multiple social media accounts, and because some social media accounts may represent ‘non-human’ entities (e.g. businesses, animals, bands, etc.). As a result, the figures we publish for social media users may exceed the figures we publish for total population or for internet users. This may seem counter-intuitive, but such differences do not represent mistakes. For more information, please read our notes on data variance, mismatches, and curiosities: https://datareportal.com/notes-on-data. IMPORTANT NOTES ON COMPARING DATA
  • 7. 7 7.91 8.28 4.95 4.62 BILLION BILLION BILLION BILLION +1.0% +2.9% +4.0% +10.1% 57.0% 104.6% 62.5% 58.4% TOTAL POPULATION MOBILE CONNECTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE URBANISATION TOTAL vs. POPULATION TOTAL vs. POPULATION TOTAL vs. POPULATION SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES. GLOBAL OVERVIEW GLOBAL OVERVIEW OVERVIEW OF THE ADOPTION AND USE OF CONNECTED DEVICES AND SERVICES AT A WORLDWIDE LEVEL GLOBAL DIGITAL HEADLINES FEB 2022
  • 8. 8 OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 73% 72% 73% 46% 66% 66% 26% 24% 42% 63% 86% 87% 98% 94% 75% 66% 70% 92% 72% SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; UNITED NATIONS. NOTE: REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES. GLOBAL OVERVIEW INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION INTERNET ADOPTION FEB 2022
  • 9. 9 OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 0.6% 9.8% 24.7% 18.1% 1.0% 0.9% 2.5% 0.9% 3.6% 3.2% 5.1% 2.7% 2.1% 3.7% 6.6% 0.6% 2.6% 7.0% 4.2% SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES. NOTES: FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE AND BASE CHANGES. GLOBAL OVERVIEW INTERNET USERS AS A PERCENTAGE OF TOTAL GLOBAL INTERNET USERS SHARE OF GLOBAL INTERNET USERS FEB 2022
  • 10. 10 OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 66% 72% 69% 34% 33% 70% 45% 10% 8% 16% 56% 70% 76% 85% 84% 79% 55% 73% 82% SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC; TECHRASA; OCDH. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. NOTES: DOES NOT INCLUDE DATA FOR SUDAN OR SYRIA. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE, BASE, AND METHODOLOGY CHANGES, INCLUDING SIGNIFICANT SOURCE DATA REVISIONS AND CHANGES IN REPORTING APPROACHES. VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS. FIGURES FOR LOCAL AND REGIONAL SOCIAL MEDIA USE RELY ON DIFFERENT DATASETS TO GLOBAL FIGURES. GLOBAL OVERVIEW ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF THE TOTAL POPULATION (NOTE: USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS) SOCIAL MEDIA USERS vs. TOTAL POPULATION FEB 2022
  • 11. 11 OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 0.7% 11.6% 27.6% 15.7% 0.6% 4.5% 0.7% 1.1% 0.3% 1.6% 2.8% 4.9% 2.8% 2.1% 3.9% 8.2% 0.6% 3.2% 7.2% SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC; TECHRASA; OCDH. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. NOTES: FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. DOES NOT INCLUDE DATA FOR SUDAN OR SYRIA. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: SOURCE, BASE, AND METHODOLOGY CHANGES, INCLUDING SIGNIFICANT SOURCE DATA REVISIONS AND CHANGES IN REPORTING APPROACHES. VALUES ARE NOT COMPARABLE WITH THOSE PUBLISHED IN PREVIOUS REPORTS. FIGURES FOR LOCAL AND REGIONAL SOCIAL MEDIA USE RELY ON DIFFERENT DATASETS TO GLOBAL FIGURES. GLOBAL OVERVIEW ACTIVE SOCIAL MEDIA USERS IN EACH REGION AS A PERCENTAGE OF TOTAL GLOBAL ACTIVE SOCIAL MEDIA USERS SHARE OF GLOBAL SOCIAL MEDIA USERS FEB 2022
  • 12. 12 OCEANIA SOUTH-EASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 104% 137% 116% 87% 105% 174% 67% 55% 95% 102% 147% 127% 116% 124% 110% 79% 98% 105% 98% SOURCES: GSMA INTELLIGENCE; UNITED NATIONS. NOTE: FIGURES MAY EXCEED 100% BECAUSE SOME INDIVIDUALS MAY USE MORE THAN ONE CELLULAR CONNECTION. REGIONS BASED ON THE UNITED NATIONS GEOSCHEME. COMPARABILITY: BASE CHANGES. GLOBAL OVERVIEW CELLULAR MOBILE CONNECTIONS COMPARED WITH TOTAL POPULATION MOBILE CONNECTIVITY FEB 2022
