This document discusses various assembly language directives and memory organization techniques used by assemblers. It outlines directives like DB, DW, DD that are used for storing data in memory segments. It also discusses label equating with EQU, changing the program origin with ORG, and indicating procedures with PROC and ENDP. The document describes memory models like TINY, SMALL and HUGE and using full segment definitions with segments like STACK_SEG, DAT_SEG, CODE_SEG. It provides an example program to demonstrate these concepts.
Este documento presenta las reglas para la formación de sustantivos en singular y plural en inglés. Explica que la mayoría de sustantivos forman el plural regularmente agregando "es", pero algunos son irregulares y cambian su vocal o terminación. También cubre ejemplos comunes como "boy-boys", "child-children", y reglas para sustantivos que terminan en consonantes como "f" o "fe".
El gobierno de San Luis acordó pavimentar 100 cuadras en la ciudad de Paraná, Entre Ríos. El convenio fue firmado por el gobernador de San Luis y el intendente de Paraná. La obra costará $8.881.060,35 y deberá completarse en 180 días.
D:\Agsb Subjects\Markma\10 Steps For A Chelseas Marketing Planmichellelibuit0821
Chelsea operates tanker shipping of petroleum products in the Philippines, with a niche market of P400 million in an overall industry size of P3.1 billion. Chelsea transports products both along coastal routes and through bays and rivers, delivering the needed volumes on time without demurrage charges. Chelsea differentiates itself through reliable, safe transport using double-hulled tankers nationwide and a distribution strategy focused on meeting client needs through on-time deliveries.
This document discusses various assembly language directives and memory organization techniques used by assemblers. It outlines directives like DB, DW, DD that are used for storing data in memory segments. It also discusses label equating with EQU, changing the program origin with ORG, and indicating procedures with PROC and ENDP. The document describes memory models like TINY, SMALL and HUGE and using full segment definitions with segments like STACK_SEG, DAT_SEG, CODE_SEG. It provides an example program to demonstrate these concepts.
Este documento presenta las reglas para la formación de sustantivos en singular y plural en inglés. Explica que la mayoría de sustantivos forman el plural regularmente agregando "es", pero algunos son irregulares y cambian su vocal o terminación. También cubre ejemplos comunes como "boy-boys", "child-children", y reglas para sustantivos que terminan en consonantes como "f" o "fe".
El gobierno de San Luis acordó pavimentar 100 cuadras en la ciudad de Paraná, Entre Ríos. El convenio fue firmado por el gobernador de San Luis y el intendente de Paraná. La obra costará $8.881.060,35 y deberá completarse en 180 días.
D:\Agsb Subjects\Markma\10 Steps For A Chelseas Marketing Planmichellelibuit0821
Chelsea operates tanker shipping of petroleum products in the Philippines, with a niche market of P400 million in an overall industry size of P3.1 billion. Chelsea transports products both along coastal routes and through bays and rivers, delivering the needed volumes on time without demurrage charges. Chelsea differentiates itself through reliable, safe transport using double-hulled tankers nationwide and a distribution strategy focused on meeting client needs through on-time deliveries.
D:\agsb subjects\markma\my personal marketing plan april michellelibuit0821
Michelle Libuit outlines her 20-year marketing plan and mission/vision for her career. Her goals are to use her skills to exceed expectations through being resourceful, enthusiastic, and maintaining integrity. She plans to accomplish daily tasks with passion like prayers, being a wife, mother, daughter, sister, and colleague. Her marketing strategy involves market analysis, selecting opportunities, campaign planning, positioning, momentum, and satisfying needs. Her 20-year vision is to be happily married with kids, financially stable with her own business out of a cubicle. She aims to have a memorable journey making the most of each day through reliability and gratitude.
This document outlines 10 key concepts for designing and managing services: 1) how services are distinguished, 2) how services are evaluated, 3) the distinctive characteristics of services, 4) categories of service mixes, 5) how marketing strategies are analyzed, formulated and implemented, 6) how marketing for services is done holistically, 7) determinants of service quality, 8) how service quality is managed, 9) best practices for service quality management, and 10) customer interface systems. Examples are provided for each concept.
This document outlines 10 key concepts for designing and managing services: 1) how services are distinguished, 2) how services are evaluated, 3) the distinctive characteristics of services, 4) categories of service mixes, 5) marketing strategies for services, 6) how to market services, 7) determinants of service quality, 8) managing service quality, 9) best practices for service quality management, and 10) customer interface systems. Examples are provided for each concept.
