I created this graphic tips guide with a few simple rules to help presenters design better Powerpoint slide shows for video productions and videoconferences.
Bentall Rowlands Storage Systems are renowned worldwide for their designing, manufacturer and installation of grain storage silos and ancillary equipment. For example, PMR Contracts Limited silos, supplied by Bentall Rowlands survived the Christchurch earthquake, which flattened most other silos in the city.
This is the slide deck I used for a webinar event hosted by Business Development Institute and The Feedroom (Now KIT Digital), "Web Video & Healthcare: Case Studies & Best Practices" http://tinyurl.com/yzrmjkt
This is the slide show from the Ragan Communications webinar that I presented on with Elizabeth Schainbaum on May 14, 2010. Acknowledgement to Vince Golla for his slides which were adapted for this session.
Webinar description:
At Kaiser Permanente, they arm their employees with Flip cameras to capture important employee news to post on the company's intranet. The result: complicated new company initiatives are now easy to explain with two-minute videos vignettes that keep employees informed—and entertained.
Get practical tips on how to use your Flip—and find out what kind of stories are best told with this camera.
Link to description and how to purchase archive from Ragan: http://tinyurl.com/23nf6rs
This is a slide deck I presented as part of a panel session on, "Distribution & Delivery of Digital Media" and the Streaming Media West 2006 Conference & Exhibition. The session examined digital media delivery and distribution options and gave know-how to choose the best combination for content across multiple platforms.
Streamingmedia West 2007 Session A102 Powerpoint slide deck.
"This session delves into the intricacies and best practices of live broadcasting over the Internet. From signal acquisition to encoding and server distribution, the session will detail the best practices for delivering a live Internet Webcast. Discover how to deconstruct a complex and rich live event down to its elemental parts, from hardware and software to the workflow and signal flow of the production. Industry experts and end-users will share experiences and guidelines to help you produce successful, high-quality Internet broadcasts."
Speakers (pictured left to right)
(Moderator) Joe Tripician, Director of Broadband Services, Medialink
Gordon Castle, SVP, Turner Broadcasting/CNN
Wayne Oates, Global Web Communications Manager, McDonald's Corporation
Larry Kless, Production Manager, Videoconferencing, Kaiser Permanente Northern California
Alan Richardson, Webcast Program Manager, Sprint Creative Media
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Bentall Rowlands Storage Systems are renowned worldwide for their designing, manufacturer and installation of grain storage silos and ancillary equipment. For example, PMR Contracts Limited silos, supplied by Bentall Rowlands survived the Christchurch earthquake, which flattened most other silos in the city.
This is the slide deck I used for a webinar event hosted by Business Development Institute and The Feedroom (Now KIT Digital), "Web Video & Healthcare: Case Studies & Best Practices" http://tinyurl.com/yzrmjkt
This is the slide show from the Ragan Communications webinar that I presented on with Elizabeth Schainbaum on May 14, 2010. Acknowledgement to Vince Golla for his slides which were adapted for this session.
Webinar description:
At Kaiser Permanente, they arm their employees with Flip cameras to capture important employee news to post on the company's intranet. The result: complicated new company initiatives are now easy to explain with two-minute videos vignettes that keep employees informed—and entertained.
Get practical tips on how to use your Flip—and find out what kind of stories are best told with this camera.
Link to description and how to purchase archive from Ragan: http://tinyurl.com/23nf6rs
This is a slide deck I presented as part of a panel session on, "Distribution & Delivery of Digital Media" and the Streaming Media West 2006 Conference & Exhibition. The session examined digital media delivery and distribution options and gave know-how to choose the best combination for content across multiple platforms.
Streamingmedia West 2007 Session A102 Powerpoint slide deck.
"This session delves into the intricacies and best practices of live broadcasting over the Internet. From signal acquisition to encoding and server distribution, the session will detail the best practices for delivering a live Internet Webcast. Discover how to deconstruct a complex and rich live event down to its elemental parts, from hardware and software to the workflow and signal flow of the production. Industry experts and end-users will share experiences and guidelines to help you produce successful, high-quality Internet broadcasts."
Speakers (pictured left to right)
(Moderator) Joe Tripician, Director of Broadband Services, Medialink
Gordon Castle, SVP, Turner Broadcasting/CNN
Wayne Oates, Global Web Communications Manager, McDonald's Corporation
Larry Kless, Production Manager, Videoconferencing, Kaiser Permanente Northern California
Alan Richardson, Webcast Program Manager, Sprint Creative Media
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Designing Graphics for Effective Use in a Videoconference
1. Effectively For Use in a Videoconference
The rules for producing successful computer graphic designs for video are the opposite of
desktop publishing. Choices in text, color, and design vary between the two because they
are very different mediums and different rules apply. Graphics for use on television
should conform to broadcast guidelines.
Sans serif typefaces (Helvetica, Arial) are more legible than serif typefaces because of
their clean letterforms. They are used where quick legibility is vital (street and highway
signs), or to catch one's attention with short bursts of type (newspaper headlines). Serif
typefaces (Times, Garamond) tend to be more readable for large amounts of text on
paper. However, they are ineffective to use as text on the video screen.
The most basic rules for preparing presentation materials are to Keep It Short and
Simple, and Keep It Large and Legible. The following tips should provide you with a
basic set of graphic guidelines.