  • 13. ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD DIGITAL 2022 LOCAL COUNTRY HEADLINES REPORT THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS GLOBAL OVERVIEW REPORT DIGITAL 2022 CLICK HERE TO READ OUR DIGITAL 2022 LOCAL COUNTRY HEADLINES REPORT, WITH ESSENTIAL STATS FOR DIGITAL ADOPTION IN EVERY COUNTRY AROUND THE WORLD CLICK HERE TO READ OUR FLAGSHIP DIGITAL 2022 GLOBAL OVERVIEW REPORT, PACKED WITH ALL THE NUMBERS YOU NEED TO MAKE SENSE OF THE CURRENT STATE OF DIGITAL EXPLORE OUR COMPLETE COLLECTION OF DIGITAL 2022 GLOBAL DATA
  • 14. _DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_ DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022 _DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_ DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022 WE ARE SOCIAL T H I N K F O R W A R D 2 0 2 2 BRAVE NEW WORLDS You’ve heard about the metaverse, right? Actually, 87% of social media users globally haven’t. But does that even matter, when businesses from Facebook to Fortnite are vying to stake their claim in it? What about web3? Or blockchain? Do you know what an NFT is? As we’ve renegotiated our relationship with digital in the wake of Covid-19, from the fringes of the internet, a wealth of new terms have become mainstays in the marketing press and mainstream media alike, rushing to alleviate the tensions of our new reality . We’re at a tipping point, and the gold rush is in full swing. We’re stepping into Brave New Worlds. In the seventh issue of our annual report Think Forward, we unpick the complex and ever-changing web of digital culture and behaviour, and explore the role brands can play in reflecting and shaping it. The report was informed by ongoing intelligence from our global Cultural Insights team, and supported by a survey of 3,000 people aged 18+ who use social media daily from the US, UK, France, Italy, China and Australia. T H E T R E N D S 1. IN-FEED SYLLABUSES SOCIAL IS BEING REPURPOSED AS A SPACE FOR SELF-DIRECTED LEARNING 2. THE VIBE ECONOMY THE CURATION OF MOODS AND FEELINGS HAS BECOME A COVETED CREATIVE SKILL 3. PRIME TIME PLATFORMS SOCIAL HAS LEVELLED UP FROM ITS ROLE AS A SECOND SCREEN 4. SOCIAL CYNICISM CREATORS ARE FIGHTING TO OVERCOME THE TROPES OF SOCIAL 5. NEW MATERIALISTS PEOPLE ARE INVESTING IN DIGITAL CONTENT AND CREATIVITY PARTNER CONTENT
  • 16. 16 3.63 826.1 290.5 10.2 MILLION THOUSAND THOUSAND THOUSAND 42.6% 22.7% 8.0% 0.3% URBANISATION vs. POPULATION vs. POPULATION vs. POPULATION TOTAL POPULATION CELLULAR MOBILE CONNECTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES. ERITREA OVERVIEW OF THE ADOPTION AND USE OF CONNECTED DEVICES AND SERVICES ESSENTIAL DIGITAL HEADLINES FEB 2022
  • 17. 17 +1.6% +7.6% +17.1% +61.9% +58 THOUSAND +59 THOUSAND +42 THOUSAND +3,900 YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE TOTAL POPULATION CELLULAR MOBILE CONNECTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH MAY UNDER-REPRESENT ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES. ERITREA CHANGE IN THE USE OF CONNECTED DEVICES AND SERVICES OVER TIME DIGITAL GROWTH FEB 2022
  • 18. 18 42.6% 36.0 76.6% 68.9% 84.4% 3.63 49.9% 50.1% +1.6% 19.5 MILLION +58 THOUSAND URBAN POPULATION POPULATION DENSITY (PEOPLE PER KM2 ) OVERALL LITERACY (ADULTS AGED 15+) FEMALE LITERACY (ADULTS AGED 15+) MALE LITERACY (ADULTS AGED 15+) TOTAL POPULATION FEMALE POPULATION MALE POPULATION YEAR-ON-YEAR CHANGE IN TOTAL POPULATION MEDIAN AGE OF THE POPULATION SOURCES: UNITED NATIONS; LOCAL GOVERNMENT AUTHORITIES; WORLD BANK; UNESCO; CIA WORLD FACTBOOK; OUR WORLD IN DATA; INDEXMUNDI; KNOEMA. ERITREA DEMOGRAPHICS AND OTHER KEY INDICATORS POPULATION ESSENTIALS FEB 2022
  • 19. 19 3.23 M 3.27 M 3.30 M 3.33 M 3.36 M 3.39 M 3.43 M 3.47 M 3.52 M 3.57 M 3.63 M +1.0% +0.9% +0.9% +1.0% +1.0% +1.1% +1.2% +1.3% +1.5% +1.6% JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; LOCAL GOVERNMENT AUTHORITIES; KEPIOS ANALYSIS. NOTE: WHERE LETTERS ARE SHOWN NEXT TO FIGURES ABOVE BARS, “K” DENOTES THOUSANDS (E.G. “123 K” = 123,000), “M” DENOTES MILLIONS (E.G. “1.23 M” = 1,230,000), AND “B” DENOTES BILLIONS (E.G. “1.23 B” = 1,230,000,000). WHERE NO LETTER IS PRESENT, VALUES ARE SHOWN AS IS. COMPARABILITY: SOURCE CHANGES AND BASE REVISIONS. FIGURES MAY NOT CORRELATE WITH VALUES PUBLISHED IN OUR PREVIOUS REPORTS. ERITREA TOTAL POPULATION AND YEAR-ON-YEAR CHANGE POPULATION OVER TIME FEB 2022 DATAREPORTAL
