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Decentralize It, Don't Criticize It: Diplomatic Content Strategy
The document is a presentation by Tim Jones about content strategy and diplomacy. It encourages decentralizing bureaucracy and ego and focusing on positive goals. It notes that not everyone cares about content as much, but they care about other things. It suggests using available resources, finding patterns, making tools to solve problems, giving context, and leading by example. It advises earning authority and thinking and doing.
Decentralize It, Don't Criticize It: Diplomatic Content Strategy
- 1. DECENTRALIZE IT, DON’T CRITICIZEIT.! DIPLOMATIC CONTENT STRATEGY! Tim Jones! NC State University! Executive Director of Long Titles, Marketing and Creative Strategy! @timjonesonline! ! #ConfabEDU! #ThinkAndDo!
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- 7. MAKE WAY FOR THE POSITIVE DAY"
- 11. Not Everyone Cares About ContentAs ! Much As You!
- 12. But They ! CareAbout Something!
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- 16. FACULTY HOLDING SMALLTHINGS IN FRONT OF THEIR FACES"
- 18. Don’t Preach ! Content Strategy! (just)! #ConfabEDU! #ThinkAndDo!
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- 21. USE WHAT YOUHAVE"
- 23. Don’t Give Up.! Don’tEver Give Up.!
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- 35. LEAD ! BY EXAMPLE! #ConfabEDU! #ThinkAndDo!
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- 46. PLAY TO YOURSTRENGTHS"
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- 58. THINK " AND " DO.! #ConfabEDU! #ThinkAndDo!
- 59. Logistics, untwisted: Bringing ideasto reality is an NC State specialty. So is turning bright students into job-ready graduates. When industry partners seek new ways to speed products to customers, they turn to NC State and its supply chain management program, ranked sixth nationally by Bloomberg Businessweek. NC State. Think and do. Learn more at ncsu.edu #ThinkAndDo!
- 60. THANKS!! Tim Jones! NC StateUniversity! @timjonesonline! Executive Director of Marketing and Creative Strategy! #ConfabEDU! #ThinkAndDo!