This document discusses how to build a successful business as a micropreneur by being small and solo, outsourcing work, focusing on revenue without outside funding, serving niche markets well using internet-enabled tools, and keeping operating costs low through affordable marketing and technical costs like with the example business KennelCoach, a dog breeder management SaaS app built with Rails. More information on this approach can be found at the listed resources.

1. A new way of building a businessDavid DamenMicropreneur

2. Small by choiceSoloJack-of-all-web-tradesOutsource

3. BootstrappedNo outside fundingLots of cheap/low-cost tools availableFocus on revenue

4. Niche-centricServe small markets … really well!Internet-enabled niches

5. KennelCoachManagement app for dog breedersSaaS app using RailsOperating Costs: Marketing: ~ 110 EUR/monthTechnical: ~ 25 EUR/month

6. More InfoMicropreneurAcademy –www.micropreneur.comStart Small, Stay Small (Rob Walling) – www.startupbook.netAppSumo – appsumo.comEnvato – envato.comMailChimp– mailchimp.comKISSInsights– www.kissinsights.comUnbounce – unbounce.com