  • 20. 20 15.1% 10.1% 6.6% 4.1% 4.4% 3.63 13.8% 20.8% 12.7% 12.3% MILLION 65+ 55-64 45-54 35-44 25-34 18-24 13-17 5-12 0-4 POPULATION AGED 25-34 POPULATION AGED 35-44 POPULATION AGED 45-54 POPULATION AGED 55-64 POPULATION AGED 65+ TOTAL POPULATION POPULATION AGED 0-4 POPULATION AGED 5-12 POPULATION AGED 13-17 POPULATION AGED 18-24 SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; LOCAL GOVERNMENT AUTHORITIES. ERITREA SHARE OF THE TOTAL POPULATION BY AGE GROUP POPULATION BY AGE FEB 2022
  • 22. 22 290.5 8.0% +17.1% 98.0% THOUSAND +42 THOUSAND TOTAL INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION YEAR-ON-YEAR CHANGE IN THE NUMBER OF INTERNET USERS MOBILE INTERNET PROXY1 : SHARE OF SOCIAL MEDIA USERS ACCESSING VIA MOBILE DEVICES SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; COMPANY ADVERTISING RESOURCES; UNITED NATIONS. NOTE: (1) STANDALONE FIGURES FOR MOBILE INTERNET USE WERE UNAVAILABLE AT THE TIME OF REPORT PRODUCTION, BUT THE PERCENTAGE SHARE OF SOCIAL MEDIA USERS ACCESSING SOCIAL PLATFORMS VIA MOBILE DEVICES MAY OFFER A REPRESENTATIVE BENCHMARK FOR MOBILE INTERNET USE. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH MAY UNDER-REPRESENT ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. COMPARABILITY: SOURCE AND BASE CHANGES. ERITREA ESSENTIAL INDICATORS OF INTERNET ADOPTION AND USE OVERVIEW OF INTERNET USE FEB 2022
  • 23. 23 22,624 26,126 29,668 32,938 36,410 124 K 149 K 176 K 213 K 248 K 291 K +15.5% +13.6% +11.0% +10.5% +240% +20.1% +18.3% +20.9% +16.6% +17.1% JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES. NOTE: WHERE LETTERS ARE SHOWN NEXT TO FIGURES ABOVE BARS, “K” DENOTES THOUSANDS (E.G. “123 K” = 123,000), “M” DENOTES MILLIONS (E.G. “1.23 M” = 1,230,000), AND “B” DENOTES BILLIONS (E.G. “1.23 B” = 1,230,000,000). WHERE NO LETTER IS PRESENT, VALUES ARE SHOWN AS IS. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH AFTER 2020 MAY UNDER-REPRESENT ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. COMPARABILITY: SOURCE AND BASE CHANGES. FIGURES MAY NOT MATCH OR CORRELATE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ERITREA INTERNET USERS OVER TIME NUMBER OF INTERNET USERS AND YEAR-ON-YEAR CHANGE FEB 2022 DATAREPORTAL
  • 24. 24 47.5 47.6 248.2 THOUSAND THOUSAND THOUSAND 1.3% 1.3% 6.8% vs. POPULATION vs. POPULATION vs. POPULATION INTERNET USERS: ITU INTERNET USERS: CIA WORLD FACTBOOK INTERNET USERS: INTERNETWORLDSTATS SOURCES: AS STATED ABOVE EACH ICON. NOTES: WHERE SOURCES PUBLISH INTERNET ADOPTION AS A PERCENTAGE (I.E. PENETRATION), WE COMPARE THE LATEST PUBLISHED ADOPTION RATES IN EACH COUNTRY TO OUR LATEST FIGURES FOR POPULATION TO DERIVE ABSOLUTE USER NUMBERS. WHERE SOURCES PUBLISH ABSOLUTE USER NUMBERS, WE COMPARE THESE ABSOLUTE USER FIGURES TO OUR LATEST FIGURES FOR POPULATION TO DERIVE VALUES FOR “vs. POPULATION”. COMPARABILITY: POTENTIAL MISMATCHES. INTERNET USER FIGURES QUOTED ELSEWHERE IN THIS REPORT USE DATA FROM MULTIPLE SOURCES, INCLUDING SOURCES NOT FEATURED ON THIS SLIDE. ERITREA INTERNET USER NUMBERS PUBLISHED BY DIFFERENT SOURCES INTERNET USER PERSPECTIVES FEB 2022
  • 25. 25 8.0% 50.4% 51.8% 11.9% [N/A] USES THE INTERNET HAS ACCESS TO ELECTRICITY HAS ACCESS TO BASIC DRINKING WATER HAS ACCESS TO BASIC SANITATION EARNS LESS THAN USD $3.20 PER DAY SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; WORLD BANK; UNITED NATIONS. ERITREA ACCESS TO THE INTERNET IN THE CONTEXT OF ACCESS TO OTHER LIFE ESSENTIALS, AS A PERCENTAGE OF TOTAL POPULATION INTERNET ACCESS IN PERSPECTIVE FEB 2022
  • 26. 26 71.15% 27.64% 1.21% 0.01% -15.0% (-1,256 BPS) +83.2% (+1,255 BPS) +0.8% (+1 BP) [FROM 0%] (+1 BP) YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE MOBILE PHONES LAPTOP AND DESKTOP COMPUTERS TABLET DEVICES OTHER DEVICES SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON EACH TYPE OF DEVICE COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON ANY DEVICE IN NOVEMBER 2021. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. ERITREA PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON EACH KIND OF DEVICE SHARE OF WEB TRAFFIC BY DEVICE FEB 2022
