Designing With Content in Mind: How to Think Like an Editor by Nicky Balestrieri

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Nicky Balestrieri gave a presentation at the Event Innovation Forum on designing experiential marketing with content in mind by thinking like an editor. She discussed how to use market research and storytelling methods to create engaging experiences for guests. She provided the example of Refinery29's fashion week activation, where the objective was to showcase the brand's trendsetting and inclusive attitude, and the design was inspired by the website and editors' point of view. Her presentation emphasized starting with the brand's tone, understanding the audience, and using details, lighting, and characters to tell a compelling story.

EVENT INNOVATION FORUM
DESIGNING WITH CONTENT
IN MIND: HOW TO THINK
LIKE AN EDITOR"
Nicky Balestrieri"
Managing Creative Director | BMF Media"
@TwitterHandGoesHere | @BizBashLive #BizBashNY !
@DarlingNickyB I @BizBashLive #BizBashNY

@DarlingNickyB @BizBashLive #BizBashNY
WHY I’M STANDING HERE TALKING
A !
My own story
B !
Learning from editors
C !
My style
D !
We start with a “story”
2003
2000
2008
2006
2008
2012

@DarlingNickyB @BizBashLive #BizBashNY
Content marketing has shifted the
way our industry thinks about
experiential marketing.
We will discuss how the use of
market research and how a
narrative method can form
concepts that engage guests and
create lasting impressions.

British Airways - Choose Your Own Adventure Ruffino - Dinner and Pottery Class
@DarlingNickyB @BizBashLive #BizBashNY
THE AUDIENCE
Understand the audience
to establish the
sophistication of design. 2
A Consumers/consumers with insights...
B
Influencers...
C
Editors...
i What do you want
them to takeaway
PAPER - 25th Anniversary

@DarlingNickyB @BizBashLive #BizBashNY
REFINERY29
The objective was to
demonstrate the trendsetting,
fun, and inclusive attitude of
R29 during fashion week.

@DarlingNickyB @BizBashLive #BizBashNY
REFINERY29
The design was inspired by the
physical website design and
their editor’s point of view.
Credit: Digital Rendering by Steven Carey

@DarlingNickyB @BizBashLive #BizBashNY
BLANK CANVAS

@DarlingNickyB @BizBashLive #BizBashNY
COLOR

@DarlingNickyB @BizBashLive #BizBashNY
LIGHTING

@DarlingNickyB @BizBashLive #BizBashNY
DIGITAL + DETAILS

Suno DKNY Opening Ceremony
@DarlingNickyB @BizBashLive #BizBashNY
9 LINKS
DVF
Alexander Wang

@DarlingNickyB @BizBashLive #BizBashNY
Diane von Furstenberg Proenza Schauler Public School
9 LINKS
Mark Jacobs Rachel Comey

@DarlingNickyB @BizBashLive #BizBashNY
CHARACTERS

Photo Credit: NY Mag Photo Credit: stylelikeu.com
@DarlingNickyB @BizBashLive #BizBashNY
TALENT - ATLANTA DECADANET + BANKS + LAILA GOHAR

@DarlingNickyB @BizBashLive #BizBashNY
DESIGNERS MUST BE
BUSINESSMEN
A What is your client’s
communication objective?
B What is your message and
who is your audience?

@DarlingNickyB @BizBashLive #BizBashNY
GOD IS IN THE PACKAGING
A It’s what’s on the outside
that counts.
B There are no shortcuts in
being consistent.

@DarlingNickyB @BizBashLive #BizBashNY
TELL A GOOD STORY
A Story arch:
Beginning, middle, end.
B Draw guests in like a good
book.
C !
Trust your gut.

