According to Google's research about the NextBillionUsers, every day one million new users come online for the first time in their lives, primarily through mobile phones.
Assistive technology, or what you'd typically have seen as "Accessibility" settings, at present, focuses on making technology more accessible for the differently abled. While a great place to start, the need gap is wider.
These new users want to do a lot but they have to battle multiple fears. The fear of posting something wrong unknowingly, of making a transaction by mistake, of losing face amidst their peers, just to name a few. Here are some ideas on how different stakeholders can help make digital adoption journeys smoother!
Understanding the Major Happenings in the Oil Market. A slippery path!Aakriti Agarwal
Looks at the factors that affect the demand and supply of Oil globally; understands the functioning of OPEC, and the different oil benchmarks: crude, opec basket, west texas and dubai. Understands the reasons of the major happenings such as 1973 supply shock, 1979 energy crisis, 1980s oil glut, 1990s energy crisis and the current falling price of oil.
A project that analyses the IMC strategies of Zoomcar and its competitors while considering various touchpoints, both offline and online to provide suggestions on how Zoomcar can improve its brand perception and marketing efforts.
Market Research Proposal - Capturing the Rural Market for Personal and Househ...Aakriti Agarwal
A case study on a hypothetical brand that is trying to increase its market share in the rural segment in India, facing two problems- identifying its priority markets, and deciding on its distribution networks. This case presents a proposal on how to go about the same and suggests some methods which will be looked into while conducting research.
This presentation looks into the different types of QR codes, some successful and failed campaigns that used them and tries to find best pracrtices when using them for Marketing, as well as their future possibilities.
Devised an actionable Social Media Strategy for Tata Docomo by studying the best social media practices followed by Telecom and youth-centric brands internationally.
Created a comprehensive checklist for Tata Docomo to strengthen its Brand Connect, Social Engagement, Content Crowsourcing and revolutionise its Self-Service using Social Media.
Looked at the theoretical aspects of Work Life Balance and studied the concerned PSU's HR practices. A detailed survey of 100-150 employees was undertaken to understand the organisation's WLB and suggestions were made on improving the balance
Covers legal aspects of Patenting in India.Explains the difference between Patent, Trademark and Copyright. Differentiates between patentable and non patentable inventions and explains the process of obtaining a patent, with case studies and examples.
Stress Caused by Social Networking in Organisations Aakriti Agarwal
A project on understanding the problems created by social networking for the different sections of the work force based on their age, seniority with case studies and a detailed survey, and suggesting HR practises to overcome these hurdles.
Understanding the Major Happenings in the Oil Market. A slippery path!Aakriti Agarwal
Looks at the factors that affect the demand and supply of Oil globally; understands the functioning of OPEC, and the different oil benchmarks: crude, opec basket, west texas and dubai. Understands the reasons of the major happenings such as 1973 supply shock, 1979 energy crisis, 1980s oil glut, 1990s energy crisis and the current falling price of oil.
A project that analyses the IMC strategies of Zoomcar and its competitors while considering various touchpoints, both offline and online to provide suggestions on how Zoomcar can improve its brand perception and marketing efforts.
Market Research Proposal - Capturing the Rural Market for Personal and Househ...Aakriti Agarwal
A case study on a hypothetical brand that is trying to increase its market share in the rural segment in India, facing two problems- identifying its priority markets, and deciding on its distribution networks. This case presents a proposal on how to go about the same and suggests some methods which will be looked into while conducting research.
This presentation looks into the different types of QR codes, some successful and failed campaigns that used them and tries to find best pracrtices when using them for Marketing, as well as their future possibilities.
Devised an actionable Social Media Strategy for Tata Docomo by studying the best social media practices followed by Telecom and youth-centric brands internationally.
Created a comprehensive checklist for Tata Docomo to strengthen its Brand Connect, Social Engagement, Content Crowsourcing and revolutionise its Self-Service using Social Media.
Looked at the theoretical aspects of Work Life Balance and studied the concerned PSU's HR practices. A detailed survey of 100-150 employees was undertaken to understand the organisation's WLB and suggestions were made on improving the balance
Covers legal aspects of Patenting in India.Explains the difference between Patent, Trademark and Copyright. Differentiates between patentable and non patentable inventions and explains the process of obtaining a patent, with case studies and examples.
Stress Caused by Social Networking in Organisations Aakriti Agarwal
A project on understanding the problems created by social networking for the different sections of the work force based on their age, seniority with case studies and a detailed survey, and suggesting HR practises to overcome these hurdles.
Import Substitution in India: Issues, Challenges and PromotionAakriti Agarwal
Explains the concept of Import Substitution, looks into the top imports of India, namely- Oil, Gold, Electronics and Machinery and tries to suggest methods of import substitution for the same.
The Role of Social Media in Employer Branding and Recruitment in Modern Organ...Aakriti Agarwal
This project includes understanding the concept of employer branding and it's need in today's organisations. It stresses on why social media recruitment is a preferred approach to recruiting nowadays and how mainitaing an organisation's brand image is more than just the Marketing department's onus
Quantitative Study of Comparison between Indian GAAP and IFRS - Corporate Fin...Aakriti Agarwal
Based on the thesis "Cash Flow Ratios to Predict Soundness of Business Investment" we've tried to see how the performance of a company might seem different financially just because of difference in accounting standards. This is also an attempt to unmask the true picture of a company's financial health from its operations alone.
Stress Caused by Social Networking in Organisations Aakriti Agarwal
A project on understanding the problems created by social networking for the different sections of the work force based on their age, seniority with case studies and a detailed survey, and suggesting HR practises to overcome these hurdles.