This document outlines 10 key concepts for designing and managing services: 1) how services are distinguished, 2) how services are evaluated, 3) the distinctive characteristics of services, 4) categories of service mixes, 5) marketing strategies for services, 6) how to market services, 7) determinants of service quality, 8) managing service quality, 9) best practices for service quality management, and 10) customer interface systems. Examples are provided for each concept.
This document outlines 10 key concepts for designing and managing services: 1) how services are distinguished, 2) how services are evaluated, 3) the distinctive characteristics of services, 4) categories of service mixes, 5) marketing strategies for services, 6) how to market services, 7) determinants of service quality, 8) managing service quality, 9) best practices for service quality management, and 10) customer interface systems. Examples are provided for each concept.
This document outlines 10 key concepts for designing and managing services: 1) how services are distinguished, 2) how services are evaluated, 3) the distinctive characteristics of services, 4) categories of service mixes, 5) marketing strategies for services, 6) how to market services, 7) determinants of service quality, 8) managing service quality, 9) best practices for service quality management, and 10) customer interface systems. Examples are provided for each concept.
D:\agsb subjects\markma\my personal marketing plan april michellelibuit0821
Michelle Libuit outlines her 20-year marketing plan and mission/vision for her career. Her goals are to use her skills to exceed expectations through being resourceful, enthusiastic, and maintaining integrity. She plans to accomplish daily tasks with passion like prayers, being a wife, mother, daughter, sister, and colleague. Her marketing strategy involves market analysis, selecting opportunities, campaign planning, positioning, momentum, and satisfying needs. Her 20-year vision is to be happily married with kids, financially stable with her own business out of a cubicle. She aims to have a memorable journey making the most of each day through reliability and gratitude.
This document outlines 10 key concepts for designing and managing services: 1) how services are distinguished, 2) how services are evaluated, 3) the distinctive characteristics of services, 4) categories of service mixes, 5) how marketing strategies are analyzed, formulated and implemented, 6) how marketing for services is done holistically, 7) determinants of service quality, 8) how service quality is managed, 9) best practices for service quality management, and 10) customer interface systems. Examples are provided for each concept.
This document outlines 10 key concepts for designing and managing services: 1) how services are distinguished, 2) how services are evaluated, 3) the distinctive characteristics of services, 4) categories of service mixes, 5) marketing strategies for services, 6) how to market services, 7) determinants of service quality, 8) managing service quality, 9) best practices for service quality management, and 10) customer interface systems. Examples are provided for each concept.
This document outlines 10 key concepts for designing and managing services: 1) how services are distinguished, 2) how services are evaluated, 3) the distinctive characteristics of services, 4) categories of service mixes, 5) marketing strategies for services, 6) how to market services, 7) determinants of service quality, 8) managing service quality, 9) best practices for service quality management, and 10) customer interface systems. Examples are provided for each concept.
This document outlines 10 key concepts for designing and managing services: 1) how services are distinguished, 2) how services are evaluated, 3) the distinctive characteristics of services, 4) categories of service mixes, 5) marketing strategies for services, 6) how to market services, 7) determinants of service quality, 8) managing service quality, 9) best practices for service quality management, and 10) customer interface systems. Examples are provided for each concept.
This document outlines 10 key concepts for designing and managing services: 1) how services are distinguished, 2) how services are evaluated, 3) the distinctive characteristics of services, 4) categories of service mixes, 5) marketing strategies for services, 6) how to market services, 7) determinants of service quality, 8) managing service quality, 9) best practices for service quality management, and 10) customer interface systems. Examples are provided for each concept.
1. Chapter 13 Designing and Managing Services
1. Services Distinguished
Equipment or people based
Choices of process to deliver
Client’s presence
Personal or business need
Objective ( profit or non – profit) and ownership ( private or public)
2. Evaluating Service
Search Qualities – characteristic the buyer can evaluate before the
purchase
Experience Qualities - characteristic the buyer can evaluate after the
purchase
Credence Qualities - characteristic the buyer finds hard to evaluate
even after the purchase
3. Distinctive characteristics that adds value to the product.
Intangibility – manage the evidence and tangibilize the intangible
Thru place, people, equipment, communication materials, symbols and
price.
Inseparability – produced and consumed simultaneously
Variability – Invest in good hiring and training procedures
• Standardize the service – performance process
throughout the organization.