1. Keep primary text in the center
Although "dead center" is usually an area to avoid in print media, viewers are used to
watching video this way. Don't crowd the screen, instead use several screens to focus
attention. Use a horizontal page format, and use six words per line and six lines per
screen {Rule of Six}. (Figure 1)
Vertical
TITLE SHOULD BE Visuals
44 - 48 PT SIZE
• l0d
Bt y
o bx
d ot
3p te
do not
•n t f
Srp
ai e
s ye
s
e a
f c
•gt d c n
Lxa k d
it o bo
h n au
t
e r g
• or
6 sn
w l
re
di
p
k r
e
match the
•is a
6 pe
lnp
e g
e
She g
twfi
r
•a i a i A
ynT r
i Sl
t t
n e
a
shape of
Figure 1: Computer Screen Example
the TV
monitor
Larry Kless, Production Manager,
National Video Communications Services, Voice: 8-427-3956 or (510) 987-3956
Fax: (510) 873-5034 Email: Larry.Kless@ncal.kaiperm.org
1
2. 2. Work within the STA (Safe Titling Area)
The STA is the cut off area for all screen images. The screen size between computers
and TV monitors is not equal, and things can be cut off if they get to close to the edges.
Leave at least a one inch border of empty space around each side of the page to be safe.
(Figure 2)
11”
TITLE CAN Text outside of the
•
BE ALL CAPS
S ame rule s as abo ve (Fig ure 1)
STA can be cut off
•
•
Blac k Te xt + White Bac kg ro und
No le s s than 30 Pt. body te xt
81/2 ”
when going from
the Computer to
• DON'T US E ALL CAPS
• Le ave an inc h bo rde r at edg e s
• Us e Lands c ape Orie ntation
the TV monitor
Figure 2: Hard Copy “Overheads” Example
Prepared in Landscape format
3. Avoid thin horizontal lines, single dots, busy patterns and finely detailed grids
Always use 2 Pt. lines or larger, thin lines just don't cut it. Lines need to be thick and bold
or they will flicker. Like thin lines, fine grids, patterns and dots cause flickering and
picture distortion also. Avoid shading on printed hard copy because it creates buzzing
patterns on camera. Supply details verbally, making charts and graphs simple (Figure 3) .
Also, use clip art and flow charts sparingly, remember less is more.
Make Charts and Call Ce nter
Graphs Simple
Symptomatic ~ Rx Refill ~ Appt Request
Member Departments
Call-in Results ~ Results Inquiry
100
Message types:
Member of Ca reteam
80
Careteam fulfills
60
message tasks
KP On-line Advice RN
40
20 Member
Access to
Lab
clinical info
Radiology and demographics
0 Transcript ion
Rx Refill
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr Message
Ext ernal S ystem becomes
part of chart
Chart
Figure 3: Graphic Example Figure 3: Graphic Example
RIGHT WRONG
4. Avoid highly saturated colors
Chroma crawl can be seen when two neighboring colors (text and background) bleed
into each other. . The more saturated your colors are the more chroma crawl is added to
the image. Don't overdo your use of color.
AVOID USING RED or GREEN FOR TEXT
Larry Kless, Production Manager,
National Video Communications Services, Voice: 8-427-3956 or (510) 987-3956
Fax: (510) 873-5034 Email: Larry.Kless@ncal.kaiperm.org
2
3. 5. Make text large and legible
• Use 32 Pt. for body text, and 40 - 48 Pt. for titles.
• Use no more than two typefaces per presentation
• Use drop shadows to add depth to text, drop shadows help separate text from the
background (Figure 1)
• DON'T USE ALL CAPS FOR BODY TEXT, IT'S TOO HARD TO READ!!
(see examples below and Text Tips section)
Bold, sans serif High contrast with
characters are white text on a
easier to read dark background
from a distance works best
DON’T USE ALL
CAPS FOR YOUR
TEXT, IT’S TOO
HARD TO READ
Light, Serif And Italic Be Word Wise
TYPEFACES ARE MORE • Be concise
Difficult To Read • Use key phrases
• Make a single point
• Less is more
Larry Kless, Production Manager,
National Video Communications Services, Voice: 8-427-3956 or (510) 987-3956
Fax: (510) 873-5034 Email: Larry.Kless@ncal.kaiperm.org
3
4. Do's
• Keep text large and legible by using 32 pt for body text, 30 - 45 pt for subtitles and
40 - 48 pt for titles
48 pt serif title:
Times Bold
32 pt sans serif-body text:
Helvetica Bold
• Use sans serif typeface for body text and serif typeface for titles (the opposite of
desktop publishing)
• Use no more than two fonts and only one background per presentation
• Use white text on a dark blue to black background, this works the best readability
from across the room
• Use drop shadows to add depth to text, drop shadows help separate text from the
background
• Use fonts like Zapf Dingbats or Monotype Sorts (example below) as bullets, they are
more expressive than Option-8 (•)
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Dont's
• Don't use Script fonts, they are too fancy for presentations
• DON'T USE ALL CAPS IT'S TOO HARD TO READ!!
All caps works only for TITLES
Larry Kless, Production Manager,
National Video Communications Services, Voice: 8-427-3956 or (510) 987-3956
Fax: (510) 873-5034 Email: Larry.Kless@ncal.kaiperm.org
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