The article discusses corporate citizenship programs undertaken by large technology companies like Microsoft, Intel and Oracle to positively impact communities worldwide. It provides examples of initiatives like Microsoft's employment portal Ta3mal which offers online courses and job opportunities. The article argues that while corporate citizenship efforts may have underlying benefits for companies, they can also effectively serve public good by tackling important issues like youth unemployment. It notes that the Middle East has one of the highest youth unemployment rates globally, making such programs valuable. Overall, the piece presents how major tech firms are aiming to become good corporate citizens and enable social and economic development through their activities and resources.
Haiku Deck is a presentation tool that allows users to create Haiku style slideshows. The tool encourages users to get started making their own Haiku Deck presentations which can be shared on SlideShare. In just a few sentences, it pitches the idea of using Haiku Deck to easily create visually engaging slideshows.
The increasingly worldwide problem regarding rapid economy development and a relative shortage of
energy. Out of the total heat supplied to the engine in the form of fuel, approximately, 30 to 40% is converted
into useful mechanical work. With the rapid changing environment and atmospheric effect, the air conditioning
of the moving vehicle has become a necessity. In the same time consumers are incapable to bear the increasing
operating cost of the vehicles due to continuous raise in fuel prices, component costs and maintenance costs
associated with vehicles. Keep in mind in this paper, an exploration has been done to research the possibility of
waste heat recovery and its subsequent utilization in air conditioning system of a vehicle without increasing the
component cost, weight, number of component and bring improvement in vehicle by making luxurious. In this
system the Shell and Tube HE type will be used, designed and developed along with vapour absorption
refrigeration system and is tested for performance.
Keywords — Eefficiency, Exhaust Gas, Waste Heat & Shell Tube HE.
Competência: um conceito indispensávelFlavio Farah
O documento discute o conceito de competência desde sua proposta inicial por McClelland em 1973. Posteriormente, autores como Boyatzis, Spencer e Spencer, Lawler e Ledford apresentaram definições alternativas, debatendo se competências devem incluir apenas conhecimentos e habilidades ou também traços de personalidade. Não há consenso sobre o escopo exato do termo "competência".
BTO 2015 Side ONE | Mercoledì 2 dicembre
#8 Focus Hall
Le frequenze dell'ospitalità per tutti: sintonizziamoci. Istruzioni per l'uso
Black-list dell'accessibilità
12.20 : 13.10
www.buytourismonline.com
http://www.buytourismonline.com/eventi/frequenze-ospitalita-1/
Keynote Speaker
Roberto Vitali – Presidente Village for all – V4A®
Talking SIP empowers the MVNA, MVNE and MVNO to excel in all areas of their telecom offerings with a platform that converges mobile and VoIP. This significant level of convergence positions the mobile operator to provide a complete suite of mobile voice, data and SMS services along with compelling VoIP services for redundancy and cost reduction for the consumer, enterprise and M2M markets.
The article discusses corporate citizenship programs undertaken by large technology companies like Microsoft, Intel and Oracle to positively impact communities worldwide. It provides examples of initiatives like Microsoft's employment portal Ta3mal which offers online courses and job opportunities. The article argues that while corporate citizenship efforts may have underlying benefits for companies, they can also effectively serve public good by tackling important issues like youth unemployment. It notes that the Middle East has one of the highest youth unemployment rates globally, making such programs valuable. Overall, the piece presents how major tech firms are aiming to become good corporate citizens and enable social and economic development through their activities and resources.
Haiku Deck is a presentation tool that allows users to create Haiku style slideshows. The tool encourages users to get started making their own Haiku Deck presentations which can be shared on SlideShare. In just a few sentences, it pitches the idea of using Haiku Deck to easily create visually engaging slideshows.
