Getting the right people evy wilkins - marketing campsvPaul Wcislo
The document discusses getting influencers to talk about companies, defining influencers as people with passion, expertise, and an audience. It provides tips for influencer marketing such as starting small, identifying goals and influencers, and deciding how to measure success. Examples of challenges in getting people to talk about companies include not knowing where to start, what to offer influencers, or what to say to them.
Our family took a vacation that created beautiful memories that will stay with the family forever. The trip brought the family together and they were able to bond and create lasting memories despite everything else changing in life. The vacation was a success in strengthening the family and bringing them joy through fun experiences they shared together.
Relief from Joint & Several Liability: Innocent Spouse Reliefgppcpa
Many married taxpayers choose to file a joint tax return because of certain benefits this filing status allows. In filing jointly, both taxpayers are jointly and severally liable for the tax and any additions to tax, interest, or penalties that arise as a result of the joint return even if they later divorce.Joint and several liability means that each taxpayer is legally responsible for the entire liability. Thus, both spouses are generally held responsible for all the tax due even if one spouse earned all the income or claimed improper deductions or credits. This is also true even if a divorce decree states that a former spouse will be responsible for any amounts due on previously filed joint returns. In some cases, however, a spouse can get relief from joint and several liability.
This presentation was given at Gencon Trade Day August 13, 2012. It covers using primary sources in board games for history education. Four scenarios were created for use with the game Settlers of America: Trails to Rails that cover topics such as labor relations, business in a depression, corporate abuse and western expansion. All sources come from the collections of the Historical Society of Pennsylvania and are freely available to view at digitallibrary.hsp.org. Specific links are contained within the presentation. Sources largely concern the actions of the Philadelphia and Reading Railroad during the nineteenth century.
Saa s sales and marketing lilia shirman_marketngcamp-for webPaul Wcislo
The document discusses how to market software-as-a-service products, noting that 24% of new business software purchases will be service-enabled. It outlines the differences between marketing products versus services, and how to impact important metrics for as-a-service products like conversion rate, customer acquisition cost, average recurring revenue, and churn rate through strategies like increasing trial conversion, reducing sales touches, and focusing on adoption and ongoing value.
Scaling social engagement via community tony pham - marketing campPaul Wcislo
This document discusses strategies for scaling social engagement through community building. It emphasizes understanding customer needs, developing strong partnerships, and keeping customers engaged in conversation. Specific tactics mentioned include creating sharable content, reinforcing that the customer comes first, providing regular engagement, tracking metrics, activating power users, and allowing customers to converse with each other. The goal is to build emotional engagement and demonstrate how being part of the community provides value in order to positively impact business metrics.
Getting the right people evy wilkins - marketing campsvPaul Wcislo
The document discusses getting influencers to talk about companies, defining influencers as people with passion, expertise, and an audience. It provides tips for influencer marketing such as starting small, identifying goals and influencers, and deciding how to measure success. Examples of challenges in getting people to talk about companies include not knowing where to start, what to offer influencers, or what to say to them.
Our family took a vacation that created beautiful memories that will stay with the family forever. The trip brought the family together and they were able to bond and create lasting memories despite everything else changing in life. The vacation was a success in strengthening the family and bringing them joy through fun experiences they shared together.
Relief from Joint & Several Liability: Innocent Spouse Reliefgppcpa
Many married taxpayers choose to file a joint tax return because of certain benefits this filing status allows. In filing jointly, both taxpayers are jointly and severally liable for the tax and any additions to tax, interest, or penalties that arise as a result of the joint return even if they later divorce.Joint and several liability means that each taxpayer is legally responsible for the entire liability. Thus, both spouses are generally held responsible for all the tax due even if one spouse earned all the income or claimed improper deductions or credits. This is also true even if a divorce decree states that a former spouse will be responsible for any amounts due on previously filed joint returns. In some cases, however, a spouse can get relief from joint and several liability.
