Designing for Trust (2nd Midterm Review)
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This is a edited version of my midterm review presentation. I am doing my master thesis at The Oslo School of Architecture and Design on the topic on how to design for trust in digital services.
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Designing for Trust (2nd Midterm Review)
- 1. BETWEEN THE THREE OF US YOU, ME AND THE INTERNET Theodor Henriksen // TheodorHe // Diploma 2015 // Supervisors: Einar Sneve Martiniussen and Mosse Sjåstad A DIPLOMA ON HOW TO DESIGN FOR TRUST IN DIGITAL SERVICES
- 2. http://www.datatilsynet.no/Global/04_planer_rapporter/Personvernunders%C3%B8kelsen%202013_14/h%C3%B8y%20og%20stabil%20tillit_nettversjon.pdf Varierende grad av tillit by Datatilsynet 2013/14 TRUST IN THE NORWEGIAN SOCIETY 0 % 100 %PRIVATE COMPANIES 0 % 100 %PUBLIC SERVICES 0 % 100 % IN THE POLICE AND HEALTH CARE 0 % 100 %IN SOCIAL MEDIA
- 3. DESIGNER PROJECT OWNER WHO IS IT FOR? END USER DIGITAL SERVICE DESIGN
- 4. RESEARCH
- 5. PSYCHOLOGY, MANAGEMENT, PHILOSOPHY AND ECONOMY TRUST AS A TOPIC IS RARE WITHIN DESIGN RESEARCH SYNTHESIZE INTO SOMETHING CONCRETE
- 8. SELF? RELATIONSHIPS? MARKET? SOCIETAL? CONVENIENCE The possible advantage of using the service, trumps the possible disadvantage EXPECTATIONS Disclose and reveal expectations and experiences TRANSPARENCY Integrity of the provider, and full disclosure of motive and data usage SECURITY Reliable provider who is responsible for your transaction CONFIDENCIALITY Privacy, handeling and protection of data as agreed. REPUTATION As a contextual currency that can be traded for higher revenue CULTURE The grounds for use. A common understanding of a shared risk and a possible gain CULTURE We are moving from a business to user way of thinking when it comes to economy. What is happening is that the new internet marketplaces allows us to connect and exhange what we offer and what we need or desire, between peers, from user to user sort of thing, where we understand the risks and expect a gain. SECURITY To be able to use these markets, the user need to feel a sense of security towards the ones who is facilitation the transaction. They need to trust the capability of the provider to get things done the way they said they would do. TRANSPARANCY Being on the same page, feeling a mutual bond of respect between eachother, and being able to coprehend the motive of the provider of a service. The user also need to fully understand why and how their collected data will be put in to use, and whow this will benefit them, or if it will benefit the provider only. CONFIDENCIALITY Once the data is collected, and the user have agreed to sign up for the service, the user needs to get a confirmation of confidenciality. How the data is stored, and why someone would possibly have access. EXPECTATION There need to be a communication on what the provider offers, and that is expected of the user. Clarifying the roles. REPUTATION Reputations means either good or bad, which will urge you to do thing in order to enhance your self compared to others. It can be ratings, comments or feedback from previous costumers. A good reputation equals a higher value CONVENIENCE Is the benefits of using the service so satisfying that it is better to use it that not to use it? DECIDES TO USE ONCE IN USE TRANSPARENCY The openess and disclosure of the company and the actions of the service provider. EXPECTATIONS Match what the user expects to the experience of the service CONTROL The ability for the user to understand and manage their settings and actions. COMPENTENCE The proof of the service providers capability, knowledge and skill THE HONEYCOMB OF TRUST APPEARANCE The propriety of the services communication,feedbacksystem and reputation. CULTURE The understanding of the usergroup and their culture. How they adapt, experience and accept new services. CONVENIENCE EXPECTATIONS TRANSPARENCY SECURITY REPUTATION NEED CULTURE oppstart Aktører/ansatte Conceptutvikling Design Konsept Ferdigstille design Lansering DESIGNING FOR TRUST
- 9. START RESEARCH CONCEPT PROTOTYPE PRODUCTION FINISH
- 10. START RESEARCH CONCEPT PROTOTYPE PRODUCTION FINISH
- 11. Competence Prove your capability Show your achievements Liability in brand COMPETENCE TRANSPARENCY CONTROL EXPECTATION APPEARANCE
- 12. COMPETENCE About me Preform simple tasks at the set time and price. Quick and efficient. Call me, I’m ready! Months active at Småjobber Tasks done! Tasks posted DO TRANSPARENCY CONTROL EXPECTATION APPEARANCE
- 14. Transparency Be honest on what you do and the way you do it Be sure the user have full insight in their own process Make yourself available to the user COMPETENCE TRANSPARENCY CONTROL EXPECTATION APPEARANCE
- 18. Control Let the users manage their actions Make settings manageable for the user Don’t make people doubt COMPETENCE TRANSPARENCY CONTROL EXPECTATION APPEARANCE
- 21. Expectations Match the users mental model Have a common understanding of what is going to occur Rather exceed than fail COMPETENCE TRANSPARENCY CONTROL EXPECTATION APPEARANCE
- 25. Appearance UI and Graphic design Language and communication Concistency and quality COMPETENCE TRANSPARENCY CONTROL EXPECTATION APPEARANCE
- 30. APPROPRIATE APPEARANCE MEETING EXPECTATIONS PROVIDING CONTROL BEING TRANSPARENT PROVING COMPETENCY = TRUST IN DIGITAL SERVICES
- 31. Theodor Henriksen // TheodorHe // Diploma 2015 THANK YOU