The increasingly worldwide problem regarding rapid economy development and a relative shortage of
energy. Out of the total heat supplied to the engine in the form of fuel, approximately, 30 to 40% is converted
into useful mechanical work. With the rapid changing environment and atmospheric effect, the air conditioning
of the moving vehicle has become a necessity. In the same time consumers are incapable to bear the increasing
operating cost of the vehicles due to continuous raise in fuel prices, component costs and maintenance costs
associated with vehicles. Keep in mind in this paper, an exploration has been done to research the possibility of
waste heat recovery and its subsequent utilization in air conditioning system of a vehicle without increasing the
component cost, weight, number of component and bring improvement in vehicle by making luxurious. In this
system the Shell and Tube HE type will be used, designed and developed along with vapour absorption
refrigeration system and is tested for performance.
Keywords — Eefficiency, Exhaust Gas, Waste Heat & Shell Tube HE.
Competência: um conceito indispensávelFlavio Farah
O documento discute o conceito de competência desde sua proposta inicial por McClelland em 1973. Posteriormente, autores como Boyatzis, Spencer e Spencer, Lawler e Ledford apresentaram definições alternativas, debatendo se competências devem incluir apenas conhecimentos e habilidades ou também traços de personalidade. Não há consenso sobre o escopo exato do termo "competência".
BTO 2015 Side ONE | Mercoledì 2 dicembre
#8 Focus Hall
Le frequenze dell'ospitalità per tutti: sintonizziamoci. Istruzioni per l'uso
Black-list dell'accessibilità
12.20 : 13.10
www.buytourismonline.com
http://www.buytourismonline.com/eventi/frequenze-ospitalita-1/
Keynote Speaker
Roberto Vitali – Presidente Village for all – V4A®
Talking SIP empowers the MVNA, MVNE and MVNO to excel in all areas of their telecom offerings with a platform that converges mobile and VoIP. This significant level of convergence positions the mobile operator to provide a complete suite of mobile voice, data and SMS services along with compelling VoIP services for redundancy and cost reduction for the consumer, enterprise and M2M markets.
Mommy and Daddy! 2017 Is the Year of Instagram (for VA's and Marketers).
Enjoy the Instagram Marketing Workshop (Downloadable)
Get it now! Be part of the Instagram Gold Rush! NOW NA!
Learn How Total Newbies Can Use their Cellphones to Create Insta-Worthy Images to Teach IG Clients "How to Do it"
Click here: http://bit.ly/instagrammarketinggoldrush
Mommy and Daddy! 2017 Is the Year of Instagram (for VA's and Marketers).
Enjoy the Instagram Marketing Workshop (Downloadable)
Get it now! Be part of the Instagram Gold Rush! NOW NA!
Learn How Total Newbies Can Use their Cellphones to Create Insta-Worthy Images to Teach IG Clients "How to Do it"
Click here: http://bit.ly/instagrammarketinggoldrush
Daddy and Mommy! You Can Work Sa Bahay, Escape the 9-5 Stress, Enjoy Time Freedom and Earn the Income That You Want
Visit Jomar Hilario's Virtual Academy and Get Your Date with Freedom 2017 to Learn and start your Virtual Career
Click here: http://bit.ly/datewithfreedom2017
YES! You do not have to be scared of being a "non-techie".
Overcome your obstacles to ea.rning sa Internet!
There's hope.
Click here to log in: http://bit.ly/datewithfreedom2017
The document describes the results of several Facebook ads promoting work-from-home opportunities over a period from December 27th to January 8th. The ads were run with $1 daily budgets. Ad #3 performed best, reaching over 2,700 people in its first day and generating 7 conversions. Over subsequent days, the ad continued to perform well, reaching over 5,600 people on December 30th and generating 11 conversions that day. By January 4th, the ad had reached over 26,000 people and generated 119 conversions. This ad was identified as the "winner" and the document recommends running it for 30 days while increasing the budget to gain more conversions and leads.
The document provides step-by-step instructions for how to install and use Yesware, an email tracking tool. It describes how to install Yesware by adding it to Gmail and Chrome, then activate it. It explains how to view email tracking data like who opened emails and when. It also outlines how to compose emails using Yesware's formatting tools and templates, set reminders and schedule emails. Finally, it discusses connecting Yesware to a CRM like Salesforce to automatically log email activities.
