Serhiy Medvedyev
	
  
iOS Software Engineer
	
  
Summary	
  of	
  
Qualifications	
  
Results-­‐oriented	
  software	
  developer	
  with	
  fourteen	
  years	
  of	
  experience.	
  Looking	
  for	
  interesting	
  
challenging	
   projects	
   that	
   would	
   involve	
   all	
   my	
   skills	
   to	
   accomplish	
   them.	
   	
   Passionate	
   of	
  
creating	
   clean	
   maintainable	
   code.	
   I	
   am	
   constantly	
   striving	
   to	
   learn	
   new	
   technologies	
   and	
  
looking	
  for	
  ways	
  to	
  improve	
  myself	
  in	
  the	
  rapidly	
  changing	
  industry.	
  Addicted	
  to	
  programming	
  
and	
   software	
   design.	
   Extended	
   knowledge	
   in	
   related	
   areas	
   makes	
   contribution	
   on	
   the	
   final	
  
product	
  quality.	
  Good	
  communication	
  skills.	
  
	
  
Skills	
  
Programming	
  Languages/	
  Technologies	
  
§ Swift:	
  <1year	
  
§ Objective-­‐C	
  :	
  4	
  years.	
  	
  
§ C/C++	
  /C++11:	
  11+	
  years.	
  	
  
RDBMS	
  	
  
§ My	
  SQL	
  Innodb	
  
§ iOS	
  Code	
  Data	
  	
  
Methodologies	
  
§ Agile,	
  SCRUM	
  
§ TDD,	
  BDD,	
  CI	
  
	
  
	
  
Frameworks	
  
§ iOS	
  frameworks	
  stack	
  
§ Cocos2d	
  
§ Box2d	
  
Deployment	
  and	
  source	
  control	
  
§ Git	
  
§ CocoaPods	
  incl.	
  private	
  podspecs	
  
Development	
  Tools	
  	
  
§ Xcode	
  
Testing	
  	
  Tools	
  
§ Xcode	
  Instruments	
  
§ TestFlight	
  
	
  
	
  
Operating	
  Systems	
  
§ Mac	
  OS	
  X	
  
§ FreeBSD	
  
§ Apple	
  iOS	
  
	
  
Interests	
  
§ Hardware	
  and	
  electronics	
  
§ Microcontrollers	
  and	
  embeded	
  systems	
  
§ AI	
  
	
   	
  
Experience	
  
	
  
	
  
	
   Mobile/Enterprise	
  security	
  solution	
  
Project	
  Description:	
   The	
  project	
  that	
  provides	
  a	
  complex	
  solution	
  for	
  enterprise	
  mobile	
  security.	
  It	
  is	
  the	
  app	
  that	
  
features	
  protection	
  of	
  every-­‐day	
  office	
  activities,	
  like	
  secure	
  email,	
  calendar,	
  organizer,	
  etc.	
  
Customer:	
   German	
  company	
  
Involvement	
  Duration:	
   6	
  months	
  -­‐	
  ...	
  (in	
  progress)	
  
Project	
  Role:	
   Software	
  Engineer	
  
Responsibilities:	
   § Designing	
  
§ Coding	
  
§ Testing	
  
§ Code	
  Reviewing	
  
Serhiy	
  Medvedyev	
  
iOS	
  developer	
  
	
  
2	
  
	
  
Project	
  Team	
  Size:	
   7	
  members	
  
Tools	
  &	
  Technologies:	
   	
  Objective-­‐C,	
  AutoLayout,	
  AutomatedLayout,	
  CocoaPods,	
  Git,	
  C++11	
  
	
   	
  
	
   StarLicks	
  –	
  the	
  app	
  for	
  learning	
  audio	
  
https://itunes.apple.com/us/app/starlicks/id614948443?ls=1&mt=8	
  
Project	
  Description:	
   An	
  app	
  that	
  intended	
  to	
  help	
  people	
  to	
  learn	
  audio	
  by	
  playback	
  tunes	
  in	
  a	
  slow	
  motion.	
  The	
  
app	
  is	
  also	
  a	
  perfect	
  tool	
  for	
  those,	
  who	
  does	
  audition	
  of	
  audio	
  material	
  like	
  foreign	
  language	
  
lessons,	
  recorded	
  class	
  lections,	
  music	
  jam	
  sessions,	
  etc.	
  
