7. Mang Tomi is a farmer who plants vegetables and
spices. He planted more tomatoes due to the
demand of the market. Tomatoes are highly
perishable and other neighboring regions also grow
their own tomatoes. Unexpectedly, a down shift on
the demand due to competition of different tomato
growers came before the harvest. Market price of
the tomatoes decreases due to overproduction of
the farmers and consumers in their community only
uses tomatoes for food consumption.
SPOT AND SOLVE
9. WHAT IS
BUSINESS
PLAN?
is written document
describing the nature of the
business, the sales and
marketing strategy, and the
financial background, and
containing a projected profit
and loss statement.
10. EXECUTIVE SUMMARY
ELEMENTS OF A
BUSINESS PLAN
This section outlines the company and includes
the mission statement along with any information
about the company's leadership, employees,
operations, and location.
11. PRODUCT AND SERVICES
ELEMENTS OF A
BUSINESS PLAN
Here, the company can outline the products and services it will
offer, and may also include pricing, product lifespan, and benefits
to the consumer. Other factors that may go into this section
include production and manufacturing processes, any patents the
company may have, as well as proprietary technology. Information
about research and development (R&D) can also be included here.
12. MARKET ANALYSIS
ELEMENTS OF A
BUSINESS PLAN
A firm needs a good handle on its industry as well as its target
market. This section of the plan will detail a company's
competition and how the company fits in the industry, along
with its relative strengths and weaknesses. It will also describe
the expected consumer demand for a company's products or
services and how easy or difficult it may be to grab market
share from incumbents
13. MARKETING STRATEGY
ELEMENTS OF A
BUSINESS PLAN
This section describes how the company will attract and keep its
customer base and how it intends to reach the consumer. A clear
distribution channel must be outlined. The section also spells out
advertising and marketing campaign plans and the types of media
those campaigns will use.
14. FINANCIAL PLANNING
ELEMENTS OF A
BUSINESS PLAN
This section should include a company's financial
planning and projections. Financial statements,
balance sheets, and other financial information may
be included for established businesses. New
businesses will include targets and estimates for the
first few years plus a description of potential
investors.
15. BUDGETING
ELEMENTS OF A
BUSINESS PLAN
This section should include costs related to staffing,
development, manufacturing, marketing, and any other
expenses related to the business.
16. Business concept is an idea
for a business that includes
basic information such as the
service or product, the target
demographic, and a unique
selling proposition that gives
a company an advantage over
competitors.
17. Product Opportunity exist
when there is a gap between
what is currently on the
market and the possibility for
new or significantly improved
products that result to
emerging trends.
18. SOURCES OF INNOVATIVE
OPPORTUNITY
• Internally Focused - The
unexpected (unexpected
success, failure, or outside
events).
• Externally Focused -
Demographics (population
changes).
19. TWO WAYS TO RECOGNIZE
OPPORTUNITIES :
DISCOVERING OR CREATING
Design thinking is a human-
centered approach to
innovation that draws from
the designer’s toolkit to
integrate the needs of people,
the possibilities of technology,
and the requirements for
business success – Tim Brown,
president and CEO.
20. Spotting Business
Opportunities. Anyone can
spot the opportunities either
by watching others having a
problem or find a solution to
their own problem which
many others may also be
facing.
21. MEET THE NEED
CREATE AN OUTLINE OF BUSINESS/PRODUCT OPPORTUNITIES YOU
THINK YOU WILL PROVIDE TO MEET THE MARKET NEED OF YOUR
LOCAL TOWN. WRITE AS WELL THE REASON BEHIND CHOOSING
THESE PARTICULAR BUSINESS/PRODUCT OPPORTUNITIES.
22. ASSIGNMENT : BEYOND THE
USUAL
DESIGN YOUR OWN BUSINESS IDEAS THAT YOU WANTED TO PFFER IN YOUR
CHOSEN COMMUNITY (EITHER YOUR TOWN OR OTHER PLACES). IT MUST
INCLUDE THE FOLLOWING :
• THE PURPOSE OF YOUR BUSINESS
• BUSINESS LOGO
• TARGET MARKET / CUSTOMER , AND ;
• MARKETING STRATEGY IN PROMOTING YOUR PRODUCT/SERVICE