  • 27. 27 2.15% 21.37% 1.97% 1.27% -48.2% (-200 BPS) -39.2% (-1,376 BPS) +15.2% (+26 BPS) -55.3% (-157 BPS) 64.78% 2.33% 2.23% 3.90% +26.6% (+1,360 BPS) +12.0% (+25 BPS) +159% (+137 BPS) +90.2% (+185 BPS) YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE SAMSUNG INTERNET OPERA UC BROWSER OTHER YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE CHROME SAFARI MICROSOFT EDGE FIREFOX SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEWS SERVED TO EACH BROWSER AS A PERCENTAGE OF TOTAL PAGE VIEWS SERVED TO WEB BROWSERS RUNNING ON ANY KIND OF DEVICE IN NOVEMBER 2021. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. ERITREA PERCENTAGE OF TOTAL WEB PAGES SERVED TO EACH BRAND OF WEB BROWSER RUNNING ON ANY DEVICE SHARE OF WEB TRAFFIC BY BROWSER FEB 2022
  • 28. 28 0.03% 0.28% 0.02% 0.11% -25.0% (-1 BP) +16.7% (+4 BPS) [UNCHANGED] +37.5% (+3 BPS) 94.17% 4.87% 0.02% 0.50% -2.7% (-266 BPS) +163% (+302 BPS) -66.7% (-4 BPS) -43.2% (-38 BPS) YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YANDEX DUCKDUCKGO ECOSIA OTHER YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE GOOGLE BING BAIDU YAHOO! SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEW REFERRALS ORIGINATING FROM EACH SERVICE AS A PERCENTAGE OF TOTAL PAGE VIEW REFERRALS ORIGINATING FROM SEARCH ENGINES IN NOVEMBER 2021. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. ERITREA PERCENTAGE OF TOTAL WEB TRAFFIC REFERRED BY SEARCH ENGINES THAT ORIGINATED FROM EACH SEARCH SERVICE SEARCH ENGINE MARKET SHARE FEB 2022
  • 30. 30 +61.9% 29.9% 70.1% +3,900 10.2 0.3% 0.4% THOUSAND YEAR-ON-YEAR CHANGE IN SOCIAL MEDIA USERS FEMALE SOCIAL MEDIA USERS vs. TOTAL SOCIAL MEDIA USERS MALE SOCIAL MEDIA USERS vs. TOTAL SOCIAL MEDIA USERS NUMBER OF SOCIAL MEDIA USERS SOCIAL MEDIA USERS vs. TOTAL POPULATION SOCIAL MEDIA USERS vs. POPULATION AGE 13+ SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC; TECHRASA; OCDH; U.N.; U.S. CENSUS BUREAU. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. SEE NOTES ON DATA FOR FURTHER DETAILS. ERITREA HEADLINES FOR SOCIAL MEDIA ADOPTION AND USE (NOTE: USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS) OVERVIEW OF SOCIAL MEDIA USE FEB 2022
  • 31. 31 32,000 56,000 68,000 63,000 53,000 56,000 22,000 6,300 10,200 +75.0% +21.4% -7.4% -15.9% +5.7% -60.7% -71.4% +61.9% JAN JAN JAN JAN JAN JAN JAN JAN JAN 2014 2015 2016 2017 2018 2019 2020 2021 2022 SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND EARNINGS ANNOUNCEMENTS. NOTE: WHERE LETTERS ARE SHOWN NEXT TO FIGURES ABOVE BARS, “K” DENOTES THOUSANDS (E.G. “123 K” = 123,000), “M” DENOTES MILLIONS (E.G. “1.23 M” = 1,230,000), AND “B” DENOTES BILLIONS (E.G. “1.23 B” = 1,230,000,000). WHERE NO LETTER IS PRESENT, VALUES ARE SHOWN AS IS. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: ACCESS TO SOCIAL MEDIA HAS BEEN LARGELY BLOCKED IN ERITREA SINCE MID-2019. CHANGES TO DATA SOURCES AND SIGNIFICANT BASE REVISIONS IN SOURCE DATA MAY MEAN THAT FIGURES ARE NOT COMPARABLE BETWEEN CERTAIN YEARS. ERITREA NUMBER OF SOCIAL MEDIA USERS AND YEAR-ON-YEAR CHANGE SOCIAL MEDIA USERS OVER TIME FEB 2022 DATAREPORTAL
  • 32. 32 1.18% 0.17% 0.34% 0% [N/A] +638% (+102 BPS) [FROM 0%] (+17 BPS) +47.8% (+11 BPS) -100% (-3 BPS) [N/A] 72.93% 6.77% 4.91% 2.71% 11.00% -2.0% (-148 BPS) -23.9% (-213 BPS) -39.4% (-319 BPS) +367% (+213 BPS) +44.9% (+341 BPS) REDDIT TUMBLR LINKEDIN VKONTAKTE OTHER FACEBOOK TWITTER PINTEREST INSTAGRAM YOUTUBE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE SOURCE: STATCOUNTER. NOTES: SHARE DOES NOT INCLUDE TRAFFIC FROM MESSENGER PLATFORMS. DATA ARE ONLY AVAILABLE FOR A SELECTION OF PLATFORMS, AND PERCENTAGES REFLECT SHARE OF AVAILABLE PLATFORMS ONLY. FIGURES REPRESENT THE NUMBER OF WEB PAGE REFERRALS ORIGINATING FROM EACH SERVICE AS A PERCENTAGE OF TOTAL WEB PAGE REFERRALS ORIGINATING FROM THE AVAILABLE SELECTION OF SOCIAL MEDIA PLATFORMS ON ANY DEVICE IN NOVEMBER 2021. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. ERITREA SHARE OF WEB TRAFFIC ARRIVING ON THIRD-PARTY WEBSITES VIA CLICKS OR TAPS ON LINKS PUBLISHED IN SOCIAL MEDIA PLATFORMS (ANY DEVICE) WEB TRAFFIC REFERRALS FROM SOCIAL MEDIA FEB 2022
