SlideShare a Scribd company logo
Dancing for the Games
Social Media Training Day – Online
publishing

                                     @dance4thegam
0121 200 2627
                                     es
hello@mademedia.co.uk
We’re going to cover



  • Principles
  • Tools
  • Tips
Principles
1. Listen




            How do you know what to
            say if you’re not listening
                     to others?
2. Put others first



             Audiences, peers, funders,
           family, the press, people within
             your sector, people outside
           your sector, suppliers, friends…
3. Then publish




            Use what you learnt when
             listening (copy the best)
4. Get them while they’re hot
4. Get them while they’re hot
5. Build your network before you
need it
The new Radiohead
5. The bit everyone liked



  “12 hours later, we had over 50,000 purchases and had earned
$250,000, breaking even on the cost of production and website. As
    of Today, we've sold over 110,000 copies for a total of over
   $500,000. Minus some money for PayPal charges etc, I have a
           profit around $200,000 (after taxes $75.58)”
The bit I liked


  “I'm really glad I put this out here this way and I'll certainly do it
  again. If the trend continues with sales on this video, my goal is
 that i can reach the point where when I sell anything, be it videos,
 CDs or tickets to my tours, I'll do it here and I'll continue to follow
     the model of keeping my price as far down as possible, not
 overmarketing to you, keeping as few people between you and me
                     as possible in the transaction”
• Following the principles
• Transparency
• Experimentation
• Ask what people want
• Be personal
Websites / Blogs
Websites / blogs - tips
  • Cater for the first time visitor
  • Be interesting, funny, useful and honest
  • There’s no need for an essay
  • Be regular
  • Link
  • Copy others
Email
Email - tips

  • Very powerful
  • Build your list. Always
  • Don’t let it go cold
  • Make a plan
  • Copy others
Facebook
Facebook - tips
  • Set up a Page
  • Your audience is there. Family, friends and
 colleagues
  • Plenty of text in the Info section
  • Images and videos get the best response
  • Copy others
Twitter
Twitter - tips

  • It’s a listening tool
  • It’s not about you
  • Your number of followers means
 nothing
  • Copy others
Others
Recap
Principles
  • Listen
  • Put others first
  • Then publish
  • Get them while they’re hot
  • Build your network before you need
 it
Tools

  • Website/blog
  • Email
  • Facebook
  • Twitter
  • Others
A suggestion

Why not gang up?
If you do nothing else…

  1. Ian covered the most important stuff

  2. Have a website. Use it regularly.

  3. Always. Be. Collecting (contact details)
Chris Unitt
Head of Social Media, Made Media
chris.unitt@mademedia.co.uk        @dance4thegam
@ChrisUnitt                        es

More Related Content

Viewers also liked

Impacto de la Personalización de los Resultados en la Reputación online de lo...
Impacto de la Personalización de los Resultados en la Reputación online de lo...Impacto de la Personalización de los Resultados en la Reputación online de lo...
Impacto de la Personalización de los Resultados en la Reputación online de lo...
Candedo
 
Zen y el arte de pescar APT
Zen y el arte de pescar APTZen y el arte de pescar APT
Zen y el arte de pescar APT
Antonio Sanz Alcober
 
Deber%20 de%20informatica%20%28%28andres%20chuquimarca%2c%20fiama%20leon%2c%2...
Deber%20 de%20informatica%20%28%28andres%20chuquimarca%2c%20fiama%20leon%2c%2...Deber%20 de%20informatica%20%28%28andres%20chuquimarca%2c%20fiama%20leon%2c%2...
Deber%20 de%20informatica%20%28%28andres%20chuquimarca%2c%20fiama%20leon%2c%2...
Andres Ch
 
201604_Speciale_SPS_Italia_2016
201604_Speciale_SPS_Italia_2016201604_Speciale_SPS_Italia_2016
201604_Speciale_SPS_Italia_2016Daniela Previtali
 
Revista Catalunya 93 - gener 2008
Revista Catalunya  93 - gener 2008Revista Catalunya  93 - gener 2008
Revista Catalunya 93 - gener 2008
Revista Catalunya
 
Webinar: Effektiven Return on Ad Spend (ROAS) über personalisierte Facebook-...
 Webinar: Effektiven Return on Ad Spend (ROAS) über personalisierte Facebook-... Webinar: Effektiven Return on Ad Spend (ROAS) über personalisierte Facebook-...
Webinar: Effektiven Return on Ad Spend (ROAS) über personalisierte Facebook-...
Nosto
 
