The company was founded in 2018 by Pradeesh and Saurav, both of whom have extensive experience in software development and engineering. Pradeesh and Saurav has backgrounds in computer science and software engineering and has been open-source contributors for nearly a decade.

1. DeepSource: Modernizing Code Analysis for Software Engineers.
ABOUT DEEPSOURCE
DeepSource is a software platform that helps software engineers analyze their code
and improve its quality.
■ DeepSource is a software company that provides a source code analysis
platform for developers.
■ The company was founded in 2018 by Jai Pradeesh and Sanket Saurav, both of
whom have extensive experience in software development and engineering.
■ DeepSource is headquartered in San Francisco, California, with offices in the
Bangalore, India.
■ The company has raised a total of $7.7 million in funding from investors,
including 645 Ventures, YC Continuity, Pioneer Fund and FundersClub among
others.
■ DeepSource’s platform is used by a number of large companies and
organizations, including Twilio, Viasat, Moody’s.
BACKBONE(s) OF
DEEPSOURCE

2. Jai Pradeesh and Sanket Saurav are the co-founders of DeepSource, a software
company that provides a source code analysis platform for developers.
The company was founded in 2018 by Pradeesh and Saurav, both of whom have
extensive experience in software development and engineering. Pradeesh and Saurav
has backgrounds in computer science and software engineering and has been
open-source contributors for nearly a decade.
DeepSource’s platform is designed to help developers analyze code from a centralized
repository and to identify security vulnerabilities, performance issues, and code quality
issues. The platform is used by a variety of companies and organizations, including
software development teams, security teams, and quality assurance teams.
ABOUT CLIENTS
DeepSource’s platform is used by a number of large companies and organizations,
including Visa, Viasat, Twilio, and Moody’s. These companies use DeepSource’s
platform to analyze their source code and identify security vulnerabilities, performance
issues, and code quality issues.
Quality Assurance team from one of Visa’s subsidiaries, for example, uses DeepSource’s
platform to analyze the source code of its systems and to identify code quality issues
that could affect the maintainability of the codebase. Viasat, a provider of satellite
broadband services, uses DeepSource’s platform to analyze the source code of its
network management systems and to ensure that its systems are secure and reliable.
Twilio, a provider of communication APIs, uses DeepSource’s platform to analyze the
source code of its APIs and to ensure that they are secure and easy to use.
WHAT MAKES DEEPSOURCE STAND UNIQUE?
DeepSource is a software company that provides a source code analysis platform for
developers. One of the unique aspects of the company is its use of machine learning
and natural language processing techniques to analyze code and identify security
vulnerabilities, performance issues, and code quality issues.

3. The platform is designed to be user-friendly and easy to use, with an intuitive interface
that allows developers to quickly and easily analyze their code and identify any issues.
The platform also provides detailed reports and recommendations on how to fix any
issues that are identified, which can help developers to improve the security, reliability,
and quality of their code.
Another unique aspect of DeepSource is its focus on open-source software. The
company is committed to supporting the open-source community and provides free
access to its platform for open-source projects. This allows developers to use the
platform to analyze their open-source code and to contribute to the development of
open-source software.
OMNICHANNEL EXPERIENCE
DeepSource is a software company that provides a source code analysis platform for
developers. One of the key features of the platform is its ability to provide high accuracy
and less noise in the results and reports generated by the platform. This allows
developers to trust the information provided by the platform and to make informed
decisions based on the data.
In addition, DeepSource’s workflows are designed to be adapted to the latest software
development life cycles. This means that the platform is able to keep up with the rapidly
changing landscape of software development and to provide developers with the tools
and resources they need to be successful.
GOAL OF DEEPSOURCE
Mapping the digital customer experience journey can provide valuable insights into the
customer’s perspective, pain points, and opportunities for improvement. By
understanding the customer’s journey, we can identify the touchpoints where the
customer interacts with the company, understand the customer’s motivations and
expectations at each stage, and align our strategies to meet the customer’s needs
effectively.
This information can help companies to improve the customer experience and to
increase customer satisfaction and loyalty. It can also help companies to identify areas
where they can improve their processes and systems to better meet the needs of their
customers.