  • 34. ! In Q4 2021, Meta made some important changes to how its self-service tools report the potential advertising reach of its platforms, including a move to publishing audience figures as a range instead of as an absolute number. Our analysis suggests that Meta also revised its base data, resulting in some important corrections to published audience figures for Facebook and Messenger. As a result, we are currently unable to provide any figures for changes over time in these platforms’ audiences, and we advise readers not to compare the advertising audience figures for Facebook and Messenger contained within this report with figures published for those platforms in previous reports. For more information, please read our complete notes on data variance, potential mismatches, and curiosities: https://datareportal.com/notes-on-data. CHANGES IN META’S DATA REPORTING
  • 35. 35 7,300 0.2% 0.3% 28.1% 71.9% POTENTIAL AUDIENCE THAT META REPORTS CAN BE REACHED WITH ADS ON FACEBOOK FACEBOOK’S POTENTIAL ADVERTISING REACH AS A PERCENTAGE OF TOTAL POPULATION FACEBOOK’S POTENTIAL ADVERTISING REACH AS A PERCENTAGE OF POPULATION AGED 13+ PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS MALE SOURCE: META’S ADVERTISING RESOURCES. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. META’S ADVERTISING RESOURCES ONLY PUBLISH GENDER DATA FOR “FEMALE” AND “MALE”. COMPARABILITY: META HAS SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ERITREA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK FACEBOOK: ADVERTISING AUDIENCE OVERVIEW FEB 2022
  • 36. 36 98.0% 2.0% 12.0% 86.0% USE ANY KIND OF MOBILE PHONE ONLY USE LAPTOP OR DESKTOP COMPUTER USE BOTH COMPUTERS AND MOBILE PHONES ONLY USE MOBILE PHONES (ANY TYPE) SOURCE: META’S ADVERTISING RESOURCES, BASED ON DATA PUBLISHED IN JUNE 2021. NOTE: FIGURES REPRESENT VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE. ERITREA PERCENTAGE OF FACEBOOK’S ADVERTISING AUDIENCE THAT USES EACH DEVICE TO ACCESS THE PLATFORM, EITHER VIA AN APP OR A WEB BROWSER DEVICES USED TO ACCESS FACEBOOK FEB 2022
  • 37. 37 1 1 5 4 3 3 1 1 2 2 1 4 3 1 2 FACEBOOK PAGES “LIKED” (LIFETIME) POSTS “LIKED” IN THE PREVIOUS 30 DAYS COMMENTS MADE IN THE PREVIOUS 30 DAYS POSTS SHARED IN THE PREVIOUS 30 DAYS ADS CLICKED OR TAPPED IN THE PREVIOUS 30 DAYS FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: META’S ADVERTISING RESOURCES, BASED ON DATA PUBLISHED IN JUNE 2021. NOTE: FIGURES REPRESENT MEDIAN VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE. “ADS” MAY INCLUDE ANY KIND OF PAID CONTENT PUBLISHED TO FACEBOOK, INCLUDING SPONSORED POSTS. ERITREA THE NUMBER OF TIMES A “TYPICAL” USER AGED 18+ PERFORMS EACH ACTIVITY ON FACEBOOK FACEBOOK ACTIVITY FREQUENCY FEB 2022
  • 38. 38 1.0% 0.1% 33.9% 66.1% 2,800 0.08% 0% +133.3% [UNCHANGED] +1,600 90 INSTAGRAM AD REACH vs. TOTAL INTERNET USERS INSTAGRAM AD REACH vs. POPULATION AGED 13+ FEMALE INSTAGRAM AD REACH vs. TOTAL INSTAGRAM AD REACH MALE INSTAGRAM AD REACH vs. TOTAL INSTAGRAM AD REACH TOTAL POTENTIAL REACH OF ADS ON INSTAGRAM INSTAGRAM AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN INSTAGRAM AD REACH YEAR-ON-YEAR CHANGE IN INSTAGRAM AD REACH SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE MAY NOT BE COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ERITREA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON INSTAGRAM INSTAGRAM: ADVERTISING AUDIENCE OVERVIEW FEB 2022
  • 39. 39 6,400 0.2% 0.3% 31.3% 68.8% POTENTIAL AUDIENCE THAT META REPORTS CAN BE REACHED WITH ADS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING REACH AS A PERCENTAGE OF TOTAL POPULATION MESSENGER’S POTENTIAL ADVERTISING REACH AS A PERCENTAGE OF POPULATION AGED 13+ PERCENTAGE OF ITS AD AUDIENCE THAT MESSENGER REPORTS IS FEMALE PERCENTAGE OF ITS AD AUDIENCE THAT MESSENGER REPORTS IS MALE SOURCE: META’S ADVERTISING RESOURCES. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE. SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN AUSTRALIA, CANADA, FRANCE, AND THE UNITED STATES, AND THIS MAY HAVE A SIGNIFICANT IMPACT ON POTENTIAL ADVERTISING REACH FIGURES IN THOSE COUNTRIES. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. META’S ADVERTISING RESOURCES ONLY PUBLISH GENDER DATA FOR “FEMALE” AND “MALE”. COMPARABILITY: META HAS SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS. ERITREA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER MESSENGER: ADVERTISING AUDIENCE OVERVIEW FEB 2022
