This document discusses the need to design for diverse users from different countries, cultures, socioeconomic backgrounds, languages, and with varying abilities. It notes that traditional UX tools used to model users and behaviors are inadequate for such diverse populations with millions of unique scenarios. It advocates rethinking tools like user personas, journey maps, and transaction models, and emphasizes understanding users' languages, mental models, environments, conversations, and tribes. The key message is that designers must move beyond isolating the individual user and should empower connection to infrastructure, society and environment in order to listen, understand, care and build solutions that matter for diverse populations with many options.

1. Designing for ManyWorlds
by @kingsidharth For MPL

2. Users come from diverse
country, cultures, regions,
socio-economic realities

3. Rich Middle Class Poor
The 1% Well-off Urban Poor TheTrue
Middle Class
Strugglers Surviors

4. South-East Asia
Indian Sub-Continent
Indian
Maharashtra
Mumbai Sangli
not the same users!

5. 100s of User Personas
Multitudes of Intentions
Different abilities
Incompatible Languages
Different Stories
Cultral Narratives
Millions of scenarios
Information Asymmetry
Pover & PrivilegeUncountable nunances
Uncountable nunances
Our traditional UX & design tools to
model users & behaviours fail

6. And they have unlimited options

7. Non-functional is not even an option
And you have to do more...

8. Designing for ManyWorlds
Tools to manage users, problems, & design
for non-homogeneous users

9. Alllanguagesdonothavethe
samemodels
Home→होम?घर?वापस?शुरुवात?

10. All languages translation
is model translation
How old are you? → कितनेपुरानेहो?

11. Somethings just can’t be said...
खाना झूठा है→ The food is touched? eaten?
impure? contaminated?
Y’all need Christ →
तुम सभी को क्राइस्ट की ज़रूरत है

12. Yet some things are common
to all humans

13. Relatable Heroes Narratives

14. Relatable Heroes Narratives

15. We want to be entertained

16. We want to be entertained understood

17. User?
User?User?

18. SocietyEnviornment
Human
Infra
Let’sUpdateourModelofUsers

19. Human
Language Mental Models
Priority, Structure, World View,
Emotions

20. Human
Language Mental Models
Less information, more
interaction

21. Infra
Ability, Access, Culture,
Narrative
Dreams, access, ability,
aspiration

22. Infra
Ability, Access, Culture,
Narrative
It’s not the apps, but what they
do here

23. Infra
Society Enviornment
Coversations, Rituals,
Tribes
What do users care and talk
about?

24. Infra
Society Enviornment
Coversations, Rituals,
Tribes
Understand their tribes

25. Rethinking Traditional Tools
Where they fail what we may try instead

26. User Categories Personas

27. Archtypes Characters
User Categories Personas

28. Journey Maps, Workflows, Scenarios

29. Habits, Intention Matrix, Narratives
Journey Maps, Workflows, Scenarios

30. Transaction,Commerce,Money

31. Conversations, Consumption,
Value Exchange
Transaction, Commerce, Money

32. Don’t design in isolation
Talk to the users
You
UserUser

33. SocietyEnviornment
Human
Infra
Don’tisolatetheuserbydesign

34. Empower them to connect with their
infra, society, and enviornment
help them use it better.

35. Listen, Understand, Care, Build.

36. Users have millions of options.
If you don’t care, you’ll die.