Designing a Logo

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The document describes the process of designing a logo for an organization called SnoWing. It goes through gathering reference images, sketching initial logo concepts, developing multiple logo versions, adding color, pairing the logo with typography, and placing the final logo design on mockups of a t-shirt front and back. The logo creation process involved tools in Adobe Illustrator and Photoshop.

Art & Photos

Fill Color and Stroke Color
Josh Schoenbrun Computer Graphics

Selec;on Tool
Josh Schoenbrun Computer Graphics

Direct Selec;on Tool
Josh Schoenbrun Computer Graphics

Eraser Tool
Josh Schoenbrun Computer Graphics

Line Tool
Josh Schoenbrun Computer Graphics

Scissors Tool
Josh Schoenbrun Computer Graphics

Knife Tool
Josh Schoenbrun Computer Graphics

Text Tool and Text on a Path
Josh Schoenbrun Computer Graphics
Josh Schoenbru
Josh

Blob Brush Tool
Josh Schoenbrun Computer Graphics

Live Brush Tool
Josh Schoenbrun Computer Graphics

Gradient Tool
Josh Schoenbrun Computer Graphics

Pen Tool
Josh Schoenbrun Computer Graphics

Covert Anchor Point Tool
Josh Schoenbrun Computer Graphics

Delete Anchor Point Tool
Josh Schoenbrun Computer Graphics

Shear Tool
Josh Schoenbrun Computer Graphics

Eﬀects
Josh Schoenbrun Computer Graphics

Pathﬁnder
Josh Schoenbrun Computer Graphics

Words to Create Organiza;onal Name
Josh Schoenbrun Computer Graphics
Snowboard
Theater
Football

Amendment
Control
Wing

Created Organiza;onal Name
Josh Schoenbrun Computer Graphics
Snow + Wing = SnoWing

SnoWing is pronounced like the
exis4ng verb but now acts like a noun
allowing for smooth transi4on.

Reference Images
Josh Schoenbrun Computer Graphics

Back of T-shirt with Manipulated
Image
Josh Schoenbrun Computer Graphics

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Designing a Logo

1. Rectangle Tool Josh Schoenbrun Computer Graphics

2. Fill Color and Stroke Color Josh Schoenbrun Computer Graphics

3. Selec;on Tool Josh Schoenbrun Computer Graphics

4. Direct Selec;on Tool Josh Schoenbrun Computer Graphics

5. Eraser Tool Josh Schoenbrun Computer Graphics

6. Line Tool Josh Schoenbrun Computer Graphics

7. Scissors Tool Josh Schoenbrun Computer Graphics

8. Knife Tool Josh Schoenbrun Computer Graphics

9. Text Tool and Text on a Path Josh Schoenbrun Computer Graphics Josh Schoenbru Josh

10. Blob Brush Tool Josh Schoenbrun Computer Graphics

11. Live Brush Tool Josh Schoenbrun Computer Graphics

12. Gradient Tool Josh Schoenbrun Computer Graphics

13. Pen Tool Josh Schoenbrun Computer Graphics

14. Covert Anchor Point Tool Josh Schoenbrun Computer Graphics

15. Delete Anchor Point Tool Josh Schoenbrun Computer Graphics

16. Shear Tool Josh Schoenbrun Computer Graphics

17. Eﬀects Josh Schoenbrun Computer Graphics

18. Pathﬁnder Josh Schoenbrun Computer Graphics

19. Words to Create Organiza;onal Name Josh Schoenbrun Computer Graphics Snowboard Theater Football Amendment Control Wing

20. Created Organiza;onal Name Josh Schoenbrun Computer Graphics Snow + Wing = SnoWing SnoWing is pronounced like the exis4ng verb but now acts like a noun allowing for smooth transi4on.

21. Reference Images Josh Schoenbrun Computer Graphics

22. Logo Sketches Josh Schoenbrun Computer Graphics

23. Logo, Version 1 Josh Schoenbrun Computer Graphics

24. Logo, Version 2 Josh Schoenbrun Computer Graphics

25. Logo, Version 3 Josh Schoenbrun Computer Graphics

26. Logo with Color Josh Schoenbrun Computer Graphics Blue is a color associated with freedom.

27. Logo with Typography Josh Schoenbrun Computer Graphics SnoWing The type shows sleekness and slightly retro

28. Front of T-shirt With Logo Josh Schoenbrun Computer Graphics

29. Back of T-shirt with Manipulated Image Josh Schoenbrun Computer Graphics

Designing a Logo

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