This presentation was given at Gencon Trade Day August 13, 2012. It covers using primary sources in board games for history education. Four scenarios were created for use with the game Settlers of America: Trails to Rails that cover topics such as labor relations, business in a depression, corporate abuse and western expansion. All sources come from the collections of the Historical Society of Pennsylvania and are freely available to view at digitallibrary.hsp.org. Specific links are contained within the presentation. Sources largely concern the actions of the Philadelphia and Reading Railroad during the nineteenth century.
Saa s sales and marketing lilia shirman_marketngcamp-for webPaul Wcislo
The document discusses how to market software-as-a-service products, noting that 24% of new business software purchases will be service-enabled. It outlines the differences between marketing products versus services, and how to impact important metrics for as-a-service products like conversion rate, customer acquisition cost, average recurring revenue, and churn rate through strategies like increasing trial conversion, reducing sales touches, and focusing on adoption and ongoing value.
Scaling social engagement via community tony pham - marketing campPaul Wcislo
This document discusses strategies for scaling social engagement through community building. It emphasizes understanding customer needs, developing strong partnerships, and keeping customers engaged in conversation. Specific tactics mentioned include creating sharable content, reinforcing that the customer comes first, providing regular engagement, tracking metrics, activating power users, and allowing customers to converse with each other. The goal is to build emotional engagement and demonstrate how being part of the community provides value in order to positively impact business metrics.
The document discusses how local advertising is shifting from print to digital channels like mobile, email, and online marketing. It argues that digital advertising allows targeting based on location data from devices and profiles. The document outlines strategies for local SEO, listings, search, and display advertising. It provides examples of how display advertising can be made local through geographic and IP targeting, as well as dynamic local messaging and maps.
Global executive, who is a consummate “builder”, with a track record of reigniting growth through the innovation of products, brands and initiatives. Thought leadership and performance. Extensive experience in business development, partnerships, digital marketing, social, new channels, and increasing market share.
Professionally trained and tested at IBM Corporation. Develops high-powered business development and marketing organizations that succeed in highly competitive markets, by combining vision with execution.
MBA, Purdue University, 2001.
CORE COMPETENCIES:
• ISVs, Developers & Startups
• Business Development
• Digital Communication
• Marketing
• Analytics
• Strategy & Transformation
• Sales / Global Channels
• Growth Hacking
• Recruiting & Retaining Top Talent
Art of social media tracy sestili - marketing camp2012Paul Wcislo
The document provides tips and best practices for using social media as a thought leader. It discusses where different age groups consume content and engage on social networks. The key recommendations are to create different types of content on a regular schedule, engage with your audience by asking questions, and use social media to drive people to a call-to-action like signing up for a newsletter or downloading an offer. The document stresses listening to your audience and measuring the results of your social media efforts to improve over time.
Defining and creating quality webinars mitchell levy - marketing campPaul Wcislo
This document discusses defining and creating quality webinars. It begins by defining different levels of webinar quality - basic, expert, engaging, and guru. The basic webinar has OK delivery and content quality, while the guru webinar utilizes excellent delivery across multiple formats and has great content quality. The document then discusses building a high quality webinar by having the right speaker, content, audience, and technology fit. It emphasizes planning the entire process and using tools like storyboarding and guides. Finally, it covers how to become a webinar expert through refining content, delivery style, using technology features, and engaging audiences before, during, and after presentations.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Measure what matters to compete on relationships linda sharp marketing campPaul Wcislo
This document discusses how businesses can compete in the "Relationship Age" by measuring and operationalizing customer relationship intelligence (CRI). It introduces Religence's CRI framework, which helps integrate marketing, sales, services and other functions to create stakeholder value through social CRI and communities. The framework provides consistent metrics like Relationship Value to measure interactions and guide real-time decisions. Pilot programs are proposed to validate Relationship Value as a leading indicator for profit and innovation. Executives are invited to workshops on applying CRI for retention, social media, stakeholder communities, strategy execution and long-term success.
Build your brand with a book laura lowell - marketing campPaul Wcislo
The document discusses how writing and publishing a book can help build a brand and lead to an amazing career. It outlines the process of writing a book, the different publishing options including traditional, independent, and self-publishing, and provides strategies for marketing a book both before and after publication. The key steps are to write the book, choose a publishing option, and implement a comprehensive marketing plan to promote the book online and offline.
