Jai Prakash Mishra has over 20 years of experience in market research. He currently works as a Senior Executive at Nielsen India Pvt Ltd where he is responsible for audit planning, quality management execution, auditor recruitment and training, quality management reporting, and field and research coordination. Previously he has held roles at TNS India Pvt Ltd, NFO MBL Pvt Ltd, Jagson Hi Tech Inds. Ltd, and Mode Research Pvt Ltd.