explains how the business had been developed in India and factors which are affecting it.

2. The definition of business environment means
all of the internal and external factors that affect
how the company functions including
employees, customers, management, supply and
demand and business regulations. An example
of a part of a business environment is how well
customers' expectations are met.

3.  India, the world’s largest & diverse economy with a
population of 1.14 billion people has seen a decade of
7%+growth. The economy of India can be categorized by the
presence of a number of major sectors including
manufacturing industries, agriculture, textiles and
handicrafts, and services. Today, India is rated as one of the
top economies in the world in terms of the purchasing
power parity (1.15 trillion) of the gross domestic product by
leading financial entities of the world such as
the International Monetary Fund, the World Bank etc. on
account of changes (listed below) that has been adopted by
the national government in recent times leading to
improvement in business freedom, more economic freedom
for individuals, reduced growth constraints and the overall
improvement in business environment.

4. The known economic history of India begins with
the Indus Valley Civilisation (3300–1300 BC), whose
economy appears to have depended significantly on
trade. They followed bartar system of trade . Silver
coins were used during the Mahajanapadas
empire.Then came mauryan empire. The trade
during the mughal empire was flourishing. Hence it
was called the golden age of trade and commerce in
India. Same period were the marathas. In 1600
English east india company was set up. Trade
reached its peak during that era.

5. Business may be in simple words understood as the
organized efforts of enterprise to supply consumers with
goods and services for a profit. However the purpose of
business is not earning profits only. Business is
an important institution in society for the supply of goods
and services. Business helps in Creation of
job opportunities Business offers better quality of life.
Business contributes to the economic growth of
the country.

6. Socio-Cultural
Economic
Political
Natural
Technological
Legal

7.  Lifestyles
 Buying habits
 Education level
 Emphasis on safety
 Religion and beliefs
 Health consciousness
 Sex distribution
 Average disposable income level

8.  Consumer Confidence
 Employment
 Interest Rates
 Inflation
 Role of Private and Public sector
 Rate of growth of GDP, GNP, and Per Capita
Income
 Rate of Saving and Investment
 Balance of Trade
 Balance of Payment
 Transport and Communication System
 Money Supply in the Economy
 International Debt

9.  Bureaucracy
 Corruption level
 Tariffs
 Trade control
 Education Law
 Tax systems
 Present political system
 Constitution of the country
 Profile of political leaders
 Government intervention in business
 Foreign policy of government
 Values and ideology of political parties

10.  Permit Requirements
 Compliance Requirements
 Environmental Contaminants
 Natural disasters
 Environmental Protection
 Consumer attitude
 Green management practices

11.  Various Innovations and Inventions.
 Scientific Improvements.
 Developments in IT sector
 Import and Export of Technology.
 Technological Advances in Computers.

12.  Various laws and legislative acts.
 Legal policies related to licensing.
 Legal policies related to foreign trade.
 Statutory warnings essential to be printed on
label.
 Foreign Exchange Regulation and Management
Act.
 Laws to keep a check on Advertisements.

13. Thank you