SvVForumMktgSIG LinkedIn to Raise Brand Awareness Yumi WilsonPaul Wcislo
The document discusses how to leverage LinkedIn as a platform for professional networking and content sharing. It provides statistics on LinkedIn's large user base and usage. It then gives recommendations for companies to build their LinkedIn presence through Company Pages and engaging followers. It also provides tips for individuals to optimize their LinkedIn profiles and generate high quality, engaging content that can be shared.
Personal branding karen kang marketingcampsv presoPaul Wcislo
The document discusses the importance of personal branding for entrepreneurs. It emphasizes that strong personal brands are built on adding unique value, sharing compelling personal stories and visions, and maintaining a consistent brand identity. Entrepreneurs are encouraged to define their brand strategy by focusing on their core values, brand promises, strengths and personality. Portable branding, content marketing, ecosystem validation, and giving back are presented as ways to engage audiences and brand oneself as an expert. The document stresses that entrepreneurs must take charge of their own brands to guide perceptions, rather than leaving their brands to be defined by others.
Irs penalties and opr (office of professional responsibility) gppcpa
A presentation to lawyers and accountants on IRS penalties and the office of professional responsibility, presented by Sidney Goldin, CPA. It lays out some of the IRS traps that you need to be aware of.
This power point explains the IRS Tangible Property Regulations and how they will effect the business owner. Contact Goldin Peiser & Peiser, LLP for more information or visit www.gppcpa.com.
In depth presentation on considerations for choosing the most beneficial entity for a particular business or financial situation - LLC, Sole Proprietorship, General Partnership, etc. Contact Goldin Peiser & Peiser, LLP for more information or visit www.gppcpa.com.
Occupational Fraud and Electronic Evidence Investigationsgppcpa
This presentation is intended to raise awareness about occupational fraud, and provide a strong overview of electronic evidence investigations.
The course was presented by Jerry Murray, CPA CFE, CGMA and Lance Sloves, CCE & CCME. Jerry serves as the head of the Fraud and Forensics practice at GPP, as well as being a member of the attest team. He is the “go-to” professional on all issues relating to fraud and forensic accounting and has a vast understanding of accounting records, internal controls, asset tracking, GAAP application, financial problem solving, forensic investigations and financial statements.
Lance has advised hundreds of businesses and litigation professionals on Computer Forensics, eDiscovery and other technological issues relevant to the practice. He has completed hundreds of examinations globally and forensically imaged over 1,000 computers and devices. Lance has testified multiple times and is qualified as an Expert in the State of Texas in both Civil and Criminal matters, and Federal Court.
The document discusses how local advertising is shifting from print to digital channels like mobile, email, and online marketing. It argues that digital advertising allows targeting based on location data from devices and profiles. The document outlines strategies for local SEO, listings, search, and display advertising. It provides examples of how display advertising can be made local through geographic and IP targeting, as well as dynamic local messaging and maps.
Global executive, who is a consummate “builder”, with a track record of reigniting growth through the innovation of products, brands and initiatives. Thought leadership and performance. Extensive experience in business development, partnerships, digital marketing, social, new channels, and increasing market share.
Professionally trained and tested at IBM Corporation. Develops high-powered business development and marketing organizations that succeed in highly competitive markets, by combining vision with execution.
MBA, Purdue University, 2001.
CORE COMPETENCIES:
• ISVs, Developers & Startups
• Business Development
• Digital Communication
• Marketing
• Analytics
• Strategy & Transformation
• Sales / Global Channels
• Growth Hacking
• Recruiting & Retaining Top Talent
Art of social media tracy sestili - marketing camp2012Paul Wcislo
The document provides tips and best practices for using social media as a thought leader. It discusses where different age groups consume content and engage on social networks. The key recommendations are to create different types of content on a regular schedule, engage with your audience by asking questions, and use social media to drive people to a call-to-action like signing up for a newsletter or downloading an offer. The document stresses listening to your audience and measuring the results of your social media efforts to improve over time.
