The document discusses 6 principles of design: emphasis, rhythm, simplicity, unity, variety, and balance. It provides examples of how companies like Coke, Target, Top Gear, Pinterest, and Gap use these principles on their websites through techniques like large central images, lines of pictures, use of white space, consistent colors, varying photo sizes, and symmetrical layouts.

1. The Principles of Design
By
Amy Rose
Max Rinkel
Andrea Bennett
GIT 221

2. •Emphasis is created by one large image in the middle
of the home page.

3. •The pictures in lines and rows keep your eyes moving from
one to the next, creating rhythm.

4. •All white space except for the logo and search bar
exhibits simplicity.

5. • Coke and Target both use a single color
emphasis to create unity.
• The similar colors are grouped and
separated by large white areas.

6. • TV show/magazine Top Gear uses varying size and an offset
picture layout to create variety on its site.

7. •Symmetrical balance is shown on the Pinterest website by use of the six
columns that are evenly distributed across the width of the page.

8. •Gap shows the use of scale and proportion by matching up one large
photo with two smaller ones next to it.