Glam MediaTop 100 Media Properties (Total UUs)MediaTotal UUs (000’s)Largest Online Destination in UK1.	Microsoft Sites	43,1922. 	Google Sites	40,3263. 	facebook.com 	33,3364. 	Yahoo! Sites	29,0825. 	Glam Media	26,4286. 	eBay	24,9487. 	BBC Sites	24,0968. 	Amazon Sites	20,2739. 	Wikimedia Foundation Sites	19,46610. 	ASK Network	15,746Display advertising will lead the digital industry’s recovery from recession in 2011, with confidence in brand advertising online seeing display’s ad spend growth rate overtaking search’sNew Media Age, Jan. 2011comScore Total Unique Users Nov. 10
Glam MediaTop 100 Media Properties (Total UUs)MediaTotal UUs (000’s)Largest Online Destination WorldwideGoogle Sites	970,109Microsoft Sites	869,373facebook.com	647,482Yahoo! Sites	630,275Wikimedia Foundation Sites	410,816Amazon Sites	252,698AOL, Inc	239,205Ask Network	233,155eBay	229,915CBS Interactive	229,265Apple Inc	228,285Tencent Inc	211,656Glam Media	197,937Vevo	189,032Baidu.com Inc.	184,703Several of the sites above Glam do not carry advertising making us actually Top 10!comScore Total Unique Users Nov. 10
Glam Media UKLaunched Jun 2008198 Publishers26.4 MM uniques per month#1 in Lifestyle#1 in Style#2 in Family#3 in Entertainment#1 in Men’s Lifestyle comScore Total Unique Users Nov. 10
Bringing Brands OnlineSince 2008comScore: Nov. 2010
Vertical Media SolvesFragmented Web
Why Vertical Media WorksYesterday:One DestinationPortals built email, search,  content and applications to keep users in sites like Yahoo, AOL & MSNToday:Users visit 100s of SitesDelivers the value of organized audiences and mass reach through premium digital sites & blogs with contextually relevant content
Vertical Context Aggregates Vertical Audiences, at ScaleGlam VerticalsHEALTH &WELLNESSLUXURYFAMILYSTYLEENTERTAINMENTLIVING85 SITES1.3m UU23 SITES2.7m UU24 SITES913k UU24 SITES12.7m UU15 SITES366K UU7 SITES663k UUFASHIONBEAUTYSHOPPINGCELEBRITYTVMOVIESMUSICPREGNANCYBABYPARENTINGFINE LIVINGJEWELLERYTRAVELHEALTHDIET FITNESSGREEN ISSUESFOOD & DRINKHOME & DESIGNTRAVEL & LEISUREcomScore: Nov. 2010
Glam is #1 for females Age 18-49 (73%) Sophisticated, stylish, influential     viewers Premium women’s lifestyle experience Delivers savvy, in-the-know content Vast online network caters to women’s   passions185+ Sites | Audience grew 30% in last year | 16 MM UUs
Vertical Context Aggregates Vertical Audiences, at ScaleBrash VerticalsSPORTS(US Based)TECHENTERTAINMENTLIFESTYLE400 SITES4 MM UU7 SITES4.9 MM UU13 SITES2.8 MM UU13 SITES2.4 MM UUcomScore: Nov. 2010
Brash is #1 for men’s lifestyle Age 18-49 (73%) Stylish, influential viewers Premium men’s lifestyle experience Delivers savvy, in-the-know content Vast online network caters to men’s   passions185+ Sites | Audience grew 38% in last year | 10 MM UUs
Glam.co.uk: Leveraging Authentic VoicesOur Owned and Operated Site Destination site for over 100,000 readers a monthProvides daily insights for fashion, beauty, style and entertainment news, exclusive videos and interviews Highlights our extensive network of bloggers, passionate about the topics women care aboutWith the biggest editorial support teamin the UK deliver the most extensive show coverage from all the major fashion capitals, along with trend reports andbackstage accessAlly Pyle :EditorAmy Hopkinson:Features WriterCharlotte Jones:Features Writer
Standard MediaAdvertising OpportunitiesGlam’s unique Vertical Media allows advertisers to reach their target audience, offering: Highly targeted reach – 26.4m UU on     200+  niche content sites Highly engaged users from Fashionistas   to busy Mums Contextually relevant ad placements  matching brand with relevant content
