Workshop pentru retailul traditional: primii pasi in ecommerceRadu Vilceanu
Workshop despre ecommerce din cadrul Retail Arena, dedicat retailului traditional: echipa, preturile, integrarile, cross-channel, omnichannel, studii de caz: Chicco si Diverta
Workshop pentru retailul traditional: primii pasi in ecommerceRadu Vilceanu
Workshop despre ecommerce din cadrul Retail Arena, dedicat retailului traditional: echipa, preturile, integrarile, cross-channel, omnichannel, studii de caz: Chicco si Diverta
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. Metodologie 2
Sondaj
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crecetare
Utilizatori de internet cu varsta cuprinsa intre 18-65
ani.
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rezultatele au fost ponderate pe baza structurii
populatiei online
Populatia
tinta
Interviuri on-line
Metoda de
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Perioada de
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21.3 21.5
28.3 30.8
23.5 24.9
16.4 16.0
10.4 6.8
55 - 65 ani
45 - 54 ani
35 - 44 ani
25 - 34 ani
18 - 24 ani 10.1 8.4
14.9 11.7
21.0
19.8
18.6
20.0
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11.2
12.4 13.7
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2700 - 3600 RON
1800 - 2700 RON
1400 - 1800 RON
1000 - 1400 RON
600 - 1000 RON
Sub 600 RON
Fara venit
Utilizatori de
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Utilizatori de
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Utilizatori de
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6. Perceptia asupra canalelor de distributie 6
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Cataloage de
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Deviatii de la valorile asteptate
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2
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7
6
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Supermarket/
hypermarket/mall
Ofera preturi foarte bune
Nu implica costuri mari de
transport
Este mai comod sa achizitionezi
produse/ servicii in acest mod
Ceea ce vezi este ceea ce
primesti
Produsele pot fi returnate intr-o
anumita perioada de timp, fara
justificari
N=1,550
7. Ce se cumpara in online? 7
Q 5. Ce produse/servicii ati cumparat prin comert electronic in ultimele 6 luni?
41.3
36.3
36.2
33.4
30.2
28.0
27.7
24.6
17.4
11.3
10.4
9.2
9.1
7.9
3.9
11.0
N*=949
%
*Baza: oameni care au achizitionat produse/servicii on-line in ultimele 6 luni
Urban, Nivel ridicat de
educatie, Orase mari
Barbati
Femei,18-24 ani, cu un venit de
membru de familie de peste 300 lei
Femei, 18-24 ani, orase medii
Barbati, 18-24 ani, orase mici, cu
venit personal peste 3600 lei
Femei, nivel ridicat de
educatie
Barbati, 18-24 ani, venit
personal peste 3600 lei
Femei, 25-34 ani, venit
personal peste 3600 lei
Urban, nivel ridicat de
educatie, Bucuresti, venit
personal peste 3600 leiBarbati, nivel ridicat de
educatie
Provincie, venit pe membru
de familie 450-800 lei
Ati platit facturi la diferite utilitati
Produse electronice
Produse de imbracaminte/incaltaminte
Produse cosmetice/ parfumuri
Produse si servicii de telefonie mobila
Produse electrocasnice
Carti/ ziare/ reviste
Computere/componente computere
Bilete de avion
Jucarii
Bilete la diferite spectacole/concerte
Muzica/ filme
Software/ jocuri
Produse sportive
Produse alimentare
Altceva
Barbati, 55-65 ani, nivel ridicat de
educatie, venit personal peste 2700 lei
Nivel ridicat de educatie,
Bucuresti, venit personal peste
3600 lei
18-24 ani
25-34 ani,
orase mici
8. Tendinte de achizitie online in functie de varsta si sex 8
Q 5. Ce produse/servicii ati cumparat prin comert electronic in ultimele 6 luni?
preponderent cumparatori peste 34 de ani
preponderent
FEMEI
preponderent cumparatori sub 34 de ani
preponderent
BARBATI
Cum citim zona marcata:
N*=949
*Baza: oameni care au achizitionat produse/servicii on-line in ultimele 6 luni
categorie cumparata in egala masura si de femei si de barbati
categorie cumparata in egala masura si de persoane peste 34 de ani si sub 34 de ani
categorie cumparata in egala masura de femei si de barbati si de persoane peste 34 de ani si sub 34 de ani
Produse
electronice
Cosmetice/ parfumuri
Produse si servicii de telefonie mobila
Jucarii
Produse
alimentare
Computere/componente
computere
Plata facturilor
la diferite utilitati
Electrocasnice
Bilete de avion
Bilete la
spectacole/
concerte
Muzica/ filme
Software/ jocuri
Produse sportive
Imbracaminte/incaltaminte
Carti/
ziare/
reviste
9. Tendinte de achizitie online in functie de educatie si
venitul pe membru de familie
9
Q 5. Ce produse/servicii ati cumparat prin comert electronic in ultimele 6 luni?
