The document discusses graphic design and logos. It defines graphic design and outlines objectives for students to understand logo theory by studying examples like Nike and Coca-Cola. Simple logos are most effective as they communicate essence quickly across mediums. Graphic designers are critical for marketing, designing for web, print and more. Large corporations pay substantial sums for logos and brochures.

1. • A PRESENTATION ON GRAPHICS AND THE
INTERACTION OF TEXT AND IMAGES

2. A C L O S E R L O O K
LOGOS

3. OBJECTIVE
At the end of the lesson the
students should be able to
1. Define Graphic Design

4. 2. Give the distinctive characteristics of
the theory on each logo

5. 3. IDENTIFY THE CHARACTERISTICS OF
THE THEORY BY
• studying different logos for example:

6. LESS IS MORE

7. the most recognizable
logos, Nike, Mercedes, Coca-Cola and all have very
basic, iconic designs. Simple logos are often the most
effective as they are easy to digest and can more
quickly communicate the essence of your business.

8. They are also easier to reproduce in a variety of
mediums like apparel or promotional items.

9. 4. Create own logo/graphics using
Various programs based on the theory learned today

10. To be able to incorporate the necessary elements
into one composition

13. GRAPHIC DESIGNERS ARE CRITICAL FOR
MARKETING
• Everything from the label design on your
soda can, to the billboard advertising your
insurance company relied on a graphic
designer for their marketing.

14. WEB

15. PRINT

17. ALL USE GRAPHICS DESIGN

19. SOME GRAPHIC DESIGNERS MAKE
THOUSANDS OF DOLLARS FOR A
SINGLE DESIGN.
FOR EXAMPLE

20. •Largecorporations will pay substantial sums
of money for logos and brochures from graphic
designers. Many times this is more cost effective
than hiring a full-time in-house designer.

21. WHAT DOES THAT MEAN?

22. GRAPHICS ARE
ESSENTIAL!

24. • Credits : webdesigndepot
• Premiperte.it