The	
   project	
   is	
   done	
   by	
   using	
   modern	
   iOS	
   technologies,	
   like	
   Inter-­‐App	
   audio,	
   AudioGraph,	
  
OpenGL	
  and	
  many	
  more.	
  Uses	
  iCloud.	
  Utilizes	
  In-­‐App	
  purchaces.	
  High	
  performance	
  is	
  achieved	
  
by	
  using	
  sophisticated	
  multithreading	
  architecture.	
  
Customer:	
   (	
  indie	
  project	
  )	
  
Involvement	
  Duration:	
   16	
  months+	
  
Project	
  Role:	
   Sole	
  developer	
  
Responsibilities:	
   § decision-­‐making	
  
§ developing	
  
§ analyzing	
  
§ testing	
  
Project	
  Team	
  Size:	
   2	
  team	
  members	
  :	
  me	
  and	
  the	
  designer	
  
Tools	
  &	
  Technologies:	
   Objective-­‐C,	
   Swift,	
   Auto-­‐Layout,	
   Adaptive	
   Layout,	
   OpenGL,	
   CoreAudio,	
   iCloud,	
   Custom	
  
transitions,	
  Multi-­‐threading,	
  GDC,	
  In-­‐App	
  Purchases	
  etc.	
  
	
   	
  
	
   Medusa’s	
  Son	
  -­‐	
  a	
  game	
  
https://itunes.apple.com/ua/app/medusas-­‐son/id594150875?mt=8	
  
Project	
  Description:	
   Attractive	
  yet	
  simple	
  2D	
  game.	
  Works	
  for	
  iOS	
  5	
  and	
  later.	
  
Customer:	
   German	
  customer	
  
Involvement	
  Duration:	
   2	
  months	
  or	
  so	
  
Project	
  Role:	
   Main	
  developer	
  
Responsibilities:	
   § Coding	
  
§ Publishing	
  to	
  the	
  App	
  Store	
  
Project	
  Team	
  Size:	
   	
  
Tools	
  &	
  Technologies:	
   Cocos2d,	
  Facebook	
  API,	
  GameCenter	
  
	
   	
  
	
   Burger	
  Locator	
  -­‐	
  find	
  the	
  nearest	
  fast-­‐food	
  in	
  your	
  area	
  (	
  a	
  series	
  of	
  similar	
  apps	
  )	
  
https://itunes.apple.com/ua/app/burger-­‐locator-­‐uk/id527593906?mt=8	
  
Project	
  Description:	
   The	
  app	
  that	
  informs	
  a	
  user	
  about	
  the	
  nearest	
  fast-­‐food	
  stores	
  available.	
  Also	
  it	
  shows	
  the	
  
road	
  to	
  the	
  selected	
  store	
  on	
  a	
  map	
  as	
  well	
  as	
  the	
  distance	
  remains	
  to	
  pass.	
  Among	
  the	
  other	
  
things	
  it	
  can	
  notify	
  a	
  user	
  when	
  he	
  is	
  in	
  a	
  close	
  proximity	
  to	
  a	
  store.	
  The	
  app	
  maintains	
  the	
  
objects	
  database	
  and	
  keeps	
  it	
  up-­‐to-­‐date	
  by	
  synchronizing	
  it	
  with	
  the	
  backend	
  server,	
  that	
  was	
  
also	
  developed	
  by	
  me.	
  
Customer:	
   German	
  company	
  
Involvement	
  Duration:	
   n/a	
  (	
  long	
  time	
  ago	
  )	
  
Project	
  Role:	
   Sole	
  developer	
  
Responsibilities:	
   § Coding	
  
§ Testing	
  
§ Publishing	
  to	
  the	
  App	
  Store	
  
§ Developing	
  php/mysql	
  server	
  back-­‐end	
  and	
  synchronization	
  api	
  
Project	
  Team	
  Size:	
   My	
  boss	
  and	
  I	
  	
  
Tools	
  &	
  Technologies:	
   UIKit,	
  CoreLocation,	
  CoreData	
  
	
   	
  
Serhiy	
  Medvedyev	
  
iOS	
  developer	
  
	
  
3	
  
	
  
	
  
