Presentation held at the Editorial Days 2019: Main Slides Speaker: Matthias Kretschmer (CEO & Founder Desk-Net)

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#ed19

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Main Conference Room
09:30 Welcome to the Editorial Days 2019
09:45 Meinolf Ellers (dpa/nma)
The physics of stories
10:15 Samuli Leivonniemi (hs.fi)
How Helsingin Sanomat turned
subscriptions into growth
10:45 Prof. Christoph Moss (Mediamoss)
How the newsroom enables loyalty
11:15 Coffee break
11:30 Vincent Joye (Axa)
Towards a customer centric communication
12:00 Thomas Kaspar (Ippen / Frankfurter R.)
Reach builds loyalty: How editorial teams
find new audiences and bind them
12:30 Next Media Accelerator - Startup Pitches
13:00 Lunch
Breakout Room
11:30 Desk-Net Clinics: Best Practice
Workshop (I)

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Main Conference Room
13:45 Christopher Pramstaller (Süddeutsche Ztg.)
From occasional reader to subscriber
14:15 Panel discussion
Loyal users: What role will technology play
in this?
14:40 Matthias Kretschmer (Desk-Net)
Content planning for repeat users – how
will Desk-Net support this?
15:05 Coffee break
15:20 Karsten Ellehauge-Haag
Loyalty requires cultural focus
15:50 Matthias Kretschmer
Desk-Net Roadmap (I)
16:05 Benno Häfliger (Forward Publishing)
New publishing suite for publishers
16:20 Matthias Kretschmer
Desk-Net Roadmap (II)
17:00 End of the Editorial Days 2019
Breakout Room
14:15 Desk-Net Clinics: Best Practice
Workshop (II)

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Main Conference Room
09:30 Welcome to the Editorial Days 2019
09:45 Meinolf Ellers (dpa/nma)
The physics of stories
10:15 Samuli Leivonniemi (hs.fi)
How Helsingin Sanomat turned
subscriptions into growth
10:45 Prof. Christoph Moss (Mediamoss)
How the newsroom enables loyalty
11:15 Coffee break
11:30 Vincent Joye (Axa)
Towards a customer centric communication
12:00 Thomas Kaspar (Ippen / Frankfurter R.)
Reach builds loyalty: How editorial teams
find new audiences and bind them
12:30 Next Media Accelerator - Startup Pitches
13:00 Lunch
Breakout Room
11:30 Desk-Net Clinics: Best Practice
Workshop (I)

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Main Conference Room
13:45 Christopher Pramstaller (Süddeutsche Ztg.)
From occasional reader to subscriber
14:15 Panel discussion
Loyal users: What role will technology play
in this?
14:40 Matthias Kretschmer (Desk-Net)
Content planning for repeat users – how
will Desk-Net support this?
15:05 Coffee break
15:20 Karsten Ellehauge-Haag
Loyalty requires cultural focus
15:50 Matthias Kretschmer
Desk-Net Roadmap (I)
16:05 Benno Häfliger (Forward Publishing)
New publishing suite for publishers
16:20 Matthias Kretschmer
Desk-Net Roadmap (II)
17:00 End of the Editorial Days 2019
Breakout Room
14:15 Desk-Net Clinics: Best Practice
Workshop (II)

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Panel discussion
Loyal users: What role will technology play in this?
• David Guardado (Prensa Iberica)
• Samuli Leivonniemi (Helsingin Sanomat)
• Christopher Pramstaller (Süddeutsche Zeitung)

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Content Planning for Loyal Users
So, how will Desk-Net support this?

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Moving from „not really planning content“
via „correctly planning content“
to „correctly planning the right content“

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The „right“ content…
attracts generates loyalty converts …
Lifetime value
Topic
News type
Target group
Exclusivity
Products
…
…
…

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The „right“ content…
attracts generates loyalty converts …
Lifetime value
Topic
News type
Target group
Exclusivity
Products
…
…
…

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Customizable Fields

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Minimum list of field types we will make available:
_ Single-select
_ Multi-select
_ Text

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Implementation will start in late Summer/Fall 2019 and will happen step
by step
Make available on
Detailed Entry
and in emails &
calendar files
List filtering …
Make available
in the API
Search

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So you are planning the right content.
Are you sure?
How do you know?

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well…
Desk-Net needs to provide
you with forward-looking data
so that you do know.

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Create Publish

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Create PublishPlan

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Create PublishPlan Analyze

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Create PublishPlan Analyze
Learn

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Are we really planning
enough of the right content?

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We will expand the functionality of the Excel file download for statistics
_ Expand to more pages
_ Include data of custom fields
_ Minor update coming in the next few weeks
_ Aggregated data per story, not multiple lines per assigned publication

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Main Conference Room
13:45 Christopher Pramstaller (Süddeutsche Ztg.)
From occasional reader to subscriber
14:15 Panel discussion
Loyal users: What role will technology play
in this?
14:40 Matthias Kretschmer (Desk-Net)
Content planning for repeat users – how
will Desk-Net support this?
15:05 Coffee break
15:20 Karsten Ellehauge-Haag
Loyalty requires cultural focus
15:50 Matthias Kretschmer
Desk-Net Roadmap (I)
16:05 Benno Häfliger (Forward Publishing)
New publishing suite for publishers
16:20 Matthias Kretschmer
Desk-Net Roadmap (II)
17:00 End of the Editorial Days 2019
Breakout Room
14:15 Desk-Net Clinics: Best Practice
Workshop (II)

29. 29Source: Google Analytics
Number of users
Last ten years

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Story Status

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Story Status

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Story Status
But why?

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Decision-making
Priority-setting
Production process
Proposal / Accepted / Rejected
Nice-to-have / Top story
Editing / Published

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Story lists sorted by time slot can be viewed across platforms. Time slots
with the same end time will be merged.
9:00
12:00
14:00
7:00
12:00
14:00
Morning A
Noon A
Morning B
Noon B
7:00
12:00
14:00
Morning A & B
Noon A & B
9:00

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Stories per Topic - Screenshot

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Stories per Topic – Screenshot - large

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Monthly view – Screenshot

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https://www.dropbox.com/s/ybs5m6klq7fmhmg/Livingdocs-Desk-Net-Integration%20-%20V1.0.mp4?dl=0

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Left navigation – expanded - screenshot

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Left navigation – collapsed - screenshot

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Thank you!
Have a safe trip home.