  • 40. 40 3.8% 0.6% 25.8% 74.2% 11.0 0.3% 0% 0% THOUSAND [UNCHANGED] [UNCHANGED] 90 LINKEDIN AD REACH vs. TOTAL INTERNET USERS LINKEDIN AD REACH vs. POPULATION AGED 18+ FEMALE LINKEDIN AD REACH vs. TOTAL LINKEDIN AD REACH MALE LINKEDIN AD REACH vs. TOTAL LINKEDIN AD REACH TOTAL POTENTIAL REACH OF ADS ON LINKEDIN LINKEDIN AD REACH vs. TOTAL POPULATION QUARTER-ON-QUARTER CHANGE IN LINKEDIN AD REACH YEAR-ON-YEAR CHANGE IN LINKEDIN AD REACH SOURCES: MICROSOFT’S LINKEDIN ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE OR REGISTERED MEMBER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTE: REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: THE FIGURES PUBLISHED IN LINKEDIN’S ADVERTISING RESOURCES REFLECT TOTAL REGISTERED MEMBERS (NOT ACTIVE USERS), SO FIGURES SHOWN HERE ARE NOT DIRECTLY COMPARABLE WITH OTHER PLATFORMS. ERITREA THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON LINKEDIN LINKEDIN: ADVERTISING AUDIENCE OVERVIEW FEB 2022
  • 42. 42 826.1 22.7% +7.6% [N/A] THOUSAND +59 THOUSAND NUMBER OF CELLULAR MOBILE CONNECTIONS (EXCLUDING IOT) NUMBER OF CELLULAR MOBILE CONNECTIONS COMPARED WITH TOTAL POPULATION YEAR-ON-YEAR CHANGE IN THE NUMBER OF CELLULAR MOBILE CONNECTIONS SHARE OF CELLULAR MOBILE CONNECTIONS THAT ARE BROADBAND (3G, 4G, 5G) SOURCE: GSMA INTELLIGENCE. NOTES: TOTAL CELLULAR CONNECTIONS INCLUDE DEVICES OTHER THAN MOBILE PHONES, BUT EXCLUDE CELLULAR IOT CONNECTIONS. FIGURES MAY SIGNIFICANTLY EXCEED FIGURES FOR POPULATION DUE TO MULTIPLE CONNECTIONS AND CONNECTED DEVICES PER PERSON. COMPARABILITY: BASE CHANGES. VERSIONS OF THIS CHART PUBLISHED IN SOME OF OUR PREVIOUS REPORTS FEATURED CELLULAR CONNECTION FIGURES THAT INCLUDED CELLULAR IOT CONNECTIONS. FIGURES SHOWN HERE DO NOT INCLUDE CELLULAR IOT CONNECTIONS. ERITREA USE OF MOBILE PHONES AND DEVICES THAT CONNECT TO CELLULAR NETWORKS MOBILE CONNECTIVITY FEB 2022
  • 43. 43 532 K 602 K 656 K 711 K 768 K 826 K +13.2% +8.9% +8.4% +8.0% +7.6% Q4 2016 Q4 2017 Q4 2018 Q4 2019 Q4 2020 Q4 2021 SOURCE: GSMA INTELLIGENCE. NOTE: WHERE LETTERS ARE SHOWN NEXT TO FIGURES ABOVE BARS, “K” DENOTES THOUSANDS (E.G. “123 K” = 123,000), “M” DENOTES MILLIONS (E.G. “1.23 M” = 1,230,000), AND “B” DENOTES BILLIONS (E.G. “1.23 B” = 1,230,000,000). WHERE NO LETTER IS PRESENT, VALUES ARE SHOWN AS IS. COMPARABILITY: BASE REVISIONS. NUMBERS MAY NOT CORRELATE WITH VALUES PUBLISHED IN OUR PREVIOUS REPORTS. ERITREA NUMBER OF CELLULAR MOBILE CONNECTIONS AND YEAR-ON-YEAR CHANGE CELLULAR MOBILE CONNECTIONS OVER TIME FEB 2022
  • 44. 44 82.13% 3.10% 0.16% 0% 14.61% -0.4% (-34 BPS) -5.8% (-19 BPS) +45.5% (+5 BPS) [UNCHANGED] +3.4% (+48 BPS) SHARE OF MOBILE WEB TRAFFIC ORIGINATING FROM ANDROID DEVICES SHARE OF MOBILE WEB TRAFFIC ORIGINATING FROM APPLE IOS DEVICES SHARE OF MOBILE WEB TRAFFIC ORIGINATING FROM SAMSUNG OS DEVICES SHARE OF MOBILE WEB TRAFFIC ORIGINATING FROM KAI OS DEVICES SHARE OF MOBILE WEB TRAFFIC ORIGINATING FROM OTHER OS DEVICES YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS ON MOBILE PHONES RUNNING EACH OPERATING SYSTEM COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO MOBILE BROWSERS IN NOVEMBER 2021. FIGURES FOR SAMSUNG OS REFER ONLY TO THOSE DEVICES RUNNING OPERATING SYSTEMS DEVELOPED BY SAMSUNG (E.G. BADA AND TIZEN), AND DO NOT INCLUDE SAMSUNG DEVICES RUNNING ANDROID. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING. ERITREA PERCENTAGE OF WEB PAGE REQUESTS ORIGINATING FROM MOBILE HANDSETS RUNNING EACH MOBILE OPERATING SYSTEM SHARE OF MOBILE WEB TRAFFIC BY MOBILE OS FEB 2022
  • 46. DATAREPORTAL.COM/LIBRARY FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLINE LIBRARY:
  • 47. _DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL 2022_ DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022 _DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL 2022_ DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022 We are a global socially-led creative agency, with unrivaled social media expertise. With 1,000+ people in 15 offices spanning four continents, we deliver a global perspective to our clients in a time when social media is shaping culture. We make ideas powered by people. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape. We work with the world’s biggest brands, including adidas, Samsung, Netflix and Google, to reach the right people in a strategic, relevant and effective way. wearesocial.com A B O U T W E A R E S O C I A L
