A branded brochure and trial membership card were created for this storied private club to give out during their annual Back to the DAC event, which serves as an informal membership drive. The following year, we created a branded notecard and envelope designed to be used separately or in tandem with the brochure.

2. stablished in 1884, The Denver Athletic Club is downtown Denver’s premier Member-
owned, private club. Consistently ranked one of the top ten athletic clubs by Platinum
Clubs of America, the DAC boasts 150,000 square feet of fitness facilities; full-service
dining and banquet services; and organized social, business and athletic events.
For more than a century, the most active and influential members of our community
have made The Denver Athletic Club the place to belong.
Community
More than 100 social events each year are organized for DAC Members, ranging from family and
children’s events, to wine tastings and Chef’s dinners, to exclusive access to cultural and sporting events.
Signature Club events include the Colorado Athlete of the Year banquet, St. Paddy’s
Punch-Out Boxing Night, Parade of Lights family holiday party and Back to the DAC.
Business and networking groups, plus social and athletic “Clubs inside the Club,”
provide monthly opportunities for Members to connect on a professional and
personal level.
Athletics
The DAC’s 150,000 square feet of athletic amenities include a state-of-the-art fitness
center; a 25–meter indoor pool; squash and racquetball courts; yoga and CrossFit studios;
gymnasium; and group exercise studios. In addition, the Club offers year-round outdoor
recreational activities including rides, tournaments, races and leagues. New Members receive two
complimentary personal training sessions, as well as a full evaluation by one of our specialized
Wellness Center staff.
Special Occasions
Some of Denver’s most memorable occasions have taken place at the DAC. Members can
host private events in one of two sumptuous ballrooms or on a private rooftop sundeck;
reserve the historic bowling alley; or meet friends in a classic billiards room that offers pool,
shuffleboard, and a place to catch the game. The Tavern Restaurant & 1884 Dining Room
offer full-service dining and catering by award-winning Chef Dominic Menna. Casual fare and
made-to-order coffee drinks can be found in our pub and snack bar.
A Club for Your Whole Life
The DAC offers amenities, services and programs for every stage of life.
Additional perquisites of Club membership include parking privileges,
fully-licensed childcare, a business technology center,
onsite massage therapy, physical therapy and a
medical spa. Members enjoy access to the Club
24 hours a day, and 365 days a year.
OnbehalfoftheMembersofTheDenverAthleticClub,wewelcomeyoutoenjoya
seven-daycomplimentaryguestpasstoourClub.
Toactivateyourpass,pleasecontacttheMembershipDepartmenttoarrange
atourofourfacility.Call720.931.6748orvisitwww.DenverAthleticClub.org
GuestName
Phone
Email
Address
Iwasreferredby:
DACMemberName
DACMemberNumber
AuthorizedbyExpires
E
PleasepresentthiscardtoaGuestServicesRepresentativeuponenteringtheClub.
GUEST PASS
he Denver Athletic Club offers full athletic, as well as social memberships. For information
on membership, the application process, or to schedule a tour of our historic landmark facility,
please contact the Membership Department by calling 720.931.6748. You may also visit our website:
www.DenverAthleticClub.org.
The Denver Petroleum Club
Headquartered inside The Denver Athletic Club, the
storied Denver Petroleum Club opens select
events to DAC Members. Special dual memberships are
also available.
Beyond Denver: Reciprocal Clubs
The Denver Athletic Club enjoys reciprocal Member
privileges at more than 200 premier private clubs worldwide.
Your Personal Invitation
T
The front illustration is taken from a Celtic design in stone which is
found on the façade of the DAC as you face the door from Glenarm.

3. Established in 1884, The Denver Athletic Club is downtown Denver’s premier member-owned, private
club. Consistently ranked one of the top ten athletic clubs by Platinum Clubs of America, The DAC
boasts 150,000 square feet of fitness facilities, full-service dining and banquet services, and organized
social and business events.
For more than a century, the community’s most active and influential leaders have made the Denver
Athletic Club the place to belong.
Community
More than 100 social events each year are organized for DAC members, ranging from family and
children’s events, to wine tastings and Chef’s dinners, to exclusive access to cultural and sporting
events. Signature Club events include the Colorado Athlete of the Year banquet, St. Paddy’s Punch-Out
Boxing Night, Parade of Lights family holiday party, and Mother’s Day Brunch.
Business and networking groups, plus social and athletic “Clubs inside the Club,” provide
monthly opportunities for members to connect on a professional and personal level.
Athletics
The DAC’s 150,000 square feet of athletic amenities include a state-of-the-art fitness center; an
indoor pool; squash and racquetball courts; yoga and CrossFit studios; gymnasium; and group
exercise studios. In addition, the Club offers year-round outdoor recreational activities including
rides, tournaments, races, and leagues. Members receive two complimentary personal training
sessions, as well as a full evaluation by one of our specialized Wellness Center staff.
A Club for your Whole Life
Some of Denver’s most memorable occasions have taken place at the DAC. Members can host private events in
one of two sumptuous ballrooms our on a private rooftop sundeck; reserve the historic bowling alley; or meet friends
in a classic billiards room that offers pool, shuffleboard, and a place to catch the game. The Tavern Restaurant &
1884 Dining Room offer full-service dining and catering by award-winning Chef Dominic Menna. Casual fare and
made-to-order coffee drinks can be found in our pub and snack bar.
Special Occasions
The DAC offers amenities, services and programs for every stage of life. Additional perquisites of Club membership
include parking privileges, fully-licensed childcare, a business technology center, onsite massage therapy, physical
therapy, and a medical spa.
OnbehalfofthemembersoftheDenverAthleticClub,wewelcomeyouto
enjoyaseven-daycomplimentaryguestpasstoourClub.
Toactivateyourpass,pleasecontactLaurenSchwartz,DirectorofMarket-
ingtoarrangeatourofourfacility:lschwartz@denverathleticclub.orgor
720.931.6748.
GuestName
Phone
Email
Address
Iwasreferredby:
DACMemberName
DACMemberNumber
GuestPassExpiresDecember31,2012
ssetsasmentionedabove:atleasttheDAC’swebsite,generalphoneanpos-
siblytheQRC.
GUEST PASS
Membership
The Denver Athletic Club offers full athletic, as well as social memberships. For information on membership,
the application process, or to schedule a tour of our historic landmark facility, please contact Lauren Schwartz,
Director of Marketing: LSchwartz@DenverAthleticClub.org or 720.931.6748. You may also visit our website:
www.DenverAthleticClub.org.
The Denver Petroleum Club
Headquartered inside the Denver Athletic Club, the storied Denver Petroleum Club opens
select events to DAC members. Special dual memberships are also available.
Beyond Denver: Reciprocal Clubs
The Denver Athletic Club enjoys reciprocal member privileges at more than 200 premier
private clubs worldwide.
The front illustration is taken from a stone engraving
found on the xxxx side of the building