preponderent cumparatori cu un nivel
ridicat de educatie
preponderent
cumparatori
cu venit pe
membru
<900 RON
preponderent cumparatori cu un nivel de
educatie mediu sau scazut
preponderent
cumparatori
cu venit pe
membru
>=900 RON
Cum citim zona marcata:
N*=949
*Baza: oameni care au achizitionat produse/servicii on-line in ultimele 6 luni
categorie cumparata in egala masura cei care au un venit pe membru mai mic de 900 RON cat si de cei cu un venit mai mare de 900 RON
categorie cumparata in egala masura si de persoane cu un nivel de educatie mediu sau scazut si de cei cu un nivel ridicat de educatie
categorie cumparata in egala masura de toti respondentii, indiferent de venitul pe membru sau de nivelul de educatie
Produse
electronice
Cosmetice/ parfumuri
Produse si servicii de telefonie mobila
Jucarii Produse alimentare
Computere/componente computere
Plata facturilor la diverse utilitati
Electrocasnice
Carti/ ziare/
reviste
Bilete de avion
Bilete la diferite spectacole/concerte
Muzica/ filme
Software/ jocuri
Produse sportive
Imbracaminte/
incaltaminte
10. Tipologia Cumparatorilor 10
Q 4. Gandindu-va la ultimele 6 luni, va rog sa imi spuneti, cu aproximatie, de cate ori ati efectuat cumparaturi online? Va rog sa notati, cu cifre, mai jos./ Q 6.
Va rog sa imi spuneti, cu aproximatie care a fost suma de bani pe care ati platit-o pentru cumparaturi online in ultimele 6 luni, fara a lua in calcul plata
utilitatilor . Va rog sa mentionati valoarea achizitiilor, incluzand TVA si taxele de livrare (daca a fost cazul). (1 Euro = 4.3 lei)
FRECVENTA DE ACHIZITIE
IN ultimele 6 LUNI
Suma/achizitie
Sumamare
des
Focusati
32.0%
Dependenti
5.5%
Traditionalisti
44.9%
Oportunisti
17.7%
rar
Sumamica
6 ori sau mai putin 7 ori sau mai mult
50€saumaiputin50€saumaimult
CINE: educatie medie,
femei
CE: cosmetice, carti,
imbracaminte
DE UNDE: elefant,
fundeal, bonprix
CINE: barbati, educatie ridicata,
rural, venit mare
CE: produse electronice, de
telefonie, computere, facturi,
electrocasnice, bilete de avion
DE UNDE: f64.ro, amazon,
emag
DE CE: pretul mai bun,
comoditate
CINE: educatie ridicata, uban,
venit mare
CE: produse electrocasnice,
bilete la spectacole, muzica/
filme, software/jocuri
DE CE: calitatea mai buna a
produsului
DE UNDE: emag, e-bay,
evomag, amazon, bilete, cel
CINE: femei
CE: produse cosmetice,
alimentare, bilete la spectacole,
muzica/filme
DE UNDE: e-bay, elefant, fundeal,
groupon, cuponiada, adevarulshop,
miniprix, ocazii, altex, bonprix, cel
DE CE: gasesc produsul la
promotie
N*=949
*Baza: oameni care au achizitionat produse/servicii on-line in ultimele 6 luni
11. 8.5
%
62.0%
Tipologia de achizitie 11
Ocazionala:
Cumpara mai rar (6 ori sau mai putin in ultimele 6 luni)
de pe multe site-uri (4 site-uri sau mai multe)
Limitata:
Cumpara mai rar (6 ori sau mai putin in ultimele 6 luni)
de pe putine site-uri (1-3 site-uri)
14.8%
Loyalty
FRECVENTA DE ACHIZITIONARE
in ultimele 6 luni
NUMAR DE SITE-uri de pe
care au efectuat cumparaturi
in ultimele 6 luni
14.6%
Cumpara mai desCumpara mai rar
Cumpara de pe
multe site-uri
M 1. De pe care dintre site-urile de mai jos ati efectuat cumparaturi in ultimele 6 luni?/ Q 4. Gandindu-va la ultimele 6 luni, va rog sa imi spuneti, cu
aproximatie, de cate ori ati efectuat cumparaturi online?
