1. Decision Analysis Evaluation Matrix <----------------------------------- OPTIONS ---------------------------------->
Example: Optimal Country for Online Games China Hong Kong S. Korea Japan Singapore
Evaluation Criteria or Raw weights Value rating (0- Value rating (0- Value rating (0- Value rating (0- Value rating (0-
Normalized weights
Objective (100=max.) 10=best) 10=best) 10=best) 10=best) 10=best)
Political: Optimize 0.217 485
Stable Govt 0.045 100 7 7 7 8 10
Startup Incentives 0.029 65 5 7 10 8 10
Trade Regulations 0.036 80 5 8 10 8 10
IP, License, TM etc & Business
0.045 100 2 4 10 10 10
Protection
Wars, civil unrest 0.036 80 8 9 8 8 10
Govt Support, Relationships 0.027 60 6 8 10 7 5
Social / Cultural:
0.112 250
Maximize Acceptance
Awareness 0.034 75 7 7 10 10 8
Trend 0.034 75 7 7 10 10 7
Acceptance 0.045 100 7 8 10 10 6
Market: Maximize 0.258 575
In-Country Potential 0.034 75 10 7 10 10 7
Access to In-Country 0.045 100 5 8 10 10 8
In-Country Competition 0.011 25 5 8 10 8 6
In-Country PC, Internet
0.045 100 5 8 10 9 8
Adoption
Pricing Power in country 0.045 100 5 7 10 10 10
Potential - All Countries 0.034 75 10 10 10 10 10
Access to Other Countries 0.045 100 7 10 10 10 10
Financial: Minimize
0.204 455
Restrictions
Investors: Access, Availability 0.034 75 7 8 10 8 10
Tax Impact & Incentives 0.036 80 6 8 9 7 10
Ease of Transactions 0.045 100 5 8 9 9 10
Currency Exchange 0.045 100 5 8 8 8 10
Can easily get Any $ amount
0.045 100 3 8 8 8 10
in/out of Country
Operational: Maximize 0.209 465
Internet/Tech Networks,
0.045 100 6 7 10 8 7
Bandwidth, Infrastructure
Skilled Software Labor 0.045 100 7 7 10 9 8
Cost of Hire, Fire Labor & Doing
0.045 100 9 8 5 7 7
Business
Language Abilities / Customer
0.034 75 5 8 5 7 10
Service
Ability to travel, trade in/out of
0.040 90 5 8 8 8 10
country
Total 1.000 2230 6.067 7.704 9.061 8.711 8.834
2009 Copyright: Manas Kanungo <----------------------------------------Country Ratings--------------------------------------------->