Under Armour Corporation is exploring new market opportunities by focusing on enhancing product portfolios, brand leadership, and distribution channels. The company is preparing various strategies including packaging, launch concepts, contractor identity, and co-marketing efforts. These initiatives aim to strengthen Under Armour's position in the market and expand its reach.

1. Under Armour Corporation I New Market Opportunity
August 18, 2011

2. Who We Are
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3. Product Portfolio / Markets Served
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4. Brand Leadership
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5. Channels Of Distribution
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6. New Pro Focus
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7. New Packaging
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8. Launch Concept
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9. Contractor Identity Concept
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10. Co-Marketing Concepts
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11. Co-Marketing Concepts
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12. Co-Marketing Merchandising
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13. Trade Show Advertising
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14. Public Relations
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15. THE SPEC LINE / Under Armour WORK Line Collection Synergies
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