N*=949
*Baza: oameni care au achizitionat produse/servicii on-line in ultimele 6 luni
Avansata
Cumpara mai des (7 ori sau mai mult in ultimele 6 luni)
de pe multe site-uri (4 site-uri sau mai multe)
Dedicata
Cumpara mai des (7 ori sau mai mult in ultimele 6 luni)
de pe putine site-uri (1-3 site-uri )
Cumpara de pe
putine site-uri
12. Metode de plata 12
Q 7. Care sunt metodele de plata pe care le-ati utilizat in cazul produselor cumparate prin comert electronic?
81.3
33.6
15.7
10.4
8.2
7.6
4.6
0.7
0.5
N*=949
%
*Baza: oameni care au achizitionat produse/servicii on-line in ultimele 6 luni
Urban, nivel ridicat de educatie, oarse mari, venit
personal peste 1800 lei
Femei, nivel
ridicat de
educatie
Urban, 45-54 ani, nivel ridicat de educatie, Bucuresti, venit
personal peste 1800 lei
Barbati, 55-65 ani, cu un venit personal 1400-1800 lei
Barbati, 18-24 ani, orase mari
Plata la livrarea coletului
Card bancar (de credit/de debit)
Transfer bancar online (online banking)
Paypal
Card cu plata in rate
Ordin de plata/ transfer bancar offline
SMS
Altfel
Nu stiu/ Nu raspund
Rural si orase mici ,femei
25-34 ani, nivel
ridicat de
educatie,
Bucuresti, venit
personal peste
3600 lei
13. Metode de plata utilizate vs. cunoscute 13
Q 7. Care sunt metodele de plata pe care le-ati utilizat in cazul produselor cumparate prin comert electronic?/ Q 17. Din ceea ce stiti dvs, care sunt metodele
de plata care pot fi utilizate in cazul produselor/ serviciilor cumparate prin comert electronic?
81.3
33.6
15.7
10.4
8.2
7.6
4.6
0.7
0.5
55.2
56.3
39.8
20.7
8.8
13.5
11.0
2.2
12.4
%
Cum fac oamenii care au achizitionat produse/servicii on-line in ultimele 6 luni (N=949)
Ce stiu oamenii care nu au achizitionat niciodata produse/servicii on-line (N=328)
Plata la livrarea coletului
Card bancar (de credit/de debit)
Transfer bancar online (online banking)
Paypal
Card cu plata in rate
Ordin de plata/ transfer bancar offline
SMS
Altfel
Nu stiu/ Nu raspund
14. Structura achizitiilor online (dupa numar) 14
Q 8. Va rog sa va ganditi acum la ocaziile cand ati efectuat cumparaturi pe Internet. Daca toate acestea ar reprezenta 100%, cum s-ar imparti acest total de
100% intre cumparaturile efectuate de pe site-uri romanesti si cumparaturile efectuate de pe site-uri straine?
Site-uri
romanesti
81.6%
Site-uri straine
18.4%
N*=949
*Baza: oameni care au achizitionat produse/servicii on-line in ultimele 6 luni
35-44 ani,
venit personal
intre 1000-
1800 lei
18-24 ani, orase mari
15. Motivatii pentru cumparaturile online 15
Q 9. In general, care sunt principalele motive pentru care obisnuiti sa cumparati produse/ servicii de pe Internet? / Q 12. Care sunt principalele motive pentru
care nu mai obisnuiti sa faceti cumparaturi de pe Internet? / Q 15. Care sunt principalele motive pentru care nu faceti cumparaturi de pe Internet?
