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Design Thinking is…
Sara Cerri
A Powerful Method that can help to make:
Most practical …
Most “disruptive” …
Most favorite …
Ideas Real!!!
	
  	
  
Design	
  Thinking	
  Ac-on	
  Lab	
  (Stanford	
  University)	
  
August	
  2013	
  	
  
1:	
  Key	
  Takeaways/Learnings	
  
LESSON 1
LESSON 2
LESSON 3
1	
  
2	
  
2:	
  My	
  Process	
  Map	
  
	
  
STUDENT
“Involve	
  PEOPLE	
  in	
  	
  
SUSTAINABILITY	
  ISSUES	
  and	
  
RENEWABLE	
  ENERGY	
  PROJECTS”	
  
CHALLENGE	
  
3	
  
3:	
  A	
  Reflec-on	
  about	
  how	
  Design	
  Thinking	
  Skills	
  and	
  Mindsets	
  	
  
could	
  be	
  applied	
  to	
  Problems	
  I	
  care	
  about	
  
Students	
  
Educators	
  
Professionals	
  
Friends,	
  	
  
Neighbors,	
  
RelaAves,	
  …	
  
-­‐  Teach	
  kids	
  sustainability	
  and	
  renewable	
  energy	
  contents	
  
-­‐  EducaIon	
  
-­‐  Jobs	
  creaIon	
  
-­‐  Lobby	
  poliIcs	
  
-­‐  PromoIon	
  of	
  sustainability	
  and	
  renewable	
  energy	
  projects:	
  radio,	
  magazines,	
  television,	
  internet	
  
-­‐  OrganizaIon	
  of	
  local	
  iniIaIves	
  
-­‐  Understand,	
  valorize	
  and	
  defend	
  our	
  environment	
  	
  
-­‐  Apply	
  the	
  backcasIng	
  process	
  not	
  only	
  to	
  projects	
  but	
  also	
  to	
  our	
  “families”	
  -­‐>	
  the	
  Earth	
  natural	
  resources	
  
are	
  limited,	
  where	
  do	
  we	
  want	
  that	
  our	
  descendants	
  will	
  live?	
  
-­‐  Mind-­‐changing	
  of	
  the	
  society:	
  no	
  more	
  money-­‐based	
  
-­‐  “We	
  live	
  in	
  houses	
  that	
  we	
  have	
  not	
  built,	
  and	
  we	
  build	
  houses	
  where	
  we	
  will	
  not	
  live”	
  -­‐>	
  therefore	
  we	
  need	
  
to	
  analyze	
  criIcally	
  how	
  and	
  where	
  the	
  actual	
  system	
  is	
  going	
  to	
  take	
  us	
  and	
  we	
  need	
  to	
  take	
  acIons	
  
-­‐  Local	
  product	
  producIon	
  
-­‐  IntroducIon	
  of	
  the	
  short	
  supply	
  chain	
  
-­‐  Spread	
  out	
  bio	
  food	
  
My	
  favorite	
  idea	
  
The	
  most	
  pracAcal	
  idea	
  
The	
  “most	
  disrupAve”	
  idea	
  with	
  
a	
  huge	
  impact	
  (regardless	
  of	
  how	
  	
  
feasible	
  or	
  affordable	
  is)	
  

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Design thinking ... lessons learned so far

  • 1. Design Thinking is… Sara Cerri A Powerful Method that can help to make: Most practical … Most “disruptive” … Most favorite … Ideas Real!!!     Design  Thinking  Ac-on  Lab  (Stanford  University)   August  2013    
  • 2. 1:  Key  Takeaways/Learnings   LESSON 1 LESSON 2 LESSON 3 1  
  • 3. 2   2:  My  Process  Map     STUDENT
  • 4. “Involve  PEOPLE  in     SUSTAINABILITY  ISSUES  and   RENEWABLE  ENERGY  PROJECTS”   CHALLENGE   3   3:  A  Reflec-on  about  how  Design  Thinking  Skills  and  Mindsets     could  be  applied  to  Problems  I  care  about   Students   Educators   Professionals   Friends,     Neighbors,   RelaAves,  …   -­‐  Teach  kids  sustainability  and  renewable  energy  contents   -­‐  EducaIon   -­‐  Jobs  creaIon   -­‐  Lobby  poliIcs   -­‐  PromoIon  of  sustainability  and  renewable  energy  projects:  radio,  magazines,  television,  internet   -­‐  OrganizaIon  of  local  iniIaIves   -­‐  Understand,  valorize  and  defend  our  environment     -­‐  Apply  the  backcasIng  process  not  only  to  projects  but  also  to  our  “families”  -­‐>  the  Earth  natural  resources   are  limited,  where  do  we  want  that  our  descendants  will  live?   -­‐  Mind-­‐changing  of  the  society:  no  more  money-­‐based   -­‐  “We  live  in  houses  that  we  have  not  built,  and  we  build  houses  where  we  will  not  live”  -­‐>  therefore  we  need   to  analyze  criIcally  how  and  where  the  actual  system  is  going  to  take  us  and  we  need  to  take  acIons   -­‐  Local  product  producIon   -­‐  IntroducIon  of  the  short  supply  chain   -­‐  Spread  out  bio  food   My  favorite  idea   The  most  pracAcal  idea   The  “most  disrupAve”  idea  with   a  huge  impact  (regardless  of  how     feasible  or  affordable  is)