Bebedeparis is a Spanish company that has been in the baby gift sector for over 20 years. They are looking to expand internationally through franchises. The franchise opportunity offers exclusivity in a country, training, support from headquarters, high profit margins of 60%, and a reliable business model as babies will always be born. The initial investment for a franchise in Morocco is estimated at €161,000, which includes a €95,000 entrance fee. Bebedeparis estimates that a franchise in Morocco could serve 3% of births in 5 years, generating estimated income of €1.8 million.

1. Your best franchise opportunity
Your baby gifts everywhere
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2. Who are we ?
• Spanish company with more than 20 years of experience
•Leader in the Spanish baby gifts sector
•E-commerce business
•Large catalogue containing over 300 different products
•Expanding international company
•A very reliable business: there will always be births !
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3. Internationalization plans
bebedeparis is now looking for exclusive international franchisee partners in each country.
The company has prepared a compelling business strategy aimed at bringing success to both
franchisor and franchisee.
More than 80 different domains have already been registered worldwide and we have the
trademark in 40 countries.
.com
.cn
.com.ar
.com.br
.es
.fr
.it
.jp
.mx
.ru
.pe
.co.uk
.de
.cl
.ma
.in
.tw
.at
.be
.dk
.hu
.ec
.pl
.pt
.cz
.se
.ae
.us
.com.ve
.ch
.nl
.hk
.ca
Mexico, 2016
Saudi Arabia, 2016
Spain, 1994
France, 2016
UK, 2016
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4. Our Team
Founder CEO Founder
Warehouse
Design
Purchases
CC Production Admin Sales International Marketing
Product
Manager
Eva García
Paula Esono
Sonia Vera
Elena Flocea
Leticia
Rodera
Paloma
Munuera
Laura
Gómez
José
Sánchez
Elena
Sánchez
Elisa
Helguero
Fernanda
Baldissera
Anna
Castilla
Rocío
Carrera
Sara Fernández
de la Aldea
Elena Gómez
del Pozuelo
Sergio
Sánchez
Social
Media
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5. Our Target
The company targets companies and people who want to send a gift
to the new parents (retail). No physical shops, only e-commerce.
A new commercial line has been opened by wholesaling to multi-
brand shops (wholesale).
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6. Customer Profile: retail
Bebedeparis has a fixed clientele, divided into Large
Accounts or Multinational Companies and Small and
Medium-Sized Companies, with over 12.000 customers
only in Spain.
These customers have made special agreements with us,
as their Human Resources policies include providing a
courtesy gift for employees, customers and business
partners when they give birth.
The Human Resources Department, or General
Manager’s Assistant are normally in charge of buying
the gift baskets.
Some companies may prefer to order their baskets over
the phone. The web page also includes a hotline in each
country attended by a direct sales person.
31%
36%
33%
Large Accounts - Multinational Companies
Small and Medium-Sized Companies
Individuals
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7. Some of our retail customers
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8. Some of our wholesale customers
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9. Why are we different?
Vision
to create the 1st world network in
baby gifts
Product
perfection, glamour, elegance
Service
Competitors
there is no other international network
in baby gifts
fast, exclusive, 100% customer
satisfaction, our own bellboy
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10. Business
1
A baby is born.
2
The customer buys
a gift online or
through his phone.
3
We prepare
the gift.
4
We deliver it to
the hospital or a
home address.
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11. Benefits of a bebedeparis franchise
1. The future is online: sales on e-commerce and mobile commerce in Europe 2015:
€477 billion and is expecting to increase to €540 in 2016 and €609 in 2017.
2. Country exclusivity: possible franchisee income is very high: ranging from €0.25
million to €20 million, covering 2-5% of births in the country in 5 years. The
turnover in each country depends on 3 factors:
•The number of births per year.
•Internet penetration and development of e-commerce in the country.
•Purchasing power of companies and private individuals.
3. No high street retail store is needed: only a local warehouse (around 300-500
sqm on the outskirts of a large city) with no major investment outlay.
4. A secure business: not subject to fashion, regulatory changes, etc. Babies will
always be born and companies and friends will always send gifts to new parents!
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12. 5. Provided stock: the Franchisor will produce all the products needed by the
franchisees network. Franchisees do not have to worry about products. They only
have to place their orders 2/4 times a year to Franchisor (3 months in advance).
There is no stock leftovers, because our gifts are always fashionable.
6. Only one size products: in bebedeparis we sell only 1 size of baby clothes (3/6
months), and always use traditional colors: blue, pink, white and grey. You won’t
have to worry about settling the right sizes. It’s much more practical!
7. Exclusive, unique and best quality products at very reasonable prices: the
franchisee will order all the products he may need for the next three months. Only
the first order will cover the first 6 months and it will be settled by the franchisor.
Benefits of a bebedeparis franchise
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13. 8. Possibility to work with baby shops: due to the big margin in products, the
Franchisee can also become the exclusive distributor of all the bebedeparis
products not only by retail but also by wholesaling to baby shops.
9. We provide our franchisees with our client contacts in other countries: in Spain
we already have very big multinational companies working with us, that could
become customers in other countries.
10. Franchise Network: every franchisee invests around 13% of its turnover in its
own digital marketing to get orders online in his country. The sum of all franchisees’
investments will benefit everyone. For example, there will be Spanish companies
with employees in other countries, such as Mexico. The order is paid in Spain but
the franchisee in Mexico will dispatch it and get paid by the company in Spain.
