The document discusses the importance of privacy in mobile and web apps, defining it as control over personal content and the perception of security. It outlines strategies like 'privacy by design' and emphasizes the need for clear privacy policies, user data access, and community engagement. Additionally, it explores the future of data ownership, advocating for individuals to own their data and control its distribution.

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Designing for privacy in
mobile and web apps
Interaction '14
Amber Case
@caseorganic
caseorganic.com

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Part I:
Present Day

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What is
Privacy?

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The ability to have control
over where your content goes
and who it is accessed by.

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The ability to choose what
content you share, view and
access without being tracked.

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Privacy is the ability
not to be surprised.

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Privacy can also be a feeling
or perception of security.
This perception of security can
be designed.

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Privacy on the Web
Old Web:
Social silos don't exist. Where you go on
the web is not tracked
New Web:
Logged into FB, Google: everything you
look at is tracked

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“We invest much of our lives into
virtual ‘condos’ that anyone can
walk into and do what they like.”
-@rahulsen79

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We're all
sharecropping
indiewebcamp.com/sharecropping

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Changing user interfaces
twitter.com

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How can we design for
privacy?
1. Temporary Solution (Privacy by Design)
2. Longer term Solution (Data Ownership)
Privacy by Design: Ann Cavoukian, Ph.D. Information & Privacy
Commissioner, Ontario, Canada. http://www.privacybydesign.ca/

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Part II:
Privacy by
Design

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Smartphone Cameras

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Google
Glass

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What was different?
•
Design and product launch
•
Developer on-boarding fail
•
Secrecy/Mystery/Exclusivity
•
Closed system
•
Too many features
•
Price

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Results
•
Reduced play
•
Confusion
•
Pseudo-elite status
•
Fear
•
Speculation

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Questions people ask me when I’m
wearing Google Glass

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Compare to iPhone
Developer Launch
Development tools available before
new hardware/OS released
• $99 fee
• Launch: many apps
• People had phones already

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Trying to "Calm"
the device
Headbanding: “moving
one's Glass before entering
an establishment"

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Half of privacy is perceived
The idea of privacy is socially created and
attached to behavioral norms.
Behavior can change when norms change.

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Success
Narrative (formerly Memoto)
http://getnarrative.com/

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Why?
•Designed
•Built
to be "calm"
upon previous products (iteration)
•Clearly
defined. (Lifelogging device).
•Not
at eye level. Small friendly rounded
corners
•Not
immediate (download later)

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Part III:
Building privacy into
mobile and web apps
#dataprivacy

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1. Get a privacy policy
Privacy policies are regret
management tools.
Only 30% of mobile app
developers have one.

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Minimum Viable Privacy Policy:
Who you are (identity and contact details),
Categories of personal data the app wants to
collect/process,
Why the data processing is necessary (for what
precise purposes),
Whether data will be disclosed to which third
parties
Data withdrawal rights and account deletion policy
https://www.iubenda.com/blog/2013/06/10/the-need-for-privacy-policies-in-mobile-apps-an-overview/

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2. Simplify and Consolidate
Privacy policies should be easy
to understand
Create two sections – Plain Text
and Legalese

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Terms of Service; Didn't Read
MEDIUM
Reserves the right to use your name and content for
any purpose forever, even if they get acquired in
the future.
Wikia
Communities don't own their content and can't
transfer it off their site.
tosdr.org (thanks bret.io!)

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How many of you have
read the entire iTunes
privacy policy?

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What about Creative Commons?

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3. Allow people to access /
export their data

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4. Privacy by design vs. privacy by
disaster
Privacy consideration should be
incorporated into every aspect of
your app.
Web, legal, user experience, messaging,
marketing and development.
Act now or be forced to act later.

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5. Consolidate and simplify
settings and permissions
Make controls
easy to access.
On/off switches,
simple settings.

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6. Contextual Privacy
Instagram, Facebook,
Foursquare do this well.
Expose privacy controls
with every piece of
content that can be
created or shared

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7. No one is perfect
Hosting user data is a
privilege, not a right
Apologize immediately if
you make a mistake. Fix
the problem immediately

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8. Authentication and Permissions
•
Allow for
temporary
authenticatio
n
Show data
options and
time

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8. Authentication and Permissions
When in doubt
give control

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9. Community Involvement

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10. Be Clever: Accomplish your
goals in the least amount of
moves*
*even/especially if it takes more time
to think about the solution.

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Part IV:
The Future of
Privacy and Data
Ownership

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Easier to Consume
vs. Create

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Own your own data
Build your own website
Use social networks for
distribution
Web frameworks will emerge
that will make this easier

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What
happened?

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Blogs
| RSS Readers

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2003: RSS/ATOM WARS

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Pingbacks/
Trackbacks:
a way to tell if someone
linked to your site

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Pingback Spam

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Picking up from where 2003
left off
. Need a way to own our data
1. Learn and improve on what
we're doing!
2. Just implement something

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POSSE
Publish (on your) Own Site, Syndicate
Elsewhere
Tweet is published to your own site and sent by
your domain to Twitter
indiewebcamp.com/POSSE

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PESOS
Publish Elsewhere, Syndicate (to
your) Own Site
indiewebcamp.com/PESOS

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Webmentions
indiewebcamp.com/PESOS

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Webmentions

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Indiewebcamp.com

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Why do we need an IndieWeb?
Afraid of losing your photos and files
1 Frozen account due to violated TOS
2 Lost content due to acquisition
3 Silos profiting off your data
4 The ability to create again
indiewebcamp.com/why

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Freedom!
The freedom to decide what content and
what types of content to publish, and to
store over time
Control your UI/UX – you decide
Own your content forever
indiewebcamp.com/why

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Homestead, don't Sharecrop!
A home for your data
•
Your blog becomes a creative outlet
for you + learning place for new stuff
•
Hyperlinks on the open web, giving
web back its richness
www.onebigfluke.com/2012/07/focusing-on-positives-why-i-have-my-own.html

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Thank you!
caseorganic.com
Interaction '14
Amber Case
@caseorganic