The document provides step-by-step instructions for how to use Powtoon to create presentations and digital stories. It explains how to log in to Powtoon, select a template or blank slide, add text, images, animations and other elements, apply entrance and exit effects, record audio narration, and export the finished presentation. The instructions emphasize planning ahead, recording narration before adding other elements, and adjusting the volume of any background music.
The document provides instructions on how to use Hootsuite to schedule social media posts across multiple networks. It explains how to set up a Hootsuite account by connecting social media profiles, add streams to organize content, and install the Hootsuite browser extension. The extension allows users to schedule found content directly from websites. Users can then compose updates, schedule posts, upload images, and view a calendar of scheduled updates. The instructions aim to help users centrally manage their social media presence through Hootsuite's publishing and scheduling tools.
This document provides instructions for using Google Drive. It explains that a Google account is required and describes how to create one by entering personal information and agreeing to terms and conditions. It then outlines how to access Google Drive by going to drive.google.com or through Gmail. The main purposes of Google Drive are described as backing up files online for access from anywhere and creating documents, spreadsheets, presentations and other files using apps that integrate with Drive.
The document provides step-by-step instructions for setting up an online store using the Ecwid platform. It explains how to create a free Ecwid account, navigate the dashboard, set up product categories and store settings like currency and address, view sales reports, and customize checkout and order settings. The goal is to outline the full process for getting an Ecwid store online from initial account creation through customizing store features.
The document provides step-by-step instructions for using the online graphic design platform Canva. It explains how to set up an account, navigate the various design elements like templates, images, and text, and customize designs. Key functions covered include importing assets, arranging elements, editing colors and sizes, and sharing or exporting finished designs.
The document provides step-by-step instructions for installing and using the Boomerang extension for Gmail. It describes how Boomerang allows users to schedule emails to be sent later, set reminders for following up on messages, and have messages automatically return if there is no response within a set time period. A variety of use cases for Boomerang's scheduling and reminder features are presented, including staying in touch with people, scheduling holiday messages, following up with sales leads, and clearing travel emails.
The document provides instructions for how to use the project management tool Basecamp. It explains how to create a Basecamp account, set up a new project, add and remove people from projects, use discussions to communicate within a project, and share files. The steps covered include typing the Basecamp URL, filling out the sign up form, clicking buttons to start a project and invite teammates, and using features like messages, files, and notifications.
This document provides step-by-step instructions for using Animoto video creator software. It describes how to sign up for an account, choose a video style and theme, upload photos and music, add captions and text, preview and produce the video, and then share the finished video through email, social media or embedding codes. The instructions include screenshots to illustrate each step in the process.
The document provides step-by-step instructions for creating and customizing PayPal payment buttons to add to a website or send in emails. It explains how to set up a PayPal account, choose from button types like Buy Now, Add to Cart, and Donations, enter item and payment details, and generate HTML code to display the buttons. Advanced customization options allow setting prices, messages, and limits to control inventory and payments. Overall it aims to simplify accepting online and email payments through PayPal buttons without worrying about the technical details.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mommy and Daddy! 2017 Is the Year of Instagram (for VA's and Marketers).
Enjoy the Instagram Marketing Workshop (Downloadable)
Get it now! Be part of the Instagram Gold Rush! NOW NA!
Learn How Total Newbies Can Use their Cellphones to Create Insta-Worthy Images to Teach IG Clients "How to Do it"
Click here: http://bit.ly/instagrammarketinggoldrush
Mommy and Daddy! 2017 Is the Year of Instagram (for VA's and Marketers).
Enjoy the Instagram Marketing Workshop (Downloadable)
Get it now! Be part of the Instagram Gold Rush! NOW NA!
Learn How Total Newbies Can Use their Cellphones to Create Insta-Worthy Images to Teach IG Clients "How to Do it"
Click here: http://bit.ly/instagrammarketinggoldrush
Daddy and Mommy! You Can Work Sa Bahay, Escape the 9-5 Stress, Enjoy Time Freedom and Earn the Income That You Want
Visit Jomar Hilario's Virtual Academy and Get Your Date with Freedom 2017 to Learn and start your Virtual Career
Click here: http://bit.ly/datewithfreedom2017
YES! You do not have to be scared of being a "non-techie".