Benefits of a bebedeparis franchise
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14. 11. Digital Marketing: franchisees do no need to worry about online and digital
marketing as this can be managed by a central agency in Spain that employs SEM
specialists in several languages. If the franchisee has experience on digital
marketing he can choose his own agency in his country. Nevertheless he will have a
contractual obligation to spend a 9-15% of his annual income for his own digital
marketing to promote its own sales.
12. Website: the Head Office provides each franchisee with its own web in its own
language. e.g.: www.bebedeparis.fr, www.bebedeparis.de, etc.
The Head Office will adapt the franchisee’s web to local country legislation and
payment methods.
13. Big margin: a very profitable investment. The recommended retail price is 3.10
times the purchase price. Franchisees have a 60% margin on their sales, which is
one of the greatest margins on sales in European Franchises. Depending on the
country, franchisees could start making profit in their second year.
Benefits of a bebedeparis franchise
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15. FRANCHISE IN
MOROCCO
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16. Relevant
-Economical capacity. The starting investment is more or less €180.000.
-Business experience and a client and contact network in the entrepreneurship sector of his country.
-Entrepreneurship character and capacity to develop an economical activity.
-Communication and business skills, specially with clients, suppliers and employees.
-Disciplinary spirit but with capacity to be creative and innovative.
-Perseverant.
-Working capacity and being able to work towards targets.
-Demonstrated abilities in management and an educational background on business, mkt or similar.
It’s a plus
-Knowledge and experience in the e-commerce or digital marketing sector.
-Having an operative warehouse.
Irrelevant
-Sex or age of the candidate are absolutely irrelevant.
Franchisee Profile
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17. Business Keys
-Margin: 60% on retail sale (the best conditions in all the sectors).
-Target: 70% sales of retail (companies, hospitals, online particular...) and 30% wholesales
(shops, agreements...).
-No stock break: the collection is permanent and the headquarter has a disposable stock in
the warehouse through all the season.
-Assessment: personalised, continuous and technical.
-Support and continuous communication amongst all the departments and the central.
-Initial training (both theoretical and practical) as well as recycling seminaries.
-Integration in a consolidated company in the childhood fashion business, with over 20
years of experience and in continuous growth.
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18. Morocco Market
-Consumers: Both final clients and consumers are extremely demanding. Each baby receives
23 to 37 presents during 6 first months of life.
-Births: 720.000 babies were born last year. Fecundity rate of 2.15 babies per woman.
-Purchasing power per capita: €7.813
-Buyer Expectations:
• Fast Delivery
• Cash Payments
• Mobile Interface
*Source:
Le Marché-Passcréamonde.com: http://bit.ly/1tjqWWZ
The World Bank-GDP per Capita: http://bit.ly/18gtvTm
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19. Morocco Market
-Competitors: There are no competitors in baby gifts. Few generalists both from the childcare
industry and the generalist gift sector, offering low-end similar products.
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20. Morocco Market
Preferences amongst mothers
-Baby clothes (the choice of 41% of mothers)
-Baby equipment (32%)
-Toys (only 14% of mothers)
-Nappies (13%)
Baby gift baskets usually include:
-Baby clothes in pastel colours
-Accessorize baby products
-Soft Toys
-Toiletry products
-Gifts for mothers
-Nappie cakes
Internet Champion: Morocco is the fifth
largest internet market in Africa.
Internet Buyer Profile: 7 out of 10
internet buyers are men.
Star products: consumer electronics,
digital products and fashion &
accessories are the most purchased
items online.
Purchase Channels: 4 out of 10 online
purchases are made on mobile
devices.
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21. Morocco Market
Our estimations in 5 years time for Morocco
-Baby gifts for approximately : 29.160 orders
-% of total amount of births served in five years time: 3%
-Possible income estimations in 5 years time: €1.882.342
-Average order price taking into account PPC and e-commerce development: 70€
Legal Warning: The estimations hereby shown are based on the bebedeparis experience in Spain, under no circumstance these
estimations imply a contractual or legal binding between the franchisor and the franchisee. Furthermore the franchisee
acknowledges and assumes that the success of the business and objectives herby shown depends entirely on the franchisee
performance.
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22. Franchise Conditions
-Entrance Fee: €95.000 (see next slide)
-Estimated warehouse and office adjustment costs: €10.000 (initial investment: civil works,
furniture, uniforms…)
-Estimated equipment: €6.000 (office equipment, printing machines, embroidery machine,
company car…Most of them can be leasing)
-Customization of IT pack: €10.000 (website in the native language, back office, etc… If it is in 2
languages, it will be 20.000€)
-Initial stock for the first six months: from €40.000 (depending on the country)
-Digital marketing investment on its website: 15% of the total incomes per year (minimum
€3.000€/month during the first year)
-Royalties: 3 % of the total invoice will be invoiced to the Madrid headquarters every 3 months
Initial Investment: €161.000
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23. ENTRANCE FEE INCLUDES:
1. Business and brand exclusivity in the country for 10 years.
2. Transfer of know-how from a proven business in Spain.
3. Operations manuals: a general manual, an operations management manual, a human
resources manual, an equipment and maintenance manual and a legal manual.
4. 60% margin on retail sale, the most favourable conditions in all the sectors.
5. There is no breaking of the stock as the collection is permanent.
6. The central has a disposable stock in the warehouse through out all the season.
7. System of personalised, continuous and technical assessment.
8. Support and continuous communication amongst all the departments and the central.
9. Initial training (both theoretical and practical) as well as recycling seminaries.
10.Integration of a consolidated company in the childhood fashion business.
Franchise Conditions
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24. Elisa Helguero
International Business Development
Phone +34 639 94 85 21
ehelguero@bebedeparis.com
For any doubts or suggestions feel free to contact us:
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25. Your baby gifts everywhere
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