Alphalife is a startup that aims to bring contemporary Western fashion to Eastern Europe by establishing an online retail presence in Russia. It will operate two websites - Alphalife.ru and TheZone.ru - to sell clothing from popular Western brands. The company plans to rent a warehouse and office in Moscow and hire staff to source inventory, develop the websites, and promote the brand through word-of-mouth campaigns that engage customers. It projects net profits of $300,000 in the first year as it works to establish the brand in the growing Russian e-commerce market.

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2. WHAT IS ALPHALIFE?
• Bringing contemporary Western fashion to the entirety of
Eastern Europe.
• “Street Wear.”
• A user-friendly interface to buy clothes backed by culture
and style.
• www.Alphalife.ru and www.TheZone.ru
• Primary promotional focus is on word-of-mouth channels.
• Programs designed to make the customer a part of the
business.

5. HOW TO BEGIN:
Start-up Steps to Form Alphalife:
• Register legally as an individual entrepreneur and become a Russian Tax
Resident.
• Submit a Russian Personal Income Tax Declaration.
• Begin to develop two websites and park the domains: www.Alphalife.ru
and www.TheZone.ru.
• Rent a warehouse and office space in Moscow.
• Hire staff.
• Work to form partnerships with companies such as Kr3w, Ludwig,
Alphanumeric, Betsey Johnson, etc.
• Begin to order base amounts of apparel.
• Publish the sites and become active.
• Create promotional media and disseminate.

6. PROPOSED
ORGANIZATION
Efficient 24 person
workforce

7. ADVERTISEMENT EXAMPLES:

8. WHY RUSSIA?
• Russia has recently eased many of its
foreign trade restrictions after moving
to a free market system.
• Urban American culture is increasingly
influencing Russian trends, yet the
market is plagued by exorbitantly high
prices due to a lack of accessible high
quality clothing.
• E-commerce is also beginning to
dominate retail sales over declining
Brick-and-Mortar stores.

9. HOW TO PROSPER:
• The only way this company will be able to
succeed is by standing out from the competition.
• Alphalife doesn’t merely sell clothes, but rather,
the culture behind them.
• Instead of simply advertising and selling to
customers, we involve them in our company.

10. PROJECTED FINANCES:

11. NEXT STEPS:
• 25% to employee bonuses, 75% towards
company growth
• Opening a brick-and-mortar location on
Tverskaya Street
• With American growth trends and Russian E-
Commerce being expected to triple in the next
three years, we expect our Net Profit to triple to
at least $1,000,000 within three years.