Infracoders Graz, smartOS - vom Netzwerk in der Box - zum Software Cloud Stack
Infracoders Graz, smartOS - vom Netzwerk in der Box - zum Software Cloud StackInfracoders Graz, smartOS - vom Netzwerk in der Box - zum Software Cloud Stack
Infracoders Graz, smartOS - vom Netzwerk in der Box - zum Software Cloud Stack
Edmund Siegfried Haselwanter
 
SmartTrack & Regional Express Rail Display Boards
SmartTrack & Regional Express Rail Display BoardsSmartTrack & Regional Express Rail Display Boards
SmartTrack & Regional Express Rail Display Boards
Toronto Public Consultation Unit
 
Rutas Temáticas de la Costa Blanca
Rutas Temáticas de la Costa BlancaRutas Temáticas de la Costa Blanca
Rutas Temáticas de la Costa Blanca
SHIFTCOEPA
 
EEO No Fear Training Slides - 2014
EEO No Fear Training Slides - 2014EEO No Fear Training Slides - 2014
EEO No Fear Training Slides - 2014
U.S. Army Garrison Red Cloud and Area I
 
Daniel lopez estilista
Daniel lopez estilistaDaniel lopez estilista
Daniel lopez estilista
3672dan
 
Web visible e invisible
Web visible e invisibleWeb visible e invisible
Web visible e invisible
elizaaristizabal
 
Baby's letter (slideshow)
Baby's letter (slideshow)Baby's letter (slideshow)
Baby's letter (slideshow)
paradise4pr
 
Bodas Reales - Los 10 vestidos de novia más emblemáticos
Bodas Reales - Los 10 vestidos de novia más emblemáticosBodas Reales - Los 10 vestidos de novia más emblemáticos
Bodas Reales - Los 10 vestidos de novia más emblemáticos
Stylight
 
Disfunción sexual (2013)
Disfunción sexual (2013)Disfunción sexual (2013)
Disfunción sexual (2013)
Juan Romeu
 

Viewers also liked (17)

Impacto de la Personalización de los Resultados en la Reputación online de lo...
Impacto de la Personalización de los Resultados en la Reputación online de lo...Impacto de la Personalización de los Resultados en la Reputación online de lo...
Impacto de la Personalización de los Resultados en la Reputación online de lo...
 
Profi, Sin MúSica
Profi, Sin MúSicaProfi, Sin MúSica
Profi, Sin MúSica
 
Zen y el arte de pescar APT
Zen y el arte de pescar APTZen y el arte de pescar APT
Zen y el arte de pescar APT
 
Deber%20 de%20informatica%20%28%28andres%20chuquimarca%2c%20fiama%20leon%2c%2...
Deber%20 de%20informatica%20%28%28andres%20chuquimarca%2c%20fiama%20leon%2c%2...Deber%20 de%20informatica%20%28%28andres%20chuquimarca%2c%20fiama%20leon%2c%2...
Deber%20 de%20informatica%20%28%28andres%20chuquimarca%2c%20fiama%20leon%2c%2...
 
201604_Speciale_SPS_Italia_2016
201604_Speciale_SPS_Italia_2016201604_Speciale_SPS_Italia_2016
201604_Speciale_SPS_Italia_2016
 
Revista Catalunya 93 - gener 2008
Revista Catalunya  93 - gener 2008Revista Catalunya  93 - gener 2008
Revista Catalunya 93 - gener 2008
 
Webinar: Effektiven Return on Ad Spend (ROAS) über personalisierte Facebook-...
 Webinar: Effektiven Return on Ad Spend (ROAS) über personalisierte Facebook-... Webinar: Effektiven Return on Ad Spend (ROAS) über personalisierte Facebook-...
Webinar: Effektiven Return on Ad Spend (ROAS) über personalisierte Facebook-...
 
Infracoders Graz, smartOS - vom Netzwerk in der Box - zum Software Cloud Stack
Infracoders Graz, smartOS - vom Netzwerk in der Box - zum Software Cloud StackInfracoders Graz, smartOS - vom Netzwerk in der Box - zum Software Cloud Stack
Infracoders Graz, smartOS - vom Netzwerk in der Box - zum Software Cloud Stack
 
SmartTrack & Regional Express Rail Display Boards
SmartTrack & Regional Express Rail Display BoardsSmartTrack & Regional Express Rail Display Boards
SmartTrack & Regional Express Rail Display Boards
 
Rutas Temáticas de la Costa Blanca
Rutas Temáticas de la Costa BlancaRutas Temáticas de la Costa Blanca
Rutas Temáticas de la Costa Blanca
 
EEO No Fear Training Slides - 2014
EEO No Fear Training Slides - 2014EEO No Fear Training Slides - 2014
EEO No Fear Training Slides - 2014
 