Bespoke Media SolutionsAdvertising OpportunitiesHaving technology at the core of our business allows Glam to continually develop new and exciting ad units  Unique Formats  Highly Engaging Rich content provided by Glam Editorial                    team, Bloggers and Publishers All designed and built in houseGlam SuperBoosthttp://www.becomegorgeous.com/?glamLinkTarget;test=elsuper
Glam Tinker UnitAdvertising OpportunitiesChannel 410 O'clock LiveUnilever LynxSainsbury'sTaste the Differencehttp://tinyurl.com/6b3x3cthttp://tinyurl.com/6grytcdhttp://tinyurl.com/6b3x3ct
Advertising OpportunitiesGlam Spotlight UnitElizabeth ArdenJuicy CoutureSony PicturesJulie & JuliaUnileverNescafe Green Blendhttp://tinyurl.com/68439dthttp:/tinyurl.com/45pzugu/http://tinyurl.com/5wqjcbv
Glam Boost UnitElizabeth ArdenPrevagehttp://tinyurl.com/6jy3kye
Glam Re-SkinAdvertising OpportunitiesUnilever Lynx Excitehttp://tinyurl.com/6hy5z98
Glam Super Boost UnitAdvertising OpportunitiesBootsChristmas Giftinghttp://tinyurl.com/5wz2dt5
Glam Eclipse-Light UnitAdvertising OpportunitiesNestleBiscuit Barshttp://glam.co.uk/?glamLinkTarget;test=nestlecbbs
Glam Gatefold UnitAdvertising OpportunitiesFiatLimited Edition 500BootsNo7 Lift & Luminatehttp://tinyurl.com/68k4rq5http://tinyurl.com/4ju2fgz
Glam Splash UnitAdvertising OpportunitiesSummit EntertainmentRemember Mehttp://tinyurl.com/4vycd3w
The Social NetworkAdvertising OpportunitiesTinker:Glam’s owned and operated Social Media tool   allows brands to ‘own’ conversations around:events e.g. Fashion Weekthemes e.g. ‘The Summer’ products or brands e.g. Harry Potter or Flora Safe, moderated environment Ensures your brand is at the centre of   a timely and relevant conversation Distributes tweets in branded ad units Can also be used to bring together our blogging   experts
The Social NetworkAdvertising OpportunitiesGlam Bloggers: A Glam partnership gives brands access to our exclusive   community of top Bloggers Bloggers in all verticals – well respected and big ‘names’ within   their field Authoritative voices lend credibility to your campaign Can be used as part of distributed content within a bespoke ad   unit (product tests, themed posts)  or   as part of a Tinker campaign (Bloggers tweeting live from an event)
Glam Package CalendarGlam builds packages themed around key events and timesPackages are available for ‘ownership’ by a brandRates for packages vary depending on content and formatDec/JanNew Year, New YouFebRed CarpetLondon Fashion Week (plus other cities)March/AprilSpring/Summer fashion and beauty trendsMay/JuneSummer preparationSeptLondon Fashion Week (plus other cities)Autumn | Winter fashion and beauty trendsOct/NovChristmas
BootsCase StudiesCampaign ObjectivesAdd depth to the overall campaign specifically targeting key audiences and delivering Christmas messages / objectives of  x over 3 key periodsDrive users in store and online to purchase Christmas gifting.Reinforce Boots.com as the ‘go to’ retail site for all Christmas gift needs.How we answered the briefPart 1 – SuperBoost – 3 for 2Part 2 – SuperBoost – ½ price fragrance, electrical and beautyPart 3 – SuperBoost – Last minute gift ideasSecondary Campaign – Branded hub, Spotlight, Boost
Glam Adapt:Solutions for Brand MarketingAdvanced Audience TargetingEngagement inSocial Contexts12New CreativeSolutionsMarketplaceIntegrations354ROI Measurement
Audience InsightsFashionistaHealth ConsciousHome MakerLuxe LifeModern MotherSocial ButterflyEntertainment BuffBeauty JunkieSilver SurferGamer
Some of Glam’s Partners to datePartners
Deck final for presentation

Deck final for presentation

  • 2.