Aplas	
  billing	
  system	
  -­‐	
  software	
  for	
  ISPs	
  
Corporate	
  product	
  
Project	
  Description:	
   The	
  billing	
  system	
  for	
  Internet	
  Service	
  Providers	
  offers	
  full	
  control	
  over	
  customers`	
  IP	
  traffic,	
  
provides	
  QoS(WFQ+,	
  IP	
  VLANs,	
  etc.),	
  firewalling	
  and	
  powerful	
  detailed	
  statistics.	
  Consists	
  of	
  
the	
   routing	
   module(trafX),	
   billing	
   system	
   back-­‐end(with	
   proprietary	
   RADIUS	
   server,	
   DB	
   API,	
  
etc.)	
   and	
   front-­‐end	
   with	
   multi-­‐language	
   support,	
   build	
   99%	
   in	
   JavaScript.	
  
	
  
TrafX	
   is	
   the	
   low-­‐level	
   “slave”	
   module	
   written	
   entirely	
   in	
   C,	
   that	
   performs	
   IP	
   traffic	
  
manipulation	
  and	
  gathers	
  statistic.	
  One	
  part	
  of	
  it	
  works	
  in	
  the	
  kernel	
  environment	
  in	
  a	
  form	
  of	
  
the	
  FreeBSD	
  kernel	
  module.	
  Sophisticated	
  know-­‐how	
  algorithms	
  makes	
  it	
  extremely	
  efficient	
  
for	
  broadband	
  channels.	
  	
  Another	
  it’s	
  part	
  is	
  a	
  user-­‐level	
  extension	
  that	
  maintains	
  exchange	
  of	
  
the	
   information	
   between	
   in-­‐kernel	
   trafX	
   part	
   and	
   the	
   remote	
   billing	
   server	
   over	
   network	
  
connection.	
  Written	
  in	
  C++.	
  Also	
  there	
  is	
  a	
  command	
  line	
  tool	
  for	
  controlling	
  trafX	
  from	
  the	
  
console,	
  SSH	
  for	
  example.	
  
	
  
The	
  billing	
  system	
  back-­‐end	
  is	
  the	
  “brain”	
  of	
  the	
  entire	
  billing	
  system.	
  It	
  is	
  written	
  in	
  C++.	
  Has	
  
modular	
   structure	
   with	
   embedded	
   RADIUS	
   server,	
   which	
   is	
   responsible	
   for	
   authenticating	
  
users	
  who	
  work	
  over	
  VPN,	
  as	
  well	
  as	
  granting	
  to	
  them	
  privileges.	
  Thanks	
  to	
  the	
  state-­‐of-­‐art	
  
database	
   synchronization	
   API	
   and	
   know-­‐how	
   sync	
   algorithm,	
   it	
   reacts	
   immediately	
   to	
   any	
  
change	
  in	
  the	
  DB	
  within	
  5	
  seconds.	
  It’s	
  low-­‐level	
  C++	
  networking	
  API	
  takes	
  care	
  for	
  sending	
  
instructions	
  to	
  every	
  “slave”	
  trafX	
  router,	
  as	
  well	
  as	
  for	
  receiving	
  statistic	
  from	
  them.	
  Statistic	
  
is	
  being	
  then	
  analyzed,	
  and	
  moved	
  to	
  the	
  db.	
  The	
  back-­‐end	
  system	
  is	
  complete	
  multithreaded	
  
system	
   designed	
   to	
   work	
   under	
   extremely	
   heavy	
   loads.	
  	
  
	
  
The	
  front-­‐end	
  consists	
  of	
  two	
  parts:	
  administrator	
  dashboard	
  and	
  user	
  panel.	
  The	
  admin	
  panel	
  
is	
  a	
  modular	
  windows©-­‐like	
  system	
  written	
  99%	
  in	
  JS/AJAX,	
  with	
  extra	
  levels	
  of	
  security	
  and	
  
efficient	
   data	
   exchange.	
   Has	
   multi-­‐language	
   support	
   with	
   dynamic	
   on-­‐fly	
   translation	
   with	
   a	
  
single	
  click.	
  (no	
  reload	
  needed,	
  know-­‐how)	
  
	
  
The	
  second	
  part	
  of	
  the	
  front-­‐end	
  is	
  a	
  user	
  panel,	
  i.e.	
  page	
  where	
  every	
  user	
  can	
  see	
  it’s	
  statistic	
  
and	
  expenses	
  for	
  the	
  received	
  service.	
  Multi-­‐language	
  support.	
  
