wrangler project

1. FOR IMMEDIATE RELEASE Contact: Jo-Anne Chase
919.832.6300
jchase@fwv-us.com
Dale Jr.’s Car May Change, But His Jeans Remain the Same
The Wrangler® Brand Re-Signs NASCAR’s Most Popular Driver
GREENSBORO, N.C. (Sept. XX, 2007) – As far as the Wrangler® brand is concerned, whether or not to
re-sign Dale Earnhardt Jr. for the 2008 season was not a difficult decision. Today, Dale Jr. confirmed the
feeling was mutual by re-signing as an endorsee for the Wrangler® brand. The denim icon will continue its
tie-in with the NASCAR superstar and follow him to Hendrick Motorsports in 2008. For a fifth
consecutive season, the Wrangler® logo will once again proudly appear on his soon-to-be-announced car
and race suit.
“The Wrangler-Earnhardt partnership has so much history, and with such anticipation for 2008, it was
important to all of us to find a way to keep our relationship going,” said Craig Errington, vice president of
Wrangler® marketing. “Dale Jr. has been, and continues to be, a great fit for Wrangler. The color and
number on his car may be changing, but Dale Jr.’s popularity and personality haven’t, and that’s exactly
why we’re staying a team.”
Sparked in 2004, the partnership with Dale Jr. paved the way for a new generation of the Wrangler-
Earnhardt relationship that first began in the 1980’s when the Wrangler® brand became the primary
sponsor of Dale Earnhardt and the legendary blue-and-yellow “Wrangler Jean Machine.” As the first
apparel company to have significant involvement in NASCAR, the brand is pleased to continue that
connection today.
“When a company like Wrangler acknowledges relationships and history, it really means something,” said
Dale Jr. “That’s why they continue to be a really special sponsor for us. I’m proud to have them back and
am looking forward to seeing that Wrangler logo on my car again next year.”
Dale Jr., voted NASCAR’s most popular driver for the past four years, continues injecting adrenaline into
the Wrangler® brand’s Wrangler Jeans Co.™ advertisements, in-store signage and product packaging, and
promises to ignite fan excitement in 2008 with various consumer promotions and marketing initiatives.
The Wrangler® brand, the official jeans of Dale Earnhardt Jr., is long respected for comfortable, durable
and affordable jeans, pants, shorts and shirts and is available at value-minded retailers nationwide. For
more information visit www.wrangler.com.
About the Company
Wrangler is a division of VF Jeanswear Limited Partnership, which is an affiliate of VF Corporation. VF
Corporation, through its many affiliates, is a leader in branded lifestyle apparel including jeanswear,
outdoor products, image apparel and sportswear. Its principal brands include Wrangler®, Lee®, Riders®,
The North Face®, Vans®, Reef®, Napapijri®, Kipling®, Nautica®, 7 For All Mankind®, John Varvatos®,
JanSport®, lucy ®, Eastpak®, Eagle Creek®, Lee Sport®, Majestic® and Red Kap®.
VF Corporation's press releases, annual report and other information can be accessed through the
Company's home page, www.vfc.com.
For more information, images or interview requests please contact Jo-Anne Chase at 919.832.6300 or
jchase@fwv-us.com.
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