Dan Rubin

All of This Has Happened Before Change is difficult. If knowing best practices were enough, the web — and the world — would be devoid of problems. So how do we avoid repeating the mistakes we’ve already made? Bringing about change within an organization (or an industry) can be challenging, whether they are your client or your employer, yet we all strive to do this on a daily basis. Dan explores life on both sides of that coin, offering suggestions on how we can recognize and avoid the paths that lead us where we’ve already been, and continue to improve what we design and build.