	
  
	
  
Conclusion.	
  The	
  system	
  is	
  software	
  “monster”,	
  which	
  utilizes	
  big	
  number	
  of	
  technologies	
  and	
  
techniques,	
  including	
  completely	
  unique	
  ones.	
  It	
  has	
  been	
  developing	
  over	
  almost	
  5	
  years,	
  and	
  
unfortunately	
  didn’t	
  see	
  the	
  real	
  world	
  for	
  the	
  lack	
  of	
  financing.	
  However	
  it	
  is	
  still	
  functioning	
  
in	
  the	
  closed	
  environment	
  on	
  the	
  testing	
  platform.	
  The	
  current	
  state	
  of	
  the	
  project	
  –	
  FROZEN.	
  
Customer:	
   	
  
Involvement	
  Duration:	
   5+	
  years	
  
Project	
  Role:	
   Sole	
  developer	
  
Responsibilities:	
   All	
  listed	
  above	
  
Project	
  Team	
  Size:	
   2	
  team	
  members	
  :	
  me	
  and	
  the	
  project	
  manager	
  
Tools	
  &	
  Technologies:	
   C,	
  C++,	
  MySQL/InnoDB,	
  JS/AJAX,	
  PHP,	
  POSIX	
  Threads	
  (	
  full-­‐stack	
  )	
  
	
  
	
  
	
  
	
  
	
  
	
   LinkInCloud	
  –	
  url	
  link	
  shortening	
  system	
  
Project	
  Description:	
   Link	
  shortening	
  system	
  similar	
  to	
  http://bit.ly/	
  or	
  http://adf.ly.	
  Currently	
  offline.	
  	
  
Customer:	
   Tim	
  Camman	
  
Involvement	
  Duration:	
   1	
  year	
  2	
  month	
  
Project	
  Role:	
   PHP/JS	
  developer	
  
Serhiy	
  Medvedyev	
  
iOS	
  developer	
  
	
  
4	
  
	
  
Responsibilities:	
   § Coding	
  
§ Testing	
  
Project	
  Team	
  Size:	
   Designer(Bosnia&Herzehovina),	
  second	
  programmer(USA)	
  
Tools	
  &	
  Technologies:	
   PHP,	
  JS,	
  AJAX,	
  CSS,	
  HTML5	
  
	
   More	
  projects	
  upon	
  request,	
  including	
  non-­‐related	
  to	
  iOS	
  (	
  
C/C++/PHP/AJAX	
  )	
  
Certifications	
   Cisco	
  Certified	
  Network	
  Professional	
  -­‐	
  CCNP	
  
2004	
  
	
  
	
   	
  
Education	
   Dozens	
  of	
  Books	
  and	
  hundreds	
  of	
  articles	
  
	
  
Conferences	
   Speaker	
  at	
  IT	
  Weekend	
  2015,	
  Rivne,	
  Ukraine	
  with	
  “Begin	
  to	
  love	
  AutoLayout”	
  report	
  
Attendee	
  at	
  WebSummit	
  2013	
  Conference,	
  Dublin,	
  Ireland	
  
	
  
	
  