    Glam MediaTop 100Media Properties (Total UUs)MediaTotal UUs (000’s)Largest Online Destination in UK1. Microsoft Sites 43,1922. Google Sites 40,3263. facebook.com 33,3364. Yahoo! Sites 29,0825. Glam Media 26,4286. eBay 24,9487. BBC Sites 24,0968. Amazon Sites 20,2739. Wikimedia Foundation Sites 19,46610. ASK Network 15,746Display advertising will lead the digital industry’s recovery from recession in 2011, with confidence in brand advertising online seeing display’s ad spend growth rate overtaking search’sNew Media Age, Jan. 2011comScore Total Unique Users Nov. 10
  • 3.
    Glam MediaTop 100Media Properties (Total UUs)MediaTotal UUs (000’s)Largest Online Destination WorldwideGoogle Sites 970,109Microsoft Sites 869,373facebook.com 647,482Yahoo! Sites 630,275Wikimedia Foundation Sites 410,816Amazon Sites 252,698AOL, Inc 239,205Ask Network 233,155eBay 229,915CBS Interactive 229,265Apple Inc 228,285Tencent Inc 211,656Glam Media 197,937Vevo 189,032Baidu.com Inc. 184,703Several of the sites above Glam do not carry advertising making us actually Top 10!comScore Total Unique Users Nov. 10
  • 4.
    Glam Media UKLaunchedJun 2008198 Publishers26.4 MM uniques per month#1 in Lifestyle#1 in Style#2 in Family#3 in Entertainment#1 in Men’s Lifestyle comScore Total Unique Users Nov. 10
  • 5.
    Bringing Brands OnlineSince2008comScore: Nov. 2010
  • 6.
  • 7.
    Why Vertical MediaWorksYesterday:One DestinationPortals built email, search, content and applications to keep users in sites like Yahoo, AOL & MSNToday:Users visit 100s of SitesDelivers the value of organized audiences and mass reach through premium digital sites & blogs with contextually relevant content
  • 8.
    Vertical Context AggregatesVertical Audiences, at ScaleGlam VerticalsHEALTH &WELLNESSLUXURYFAMILYSTYLEENTERTAINMENTLIVING85 SITES1.3m UU23 SITES2.7m UU24 SITES913k UU24 SITES12.7m UU15 SITES366K UU7 SITES663k UUFASHIONBEAUTYSHOPPINGCELEBRITYTVMOVIESMUSICPREGNANCYBABYPARENTINGFINE LIVINGJEWELLERYTRAVELHEALTHDIET FITNESSGREEN ISSUESFOOD & DRINKHOME & DESIGNTRAVEL & LEISUREcomScore: Nov. 2010
  • 9.
    Glam is #1for females Age 18-49 (73%) Sophisticated, stylish, influential viewers Premium women’s lifestyle experience Delivers savvy, in-the-know content Vast online network caters to women’s passions185+ Sites | Audience grew 30% in last year | 16 MM UUs
  • 10.
    Vertical Context AggregatesVertical Audiences, at ScaleBrash VerticalsSPORTS(US Based)TECHENTERTAINMENTLIFESTYLE400 SITES4 MM UU7 SITES4.9 MM UU13 SITES2.8 MM UU13 SITES2.4 MM UUcomScore: Nov. 2010
  • 11.
    Brash is #1for men’s lifestyle Age 18-49 (73%) Stylish, influential viewers Premium men’s lifestyle experience Delivers savvy, in-the-know content Vast online network caters to men’s passions185+ Sites | Audience grew 38% in last year | 10 MM UUs
  • 12.
    Glam.co.uk: Leveraging AuthenticVoicesOur Owned and Operated Site Destination site for over 100,000 readers a monthProvides daily insights for fashion, beauty, style and entertainment news, exclusive videos and interviews Highlights our extensive network of bloggers, passionate about the topics women care aboutWith the biggest editorial support teamin the UK deliver the most extensive show coverage from all the major fashion capitals, along with trend reports andbackstage accessAlly Pyle :EditorAmy Hopkinson:Features WriterCharlotte Jones:Features Writer
  • 13.
    Standard MediaAdvertising OpportunitiesGlam’sunique Vertical Media allows advertisers to reach their target audience, offering: Highly targeted reach – 26.4m UU on 200+ niche content sites Highly engaged users from Fashionistas to busy Mums Contextually relevant ad placements matching brand with relevant content
  • 14.