Defining and creating quality webinars mitchell levy - marketing campPaul Wcislo
This document discusses defining and creating quality webinars. It begins by defining different levels of webinar quality - basic, expert, engaging, and guru. The basic webinar has OK delivery and content quality, while the guru webinar utilizes excellent delivery across multiple formats and has great content quality. The document then discusses building a high quality webinar by having the right speaker, content, audience, and technology fit. It emphasizes planning the entire process and using tools like storyboarding and guides. Finally, it covers how to become a webinar expert through refining content, delivery style, using technology features, and engaging audiences before, during, and after presentations.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Measure what matters to compete on relationships linda sharp marketing campPaul Wcislo
This document discusses how businesses can compete in the "Relationship Age" by measuring and operationalizing customer relationship intelligence (CRI). It introduces Religence's CRI framework, which helps integrate marketing, sales, services and other functions to create stakeholder value through social CRI and communities. The framework provides consistent metrics like Relationship Value to measure interactions and guide real-time decisions. Pilot programs are proposed to validate Relationship Value as a leading indicator for profit and innovation. Executives are invited to workshops on applying CRI for retention, social media, stakeholder communities, strategy execution and long-term success.
Build your brand with a book laura lowell - marketing campPaul Wcislo
The document discusses how writing and publishing a book can help build a brand and lead to an amazing career. It outlines the process of writing a book, the different publishing options including traditional, independent, and self-publishing, and provides strategies for marketing a book both before and after publication. The key steps are to write the book, choose a publishing option, and implement a comprehensive marketing plan to promote the book online and offline.
SvVForumMktgSIG LinkedIn to Raise Brand Awareness Yumi WilsonPaul Wcislo
The document discusses how to leverage LinkedIn as a platform for professional networking and content sharing. It provides statistics on LinkedIn's large user base and usage. It then gives recommendations for companies to build their LinkedIn presence through Company Pages and engaging followers. It also provides tips for individuals to optimize their LinkedIn profiles and generate high quality, engaging content that can be shared.
Personal branding karen kang marketingcampsv presoPaul Wcislo
The document discusses the importance of personal branding for entrepreneurs. It emphasizes that strong personal brands are built on adding unique value, sharing compelling personal stories and visions, and maintaining a consistent brand identity. Entrepreneurs are encouraged to define their brand strategy by focusing on their core values, brand promises, strengths and personality. Portable branding, content marketing, ecosystem validation, and giving back are presented as ways to engage audiences and brand oneself as an expert. The document stresses that entrepreneurs must take charge of their own brands to guide perceptions, rather than leaving their brands to be defined by others.
Irs penalties and opr (office of professional responsibility) gppcpa
A presentation to lawyers and accountants on IRS penalties and the office of professional responsibility, presented by Sidney Goldin, CPA. It lays out some of the IRS traps that you need to be aware of.
This power point explains the IRS Tangible Property Regulations and how they will effect the business owner. Contact Goldin Peiser & Peiser, LLP for more information or visit www.gppcpa.com.
In depth presentation on considerations for choosing the most beneficial entity for a particular business or financial situation - LLC, Sole Proprietorship, General Partnership, etc. Contact Goldin Peiser & Peiser, LLP for more information or visit www.gppcpa.com.
Occupational Fraud and Electronic Evidence Investigationsgppcpa
This presentation is intended to raise awareness about occupational fraud, and provide a strong overview of electronic evidence investigations.
The course was presented by Jerry Murray, CPA CFE, CGMA and Lance Sloves, CCE & CCME. Jerry serves as the head of the Fraud and Forensics practice at GPP, as well as being a member of the attest team. He is the “go-to” professional on all issues relating to fraud and forensic accounting and has a vast understanding of accounting records, internal controls, asset tracking, GAAP application, financial problem solving, forensic investigations and financial statements.
Lance has advised hundreds of businesses and litigation professionals on Computer Forensics, eDiscovery and other technological issues relevant to the practice. He has completed hundreds of examinations globally and forensically imaged over 1,000 computers and devices. Lance has testified multiple times and is qualified as an Expert in the State of Texas in both Civil and Criminal matters, and Federal Court.