State Farm ran a Latino-focused marketing campaign over 7 months that included visiting soccer games, hosting a fan fest event, and partnering with a baseball museum. The campaign involved interactive elements, prize giveaways, and video game displays to engage consumers and generate leads.

1. Lead generation campaign visiting Super Liga
soccer games nationwide. Local State Farm
agents were onsite while consumers
participated in the interactive elements.

2. Fan Fest 2010 at the All Star Game in
Anaheim, CA. Consumers signed up for a
chance to tour the Latino Legends Museum
and obtain a replica ball used for the Home
Run Derby.

3. Fiesta del Jonron provided the opportunity for
consumers to tour the Latino Legends Museum in
partnership with MLB. The branded truck displayed
Xbox MLB games on 4 monitors when lifted. This was
a 7 month nationwide Latino based campaign

4. “Go To Bat” is a 10 week online charitable campaign that online users can sign
up to play for their favorite charity via an online batting game. Each week State
Farm gives $18,000 grants to the charity with the most votes.