CV_Serhiy_Medvedyev_2015

  • 1.
      Serhiy Medvedyev   iOSSoftware Engineer   Summary  of   Qualifications   Results-­‐oriented  software  developer  with  fourteen  years  of  experience.  Looking  for  interesting   challenging   projects   that   would   involve   all   my   skills   to   accomplish   them.     Passionate   of   creating   clean   maintainable   code.   I   am   constantly   striving   to   learn   new   technologies   and   looking  for  ways  to  improve  myself  in  the  rapidly  changing  industry.  Addicted  to  programming   and   software   design.   Extended   knowledge   in   related   areas   makes   contribution   on   the   final   product  quality.  Good  communication  skills.     Skills   Programming  Languages/  Technologies   § Swift:  <1year   § Objective-­‐C  :  4  years.     § C/C++  /C++11:  11+  years.     RDBMS     § My  SQL  Innodb   § iOS  Code  Data     Methodologies   § Agile,  SCRUM   § TDD,  BDD,  CI       Frameworks   § iOS  frameworks  stack   § Cocos2d   § Box2d   Deployment  and  source  control   § Git   § CocoaPods  incl.  private  podspecs   Development  Tools     § Xcode   Testing    Tools   § Xcode  Instruments   § TestFlight       Operating  Systems   § Mac  OS  X   § FreeBSD   § Apple  iOS     Interests   § Hardware  and  electronics   § Microcontrollers  and  embeded  systems   § AI       Experience         Mobile/Enterprise  security  solution   Project  Description:   The  project  that  provides  a  complex  solution  for  enterprise  mobile  security.  It  is  the  app  that   features  protection  of  every-­‐day  office  activities,  like  secure  email,  calendar,  organizer,  etc.   Customer:   German  company   Involvement  Duration:   6  months  -­‐  ...  (in  progress)   Project  Role:   Software  Engineer   Responsibilities:   § Designing   § Coding   § Testing   § Code  Reviewing  
  • 2.
    Serhiy  Medvedyev   iOS  developer     2     Project  Team  Size:   7  members   Tools  &  Technologies:    Objective-­‐C,  AutoLayout,  AutomatedLayout,  CocoaPods,  Git,  C++11         StarLicks  –  the  app  for  learning  audio   https://itunes.apple.com/us/app/starlicks/id614948443?ls=1&mt=8   Project  Description:   An  app  that  intended  to  help  people  to  learn  audio  by  playback  tunes  in  a  slow  motion.  The   app  is  also  a  perfect  tool  for  those,  who  does  audition  of  audio  material  like  foreign  language   lessons,  recorded  class  lections,  music  jam  sessions,  etc.   The   project   is   done   by   using   modern   iOS   technologies,   like   Inter-­‐App   audio,   AudioGraph,   OpenGL  and  many  more.  Uses  iCloud.  Utilizes  In-­‐App  purchaces.  High  performance  is  achieved   by  using  sophisticated  multithreading  architecture.   Customer:   (  indie  project  )   Involvement  Duration:   16  months+   Project  Role:   Sole  developer   Responsibilities:   § decision-­‐making   § developing   § analyzing   § testing   Project  Team  Size:   2  team  members  :  me  and  the  designer   Tools  &  Technologies:   Objective-­‐C,   Swift,   Auto-­‐Layout,   Adaptive   Layout,   OpenGL,   CoreAudio,   iCloud,   Custom   transitions,  Multi-­‐threading,  GDC,  In-­‐App  Purchases  etc.         Medusa’s  Son  -­‐  a  game   https://itunes.apple.com/ua/app/medusas-­‐son/id594150875?mt=8   Project  Description:   Attractive  yet  simple  2D  game.  Works  for  iOS  5  and  later.   Customer:   German  customer   Involvement  Duration:   2  months  or  so   Project  Role:   Main  developer   Responsibilities:   § Coding   § Publishing  to  the  App  Store   Project  Team  Size:     Tools  &  Technologies:   Cocos2d,  Facebook  API,  GameCenter         Burger  Locator  -­‐  find  the  nearest  fast-­‐food  in  your  area  (  a  series  of  similar  apps  )   https://itunes.apple.com/ua/app/burger-­‐locator-­‐uk/id527593906?mt=8   Project  Description:   The  app  that  informs  a  user  about  the  nearest  fast-­‐food  stores  available.  Also  it  shows  the   road  to  the  selected  store  on  a  map  as  well  as  the  distance  remains  to  pass.  Among  the  other   things  it  can  notify  a  user  when  he  is  in  a  close  proximity  to  a  store.  The  app  maintains  the   objects  database  and  keeps  it  up-­‐to-­‐date  by  synchronizing  it  with  the  backend  server,  that  was   also  developed  by  me.   Customer:   German  company   Involvement  Duration:   n/a  (  long  time  ago  )   Project  Role:   Sole  developer   Responsibilities:   § Coding   § Testing   § Publishing  to  the  App  Store   § Developing  php/mysql  server  back-­‐end  and  synchronization  api   Project  Team  Size:   My  boss  and  I     Tools  &  Technologies:   UIKit,  CoreLocation,  CoreData      