Daniel lopez estilista
Daniel lopez estilistaDaniel lopez estilista
Daniel lopez estilista
 
Espana-GRI-2015-Brochure
Espana-GRI-2015-BrochureEspana-GRI-2015-Brochure
Espana-GRI-2015-Brochure
 
Web visible e invisible
Web visible e invisibleWeb visible e invisible
Web visible e invisible
 
Baby's letter (slideshow)
Baby's letter (slideshow)Baby's letter (slideshow)
Baby's letter (slideshow)
 
Bodas Reales - Los 10 vestidos de novia más emblemáticos
Bodas Reales - Los 10 vestidos de novia más emblemáticosBodas Reales - Los 10 vestidos de novia más emblemáticos
Bodas Reales - Los 10 vestidos de novia más emblemáticos
 
Disfunción sexual (2013)
Disfunción sexual (2013)Disfunción sexual (2013)
Disfunción sexual (2013)
 

Recently uploaded

MySQL InnoDB Storage Engine: Deep Dive - Mydbops
MySQL InnoDB Storage Engine: Deep Dive - MydbopsMySQL InnoDB Storage Engine: Deep Dive - Mydbops
MySQL InnoDB Storage Engine: Deep Dive - Mydbops
Mydbops
 
What is an RPA CoE? Session 1 – CoE Vision
What is an RPA CoE?  Session 1 – CoE VisionWhat is an RPA CoE?  Session 1 – CoE Vision
What is an RPA CoE? Session 1 – CoE Vision
DianaGray10
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
Antonios Katsarakis
 
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...
AlexanderRichford
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
Neo4j
 
Day 2 - Intro to UiPath Studio Fundamentals
Day 2 - Intro to UiPath Studio FundamentalsDay 2 - Intro to UiPath Studio Fundamentals
Day 2 - Intro to UiPath Studio Fundamentals
UiPathCommunity
 
Y-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PPY-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PP
c5vrf27qcz
 
Demystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through StorytellingDemystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through Storytelling
Enterprise Knowledge
 
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsConnector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
DianaGray10
 
Getting the Most Out of ScyllaDB Monitoring: ShareChat's Tips
Getting the Most Out of ScyllaDB Monitoring: ShareChat's TipsGetting the Most Out of ScyllaDB Monitoring: ShareChat's Tips
Getting the Most Out of ScyllaDB Monitoring: ShareChat's Tips
ScyllaDB
 
AWS Certified Solutions Architect Associate (SAA-C03)
AWS Certified Solutions Architect Associate (SAA-C03)AWS Certified Solutions Architect Associate (SAA-C03)
AWS Certified Solutions Architect Associate (SAA-C03)
HarpalGohil4
 
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
Safe Software
 
Must Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during MigrationMust Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during Migration
Mydbops
 
Call Girls Chandigarh🔥7023059433🔥Agency Profile Escorts in Chandigarh Availab...
Call Girls Chandigarh🔥7023059433🔥Agency Profile Escorts in Chandigarh Availab...Call Girls Chandigarh🔥7023059433🔥Agency Profile Escorts in Chandigarh Availab...
Call Girls Chandigarh🔥7023059433🔥Agency Profile Escorts in Chandigarh Availab...
manji sharman06
 
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving
 
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdfLee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
leebarnesutopia
 
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptxThe Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
operationspcvita
 
Christine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptxChristine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptx
christinelarrosa
 
Introducing BoxLang : A new JVM language for productivity and modularity!
Introducing BoxLang : A new JVM language for productivity and modularity!Introducing BoxLang : A new JVM language for productivity and modularity!
Introducing BoxLang : A new JVM language for productivity and modularity!
Ortus Solutions, Corp
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
Neo4j
 

Recently uploaded (20)

MySQL InnoDB Storage Engine: Deep Dive - Mydbops
MySQL InnoDB Storage Engine: Deep Dive - MydbopsMySQL InnoDB Storage Engine: Deep Dive - Mydbops
MySQL InnoDB Storage Engine: Deep Dive - Mydbops
 
What is an RPA CoE? Session 1 – CoE Vision
What is an RPA CoE?  Session 1 – CoE VisionWhat is an RPA CoE?  Session 1 – CoE Vision
What is an RPA CoE? Session 1 – CoE Vision
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
 
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...
QR Secure: A Hybrid Approach Using Machine Learning and Security Validation F...
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
 
Day 2 - Intro to UiPath Studio Fundamentals
Day 2 - Intro to UiPath Studio FundamentalsDay 2 - Intro to UiPath Studio Fundamentals
Day 2 - Intro to UiPath Studio Fundamentals
 
Y-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PPY-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PP
 
Demystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through StorytellingDemystifying Knowledge Management through Storytelling
Demystifying Knowledge Management through Storytelling
 
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsConnector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
 
Getting the Most Out of ScyllaDB Monitoring: ShareChat's Tips
Getting the Most Out of ScyllaDB Monitoring: ShareChat's TipsGetting the Most Out of ScyllaDB Monitoring: ShareChat's Tips
Getting the Most Out of ScyllaDB Monitoring: ShareChat's Tips
 
AWS Certified Solutions Architect Associate (SAA-C03)
AWS Certified Solutions Architect Associate (SAA-C03)AWS Certified Solutions Architect Associate (SAA-C03)
AWS Certified Solutions Architect Associate (SAA-C03)
 
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
 
Must Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during MigrationMust Know Postgres Extension for DBA and Developer during Migration
Must Know Postgres Extension for DBA and Developer during Migration
 
Call Girls Chandigarh🔥7023059433🔥Agency Profile Escorts in Chandigarh Availab...
Call Girls Chandigarh🔥7023059433🔥Agency Profile Escorts in Chandigarh Availab...Call Girls Chandigarh🔥7023059433🔥Agency Profile Escorts in Chandigarh Availab...
Call Girls Chandigarh🔥7023059433🔥Agency Profile Escorts in Chandigarh Availab...
 
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
 
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdfLee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdf
 
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptxThe Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
 
Christine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptxChristine's Product Research Presentation.pptx
Christine's Product Research Presentation.pptx
 
Introducing BoxLang : A new JVM language for productivity and modularity!
Introducing BoxLang : A new JVM language for productivity and modularity!Introducing BoxLang : A new JVM language for productivity and modularity!
Introducing BoxLang : A new JVM language for productivity and modularity!
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
 

Dancing for the Games social media training - Publishing

  • 1.
  • 2. Dancing for the Games Social Media Training Day – Online publishing @dance4thegam 0121 200 2627 es hello@mademedia.co.uk
  • 3. We’re going to cover • Principles • Tools • Tips
  • 5. 1. Listen How do you know what to say if you’re not listening to others?
  • 6. 2. Put others first Audiences, peers, funders, family, the press, people within your sector, people outside your sector, suppliers, friends…
  • 7. 3. Then publish Use what you learnt when listening (copy the best)
  • 8. 4. Get them while they’re hot
  • 9. 4. Get them while they’re hot
  • 10. 5. Build your network before you need it
  • 12.
  • 13. 5. The bit everyone liked “12 hours later, we had over 50,000 purchases and had earned $250,000, breaking even on the cost of production and website. As of Today, we've sold over 110,000 copies for a total of over $500,000. Minus some money for PayPal charges etc, I have a profit around $200,000 (after taxes $75.58)”
  • 14. The bit I liked “I'm really glad I put this out here this way and I'll certainly do it again. If the trend continues with sales on this video, my goal is that i can reach the point where when I sell anything, be it videos, CDs or tickets to my tours, I'll do it here and I'll continue to follow the model of keeping my price as far down as possible, not overmarketing to you, keeping as few people between you and me as possible in the transaction”
  • 17. Websites / blogs - tips • Cater for the first time visitor • Be interesting, funny, useful and honest • There’s no need for an essay • Be regular • Link • Copy others
  • 18.
  • 19.
  • 20. Email
  • 21. Email - tips • Very powerful • Build your list. Always • Don’t let it go cold • Make a plan • Copy others
  • 22.
  • 24.
  • 25. Facebook - tips • Set up a Page • Your audience is there. Family, friends and colleagues • Plenty of text in the Info section • Images and videos get the best response • Copy others
  • 27.
  • 28. Twitter - tips • It’s a listening tool • It’s not about you • Your number of followers means nothing • Copy others
  • 29.
  • 31.
  • 32. Recap
  • 33. Principles • Listen • Put others first • Then publish • Get them while they’re hot • Build your network before you need it
  • 34. Tools • Website/blog • Email • Facebook • Twitter • Others
  • 36.
  • 37. If you do nothing else… 1. Ian covered the most important stuff 2. Have a website. Use it regularly. 3. Always. Be. Collecting (contact details)
  • 38. Chris Unitt Head of Social Media, Made Media chris.unitt@mademedia.co.uk @dance4thegam @ChrisUnitt es

Editor's Notes

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n
  20. \n
  21. \n
  22. \n
  23. \n
  24. \n
  25. \n
  26. \n
  27. \n
  28. \n
  29. \n
  30. \n
  31. \n
  32. \n
  33. \n
  34. \n
  35. \n
  36. \n
  37. \n
  38. \n