d-id has developed an advanced blurring solution to protect privacy in surveillance footage, addressing regulatory compliance issues like GDPR. With individuals frequently being recorded without consent, proper handling of personally identifiable information is crucial to avoid hefty fines, which can reach 4% of annual revenue or 20 million euros. The European Data Protection Board requires CCTV operators to blur faces when providing video footage to data subjects who request it.

1. D-ID’S ADVANCED BLURRING
SOLUTION CONCEALS FACES
AND PRESERVES PRIVACY
RUNNING AFOUL OF REGULATORY COMPLIANCE

2. ADVANCED BLURRING SOLUTION
The average Londoner is caught on CCTV security cameras over 300
times a day, while their camera-shy American cohorts only find
themselves being recorded by security cameras about 75 times a
day. Cameras are everywhere. They monitor crowds, watch traffic,
protect retail outlets, and act as security guards on street corners all
around the world.
The result is an incredible amount of video footage containing
personally identifiable information (PII), which is constantly being
created, analyzed, and stored. Individuals being recorded are not
asked for their consent, which would be largely impractical under
most camera surveillance conditions.

3. ADVANCED BLURRING SOLUTION
Running Afoul of Regulatory Compliance
GDPR, which protects the individual’s personal data, is wide ranging
and includes images and video. If footage captured through a CCTV
camera contains enough data to identify someone, GDPR
requirements for personal data processing need to be put in place.
Fines for violations can be severe. Between May 2018 and January
2020, the EU handed out over 114 million euros in fines, and experts
expect that enforcement and fines will continue to increase. With the
power to fine companies the greater of 4% annual revenue or 20
million euros, companies using surveillance cameras need to protect
themselves from crippling penalties.

4. ADVANCED BLURRING SOLUTION
In addition to improper data collection, the European Data Protection Board (EDPB)
requires that CCTV operators have the capability to blur faces. Clause 95 says “If a
data subject requests a copy of their personal data processed through video
surveillance at the entrance of a shopping mall with 30,000 visitors per day, the data
subject should specify when they passed the monitored area within approximately a
two-hour-timeframe. If the controller still processes the material, a copy of the video
footage should be provided. If other data subjects can be identified in the same
material then that part of the material should be anonymised (for example by blurring
the copy or parts thereof) before giving the copy to the data subject that filed the
request.”
For the advanced video Blurring solution please contact D-id.com