4. CHALLENGES FACED DURING PANDEMIC
To quickly adapt to remote work during the pandemic in order to maintain productivity
and effective communication, implementing robust processes to support remote work
can be a challenging task. But it is important for companies to be able to adapt to
changing circumstances in order to continue to operate effectively.
There are a number of strategies that companies can use to support remote work and to
maintain productivity and effective communication. Some of these strategies include:
■ Providing employees with the tools and resources they need to work remotely.
■ Establishing clear expectations and guidelines for remote work, such as
asynchronous communication protocols.
■ Providing training and support to help employees adapt to remote work and to
overcome any challenges they may encounter.
■ Encouraging regular communication and collaboration among team members to
maintain a sense of connection and to ensure that everyone is working together
effectively.
PLAN OF ACTION -2023
The company’s mission is to help software engineering teams write high-quality code.
This is an important goal, as writing high-quality code can help to improve the reliability,
security, and performance of software systems.
It’s also interesting to hear that your company is working on some exciting product
releases that will complement their current product. Integrating DeepSource into IDEs
and other development tools can be a valuable way to help developers write high-quality
code, as it can provide them with real-time feedback and guidance as they write their
code.
INDUSTRIAL TRENDS AND CHALLENGES
It’s definitely true that the technology landscape is constantly evolving, and new trends
and developments are emerging all the time. It’s important for companies to stay
up-to-date with the latest developments and industry news in order to keep pace with
these changes and to remain competitive.

5. There are a number of ways that companies can stay updated with the latest
developments and industry news. Some examples include:
■ Following relevant news sources and blogs
■ Attending industry conferences and events
■ Joining online communities and forums
■ Participating in research and development projects
■ Collaborating with other companies and research institutions
Building a developer tooling product has been a challenging journey for your company.
Software engineers can be hard to please, and it can be difficult to create a product that
meets their needs and expectations.
Securing funding and investment to kickstart the business, building a talented and
dedicated team, and developing and refining the product to meet market demands are
all significant challenges that can be difficult to overcome. It takes adaptability,
innovation, persistence, and resilience to overcome these obstacles and stay focused
on your vision.
Overcoming obstacles like scaling operations, attracting and retaining customers,
navigating regulatory frameworks, and managing the constant pressure to deliver
results requires strategic decision-making and the ability to learn from failures.
IMPORTANT DECISIONS AND STRATEGIES OF
THE ORGANISATION
Defining the long-term goals and direction of the company, identifying target markets and
customer segments, and determining the key areas of focus and differentiation are all
important steps in setting a successful strategy.
A clear vision and strategy provide a roadmap for the team and help to align everyone
towards a common purpose. It also guides the allocation of resources and efforts,
which can help to ensure that the company is working towards its goals in a focused
and efficient manner.
Building strong partnerships and collaborations is also important for startups, as it can
help you to expand your reach and access new markets. By partnering with other

6. businesses, you can tap into their networks and resources, which can help you to grow
more quickly.
Agility and flexibility are also important for startups, as they allow you to quickly iterate
and adapt your products and services based on customer feedback and market
demands. This can help you to stay competitive and respond to changes in the market
more effectively.
Finally, focusing on customer experience and investing in exceptional support,
personalized interactions, and continuous improvement can help you to build strong
customer relationships and ensure customer satisfaction and loyalty. This can be a key
factor in driving growth and success for your business.
HOW DEEPSOURCE ENCOURAGES
THEIR EMPLOYEES?
Providing a clear vision and purpose is also important for ensuring that everyone
understands how their individual contributions align with the company’s goals. This
helps to create a sense of purpose and meaning for team members, which can be
motivating and inspiring.
Promoting professional growth and development by offering learning opportunities,
mentorship, and regular feedback is important for helping team members to develop
their skills and knowledge, which can help them to be more effective in their roles.
Celebrating achievements, acknowledging efforts, and providing meaningful rewards and
recognition can also be effective for motivating and inspiring team members. When
people feel appreciated and recognized for their contributions, it can help to boost their
morale and create a positive work environment.
ADVICE TO THE READERS
Building a startup can be a challenging and unpredictable journey, and it’s important to
stay focused and committed to your goals in order to navigate the ups and downs.
It’s easy to get distracted or discouraged when things don’t go as planned, but it’s
important to stay focused on your vision and keep working towards your goals. This
may require perseverance and a willingness to overcome obstacles and setbacks.

7. Embracing the journey and enjoying the process of building your startup can also be
important for staying motivated and engaged. It’s easy to get bogged down in the
day-to-day challenges of running a business, but taking time to reflect on your progress
and celebrate your achievements can help to keep you motivated and energized.