  • 48. Learn more at kepios.com LEARN MORE » LEARN MORE » LEARN MORE » LEARN MORE » LEARN MORE » Go beyond headlines and hypotheses to understand what people are really doing online, and turn insights into actionable plans and results. We research and produce white-label content and co- branded reports that offer rich insights into what people everywhere are doing online. Add our team’s experience and insight to your decision- making. Available through regular, retained advisory, or ad hoc for one-off sessions. Custom keynote presentations that bring the latest digital trends to life at conferences, events, and private meetings, whether online or in person. Interactive briefings that make it easy to keep track of digital trends, and identify how evolving behaviours will impact future success. CONSUMER RESEARCH REPORTS & CONTENT ADVISORY SERVICES KEYNOTE PRESENTATIONS DIGITAL BRIEFINGS In addition to producing the Global Digital Reports, we also offer: Kepios helps the world understand what’s really happening online. MAKE SENSE OF DIGITAL TRENDS
  • 49. Extensive Datasets We provide data on every mobile operator in every country worldwide, with over 30 million data points, updated daily. Annually, GSMA Intelligence publishes over 100 reports and exclusive analyses, adding greater insight into our data and supporting our customers in making stronger business choices. Our forecasting experts provide a five-year (and beyond) view into the future, enabling long-term investment planning. Updated quarterly, our forecasts are consistently accurate within +/- 2.5 % of reported data. Topical and Timely Research Pinpoint Accuracy We serve a wide array of industries in the mobile ecosystem and beyond, including most of the world’s mobile operators plus major vendors, regulators, international institutions and vertical sectors ranging from automotive to retail. Industry Trusted 3 Global Offices Delhi Barcelona London Serves over 800 organisations 40,000 users worldwide Definitive data and analysis for the mobile industry
  • 50. Prior to our Digital 2021 reports, we included data sourced from social media platforms’ self-service advertising tools in our calculations of internet user numbers, but we no longer include this data in our internet user figures. This is because the user numbers reported by social media platforms are typically based on active user accounts, and may not represent unique individuals. For example, one person may maintain more than one active presence (account) on the same social media platform. Similarly, some accounts may represent ‘non-human’ entities, including: pets and animals; historical figures; businesses, causes, groups, and organisations; places of interest; etc. As a result, the figures we report for social media users may exceed internet user numbers. However, while this may seem counter-intuitive or surprising, such instances do not represent errors in the data or in our reporting. Rather, these differences may indicate delays in the reporting of internet user numbers, or they may indicate higher instances of individuals managing multiple social media accounts, or ‘non-human’ social media accounts. If you have any questions about specific data points in these reports, or if you’d like to offer your organisation’s data for consideration in future reports, please email our reports team: reports@kepios.com. footnotes of each relevant chart, but please use caution when comparing data from different reports, because changes to research samples, base data, research methodologies, and approaches to reporting may mean that values are not comparable. Furthermore, due to the differing data collection and treatment methodologies, and the different periods during which data have been collected, there may be significant differences