De Vere Venues hosted 2 million delegates and 90,000 meetings annually across its 30 UK locations but felt its brand had become too corporate and staid. The company underwent a rebranding exercise to position itself as providing an "experience" rather than just "space" by updating its typography, photography, advertising, digital presence, and social media to breathe more personality and life into its communications.
Globalize Your Business With Riveria Global Advertising Company In Dubai || C...Riveria Global
Riveria Global offers various advertising and marketing services which help businesses to establish their brand in the market. We have the expertise in both ‘Above the Line’ and ‘Below The Line’ advertising services. Our advertising services include Branding, Email Marketing, Online Marketing, Outdoor Advertising, Printing, SEO, SMO, Web development, to name a few.
With a team of talented professionals, we cater to all types of advertising requirements. We understand what exactly you need from an advertising agency and work hard to ensure that you get what you want. Whether you have a large or small budget, we make sure that every penny of yours is well spent.
Purple Asia is a leading international brand strategy, design and PR agency with a track record spanning 18 years in Asia. Purple Asia's client list includes luxury hotels and resorts, leading global property developers, luxury retailers and e-tailers, cutting-edge restaurants and bars and a vast range of businesses in many other industries.
An Introduction to REMARKABILITY July 2013Mark Bowling
REMARKABILITY launched in 2013 as a new breed of global marketing consultancy. We believe marketing should not be ‘dumbed down’ nor should it be over-complicated. We believe all brands deserve great marketing and communications. Unlike most agencies we are problem-focused and solution-neutral.
Based in Singapore, the hub of the ‘Asia Wave’, we have significant global experience and an enviable track record.
Overview presentation of AR Digital Design, a digitally-led creative agency based in Denver, CO offering strategic planning, digital marketing, web design, branding, and social media services.
Information on how we can help you market your business to build market share and profitability, enter new markets and bring new products and services to market.
As one of the GCC’s leading companies in its field, Gulf Marketing provides highly conceptualized event
management, with professional, innovative and quality solutions, for local, regional and international
business and service providers. Gulf Marketing has achieved an unprecedented reputation in the world of
events, and has built strong, client partnerships within the business community, from SME’s through B-2 B,
Governmental and NGO’s in the Middle East.
Due to our excellent track record of creating and managing benchmark events, media relations, our
ability to provide a knowledgeable and appropriate consultancy, and an untiring determination to
deliver over and above our brief, our clients turn to us as a highly trusted partner in managing high profile
events, product launches, conferences and exhibitions.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Globalize Your Business With Riveria Global Advertising Company In Dubai || C...Riveria Global
Riveria Global offers various advertising and marketing services which help businesses to establish their brand in the market. We have the expertise in both ‘Above the Line’ and ‘Below The Line’ advertising services. Our advertising services include Branding, Email Marketing, Online Marketing, Outdoor Advertising, Printing, SEO, SMO, Web development, to name a few.
With a team of talented professionals, we cater to all types of advertising requirements. We understand what exactly you need from an advertising agency and work hard to ensure that you get what you want. Whether you have a large or small budget, we make sure that every penny of yours is well spent.
Purple Asia is a leading international brand strategy, design and PR agency with a track record spanning 18 years in Asia. Purple Asia's client list includes luxury hotels and resorts, leading global property developers, luxury retailers and e-tailers, cutting-edge restaurants and bars and a vast range of businesses in many other industries.
An Introduction to REMARKABILITY July 2013Mark Bowling
REMARKABILITY launched in 2013 as a new breed of global marketing consultancy. We believe marketing should not be ‘dumbed down’ nor should it be over-complicated. We believe all brands deserve great marketing and communications. Unlike most agencies we are problem-focused and solution-neutral.
Based in Singapore, the hub of the ‘Asia Wave’, we have significant global experience and an enviable track record.
Overview presentation of AR Digital Design, a digitally-led creative agency based in Denver, CO offering strategic planning, digital marketing, web design, branding, and social media services.
Information on how we can help you market your business to build market share and profitability, enter new markets and bring new products and services to market.
As one of the GCC’s leading companies in its field, Gulf Marketing provides highly conceptualized event
management, with professional, innovative and quality solutions, for local, regional and international
business and service providers. Gulf Marketing has achieved an unprecedented reputation in the world of
events, and has built strong, client partnerships within the business community, from SME’s through B-2 B,
Governmental and NGO’s in the Middle East.
Due to our excellent track record of creating and managing benchmark events, media relations, our
ability to provide a knowledgeable and appropriate consultancy, and an untiring determination to
deliver over and above our brief, our clients turn to us as a highly trusted partner in managing high profile
events, product launches, conferences and exhibitions.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
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