@DarlingNickyB @BizBashLive #BizBashNY
THANK YOU FOR LISTENING
FIND ME:
!
@DARLINGNICKYB
!
!
NICKY@BMFMEDIA.COM

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原件一模一样【微信：WP101A】【(CSU毕业证书)查尔斯特大学毕业证学位证成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份【微信：WP101A】 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！办理(CSU毕业证书)查尔斯特大学毕业证学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。办理(CSU毕业证书)查尔斯特大学毕业证学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：校徽：象征着学校的荣誉和传承。校名:学校英文全称授予学位：本部分将注明获得的具体学位名称。毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。办理(CSU毕业证书)查尔斯特大学毕业证学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。综上所述，办理(CSU毕业证书)查尔斯特大学毕业证学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

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哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样

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原版一模一样【微信：741003700 】【美国中央华盛顿大学毕业证双学位证书】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

一比一原版(soton毕业证书)英国南安普顿大学毕业证在读证明如何办理

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原版定制【微信:741003700】《(soton毕业证书)英国南安普顿大学毕业证学位证成绩单》【微信:741003700】成绩单、雅思、外壳、留信学历认证永久存档查询，采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份毕业证【Q微信741003700】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【Q微信741003700】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才【关于价格问题（保证一手价格）】我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。

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Designing With Content in Mind: How to Think Like an Editor by Nicky Balestrieri

1. EVENT INNOVATION FORUM DESIGNING WITH CONTENT IN MIND: HOW TO THINK LIKE AN EDITOR" Nicky Balestrieri" Managing Creative Director | BMF Media" @TwitterHandGoesHere | @BizBashLive #BizBashNY ! @DarlingNickyB I @BizBashLive #BizBashNY

2. @DarlingNickyB @BizBashLive #BizBashNY WHY I’M STANDING HERE TALKING A ! My own story B ! Learning from editors C ! My style D ! We start with a “story” 2003 2000 2008 2006 2008 2012

3. @DarlingNickyB @BizBashLive #BizBashNY Content marketing has shifted the way our industry thinks about experiential marketing. We will discuss how the use of market research and how a narrative method can form concepts that engage guests and create lasting impressions.

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5. British Airways - Choose Your Own Adventure Ruffino - Dinner and Pottery Class @DarlingNickyB @BizBashLive #BizBashNY THE AUDIENCE Understand the audience to establish the sophistication of design. 2 A Consumers/consumers with insights... B Influencers... C Editors... i What do you want them to takeaway PAPER - 25th Anniversary

6. @DarlingNickyB @BizBashLive #BizBashNY REFINERY29 Using R29’s Country Club, recent fashion week activation, we brought to life a pure brand experience. The process was the very definition of an editorial collaboration.

7. @DarlingNickyB @BizBashLive #BizBashNY REFINERY29 The objective was to demonstrate the trendsetting, fun, and inclusive attitude of R29 during fashion week.

8. @DarlingNickyB @BizBashLive #BizBashNY REFINERY29 The design was inspired by the physical website design and their editor’s point of view. Credit: Digital Rendering by Steven Carey

9. @DarlingNickyB @BizBashLive #BizBashNY BLANK CANVAS

10. @DarlingNickyB @BizBashLive #BizBashNY COLOR

11. @DarlingNickyB @BizBashLive #BizBashNY LIGHTING

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14. Suno DKNY Opening Ceremony @DarlingNickyB @BizBashLive #BizBashNY 9 LINKS DVF Alexander Wang

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17. Photo Credit: NY Mag Photo Credit: stylelikeu.com @DarlingNickyB @BizBashLive #BizBashNY TALENT - ATLANTA DECADANET + BANKS + LAILA GOHAR

18. @DarlingNickyB @BizBashLive #BizBashNY DESIGNERS MUST BE BUSINESSMEN A What is your client’s communication objective? B What is your message and who is your audience?

19. @DarlingNickyB @BizBashLive #BizBashNY GOD IS IN THE PACKAGING A It’s what’s on the outside that counts. B There are no shortcuts in being consistent.

20. @DarlingNickyB @BizBashLive #BizBashNY TELL A GOOD STORY A Story arch: Beginning, middle, end. B Draw guests in like a good book. C ! Trust your gut.

21. @DarlingNickyB @BizBashLive #BizBashNY THANK YOU FOR LISTENING FIND ME: ! @DARLINGNICKYB ! ! NICKY@BMFMEDIA.COM

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