A detailed project on how the corporate sector is employing the three major social networking giants- Facebook, Twitter, and LinkedIn, replete with infographics, statistical survey data, trends in social networking, power of visual marketing accompanied with examples for the same, tools for statistical analysis on facebook, LinkedIn's importance in the corporate circle and a conrete conclusion.
Import Substitution in India: Issues, Challenges and PromotionAakriti Agarwal
Explains the concept of Import Substitution, looks into the top imports of India, namely- Oil, Gold, Electronics and Machinery and tries to suggest methods of import substitution for the same.
The Role of Social Media in Employer Branding and Recruitment in Modern Organ...Aakriti Agarwal
This project includes understanding the concept of employer branding and it's need in today's organisations. It stresses on why social media recruitment is a preferred approach to recruiting nowadays and how mainitaing an organisation's brand image is more than just the Marketing department's onus
Quantitative Study of Comparison between Indian GAAP and IFRS - Corporate Fin...Aakriti Agarwal
Based on the thesis "Cash Flow Ratios to Predict Soundness of Business Investment" we've tried to see how the performance of a company might seem different financially just because of difference in accounting standards. This is also an attempt to unmask the true picture of a company's financial health from its operations alone.
Stress Caused by Social Networking in Organisations Aakriti Agarwal
A project on understanding the problems created by social networking for the different sections of the work force based on their age, seniority with case studies and a detailed survey, and suggesting HR practises to overcome these hurdles.
A detailed project on how the corporate sector is employing the three major social networking giants- Facebook, Twitter, and LinkedIn, replete with infographics, statistical survey data, trends in social networking, power of visual marketing accompanied with examples for the same, tools for statistical analysis on facebook, LinkedIn's importance in the corporate circle and a conrete conclusion.
2. What does digital
confidence look like
Your local
vegetable vendor
opens her QR code
on G.Pay when she
sees you fumbling
for cash
Your grandpa is
able to send you a
surprise birthday
cake while living
400 kms away
Your dad feels
comfortable paying
the electricity bill
on Paytm by
himself
Your house help no longer has to
rely on you to input your
contact number in her
smartphone
A farmer books
his Tatkal train
ticket directly
on the IRCTC
website without
having to stand
in line at the
ticket counter
multiple times
A daily wage labourer
can choose the right
mobile plan & do the
recharge herself
instead of relying on a
recharge shop vendor
Your mom searches for
and reads out an expert
written Quora answer to
settle a family debate
like a boss!
3. Technology that helps
improve an individual's
functioning and
independence, thereby
promoting their well-being
ASSISTIVE
TECHNOLOGY
CAN HELP
ACHIEVE
DIGITAL
CONFIDENCE
@AakritiCX
What is it?
5. OS CREATORS
HARDWARE BASED CHANGES
DEDICATED
HELP BUTTON
MINIMALISTIC
DESIGN
Support on any
screen for any
situation.
No more feeling
helpless!
Beginner friendly
custom devices
Tailored solutions
for specific
needs!
Notable mention!
Easyfone for senior citizens
Reactivesupport!
@AakritiCX
6. LEARNING ZONE
EASE-OF-USE RATING
Bite-sized follow-along
modules for commonly
searched queries from
relevant user segments
"Tell me how you measure me, and
I will tell you how I will behave"
In addition to incentivizing
developers for simplifying
UI, it'll help users make a
more informed choice
between 2 apps!
Proactivesupport!
Eg. "Make your phone easier to read" as a
tutorial, takes the user to adjust font
size, icon size, light vs dark mode, toggle
on easy mode.
@AakritiCX
OS CREATORS
UI BASED CHANGES
7. HOW CAN APP
CREATORS &
PRODUCT
MANAGERS
HELP?
INSTRUCTIONAL
ONBOARDING
Step-by-step follow
along instructions with
overlays
Offer ability to skip for
returning and advanced
users
ANYTIME
TUTORIALS
In-app "Help"
button for on
demand learning
Video tutorials,
specially for
transactions
WHAT'S NEW?
Quick tutorial on
changes post app
update
Reduces cognitive
overload & promotes
faster adoption of new
features
SUPPORT
COMMUNITY
Consolidate FAQs
Create discussion
forums for users
Can be monetized
Can drive app
stickiness
Notable mention!
Habitica app
@AakritiCX
8. NEED HELP? CHECK OUT THIS ASSISTIVE UI SaaS
Multi-lingual voice support Simplified Visual Cues In-built analytics
@AakritiCX
Source: Jiny.IO
9. HOW CAN MARKETERS HELP
UNCOVER CUSTOMER TRUTHS?
ANALYSE USER
DATA
CONDUCT
INTERVIEWS
Understand events
leading up to
uninstall / drop off
Analyse user journeys
of adopters, inactive
& detractors
Observe in-app
behaviour &
understand thinking
processes, real time
Validate hypothesis
from quantitative
analysis
Notable mention!
HealthifyMe
Quantitative Qualitative @AakritiCX
10. Moderated Testing
Unmoderated Testing
Card Sorting
Tree Testing
NEED HELP? CHECK OUT THIS UX TOOLKIT SaaS
Test Product Concept
Test Prototypes
Validate Content
Measure Satisfaction
Source: uxarmy.com, maze.co @AakritiCX
11. Create short how to
videos in your local
language of
absolutely basic
concepts like using
whatsapp, changing
display settings,
making a payment
With your relatives, your
house help, in a short
Uber ride, wherever
possible. Be genuinely
curious how people are
using tech & what are
their roadblocks.
Bonus: Takes focus away
from mundane topics
HOW CAN YOU
AND I HELP?
SHARE KNOWLEDGE
TALK ABOUT IT!
BE THE CHANGE
Get hands on, ideas & create solutions like
Jiny, UX Army, Maze & more.
@AakritiCX
Easy
Hard
Med