in the reported metrics for similar data points throughout this report. For example, data from surveys often varies over time, even if that data has been collected by the same organisation using the same approach in each wave of their research. In particular, reports of internet user numbers vary considerably between different sources and over time. In part, this is because there are significant challenges associated with collecting, analysing, and publishing internet user data on a regular basis, not least because research into public internet use necessitates the use of face-to-face surveys. Different organisations may also adopt different approaches to sampling the population for research into internet use, and variations in areas such as the age range of the survey population, or the balance between urban and rural respondents, may play an important role in determining eventual findings. Note that COVID-19 has limited internet user research. Note: This page is a summary of our comprehensive notes on data variance, potential mismatches, and curiosities, which you can read in full at https://datareportal.com/notes-on-data. This report features data from a wide variety of different sources, including market research agencies, internet and social media companies, governments, public bodies, news media, and private individuals, as well as extrapolations and analysis of that data. Wherever possible, we’ve prioritised data sources that provide broader geographical coverage, in order to minimise potential variations between data points, and to offer more reliable comparison across countries. However, where we believe that standalone metrics provide a more reliable reference, we use such standalone numbers to ensure more accurate reporting. Please note that some data points may only be available for a limited selection of countries, so we may not be able to report the same data in all reports. From time to time, we may also change the source(s) that we use to inform specific data points. As a result, some figures may appear to change in unexpected ways from one report to another. Wherever we’re aware of these changes, we include details in the NOTES ON DATA VARIANCE, MISMATCHES, AND CURIOSITIES
  • 51. anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. This report may contain reference to third- party data providers, however this report does not endorse any such third parties or their products or services, nor is this report sponsored by, endorsed by or associated with such third parties. Except for those portions of this report relating to the perspectives of We Are Social, this report and any opinions contained herein have been prepared by Kepios, and have not been specifically approved or disapproved by We Are Social. This report is subject to change without notice. To ensure you have the most recent version of this report, please visit our website at https://datareportal.com/. This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of Kepios, We Are Social, or any of the featured brands, nor any of those organisations’ partners, affiliates, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. This report is provided with the understanding that it does not constitute professional advice or services of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither Kepios, nor We Are Social, nor any of the brands and organisations featured or cited herein, nor any of their partners, affiliates, group companies, employees or agents shall, to the fullest extent permitted by law, be liable to you or This report has been compiled by Kepios Pte. Ltd. (“Kepios”) on behalf of We Are Social Ltd. (“We Are Social”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While Kepios and We Are Social strive to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, neither Kepios, nor We Are Social, nor any of the other featured brands and organisations shall be responsible for any errors or omissions contained in this report, or for the results obtained from its use. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non-infringement of third- party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. DISCLAIMER AND IMPORTANT NOTES