The survey found that most European e-shoppers are willing to have online orders delivered to their neighbor's home or a local retailer shop if their preferred delivery location is not available. The survey also found that next day delivery and real-time delivery tracking information makes e-shoppers more likely to purchase online. Finally, the majority of e-shoppers prefer to choose delivery timeslots themselves and are more likely to purchase from sites that offer flexible delivery options.

1. E-shopper barometer 2017
E-shoppers are willing to try other locations:
European e-shoppers
choose to be delivered at
59%
neighbour’s home
66%
retailer shop
85%of e-shoppers are more
likely to purchase from a
website /e-tailer when
next day delivery is an
option
83%of e-shoppers are
more likely to purchase
online when real-time
information on delivery
is available
12%
Work
vs : =
17%
Parcel shops
vs : + 1 pt
77%of e-shoppers are more
likely to purchase from
a site if they know the
exact 1-hour delivery
timeslot
5%of European e-shoppers returned
their last order
vs : 2016
vs : 2016
Returns
Delivery and returns
81%
Home
vs : - 2 pts
68%
parcel shop
vs : + 1 pt
79%are more likely to purchase
from a site if they can
choose the day and exact
1-hour timeslot of delivery
24h
The DPDgroup e-shopper barometer was conducted by Kantar TNS between 1 June and 3 July 2017. Kantar TNS surveyed 24,871 participants across 21 countries in Europe and Russia. Copyright DPDgroup November 2017
Info and full report on: dpd.com/home/insight – Twitter: @DPDgroup_News
9%
of heavy shoppers
returned their last order
8%
of millennials returned
their last order
Delivery process expectations
Delivery locations