• Monitor customer satisfaction
Perishability – services cannot be stored, the right services must be
available at the right customer.
Example – charging demurrage to customers failure to comply with the
requirements.
4. Categories of Service Mix
No services accompany the product
2. Services are often crucial ( cars , computers, cellphone)
Equal parts of goods and services ( food and preparation)
Major services with additional supporting goods and services
Consists primarily of services.
5. Analysis, Formulation and Implementation of Strategies
Brand Strategies - logo’s, symbols, characters and slogans
Identifying and satisfying customers need
Post Sale Strategy
6. Hollistic Marketing for Services
Internal Marketing – is a means of en culturating practice
development, and a commitment to customer service, within an
organization and in the context of the organization’s identity.
External marketing - It is the forces outside of an organization that
control a market.
Inter Active Marketing – the employees skill in serving the market.
7. Determinants of Service Quality
Reliability
• Providing service as promised
• Providing services at the promised time
• Maintaining error-free records
• Employees should have the knowledge to answer the customers
questions
Responsiveness
• Keeping customers informed as to when services will be
performed
• Prompt service to customers
• Willingness to help customers
• Readiness to respond to customer’s request
Assurance
• Employees who instill confidence in customers
• Making customer feel safe in their transactions
3. • Employees who are consistently courteous
Empathy
• Giving Customer individual attention
• Employees who deal with customers in caring fashion
• Having the customer’s best interests at heart
• Employees who understand the needs of the customers
• Convenient business hours
Tangibles
• Modern Equipment
• Visually appealing facilities
• Employees who have a neat, professional appearance
• Visually appealing materials associated with the service
8. Managing Service
• Customer Satisfaction
• Achievement of Goals
9. Best Practices of Service-Quality Management
Strategic Concept – developing strategies to meet customers need
Top management commitment – look not only on the financial
performance but also on service performance
High Standards – Reliability - on time delivery , resilience – handling
product recalls, answering inquiries, innovativeness – marketing
insight Chelsea – small , big, oil MGO ADO
Self Service Technologies- ATM’s, vending machine, self puming at
gas station etc
10. Customer Interface System
Physical Presence and Appearance
Cognition – be able to recognize pattern, draw conclusions and
communicate articulately
Emotion or Attitude – be respectful and attentive
Connectedness – remain well connected to other sources important to
customers experience
4. Boston based Paul English, got so fed up with Gethuman – automated voice response
system, turned to gethuman.com.
Customers should always press zero to get into a human.
In this graph, you'll notice that you are participating actively across all channels. You
have your bases covered and a full circle of protection surrounding your business. To
save money, you participate to a lesser degree in each channel, but you do not ignore
critical channels. As your business increases or decreases, you can adjust your
engagement across all channels accordingly.
If you're not getting the results you want from your current marketing effort, give the
holistic approach a try. Determine a sustainable budget for your business. Do some
research on the most effective channels for your business (many of the most effective
channels are outlined in detail on our blog). Once you have determined the most
effective channels, divide your budget by those channels and see if there is enough to
sustain your presence in that channel. Keep playing with the numbers until you can
make a strong but sustainable effort in several of the most effective channels.
Don't be afraid to spend some of your budget on exploration. Marketing is all about
testing to see what works for your business. Trial and error is a big part of this process. It
can be scary to "waste" money when you don't know for sure what is going to work best.
But the alternative of never finding out what works at all is much worse.
In this graph, you'll notice that you are participating actively across all channels. You
have your bases covered and a full circle of protection surrounding your business. To
save money, you participate to a lesser degree in each channel, but you do not ignore
critical channels. As your business increases or decreases, you can adjust your
engagement across all channels accordingly.
This graph illustrates the ideal marketing scenario. You have determined which channels
are most effective for your business and you are fully engaged in each channel. For
example, you've got a well optimized website up, you are advertising your business on
Google and are actively getting online reviews from your clients. You have claimed your
Yelp profile and your Google Maps profile. You're blogging and even have a Facebook
fan page.
I'm Michelle Libuit and I am an external reporting professional. I ensure that every
filing is complete, accurate and filed timely with the Securities and Exchange
Commission,Bureau of Internal Revenue, Board of Investments and Martime Industry
Authority. I've had the invaluable experience of working with private equity and on
an I.P.O. with Php800M capitalization. I am focused, able to offer differing opinions,
knowledgeable about operational accounting policies and practices. I am always
available to assist in any capacity I can.