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D E S I G N T H I N K I N G
THE MEDIUM IS THE MESSAGE
RETRO MINIMAL ILLUSTRATIVE
IDENTITY DESIGN
LOGO IS NOT AN IDENTITY.
IT IS SIMPLY THE POINT OF ENTRY
INTO A BRAND.
SYSTEM THINKING
YOU SHOULD BE ABLE TO COVER UP
THE LOGO AND STILL FIGURE OUT THE
NAME OF THE COMPANY
Michael Bierut, Pentagram
IDENTITY DESIGN PROCESS
STORY
KEYWORDS
STRONG MEMORABLE MONOGRAM
FLEXIBILITY & BRAND APPLICATION
TYPOGRAPHY
traditional MODERN
retro DISPLAY script
FRIENDLY
BOLD
DELICATE
CHARACTERISTIC
DEFAULT
SAN SERIFS WITH DIFFERENT MESSAGE
SPACING OF GOTHAM
SAN SERIF S A N S E R I F
LEADING
Ciis ea denisitibus aut laboraest, alitatus eum quia aut idusa�
pelles eostemporis dic to coreste quatquae nis core nat rernatur?
Tur? Ra nos ipis dolo occab is est que secera quas eaquis a cone
que venet remporerfere doloris sinvelecerum resti quunt.
Que il il in nimus andandiantis incilles eum, comnimi liquae et
que destempor sequiatiur sincit lacerum none sum esto dolo
verro beaquo vel ex ex eum, quosserio dus.
Lam, ut exeruptatur, coreribusa quam ad ut ipsam rem audit, sum,
nis adi optatis sum lab ipsum rehent ame sit labo. Gia volenim
facia aspide pelias ea ab ium que neculla boreptaqui te laut re
rerum nonsequos est, simi, voluptas nem quiatium ipiet volupta
tibeatur ad qui cum qui te mos et opta adit, cust eium et dolor�
rore cor ressitium ditis et iumende lignimpor sinctatis ad maioria
pore enda voluptatur rempore aligendes nonse pra dero omni�
mus, venda sin nimincient od molorecab idessinihil invento el int,
voloreiciis sentem volorem as sa cus quid min reperum simaion
conem quas illaborepra seditiora acitistiusam quam volupta
tiurepu digenih ilique sitatur? Optat velitiam, sum sequae dus.
CIIS EA DENISITIBUS AUT LABORAEST, alitatus eum quia aut
idusapelles eostemporis dic to coreste quatquae nis core nat
rernatur?
Tur? Ra nos ipis dolo occab is est que secera quas eaquis a cone
que venet remporerfere doloris sinvelecerum resti quunt.
Que il il in nimus andandiantis incilles eum, comnimi liquae et
que destempor sequiatiur sincit lacerum none sum esto dolo
verro beaquo vel ex ex eum, quosserio dus.
Lam, ut exeruptatur, coreribusa quam ad ut ipsam rem audit, sum,
nis adi optatis sum lab ipsum rehent ame sit labo. Gia volenim
facia aspide pelias ea ab ium que neculla boreptaqui te laut re
rerum nonsequos est, simi, voluptas nem quiatium ipiet volupta
tibeatur ad qui cum qui te mos et opta adit, cust eium et dolor�
rore cor ressitium ditis et iumende lignimpor sinctatis ad maioria
pore enda voluptatur rempore aligendes nonse pra dero omni�
mus, venda sin nimincient od molorecab idessinihil invento el int,
voloreiciis sentem volorem as sa cus quid min reperum simaion
conem quas illaborepra seditiora acitistiusam quam volupta
tiurepu digenih ilique sitatur? Optat velitiam, sum sequae dus.
STYLING
QUESTIONS THANK YOU&

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Design, Graphics and Branding Talk by Sargam Gupta at BlueAnt Digital Intelligence

  • 1. D E S I G N T H I N K I N G
  • 2. THE MEDIUM IS THE MESSAGE
  • 5. LOGO IS NOT AN IDENTITY. IT IS SIMPLY THE POINT OF ENTRY INTO A BRAND. SYSTEM THINKING
  • 6. YOU SHOULD BE ABLE TO COVER UP THE LOGO AND STILL FIGURE OUT THE NAME OF THE COMPANY Michael Bierut, Pentagram
  • 10. FLEXIBILITY & BRAND APPLICATION
  • 14. SPACING OF GOTHAM SAN SERIF S A N S E R I F
  • 15. LEADING Ciis ea denisitibus aut laboraest, alitatus eum quia aut idusa� pelles eostemporis dic to coreste quatquae nis core nat rernatur? Tur? Ra nos ipis dolo occab is est que secera quas eaquis a cone que venet remporerfere doloris sinvelecerum resti quunt. Que il il in nimus andandiantis incilles eum, comnimi liquae et que destempor sequiatiur sincit lacerum none sum esto dolo verro beaquo vel ex ex eum, quosserio dus. Lam, ut exeruptatur, coreribusa quam ad ut ipsam rem audit, sum, nis adi optatis sum lab ipsum rehent ame sit labo. Gia volenim facia aspide pelias ea ab ium que neculla boreptaqui te laut re rerum nonsequos est, simi, voluptas nem quiatium ipiet volupta tibeatur ad qui cum qui te mos et opta adit, cust eium et dolor� rore cor ressitium ditis et iumende lignimpor sinctatis ad maioria pore enda voluptatur rempore aligendes nonse pra dero omni� mus, venda sin nimincient od molorecab idessinihil invento el int, voloreiciis sentem volorem as sa cus quid min reperum simaion conem quas illaborepra seditiora acitistiusam quam volupta tiurepu digenih ilique sitatur? Optat velitiam, sum sequae dus. CIIS EA DENISITIBUS AUT LABORAEST, alitatus eum quia aut idusapelles eostemporis dic to coreste quatquae nis core nat rernatur? Tur? Ra nos ipis dolo occab is est que secera quas eaquis a cone que venet remporerfere doloris sinvelecerum resti quunt. Que il il in nimus andandiantis incilles eum, comnimi liquae et que destempor sequiatiur sincit lacerum none sum esto dolo verro beaquo vel ex ex eum, quosserio dus. Lam, ut exeruptatur, coreribusa quam ad ut ipsam rem audit, sum, nis adi optatis sum lab ipsum rehent ame sit labo. Gia volenim facia aspide pelias ea ab ium que neculla boreptaqui te laut re rerum nonsequos est, simi, voluptas nem quiatium ipiet volupta tibeatur ad qui cum qui te mos et opta adit, cust eium et dolor� rore cor ressitium ditis et iumende lignimpor sinctatis ad maioria pore enda voluptatur rempore aligendes nonse pra dero omni� mus, venda sin nimincient od molorecab idessinihil invento el int, voloreiciis sentem volorem as sa cus quid min reperum simaion conem quas illaborepra seditiora acitistiusam quam volupta tiurepu digenih ilique sitatur? Optat velitiam, sum sequae dus.