Dalejr Wrangler 2008

Dale Earnhardt Jr. has re-signed with the Wrangler brand as an endorser for the 2008 season. The partnership between Earnhardt Jr. and Wrangler began in 2004 and Wrangler was the primary sponsor of Dale Earnhardt in the 1980s. While Earnhardt Jr. will be changing teams and the color and number of his car for 2008, Wrangler decided to continue their relationship with NASCAR's most popular driver due to his popularity and personality matching well with the brand. Earnhardt Jr. expressed appreciation for Wrangler's acknowledgement of their history and relationship.