Overcome your obstacles to ea.rning sa Internet!
There's hope.
Click here to log in: http://bit.ly/datewithfreedom2017
The document describes the results of several Facebook ads promoting work-from-home opportunities over a period from December 27th to January 8th. The ads were run with $1 daily budgets. Ad #3 performed best, reaching over 2,700 people in its first day and generating 7 conversions. Over subsequent days, the ad continued to perform well, reaching over 5,600 people on December 30th and generating 11 conversions that day. By January 4th, the ad had reached over 26,000 people and generated 119 conversions. This ad was identified as the "winner" and the document recommends running it for 30 days while increasing the budget to gain more conversions and leads.
The document provides step-by-step instructions for how to install and use Yesware, an email tracking tool. It describes how to install Yesware by adding it to Gmail and Chrome, then activate it. It explains how to view email tracking data like who opened emails and when. It also outlines how to compose emails using Yesware's formatting tools and templates, set reminders and schedule emails. Finally, it discusses connecting Yesware to a CRM like Salesforce to automatically log email activities.
The document provides step-by-step instructions for how to use Powtoon to create presentations and digital stories. It explains how to log in to Powtoon, select a template or blank slide, add text, images, animations and other elements, apply entrance and exit effects, record audio narration, and export the finished presentation. The instructions emphasize planning ahead, recording narration before adding other elements, and adjusting the volume of any background music.
The document provides instructions on how to use Hootsuite to schedule social media posts across multiple networks. It explains how to set up a Hootsuite account by connecting social media profiles, add streams to organize content, and install the Hootsuite browser extension. The extension allows users to schedule found content directly from websites. Users can then compose updates, schedule posts, upload images, and view a calendar of scheduled updates. The instructions aim to help users centrally manage their social media presence through Hootsuite's publishing and scheduling tools.
This document provides instructions for using Google Drive. It explains that a Google account is required and describes how to create one by entering personal information and agreeing to terms and conditions. It then outlines how to access Google Drive by going to drive.google.com or through Gmail. The main purposes of Google Drive are described as backing up files online for access from anywhere and creating documents, spreadsheets, presentations and other files using apps that integrate with Drive.
The document provides step-by-step instructions for setting up an online store using the Ecwid platform. It explains how to create a free Ecwid account, navigate the dashboard, set up product categories and store settings like currency and address, view sales reports, and customize checkout and order settings. The goal is to outline the full process for getting an Ecwid store online from initial account creation through customizing store features.
The document provides step-by-step instructions for using the online graphic design platform Canva. It explains how to set up an account, navigate the various design elements like templates, images, and text, and customize designs. Key functions covered include importing assets, arranging elements, editing colors and sizes, and sharing or exporting finished designs.
The document provides step-by-step instructions for installing and using the Boomerang extension for Gmail. It describes how Boomerang allows users to schedule emails to be sent later, set reminders for following up on messages, and have messages automatically return if there is no response within a set time period. A variety of use cases for Boomerang's scheduling and reminder features are presented, including staying in touch with people, scheduling holiday messages, following up with sales leads, and clearing travel emails.
The document provides instructions for how to use the project management tool Basecamp. It explains how to create a Basecamp account, set up a new project, add and remove people from projects, use discussions to communicate within a project, and share files. The steps covered include typing the Basecamp URL, filling out the sign up form, clicking buttons to start a project and invite teammates, and using features like messages, files, and notifications.
This document provides step-by-step instructions for using Animoto video creator software. It describes how to sign up for an account, choose a video style and theme, upload photos and music, add captions and text, preview and produce the video, and then share the finished video through email, social media or embedding codes. The instructions include screenshots to illustrate each step in the process.
The document provides step-by-step instructions for creating and customizing PayPal payment buttons to add to a website or send in emails. It explains how to set up a PayPal account, choose from button types like Buy Now, Add to Cart, and Donations, enter item and payment details, and generate HTML code to display the buttons. Advanced customization options allow setting prices, messages, and limits to control inventory and payments. Overall it aims to simplify accepting online and email payments through PayPal buttons without worrying about the technical details.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
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In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.