The client is selling 200 acres of land in the Moscow region on the east side and aims to sell all the acres. The target audience are married Muscovites aged 35 and older with middle to upper middle incomes who are tired of city life. A promotional page will be created with a simple design, message about building your own house or with friends on your own land, and include photos, maps, contacts and a QR code linking to the location. Efforts to attract clients will include ads on Yandex.Direct, optimizing the page for search engines, and blogs providing legal advice and tips for building with messages promoting the benefits of living outside Moscow on social media.