This document discusses creative collaborations involving the Air Jordan brand. It highlights four collaborations: 1) The Air Jordan 9 Baseball Pack which reimagined the AJ9 with baseball glove leather and packaging inspired by baseball card packs. 2) The Air Jordan 6 "Like Mike" which took design cues from Gatorade colors/flavors. 3) The Off-White x Air Jordan 1 collaboration from 2017 which was considered the best sneaker collaboration of that year. 4) The Levi's x Air Jordan IV collaboration from 2008 which used denim on the AJ1 with a matching jean lining, though it was not initially well-received it became influential and one of the most unique sneakers of the year, helping pave the way

1. Design Essentials Assignment
By :- Huzefa Munaf Radhuwala
Brand I have Chosen :-
Air Jordans
Why Have I Chosen this Brand ?
Air Jordan has always been largely invested in athletes, from His
Airness, Michael Jordan, to the athletes that signed deals with the
brand like Ray Allen and Russell Westbrook. For awhile now, it’s
been bigger than the NBA. Derek Jeter was a Jordan athlete. After a
series of unreleased Jordans, recording artist, Drake released his
Jordan 10 Retro 'OVO' in 2015, and ten years prior Eminem and the
brand put out the extremely exclusive 'Encore' Air Jordan 4s.

2. Creative 1 – AJ 9 BaseballPack
While the story of Michael Jordan’s baseballendeavors of 1994-1995 has been
told, the Jumpman has never dropped a shoe in this creative manner. Two
colorways of the Air Jordan 9 Retro were rebuilt with premium baseball glove
leather and signature braids and weaves on the upper; black and brown were
the options, with the latter being far morelimited. Both werepackaged in
black pouches inside the shoeboxso it was a complete mystery as to which
color you were getting, harkening back to the days of the shock factor of
ripping open a pack of baseball trading cards.
Creative 2 Air Jordan 6 “Like Mike”
This release was whattrue Jordan fanatics have been waiting for. Inspired by
Michael’s partnership with Gatorade, this special edition release took on the
signaturetones of orangeand green and placed them onto the Air Jordan 6 in
Carmine-esquecolor-blocking. A full set of Air Jordan 1s inspired by the sports
drink flavors as well as a green suede version of the AJ6 made “Like Mike” one
of the best of the year.

3. Creative 3- OFF WHITE x Air Jordan 1
Already earning the title of our best sneaker collaboration of the year 2017,
the OFF WHITExAir Jordan 1 by Virgil Abloh was the clear-cut selection for the
brand’s top prize. As Nike looks to scale their partnership with the Chicago
creative, two morecolorways of this sameexact style have emerged in 2018.

4. THE Best creative by Air Jordansso far
• Levi’s x Air Jordan IV
Jordan Brand and Levi’s got their feet wet with a 2008 collaboration that
included a denim Air Jordan 1 with red elephant print bundled with a pair
jeans that had a matching lining. It’s a pack that hasn’taged well and, quite
frankly, wasn’tvery coolat the time, either. So while the thought of the two
mega-brands getting together again may not havebeen the most exciting
move on paper, it actually turned out to not only be positive, but influential
as well. this collab became one of the mostunique sneakers of the year and
helped pavethe way for custom versions of shoes .
Thank You