The document discusses the Annapoorna Dabbawala Company Ltd (ADC) which delivers homemade lunches ("dabbas") to office workers in Mumbai. It describes how the dabbawala system works using a relay method with bicycles and trains to deliver over 200,000 dabbas per day. However, the business is declining due to factors like more women working, better office cafeterias, and fast food options. The ADC needs promotions to raise awareness and partner with other businesses to adapt their traditional model to modern times. Expanding their services beyond Mumbai would be difficult due to reliance on local transportation and cultural networks unique to that city.

2. Case study
The annapoorna dabbawala company LTD.(ADC)

3. Presented by
› Chandrashekhar.G
› Archna

4. Case facts
› A dabbawala (one who carries the box) is a person in
the Mumbai city whose job is to carry and deliver
freshly made food from home in lunch boxes to office
workers
› It is started in Mumbai in mid 1880s.
› Dabbawalas were delivering more than 2 lakh tiffin
boxes per day
› The dabba or alluminium box consist of discrete
compartments which holds rice, roti, dal,curd,etc

5. Conti….
› The core factor that has sustained this business model
is the desire of the average middle class mumbaikar to
eat home made food.
› Dabbawalas charged (in the year 2001) is around Rs
200 for an entire month.
› The delivery runs on the principle of a relay system
› The dabbas changing hands upto 4 to 5 times before
reaching to the customers.

6. Conti…
› The dabbas are carted off to railways stations on
bicycles. After that loaded on to the specified local
train.
› Dabbawalas uses coding system, each lunch box
dabba has marked on it a circle of a specific colour
and an identity number.
› The dabbas reach their destination between 11:45 am
to 12:30 pm.
› The dabbawalas work 12 hours day, entire year.

7. Problem statement
› As I mentioned above case facts, I felt that dabbawalas
gradually declined as compared to early 1990s and 2010,
because efficiency and promptness, gradually decline in
the business of dabbawalas.
› Those days many workers are liked to eat the home made
food, but in the todays world they were go for fast food
chains instead of home made food.

8. Research questions
› Who are all the people using the dabbawala services?
› Type of transportation using to supply the dabba to the
customers?
› How many times does, the dabbas changes from hand to
hand?
› What are all the problems faced by the dabbawalas during
delivery?
› Why dabbawalas declining in current scenario?

9. Research objectives
› To overcome from the problem being faced by the
dabbawalas.
› Increasing the efficiency and effectiveness and accuracy of
dabbawalas.
› Avoiding the threat of extinction of dabbawalas.
› Promote the dabbawalas in the national wide.

10. Type of research design
› Here descriptive research is better to use instead of other
research design, because it provides the complete
enumeration about the customers who are all using the
dabbawala services.

11. Literature review
› How can this model sustain in this era of swiggy, uber eats,
tiny oll, zomato etc..

12. Data collected (source of primary
data)
› People who are all used the dabbawala services.

13. Limitations of case study
› New trend emerged – working women
› Offices offered good quality of canteen facilities.
› Fast food chains and road side “quick bites”
› Huge number of competitors.

14. What measures does the annapoorna dabbawalla company
ltd.(ADC) need to take to stem the decline in business due to
what are largely external and cultural factors?
› Promotions
 some initiative from ADC ltd on awareness
 campaigns-promoting home made fresh and healthy food
use the dabba outer cover for promotion
› Tie ups
 tie up with other sources of business
 Provide the customized food and cultural preferences in lunch

15. Do the dabbawallas have the organizational capacity to
transplant their business model in other cities across india?
› No, because dabbawallas has a strong cultural bonding.
› Like minded people.
› Familiarity with the city operations.

16. Can its success in Mumbai –which has an extensive
transportation system and other such unique factors- be
replicated in other cities?
Most important things required to start their services in any
other cities:
› For transferring of dabbas required local train system and
cheap transport mode.
› Committed and motivated people required for providing
these services to the customers.
Presently these things are not available in any other cities

17. Conclusion
› In todays world the competition is more, hence the
dabbawallas better to give more promotions and create
more awareness in the minds of the people.
› Continuing to follow the same six sigma formula for
delivering the dabbas.