1. Daily Secret
Ankara Athens Berlin Buenos Aires Bogota Cyprus
Istanbul Lima Madrid Mexico City Paris Panama City
San Francisco Shanghai Tel Aviv Thessaloniki Vancouver Vienna
CONFIDENTIAL

2. Our Story Our story
The joy of discovery, every day
Headquartered in Athens, Greece and New York, USA, Daily Secret is a privately
held digital media company that is introducing global audiences and advertisers to a
popular US media format - the curated email newsletter.
Daily Secret sends its members one of their city’s best kept secrets every day in a
stunning, concise email. Secrets can be anything - from a hidden restaurant to a hush-
hush event. Today Daily Secret publishes 16 full time editions in 5 languages and
reaches over 300,000 influencers.
www.dailysecret.comom
www.dailysecret.com
www.dailysecret.com CONFIDENTIAL

3. Our History Our story
A positive venture emerges from a time of crisis
“With the crisis, it was as if
people had forgotten what
they love about Athens. We
wanted to do our part and
help our community get back
on track by sharing some of
the positive energy found in
the places we frequented - so
we created Daily Secret to do
just that. You know how it
works: you give a little love
and it all comes back to you!”
Founding team of friends
in Athens, Greece
www.dailysecret.comom
www.dailysecret.com
www.dailysecret.com CONFIDENTIAL

4. Our Traction
A global presence 18 months after launch
319K
319,746 members
253K
6,380,000 emails/month
130K
members
49,829,500 total secrets told
60K
35K cash +
✂
JAN JAN
MAY JUNE FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC FEB MAR APR MAY JUNE
2011 2012
Istanbul & San
Buenos Vienna Tel Aviv Berlin
Istanbul in Francisco Mexico
City Aires
English
Shanghai in
Athens Athens in Lima Madrid Vancouver
English
English
Ankara
Ankara
Ankara Thessaloniki
Thessaloniki
MEETING TITLE www.dailysecret.comom
www.dailysecret.com
www.dailysecret.com CONFIDENTIAL

5. Our Product
We send our members a short, stunning email each day
✂
<1’
minute needed to
read our secret
✌ 34%
avg. open rate
every day
(industry average 13%)
www.dailysecret.com CONFIDENTIAL

6. Our Secrets
Secrets are simply amazing local discoveries with an added twist
✂
• Speakeasies + unpublished directions
EATING & • New restaurants + access to their openings
DRINKING •
>15
Tasting events + coveted tickets
40%
• Unpublished menus + who to ask for what
• Guest chefs + when and where
• Hush-hush events + coveted tickets categories of
EVENTS • Unpublished parties + access to entry
30%
• Live performances + backstage access secrets
✂
• Hard to find boutiques + secret discounts
absolutely
SHOPPING
• Up-and-coming designers + showroom access
NO
20%
• New stores + access to their openings
MISC • Websites geared to locals + passwords
10% • Activities related to the city + special access Deals or Coupons
www.dailysecret.com CONFIDENTIAL

7. Our Curators
The locals Insiders with the secrets
✂
Lima, Peru Tel Aviv, Israel
Isabel Miro Quesada Louise Kahn
Fashion Editor ➵
➸
Pop Icon
Isabel is Peru’s most
influential fashion maven and Louise is the lead singer of
Editor of her family’s lifestyle the phenomenon Terry
magazine group, Cosas. Poison, an electro-pop
band with a strong
Gonzalo Li following in her native
Polo Champion ➳
countries, Norway and
Gonzalo is a serial Israel.
entrepreneur, accomplished
polo player and owner of one
of Latin America’s best polo
clubs, El Cortijo.
Some additional curators
✂
Victor de Vries Alex Kavdas Stergios Prapas Maria Riveroll Ozlmen Uckan Tomas
Shanghai, China Athens, Greece Vienna, Austria Mexico City, Mexico Istanbul, Turkey Buenos Aires, Argentina
Marketing Director, TV Personality CEO, Concierge company Architect & Interior Designer TV Producer Professional Polo Player
International Hotel Group
www.dailysecret.com CONFIDENTIAL

8. Our Good Karma Initiative
Tapping into our global audience to help give back
“Give a little love… and it all comes back to you.”
We give free publicity to high-potential startups and innovative non-profits for free.
www.dailysecret.com CONFIDENTIAL

9. Our Members
A concentrated audience of city enthusiasts that live each day to it’s fullest
✂
Current statistics*
Gender
42% Men ➳
58% Women
The Daily Secret member
is the picture of a
95% Top 10% of country modern thinker.
Income
82% Top 5% of country
“Resourceful”, “daring”,
“highly productive” our
members are on the constant
Education 84% U- & Graduate degree lookout for experiences that
72% University degree enhance their lives while
making use of their precious
free time.
Age 88% 25-44 years old
73% 25-35 years old
* source: Google Analytics, Litmus, Independent Focus Group June 2012
www.dailysecret.com CONFIDENTIAL

10. Our Editions
20 Editions (including Pop-up Editions) in 5 languages
Ankara Athens Athens in English Berlin
Buenos Aires Cyprus Greycroft Summit Istanbul
Istanbul in English Lima Madrid Mexico City
Paris San Francisco Shanghai in English Tel Aviv
www.dailysecret.com CONFIDENTIAL
Tel Aviv in English Thessaloniki Vancouver Vienna

11. Our 2 Year Plan
Global expansion in booming cities – focus on BRIC countries
St. Petersburg
London Moscow
Vancouver Berlin
Paris Vienna
Seattle
Thessaloniki
Madrid Rome Istanbul
New York Athens Cyprus Beijing
San Francisco Tokyo
Atlanta Tel Aviv
LA Austin Charlotte
Alexandria Shanghai
Miami Delhi
Hong Kong
Mexico City Mumbai
Caracas Manila
Bangkok
Bogota Lagos
Singapore
Lima
Sao Paolo
Santiago Rio de Janeiro
Cape Town Sydney
Buenos Aires Melbourne
Current (15) Upcoming (13) Active Pipeline (21)
Other Information
✂
2013 target: 2.8 million members
www.dailysecret.com CONFIDENTIAL

12. Our Lessons Learned Our story
A word to the wise
“React positively in negative times”
“Less money is the key to more innovation”
“Keep a clear goal in mind – then be flexible about your path to it”
“Karma’s not always a bitch”
“Don’t be afraid to grow – cultures may be different, but people are all the same”
www.dailysecret.comom
www.dailysecret.com
www.dailysecret.com CONFIDENTIAL

13. thank you!
interested in finding out more?
➹
Nikos Kakavoulis, nikos@dailysecret.com
Phaedra Chrousos, phaedra@dailysecret.com
www.dailysecret.com CONFIDENTIAL