    Bespoke Media SolutionsAdvertisingOpportunitiesHaving technology at the core of our business allows Glam to continually develop new and exciting ad units Unique Formats Highly Engaging Rich content provided by Glam Editorial team, Bloggers and Publishers All designed and built in houseGlam SuperBoosthttp://www.becomegorgeous.com/?glamLinkTarget;test=elsuper
  • 15.
    Glam Tinker UnitAdvertisingOpportunitiesChannel 410 O'clock LiveUnilever LynxSainsbury'sTaste the Differencehttp://tinyurl.com/6b3x3cthttp://tinyurl.com/6grytcdhttp://tinyurl.com/6b3x3ct
  • 16.
    Advertising OpportunitiesGlam SpotlightUnitElizabeth ArdenJuicy CoutureSony PicturesJulie & JuliaUnileverNescafe Green Blendhttp://tinyurl.com/68439dthttp:/tinyurl.com/45pzugu/http://tinyurl.com/5wqjcbv
  • 17.
    Glam Boost UnitElizabethArdenPrevagehttp://tinyurl.com/6jy3kye
  • 18.
    Glam Re-SkinAdvertising OpportunitiesUnileverLynx Excitehttp://tinyurl.com/6hy5z98
  • 19.
    Glam Super BoostUnitAdvertising OpportunitiesBootsChristmas Giftinghttp://tinyurl.com/5wz2dt5
  • 20.
    Glam Eclipse-Light UnitAdvertisingOpportunitiesNestleBiscuit Barshttp://glam.co.uk/?glamLinkTarget;test=nestlecbbs
  • 21.
    Glam Gatefold UnitAdvertisingOpportunitiesFiatLimited Edition 500BootsNo7 Lift & Luminatehttp://tinyurl.com/68k4rq5http://tinyurl.com/4ju2fgz
  • 22.
    Glam Splash UnitAdvertisingOpportunitiesSummit EntertainmentRemember Mehttp://tinyurl.com/4vycd3w
  • 23.
    The Social NetworkAdvertisingOpportunitiesTinker:Glam’s owned and operated Social Media tool allows brands to ‘own’ conversations around:events e.g. Fashion Weekthemes e.g. ‘The Summer’ products or brands e.g. Harry Potter or Flora Safe, moderated environment Ensures your brand is at the centre of a timely and relevant conversation Distributes tweets in branded ad units Can also be used to bring together our blogging experts
  • 24.
    The Social NetworkAdvertisingOpportunitiesGlam Bloggers: A Glam partnership gives brands access to our exclusive community of top Bloggers Bloggers in all verticals – well respected and big ‘names’ within their field Authoritative voices lend credibility to your campaign Can be used as part of distributed content within a bespoke ad unit (product tests, themed posts) or as part of a Tinker campaign (Bloggers tweeting live from an event)
  • 25.
    Glam Package CalendarGlambuilds packages themed around key events and timesPackages are available for ‘ownership’ by a brandRates for packages vary depending on content and formatDec/JanNew Year, New YouFebRed CarpetLondon Fashion Week (plus other cities)March/AprilSpring/Summer fashion and beauty trendsMay/JuneSummer preparationSeptLondon Fashion Week (plus other cities)Autumn | Winter fashion and beauty trendsOct/NovChristmas
  • 26.
    BootsCase StudiesCampaign ObjectivesAdddepth to the overall campaign specifically targeting key audiences and delivering Christmas messages / objectives of x over 3 key periodsDrive users in store and online to purchase Christmas gifting.Reinforce Boots.com as the ‘go to’ retail site for all Christmas gift needs.How we answered the briefPart 1 – SuperBoost – 3 for 2Part 2 – SuperBoost – ½ price fragrance, electrical and beautyPart 3 – SuperBoost – Last minute gift ideasSecondary Campaign – Branded hub, Spotlight, Boost
  • 27.
    Glam Adapt:Solutions forBrand MarketingAdvanced Audience TargetingEngagement inSocial Contexts12New CreativeSolutionsMarketplaceIntegrations354ROI Measurement
  • 28.
    Audience InsightsFashionistaHealth ConsciousHomeMakerLuxe LifeModern MotherSocial ButterflyEntertainment BuffBeauty JunkieSilver SurferGamer
  • 29.
    Some of Glam’sPartners to datePartners