  • 3.
    Serhiy  Medvedyev   iOS  developer     3       Aplas  billing  system  -­‐  software  for  ISPs   Corporate  product   Project  Description:   The  billing  system  for  Internet  Service  Providers  offers  full  control  over  customers`  IP  traffic,   provides  QoS(WFQ+,  IP  VLANs,  etc.),  firewalling  and  powerful  detailed  statistics.  Consists  of   the   routing   module(trafX),   billing   system   back-­‐end(with   proprietary   RADIUS   server,   DB   API,   etc.)   and   front-­‐end   with   multi-­‐language   support,   build   99%   in   JavaScript.     TrafX   is   the   low-­‐level   “slave”   module   written   entirely   in   C,   that   performs   IP   traffic   manipulation  and  gathers  statistic.  One  part  of  it  works  in  the  kernel  environment  in  a  form  of   the  FreeBSD  kernel  module.  Sophisticated  know-­‐how  algorithms  makes  it  extremely  efficient   for  broadband  channels.    Another  it’s  part  is  a  user-­‐level  extension  that  maintains  exchange  of   the   information   between   in-­‐kernel   trafX   part   and   the   remote   billing   server   over   network   connection.  Written  in  C++.  Also  there  is  a  command  line  tool  for  controlling  trafX  from  the   console,  SSH  for  example.     The  billing  system  back-­‐end  is  the  “brain”  of  the  entire  billing  system.  It  is  written  in  C++.  Has   modular   structure   with   embedded   RADIUS   server,   which   is   responsible   for   authenticating   users  who  work  over  VPN,  as  well  as  granting  to  them  privileges.  Thanks  to  the  state-­‐of-­‐art   database   synchronization   API   and   know-­‐how   sync   algorithm,   it   reacts   immediately   to   any   change  in  the  DB  within  5  seconds.  It’s  low-­‐level  C++  networking  API  takes  care  for  sending   instructions  to  every  “slave”  trafX  router,  as  well  as  for  receiving  statistic  from  them.  Statistic   is  being  then  analyzed,  and  moved  to  the  db.  The  back-­‐end  system  is  complete  multithreaded   system   designed   to   work   under   extremely   heavy   loads.       The  front-­‐end  consists  of  two  parts:  administrator  dashboard  and  user  panel.  The  admin  panel   is  a  modular  windows©-­‐like  system  written  99%  in  JS/AJAX,  with  extra  levels  of  security  and   efficient   data   exchange.   Has   multi-­‐language   support   with   dynamic   on-­‐fly   translation   with   a   single  click.  (no  reload  needed,  know-­‐how)     The  second  part  of  the  front-­‐end  is  a  user  panel,  i.e.  page  where  every  user  can  see  it’s  statistic   and  expenses  for  the  received  service.  Multi-­‐language  support.       Conclusion.  The  system  is  software  “monster”,  which  utilizes  big  number  of  technologies  and   techniques,  including  completely  unique  ones.  It  has  been  developing  over  almost  5  years,  and   unfortunately  didn’t  see  the  real  world  for  the  lack  of  financing.  However  it  is  still  functioning   in  the  closed  environment  on  the  testing  platform.  The  current  state  of  the  project  –  FROZEN.   Customer:     Involvement  Duration:   5+  years   Project  Role:   Sole  developer   Responsibilities:   All  listed  above   Project  Team  Size:   2  team  members  :  me  and  the  project  manager   Tools  &  Technologies:   C,  C++,  MySQL/InnoDB,  JS/AJAX,  PHP,  POSIX  Threads  (  full-­‐stack  )               LinkInCloud  –  url  link  shortening  system   Project  Description:   Link  shortening  system  similar  to  http://bit.ly/  or  http://adf.ly.  Currently  offline.     Customer:   Tim  Camman   Involvement  Duration:   1  year  2  month   Project  Role:   PHP/JS  developer  
  • 4.
    Serhiy  Medvedyev   iOS  developer     4     Responsibilities:   § Coding   § Testing   Project  Team  Size:   Designer(Bosnia&Herzehovina),  second  programmer(USA)   Tools  &  Technologies:   PHP,  JS,  AJAX,  CSS,  HTML5     More  projects  upon  request,  including  non-­‐related  to  iOS  (   C/C++/PHP/AJAX  )   Certifications   Cisco  Certified  Network  Professional  -­‐  CCNP   2004         Education   Dozens  of  Books  and  hundreds  of  articles     Conferences   Speaker  at  IT  Weekend  2015,  Rivne,  Ukraine  with  “Begin  to  love  AutoLayout”  report   Attendee  at  WebSummit  2013  Conference,  Dublin,  Ireland