De ce CUMPARA
79.9
72.1
69.8
55.5
53.2
52.0
47.5
34.1
13.7
0.8
N=949
%
De ce NU MAI cumpara
43.5
42.1
28.5
19.7
19.2
18.7
16.4
12.1
11.3
10.4
5.4
N=273
%
De ce NU CUMPARA
57.5
46.3
30.8
29.0
24.3
14.4
13.8
10.9
8.3
6.2
14.2
4.4
N=328
%
Cei care nu au achizitionat niciodata
produse/servicii on-line
Cei care au achizitionat produse/servicii
on-line in ultimele 6 luni
Cei care au achizitionat produse/servicii
on-line in trecut, dar in prezent nu mai
achizitioneaza
Livrarea la domiciliu
Pot comanda la orice ore, fara a
depinde de programul
magazinului
Castig timp (nu ma deplasez la
magazin, vad mai multe oferte in
timp mai scurt etc)
Pretul mai bun decat in
magazinele traditionale
Gasesc produsul/serviciul la
promotie
Pot compara mai multe produse
si preturi
Gasesc produse care nu sunt in
magazinele traditionale
Am posibilitatea de a returna
produsul fara a oferi justificari
Calitatea mai buna a produselor
Alt motiv
Nu am incredere sa
platesc un produs pe
care nu il vad
Nu am incredere sa dau
numarul de card pe
Internet
Taxele de livrare sunt
foarte mari
Nu am card bancar cu
care sa achit
cumparaturile online
Eu sau cunostintele
mele am avut
experiente negative
Nu am incredere in
magazinele online
Preturile sunt mai mari
decat cele din magazine
Nu se respecta
termenele de livrare,
produsele intarzie
Este mai complicat sa
achizitionez un produs
online
Coletele nu sunt
manuite cu grija
Alt motiv
Nu am incredere sa platesc
un produs pe care nu il
vad
Nu am incredere sa dau
numarul de card pe
Internet
Taxele de livrare sunt
foarte mari
Nu am card bancar cu care
sa achit cumparaturile
online
Nu am incredere in
magazinele online
Preturile sunt mai mari
decat cele din magazine
Grija scazuta fata de
colete/coletele nu sunt
manuite cu grija
Cunostintele mele au avut
experiente negative
Este mai complicat sa
achizitionez un produs
online
Nu se respecta termenele
de livrare, produsele
intarzie
Nu stiu cum se face
Alt motiv
16. Cei care nu au achizitionat niciodata
produse/servicii on-line
Experiente negative
16
Q 10. Vi s-a intamplat sa vreti sa achizitionati produse/ servicii prin comertul electronic si sa nu o fi facut pentru ca site-ul nu parea de incredere? / servicii de
pe Internet? / Q 11.Ce anume nu v-a inspirat incredere la acel/ acele site-uri?/ Q 12. Care sunt principalele motive pentru care nu mai obisnuiti sa faceti
cumparaturi de pe Internet? / Q 13. Ce experiente negative ati avut dumneavoastra sau cunostintele dumneavoastra cu achizitionarea produselor/ serviciilor
online? /Q 15. Care sunt principalele motive pentru care nu faceti cumparaturi de pe Internet? /Q 16. Ce experiente negative au avut cunostintele dvs cu
achizitionarea produselor/ serviciilor online?
N=949
%
61.0
Site-ul nu parea
de incredere
N=273
%
19.2
Eu sau cunostintele
mele am avut
experiente negative
N=328
%
10.9
Cunostintele mele au
avut experiente
negative
17.8
12.2
10.7
9.7
7.9
7.8
6.9
3.9
2.4
2.5
Motive de neincredere in
ceea ce priveste site-ul
N=579
%
N=52
%
N=36
%
35.1
17.6
16.8
14.8
7.5
5.3
38.1
23.1
14.8
6.3
4.6
2.6
2.5
Experiente
negative
Experiente
negative
Motive de neincredere/Experiente negative in achizitia online
Cei care au achizitionat produse/servicii
on-line in ultimele 6 luni
Cei care au achizitionat produse/servicii
on-line in trecut, dar in prezent nu mai
achizitioneaza
Modul de prezentare al site-ului
Comentariile clientilor
Site necunoscut
Prezentarea produselor
Lipsa de incredere pe care o am in site
Modalitatea de plata de pe site
Securitatea oferita de site
Preturile (mari)
Politica site-ului
Nu stiu/ Nu raspund
Diferenta intre produsul
comandat si cel trimis
Produsele primite aveau defecte
Produse de calitate inferioara
A venit alt produs
Costurile de livrare
Intarzierea livrarii
Diferenta intre produsul
comandat si cel trimis
Produsele primite au fost
deteriorate
Produse de proasta calitate
Practicarea altor preturi decat
cele de pe site
Nerespectarea datei de livrare
Furtul banilor de pe card
Nu stiu/ Nu raspund
17. 17
Cateva concluzii
• Desi exista usoare diferente demografice, ceea ce face cu adevarat diferenta intre
cei care cumpara si cei care nu cumpara online este atitudinea.
• Confortul in procesul de achizitie si pretul produselor sunt principalele motoare
in decizia de achizitie online
• Cei care nu achizitioneaza online sau au renuntat sa o faca au doua bariere majore:
nu cumpara ce nu vad si nu au incredere sa plateasca cu cardul. Depasirea
acestei stari de neincredere este critica pentru cresterea numarului de cumparatori
online
• Exista o precautie mare si in randul cumparatorilor online. Faptul ca acestia cumpara
doar acolo unde cunosc site-ul si/sau au referinte bune limiteaza frecventa de
achizitie, care astfel ramane scazuta. Exista asadar un potential de crestere
intensiva a pietei, bazat pe actiunile de branding si comunicare ale magazinelor
online mici si medii
• O buna parte din categoriile de produse care se vand online au un public bine definit
dupa sex si venitul pe membru de familie, aceasta facand posibila o targetare
specifica in campaniile de marketing ale magazinelor online